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Luncheon Program
Date: January 15, 2008 Topic: 2008 So Cal Lodging Forecast Speaker: Bruce Baltin Location: Le Merigot Beach Hotel & Spa Tuesday - January 15, 2008 Luncheon Program2008 So Cal Lodging ForecastJoin us as Bruce Baltin presents PKF Consulting's 2008 Southern California Lodging Forecast. Bruce Baltin will again enlighten us with a "Market by Market" analysis as he covers all areas of the Southern California lodging market at this once-a-year standing room only program. A Q&A session will follow the program. ![]()
Pamela Hirneisen
Marriott Courtyard Westside Caitlin Ross Viceroy Santa Monica Abha Abbas Resort at Pelican Hill Rosana Winarto Hyatt Palm Springs Janelle Etchepare How did you hear about HSMAI? Why did you join HSMAI? Job duties: Other organization I'm involved in: Hobbies and/or Special Interests Tell us about your immediate family: Awards: Other comments: ![]()
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FEATURED ARTICLE
J.D.
Power and Associates Reports: Declining Customer Satisfaction Throughout
the Travel Industry Extends to Independent Travel Web Sites WESTLAKE VILLAGE, Calif. | Amid increasing costs and decreasing levels of customer satisfaction across various aspects of the travel industry, customer satisfaction with independent travel Web sites also experiences a decline, according to the J.D. Power and Associates 2007 Independent Travel Web Site Satisfaction (ITWS) Study(SM) released today. Now in its third year, the study measures the satisfaction of travelers who book airline, hotel or rental car reservations through one of eight major independent travel Web sites. Six factors are examined to measure customer satisfaction (in order of importance): competitiveness of price; ease of booking; usefulness of the information on the Web site; availability of booking options/travel packages; appearance/design of Web site; and ease of navigation. View Article | Print Article | Send to a Friend ECONOMIC INSIGHTS 27 November 2007 | Smith Travel Research (STR) is the recognized leader in providing accurate, actionable information and analysis to the lodging industry. Since 1985, the company has served the industry operating on the key principals of integrity, confidentiality and customer service. STR provides timely information and analysis to all major North American hotel chains and a growing number of chains in Europe and Asia. View Article | Print Article | Send to a Friend 21 November 2007 | Stung by a summer of travel delays and a 17 percent decline in overseas visitation to the U.S. since 9/11, voters in South Carolina and Florida feel the government can do far more to improve the travel system while enhancing security in the process. Moreover, voters are looking for a presidential candidate to make the increasingly difficult travel process a priority on their agenda. View Article | Print Article | Send to a Friend 21 November 2007 | Presentation made during The fourth annual Hospitality Leadership Forum in New York (10 November 2007). U.S. Lodging Industry Summit Panel. This forum offered information on seasonal performance and future trends, forming a complete picture, to help hoteliers plan strategies as the industry continues to find its footing in a recovering economy. View Article | Print Article | Send to a Friend 21 November 2007 | The U.S. lodging industry recorded its best year ever in 2006, posting pretax profits of $26.6 billion, according to the American Hotel & Lodging Association Lodging Industry Profile. And now we look to be coming toward the close of yet another record-setting year in the hotel business. View Article | Send to a Friend 16 November 2007 | A recently released analysis by PKF Hospitality Research (PKF-HR) found that if an economic recession were to occur in the United States during 2008 – 2009, it would result in a 6.1 percent decline in rooms revenue for the U.S. lodging industry through 2010. View Article | Print Article | Send to a Friend 14 November 2007 | During the past year, the travel industry has achieved unprecedented legislative success and raised its voice in Washington to a new level through a spirit of cooperation among the Travel Business Roundtable (TBR), the Travel Industry Association (TIA) and the Discover America Partnership. Our efforts focused primarily on facilitating international travel to the U.S. through reform of U.S. View Article | Print Article | Send to a Friend 13 November 2007 | International tourist arrivals continue sustained growth rate reaching 5.6% | 610 million international tourist arrivals from January to August | 32 million more arrivals already counted for 2007 | International tourist arrivals for the first eight months of 2007 point to a continuation of the sustained growth rate experienced over the past years. View Article | Print Article | Send to a Friend HOTEL HIGHLIGHTS & OPENINGS 21 November 2007 | Smith Travel Research (STR) is the recognized leader in providing accurate, actionable information and analysis to the lodging industry. Since 1985, the company has served the industry operating on the key principals of integrity, confidentiality and customer service. STR provides timely information and analysis to all major North American hotel chains and a growing number of chains in Europe and Asia. View Article | Print Article | Send to a Friend 22 November 2007 | Travel managers and analysts see little shift on the horizon in upscale hotels charging for in-room Internet access, although reward programs, public area Internet access and business travelers' personal communication devices increasingly are mitigating that charge. View Article | Send to a Friend 21 November 2007 | In an increasingly interconnected world, governments should focus on both improving the efficiency of travel between countries and security, Marriott International Chairman and Chief Executive Officer J.W. Marriott, Jr. said here last night. View Article | Print Article | Send to a Friend 20 November 2007 | Sofitel Luxury Hotels reveals its ambitious strategic plan to elevate the brand into the premium-end of the international luxury hotel market. The brand aims to become a new global reference in international luxury hotels between now and 2010, and will become the first European luxury hotel brand. View Article | Print Article | Send to a Friend 16 November 2007 | LONDON | Wyndham Hotel Group today introduced The Wyndham Grand Collection, an ensemble of elegant, one-of-a-kind hotels within the Wyndham Hotels and Resorts brand aimed at guests looking for unique experiences in distinctive destinations around the world. View Article | Print Article | Send to a Friend 15 November 2007 | The days of the classic hotelier appear to be numbered. Today’s hoteliers, it seems, must have better revenue management skills than people skills. As this industry continues to progress and expand globally, it is getting harder and harder to find classically trained hoteliers to nominate for and to honor with HOTELS’ annual award. View Article | Send to a Friend 12 November 2007 | NEW YORK, Carlson Hotels Worldwide today announced during the American Hotel & Lodging Association show that the company has added 16 new locations to its portfolio of brands from August through October. View Article | Print Article | Send to a Friend FEATURED REPORT Global Lodging
Performance Report | October 2007 | STR & The BenchSmith Travel Research (STR) is the recognized leader in providing accurate, actionable information and analysis to the lodging industry. Since 1985, the company has served the industry operating on the key principals of integrity, confidentiality and customer service. STR provides timely information and analysis to all major North American hotel chains and a growing number of chains in Europe and Asia. Individual hotels, management companies, appraisers, consultants, lenders and other lodging industry analysts also rely on STR data for the accuracy they require.
BUSINESS/MEETINGS 13 November 2007 | The golf course is not the only place to do business in a casual setting. The new spot to network with colleagues and clients is the hotel spa. According to the consulting firm PricewaterhouseCoopers, 39 percent of the high-end hotels being planned in the United States will include spas, more than double the number five years ago. The increase is partly a result of demand from business customers, according to the firm. View Article | Send to a Friend 8 November 2007 | Berlin | As a think tank of the travel industry the ITB Berlin Convention Market Trends & Innovations has become an important part of the ITB Berlin. At the last ITB Berlin the leading convention of the travel industry in Europe registered a record attendance. A total of 9,000 trade visitors from around the world took part, an increase of 25 per cent over last year. View Article | Print Article | Send to a Friend 15 November 2007 | QUINCY, Mass | Passkey, the worldwide leader in online group reservations, today announced the launch of RoomList Express™, the world's first fully automated and 100% secure room list tool for hotels and meetings. RoomList Express is the first product that lets meeting planners upload their own hotel rooming lists anytime at a secure web location, where hotels can then import those lists directly into their own reservation systems. View Article | Print Article | Send to a Friend 23 November 2007 | Business Travel News this month discussed hotel negotiating strategy with four travel buyers: Pfizer director of global travel Phil Dunphy; Cynthia Gillen, director of procurement and travel management for BDO Seidman; National Business Travel Association president Kevin Maguire; and Cynthia Shumate, director of travel services for Estee Lauder Cos. View Article | Send to a Friend INTERNATIONAL 27 November 2007 | A windowless hotel hidden behind billboards and only accessible by a stepladder has become the latest addition to Berlin's hotel industry. The Single Room Hotel is located on what used to be the "death strip" along the former Berlin Wall. View Article | Print Article | Send to a Friend 27 November 2007 | For more than 28 percent of the German pubs and restaurants in Lower Saxony and Baden-Wuerttemberg the smoking ban means hard cuts in turnover with guest declines of over ten percent. Since August this year in the hospitality industry of this two German states smokers have to smoke outside or in separate rooms or lounges if available. View Article | Print Article | Send to a Friend 26 November 2007 | During the 8th Worldwide Hospitality Awards ceremony in Paris on 22nd November 2007, organized by the MKG group and HTR magazine, Worldwide Hospitality Awards were awarded to hotel companies excelling in 12 categories. citizenM was honoured with the award for Best Innovative Concept in Midscale Hotel, beating the two other finalists Aloft and Five hotels in this category. View Article | Print Article | Send to a Friend 23 November 2007 | Dubai, U.A.E | Hilton Hotels Corporation anticipates doubling its portfolio in Middle East & Africa over the next five years in line with the company's strategic focus on development and growth. Currently with 43 properties and 15 new openings scheduled over the next three years in the Arabian Peninsula, Egypt, Lebanon, Jordan, Morocco, Algeria, Africa and Indian Ocean, the Middle East's leading hotel brand (ref. View Article | Print Article | Send to a Friend 19 November 2007 | November 16, 2007 marks the launch of Andaz Liverpool Street, London (formerly the Great Eastern Hotel). The property, located at 40 Liverpool Street, is first in a series to launch globally under the new Andaz™ brand operated by Hyatt Hotels & Resorts, and fuse a five-star offering with a boutique, design driven product. View Article | Print Article | Send to a Friend FEATURED DOWNLOAD Tips from the
T-List BookTips from the T-List brings together the collective intelligence of dozens of influential travel industry bloggers from around the World. The blogs and the authors that are represented in this book are recognized online resources; they are the people the industry turns to for advice, recommendations, tips, and insider knowledge. By sharing their experience with you, these authors are providing you with an opportunity to embrace e-tourism in a new way. My hope is that this book will provide you with inspiration and insights that help your e-tourism efforts flourish.
TRAVEL INTERNET MARKETING FOCUS 27 November 2007 | In an online travel world, where travelers increasingly turn to OTAs for browsing but not necessarily for buying, Expedia introduces a hybrid economic model that blends transaction pricing with cost-per-click pricing, recognizing the media value of its travel network. View Article | Send to a Friend 27 November 2007 | Christopher Columbus may be rolling over in his grave: At this year's PhoCusWright Conference , Expedia, one of the largest online travel agencies, described the firm's approach to "creating a flat world" once again. While this comment has a bit of a "back-to-the-future feel," it also directly underscores an important and potentially profitable shift taking place in the travel marketplace. View Article | Print Article | Send to a Friend 27 November 2007 | Planning your Christmas party or a romantic Christmas Eve dinner with an overnight hotel stay can be hindered by not finding any available hotel rooms over Christmas. Many hotel reservation websites offer hotels, packages and special deals for Christmas, but how many actually have available rooms for the most important date on the calendar? View Article | Print Article | Send to a Friend 23 November 2007 | The online travel market is experiencing an evolution with the balance of power shifting over the past 12 months from online agencies to the suppliers, according to PricewaterhouseCoopers LLP. View Article | Print Article | Send to a Friend 23 November 2007 | First things first. This is not a definitive list so sorry if your favourite site is not included. It is not comprehensive, very subjective and not an all-encompassing-list-of-every-travel-website-that-ever-was. But it isn't a half-bad list for all that, a recognition of sites that have shown real innovation during 2007 and which have launched or improved their offerings to become truly worthy of being added to a favourites list. View Article | Send to a Friend 21 November 2007 | How can the travel industry build on its know-how and create a digital travel experience that gets raves from customers? Find out by attending HEDNA's conference, "Shaping the Future: Turning History into Success," to be held December 3-5, 2007 at the Arizona Grand Resort (formerly Pointe South Mountain Resort) in Phoenix, Arizona. View Article | Print Article | Send to a Friend 16 November 2007 | MICHENER’S RUSTY NAILS | He published his first book at age 40, a Pulitzer Prize! James A. Michener was born three years after American brothers Orville and Wilbur Wright made the first sustained piloted flight of an airplane in 1903. A naval officer during World War II, he flew in almost everything that had wings and walked away from three complete crashes, including a downed DC-3 in the middle of the Pacific Ocean. View Article | Print Article | Send to a Friend REVENUE MANAGEMENT FOCUS 21 November 2007 | November 2007 - Life used to be relatively simple for hotel revenue managers – the daily disciplines were relatively straightforward – check the reports, balance the inventory, check the channel contributions, review fences and hurdles, etc., etc. View Article | Print Article | Send to a Friend 23 November 2007 | Tips from the T-List brings together the collective intelligence of dozens of influential travel industry bloggers from around the World. The blogs and the authors that are represented in this book are recognized online resources; they are the people the industry turns to for advice, recommendations, tips, and insider knowledge. View Article | Print Article | Send to a Friend 22 November 2007 | No summary available. View Article | Print Article | Send to a Friend RESORT MARKETING FOCUS 14 November 2007 | When email first bounded onto the scene hospitality marketers called it the “killer app”. Email would revolutionize marketing, allow luxury hotels to economically reach out and touch each customer and prospect, create a dialogue, build relationships and ultimately provide a steady stream of loyal guests immune from competitive pressure. View Article | Print Article | Send to a Friend 12 November 2007 | BROOMFIELD, Colo., | RockResorts, "The difference is legendary." When Laurance S. Rockefeller founded RockResorts in 1956, he aspired to create luxury hotels and resorts that respected and celebrated the natural environment, recognizing that the beautiful properties and their unique surroundings must be preserved and protected for the enjoyment of current and future generations. View Article | Print Article | Send to a Friend 14 November 2007 | Mandarin Oriental Hotel Group has today announced that it will manage a luxurious resort and branded Residences at Mandarin Oriental currently under development in the exclusive enclave of Marbella, which will open in 2010. The Group has now announced two hotels in Spain, and has a total portfolio of nine properties open or under development in Europe and North Africa. View Article | Print Article | Send to a Friend HOTEL DIRECTOR OF SALES & MARKETING 20 November 2007 | People in the next room quarreling or partying, according to a just-released survey commissioned by the AmericInn chain. The survey of about 2,000 randomly-selected consumers found that about 40% of those who've been bothered by hotel noise cited loud arguments and parties; a third said they were disturbed by overly vocal passionate couples. View Article | Send to a Friend 14 November 2007 | In the early 1980s, the music division of Warner Bros. commissioned a special marketing survey to understand a paradoxical trend in its consumer behavior. Market surveys revealed that older people who were strong buyers ardently disliked the music they repeatedly purchased. View Article | Print Article | Send to a Friend 14 November 2007 | LONDON | With the kick-off of London’s World Travel Market this week – the premier global travel and tourism convention – the big questions on the minds of tourism and hospitality professionals are: “What countries have the best reputations and which ones rank in the top 10 list of desired country brands when it comes to travel?” The answers might surprise you. View Article | Print Article | Send to a Friend SALES & MARKETING FACULTY 27 November 2007 | “César Ritz” Colleges Switzerland officially marked its 25th anniversary on 19 October. It celebrated in Brig with almost 300 people, including special guests from all over the world, staff members, alumni and current students. The event was held at the Simplonhalle in Brig where students and the Culinary Arts Academy prepared an aperitif and gala dinner. A number of presentations and a retrospective of the last 25 years livened up the evening. View Article | Print Article | Send to a Friend 23 November 2007 | Dr. Sheryl E. Kimes, professor of operations management at Cornell University, has been appointed as the first endowed Singapore Tourism Board chair for the Cornell-Nanyang Institute of Hospitality Management (CNI). As the holder of the distinguished professorship in Asian Hospitality, Dr. Kimes will be based at Cornell-Nanyang Institute's Singapore campus for three months each year for the next five years. Dr. View Article | Print Article | Send to a Friend 21 November 2007 | Chief Operating Officer Steven Wells and General Counsel Joshua Wells of American Food & Vending Corporation, will be the next featured speakers in the “Conversations with Entrepreneurs” series presented by the Leland C. and Mary M. Pillsbury Institute for Hospitality Entrepreneurship at the Cornell School of Hotel Administration. They will present on Thursday, November 29th, from 1:15 – 2:15 p.m., in the Statler Amphitheater. View Article | Print Article | Send to a Friend 12 November 2007 | Ithaca, NY | Changes in the hotel market will require new design ideas from the inside out and from outside in, according to participants in the 2007 Cornell Hospitality Design Roundtable, held in October at the Cornell University School of Hotel Administration. View Article | Print Article | Send to a Friend 9 November 2007 | Hotel Ezra Cornell (HEC) weekend is an opportunity to showcase the talent of students in the School of Hotel Administration, the world’s foremost institute of hospitality research. Truly, the classroom efforts of students in this school continue to challenge the hospitality scholars of today and prepare the hospitality leaders of tomorrow. View Article | Print Article | Send to a Friend 6 November 2007 | Las Vegas, NV | The International School of Hospitality (TISOH) announced a special seminar on environmental concerns in the hospitality industry, to be held at the school's new facility at 3614 E. Sunset Road, at 6 pm on Monday, November 19th. The seminar is an integral part of the regular curriculum for the wedding, special events, and meeting planning students. View Article | Print Article | Send to a Friend COLUMNS 27 November 2007 | The new generation of hospitality Sales professionals can become so focused on their “Sales pitch”, e.g., FABs (features, advantages and benefits), that they overlook all too often the importance of pausing in order to seek the prospects’ reactions and buy-in. Keep in mind that with any prospect encounter the goal should be to close the business. View Article | Print Article | Send to a Friend 27 November 2007 | If you are already a believer, your web site is now one of your hotel’s most robust revenue producers; in many cases, producing a third or more of total room revenue; with many hotel sites producing much more. If your site is not producing a good level of business, you’re probably having difficulty believing in the great power of the Internet. View Article | Print Article | Send to a Friend 26 November 2007 | As the industry enters what is projected to be an extended period of moderate, yet sustained growth for the next few years, expect to see the investment in unit-level marketing expenditures start to level off. Historically, marketing expenses grow at a greater pace than total revenue during recessionary periods and the following years of recovery. Industry owners and operators realize the need to “spend money in order to make money.” View Article | Print Article | Send to a Friend 19 November 2007 | Whatever your view on where value is to be added in hotel development, the facts are that the role of the operator is paramount. It seems to us that successful investors will invest in the people that lead and manage the brand and the operator. View Article | Print Article | Send to a Friend 19 November 2007 | The sales manager of the Los Angeles Hyatt Regency was preparing to speak before a convention of tourist agencies when her head turned to the right and stuck. Arriving half an hour before the scheduled speech, I had no idea what to do. Her head was definitely facing to one side and immovable. She was in perfect health. Hysterical conversion was a possibility, but I was too polite to mention it. View Article | Print Article | Send to a Friend 13 November 2007 | In 1998, the Asian American Hotel Owners Association identified a set of standards called the 12 Points of Fair Franchising by which to judge the actions of franchise companies. Now, nine years later, AAHOA has updated the 12 points and has embarked on a survey of franchisors to assess their compliance with these fair franchising standards. View Article | Print Article | Send to a Friend 8 November 2007 | Originated in November 2007 issue of Casino Journal. The past year was another busy one in the gaming industry with Macau surpassing Las Vegas as the top gambling market in the world and international expansion of U.S.-based companies heating up. View Article | Print Article | Send to a Friend THE LATEST ENTRIES FROM TOP HOSPITALITY INDUSTRY BLOGS and also name the hotel chain which used to manage this hotel...... Thursday, November 29 - Posted on Hotel Blogs 2.0 | Guillaume Thevenot I was passing by the Waterloo station in London last weekend and I wanted to see how the entrance looks like now since the Eurostar is not anymore departing from that station... Thursday, November 29 - Posted on Hotel Blogs 2.0 | Guillaume Thevenot Online Reviewers Driven Mostly by Altruism, CMOs Need Not Fear WOM writes MarketingVOX in their article about a recent Bazaarvoice survey. It shows some interesting facts: Fu... Thursday, November 29 - Posted on Buhlerworks | Joe Buhler And please, make it useful - something which can be consumed or used. Another choice is to be selective to whom you're giving a gift. And give something that's luxurious but ... Wednesday, November 28 - Posted on KWE Blog | Karen Weiner Escalara Reading about Future Now's 2007 Retail Customer Experience Study reminded me of the recent Forrester report reporting a drop in the number of online travel buyers which has b... Wednesday, November 28 - Posted on Buhlerworks | Joe Buhler Last month brought a super-duper MGM Grand to Detroit. This week, the 400-room MotorCity Casino Hotel is due to open. Both are luxury properties and both aim to make downtown... Wednesday, November 28 - Posted on USA Today Hotel Hotsheet | Kitty Bean Yancey You have access to more information than you can possibly consume. More information than anyone has ever had access to before in the history of the planet. And yet having exa... Tuesday, November 27 - Posted on Tracking Tourism | Vicky Brock This is a headline that tugs at one's heartstrings: "Groom Dies of Heart Attack Five Days Before Wedding." It happened to Vickie Jimenez, who had booked a wedding reception i... Tuesday, November 27 - Posted on USA Today Hotel Hotsheet | Kitty Bean Yancey Coming off of 3 regional Online Revealed Educational exchanges in Ottawa, Edmonton and Calgary – I have had many requests for specific action steps to get started with many o... Monday, November 26 - Posted on ideahatching.com | Alicia Whalen ... Monday, November 26 - Posted on The HEBS Blog | Max Starkov All Blogs ECONNECT RSS FEEDS Stay on top of what's
happening in your city and the industry. As an HSMAI member, you can now
customize your eConnect news and information to include daily news from
your choice of more than 40 city Business Journals. The HSMAI Foundation's
eConnect research and resource site now gives you the choice of adding
news feeds (via Real Simple Syndication, or RSS) that are updated throughout
the day from Business Journals as well as the top hospitality industry
and consumer publications. Just click here, log in to eConnect if you aren't
already, and choose from the list of available feeds. Click here to learn
more...19 November 2007 | MCLEAN, VA | Recognizing individuals who have made significant contributions and lasting impressions on the hospitality and travel industry, the Hospitality Sales & Marketing Association International (HSMAI) announces the recipients of its annual Albert E. Koehl Award for advertising and marketing and the Winthrop W. Grice Award for public relations excellence. View Article | Print Article | Send to a Friend 6 November 2007 | MCLEAN, VA | The Hospitality Sales & Marketing Association International (HSMAI) Foundation has named Open Hospitality, the New York-based Web reservation and management solutions company for hoteliers, to the HSMAI Foundation Board Research Committee for 2007-08. Through this relationship, Open Hospitality has become a partner with HSMAI in developing research for the benefit of the hospitality industry. View Article | Print Article | Send to a Friend 5 November 2007 | MCLEAN, VA | The Hospitality Sales & Marketing Association International (HSMAI www.hsmai.org) has announced the dates for the 2008 Affordable Meetings® show series, following a highly-successful year in 2007 in which 3,329 meeting professionals met with 1,003 exhibitors at the three annual shows. View Article | Print Article | Send to a Friend 18 October 2007 | MCLEAN, VA | Recognized for being a “mentor, volunteer and leader,” the Hospitality Sales & Marketing Association International’s (HSMAI) associate executive director Ilsa Whittemore will receive the 2007 Women Who Advance Excellence in Associations award. View Article | Print Article | Send to a Friend FEATURED EVENTS ![]() Phoenix, AZ HSMAI’s Travel Internet Marketing Strategy Conference is a conference designed to bring leading industry experts together to discuss the hottest issues and trends in Internet marketing. HSMAI's Internet Marketing Strategy Conference will take place in conjunction with the annual HEDNA Conference. ![]() Puerto Rico Sales and marketing professionals in the Caribbean will take away a wealth of information and resources pertaining to the hottest topics, issues and trends that are invaluable for growing their business when the first Caribbean Hotel Sales and Marketing Strategy Conference convenes in San Juan, Puerto Rico, Dec. 13-14, 2007. ![]() New York, NY In its 51st year, the Adrian Awards continues to capture and showcase industry achievers and ROI-producing materials from hotels, airlines, attractions, car rental companies, casinos, convention centers, cruise lines, destinations, restaurants, and spas, as well as time share and extended stay properties and industry suppliers. ![]() Chicago, IL HSMAI's Affordable Meetings is a FREE, two day exposition and conference program which takes place annually in three locations across the country, offering an ideal business and networking forum for meeting planners and hospitality sales executives. San Diego, CA The resort industry will gather for their annual forum to discuss and explore issues unique to resort marketing and operations when the 8 th annual Resort Conference takes place at the Hotel del Coronado in San Diego from April 16-18, 2008. The event is sponsored by the Hospitality Sales & Marketing Association International (HSMAI) and The University of Denver's School of Hotel, Restaurant & Tourism Management. FEATURED HSMAI UNIVERSITY PROGRAMS HSMAI University programs for 2007 are aligned with HSMAI's
Special Interest Groups to offer specialized content to support business
needs in revenue management, Internet marketing, hotel director of sales
& marketing and resort marketing. Every aspect of the content and support
material included in the HSMAI University program has been specifically
designed and developed for those involved in sales and marketing, including
an inventory of subject matter appropriate to individuals with responsibilities
ranging from entry-level to advanced.HSMAI-U offers workshops and seminars in various cities, and "Webinars" incorporating 60-minute presentations conducted "live" via the web with audio conference linkage. Upcoming HSMAI University Programs:
HSMAI University Webinars are recorded and archived. To learn more and purchase archive copies, please click here. HSMAI's eConnect Industry Trends Update twice-monthly newsletter is an exclusive benefit of membership in HSMAI. It is a compilation of news briefs from around the media on the state of the hospitality, travel and tourism industry, with access to in-depth articles, columns, reports and multimedia on eConnect: a one-stop portal to global information and resources on hospitality sales and marketing topics provided by the HSMAI Foundation. Click on item headlines below to read the entire article. We welcome your comments and suggestions regarding this newsletter at info@hsmai.org, or use the online form.
After a few years, most businesses establish a set formula for determining their marketing budget, usually a fixed percentage of revenue. And now, with 2008 approaching, it's time to get yours set for the first quarter of next year. It seems times are getting tougher for many of us. The mistake businesses make is to simply cut the marketing budget when they experience a downturn in revenue. Big no no! In an effort to protect their bottom line, they are more likely to bottom out. Instead of cutting your marketing budget, try making a few refinements:
Some people may like their mail spliced and spread over countless Inbox and Drafts and Sent folders depending on which account each message is associated with.
Collect Multiple POP Accounts in a Universal Mozilla Thunderbird Inbox To use a global inbox for multiple POP email accounts in Mozilla Thunderbird: • Make sure Use Global Inbox (store mail in Local Folders) is checked when you add an account to Mozilla Thunderbird.
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