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   Luncheon Program
Date: January 16, 2007 Topic: 2007 SoCal Lodging Forecast Speaker: Bruce Baltin, Sr. Vice President - PKF Consulting Location: Historic San Antonio Winery  Wednesday - December 6, 2006 
Champagne Wishes - A Holiday Extravaganza CelebrationThis years Holiday Extravaganza will be held in the Sheraton Delfina's spectacular penthouse ballroom in conjunction with Travel & Tourism Marketing Association (TTMA) and Hospitality Financial Technology Professionals (HFTP). Event highlights include a DJ playing your favorite tunes and a Silent Auction. All Silent Auction proceeds will be donated to the HSMAI Gulf South Chapter, devastated by Hurricane Katrina, and the Crohns and Colitis Foundation of America, which helps to fight this debilitating digestive disease which affects many all around the world.
 Ellen Thornton
Ritz Carlton Marina del Rey Barbara Piagari Viceroy Santa Monica Lori Seabolt La Quinta Inns Russ Tanakaya Hilton Ontario Barrie Perks Cincinnati CVB John Teklic Crowne Plaza LAX Apo Demirtas Intercontinental Hotels Atlanta Jackie Ball Ayres Hotel Ontario Cynthia Chow Sheraton Delfina Santa Monica  Steve Armitage
Hilton Hotels Corporation  Meire Ramos How did you hear about HSMAI? Why did you join HSMAI? Job duties: Of course I have Directors who do a lot of the work. I focus on Marketing the hotel within the community, pairing up with The Music Center, Staples Center, etc. making the hotel visible. Other organization I'm involved in: Hobbies and/or Special Interests: Tell us about your immediate family: Awards: We also received an award from Smart Meetings magazine. Other Comments: 
FEATURED ARTICLE  JupiterResearch
Forecasts Online Travel Spending To Reach $128 Billion in
2011New York, NY | JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, finds that $128 billion in travel will be sold online in the United States in 2011. According to a new report by JupiterResearch, "US Travel Forecast, 2006 to 2011," 38 percent of travel revenue will be made online in 2011. "Online travel revenue will continue to grow strongly from $85 billion in 2006," said Diane Clarkson, Analyst at JupiterResearch and lead author of the report. "Factors that will spur online spending are greater consumer wallet share, increasingly sophisticated products available online, and improved online compliance in business travel." ECONOMIC INSIGHTS  Weekly
U.S. Lodging Performance 11/05/06 - 11/11/06 | Smith Travel
Research16 November 2006 | Smith Travel Research (STR) is the recognized leader in providing accurate, actionable information and analysis to the lodging industry. Since 1985, the company has served the industry operating on the key principals of integrity, confidentiality and customer service. STR provides timely information and analysis to all major North American hotel chains and a growing number of chains in Europe and Asia. Market
Metrix Announces Third Quarter 2006 Hospitality Index
Results17 November 2006 | SAN RAFAEL, Calif., | Market Metrix, LLC, the leading provider of market research services for the hospitality industry, today announced results of the Market Metrix Hospitality Index (MMHI) for the third quarter of 2006. Drury Inns, JetBlue Airways and Enterprise Rent-A-Car ranked number one in hotel, airline and rental car industry customer satisfaction, respectively. AH&LA
Releases 2006 Lodging Industry Profile7 November 2006 | Washington | As predicted by industry experts, the U.S. lodging industry recorded its best year ever in 2005, posting pretax profits of $22.6 billion, up from $16.7 billion in 2003, based on the American Hotel & Lodging Association’s (AH&LA) Lodging Industry Profile (LIP), a statistical analysis of the lodging industry for year-end 2005. Luxury
Consumer Confidence Recovers at End of Third Quarter1 November 2006 | Stevens, PA | Luxury consumers’ confidence rose at the close of the third quarter, as measured by Unity Marketing’s Luxury Consumption Index which reached 103.3 points, up from 99.2 at the end of second quarter. But luxury consumers’ spending on luxury didn’t match their rise in confidence. Europe
Chain Hotels Market Review – September 200630 October 2006 | Hotels in the Russian capital are the most profitable in Europe, according to a survey of leading European cities by TRI Hospitality Consulting’s European HotStats service. Each room in the Moscow hotels included in the sample generated on average €136.30 of profit per room for the first nine months of this year. HOTEL HIGHLIGHTS & OPENINGS Intercontinental
Hotels Group Announces A New Crowne Plaza Prototype Hotel17 November 2006 | ATLANTA |InterContinental Hotels Group (IHG), the world's largest hotel group by number of rooms, announces the development of a new Crowne Plaza prototype designed to meet demands of the emerging marketplace, both from the developers' and the guests' perspectives. Westin
Hotels Captures a Snapshot of Travelers’ Health on the Road17 November 2006 | WHITE PLAINS, N.Y.| Westin Hotels & Resorts today revealed the results of an attitudinal research study on the physiological and psychological effects of travel. The Travel-Related Responses in Passengers: TRIP Study was developed in collaboration with International Communications Research, a full-service research firm. The study revealed that travelers are often stressed and lonely, feeling out of control and even sick on the road. Carlson
Hotels Worldwide Adds Nine New Properties to its Global Portfolio of
Brands in October15 November 2006 | NEW YORK -- Carlson Hotels Worldwide today announced that the company has added nine franchised locations to its global portfolio of brands in October. These include a Radisson Hotels & Resorts® property in Texas; five Country Inns & Suites By Carlsonsm hotels in the U.S., two new art’otel by Park Plaza® Hotels & Resorts properties in Germany; and one Radisson SAS hotel in Dubai. Intrawest
Announces Leadership Change3 November 2006 | VANCOUVER, Intrawest ULC ("Intrawest") today announced that Joe Houssian, Intrawest founder and chief executive officer, will retire after 30 years with the company. Alex Wasilov, president and chief operating officer, will assume Houssian's responsibilities at Intrawest effective immediately, and report to Wes Edens, chief executive officer and Bill Doniger, managing director at Fortress Investment Group LLC. FEATURED REPORT  2006 U.S.
Lodging Industry Profile | By AH&LAIn 2005, the lodging industry grossed $22.6 billion in pretax profits, according to Smith Travel Research. Total industry revenue increased in 2005 to $122.7 billion, from $113.7 billion in 2004. The average room rate was $90.88 in 2005—up from $86.23 in 2004. The average room rate was $82.52 in 2003, $83.54 in 2002, $88.27 in 2001, $85.89 in 2000, $81.33 in 1999, $78.62 in 1998, $75.31 in 1997, $70.93 in 1996, and $66.65 in 1995. In the United States, tourism is currently the third largest retail industry, behind automotive and food stores. Travel and tourism is the nation’s largest services export industry, and one of America’s largest employers. In fact, it is the first, second, or third largest employer in 30 of the 50 states. The tourism industry includes more than 15 interrelated businesses, from lodging establishments, airlines, and restaurants to cruise lines, car rental firms, travel agents, and tour operators.
BUSINESS/MEETINGS Phocuswright
Inc. And HSMAI Partner To Present Groundbreaking Research Study On Groups
& Meetings Industry10 November 2006 | MCLEAN, VA | The Hospitality Sales & Marketing Association International (HSMAI) is partnering with PhoCusWright Inc. on the research company’s first-ever in-depth study that tracks and reports online behavior, trends and opportunities in the burgeoning groups and meetings marketplace. Top 10
Group Events | October 2006 - North America & Selected
Markets1 November 2006 | Square Footage Meeting Space Occupied, Square Footage Catered, Estimated Number of Attendees | Data derived from reader board reports covering 684 hotels in 48 cities (metropolitan areas) across 39 states and provinces* | Total number of events surveyed for time period: 30,966 MeetingBroker
Recognized in 2006 EIBTM World Wide Technology Watch7 November 2006 | Portsmouth, NH, MeetingBrokerSM, by Newmarket International, Inc., was named a finalist for global technology innovation in the 2006 EIBTM World Wide Technology Watch (WWTW) competition, held in London on September 5, 2006. HSMAI's
Affordable Meetings® Sets Dates For 200725 October 2006 | MCLEAN, VA | The Hospitality Sales & Marketing Association International (HSMAI) has announced the dates for the 2007 Affordable Meetings® show series, the premier exposition that is free-of-charge to qualified meeting planners and boasts an impressive 3-to-1 planner/exhibitor ratio for doing business. INTERNATIONAL Wynn
Resorts Announces Expansion in Macau17 November 2006 | LAS VEGAS | Wynn Resorts, Limited (Nasdaq: WYNN) announced today the further expansion of Wynn Macau. This new expansion will add a second self-contained, fully integrated resort hotel with all related amenities including food and beverage, retail, entertainment and a casino to the existing property. Best
Western International Expansion in China on Fast Track17 November 2006 | BEIJING | Best Western International, Inc. today announced its accelerated growth plan for China under the leadership of William Dong, president and CEO of Best Western China Company Ltd. The company currently has 17 hotels in China with 12 formal agreements for new development in place, making Best Western the fastest-growing hotel company in the nation. [CAPTURED] Embassy
Suites Hotels® Offers Upscale Amenities and Services with Opening of First
Hotel in Mexico City17 November 2006 | MEMPHIS, Tenn. | Embassy Suites Hotels has announced the opening of the brand’s first hotel in Mexico – and the first upscale, all-suite hotel in Mexico City, the Embassy Suites Hotel Mexico City–Reforma. The 18-story, 162-suite boutique hotel is located in the heart of Mexico City’s business and financial district. Budget
airlines have transformed tourism in Europe – Stockholm feels the effects
| Jones Lang LaSalle Hotels15 November 2006 | London -- Since the introduction of budget airlines in Stockholm in 1997, figures have shown an upsurge in overnight stays from 5.8 million in 1997 to 7.4 million in 2005. Growth in tourism was especially strong after the announcement by Ryanair to open Skavsta airport as their Scandinavian base. Since then, international over night stays have shown an average growth of almost 10% per annum. World
Travel Market Boosts Average Room Rates at London Hotels15 November 2006 | LONDON, UK | Greater London Hotels saw average room rates rise by 15.85% during the 3 professional days of World Travel Market, according to figures from The Bench, the sole provider of real time, online, daily benchmarking data. With occupancy at 95.68% and average room rates (ARR) reaching GBP174.69, overall revenue per available room (RevPAR) rose by 15.39%, compared to the same period last year. Introducing
an innovative hotel concept: Qbic13 November 2006 | In the Spring of 2007, the innovative hotel concept Qbic will be launched with two hotels, in the centre of Antwerp and the Amsterdam WTC on the South Axis, respectively. Qbic focuses on a new generation of travellers, who wish to temporarily escape the pace and noise of the city in today's increasingly mobile life, in which the dividing line between work and private life is fading. Kurt
Ritter Celebrates 30 Years at the Helm of Rezidor SAS
Hospitality31 October 2006 | Brussels | This year marks hotelier Kurt Ritter’s 30th anniversary with Rezidor SAS, the global operator of multiple hotel brands. Under Ritter’s dynamic and intuitive leadership as president and CEO, the company portfolio has grown from 29 hotels in 1994 to 271 hotels in 2006, operating under five brand names and encompassing over 55,000 rooms in operation and under development in 47 countries. FEATURED DOWNLOAD  The
Changing Face of the U.S. Population | By Dr. Lalia RachTHE BUSINESS SIMPLE CONCEPT: The basics count when trying to win or maintain the loyalty of customers. In the search to capture market share, the demand for innovation, expansion, or upgrades often overlooks the details. Often marketing and sales campaigns feature “improved” programs and promises when the original elements were never delivered and ignore the service commandment—”know your customer.” It is time to embrace fundamental business principles first and then seek to innovate. This column will examine consumer issues of a demographic or economic nature to provide useful, timely, and relevant information to assist hospitality sales and marketing executives in maintaining focus on business fundamentals and delivering an experience that supports loyalty. TRAVEL INTERNET MARKETING FOCUS Starwood
Hotels Names Todd Thompson Chief Information Officer; Former JetBlue
Executive to Oversee Starwood's Global Technology8 November 2006 | WHITE PLAINS, N.Y.| Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced the appointment of Todd Thompson to chief information officer. In this role, Mr. Thompson will be responsible for all facets of Starwood’s information technology globally. He will join Starwood’s Senior Leadership Team and will report to Vasant Prabhu, Starwood’s executive vice president and chief financial officer. Major
Chains Report Internet Bookings Growth of 20 Percent in Q2 2006 As
Consumers Continue to Choose Electronic Channels27 October 2006 | CHICAGO | Consumers continue a three-year upward trend of shopping for hotels online and booking electronically, according to TravelCLICK's consolidated second quarter eTRAK results, released today. The data shows the Internet contributed 37.3 percent, or 7,605,440 reservations, of the total Central Reservation Office (CRO) reservations at major hotel brands, a 19.9 percent increase compared to the same period in 2005. Hotel
Pay-Per-Click advertising: You do the math… | By Keith
Paulin26 October 2006 | The saying goes something like “A fool and his money are soon parted…” and buying pay-per-click advertising without doing your math homework can quickly have hoteliers sharing the same fate. Pay-per-click advertising (those “Sponsor Results”, “Sponsored Links” or “Sponsored Sites” above and to the right of the organic or natural search results on the major Search Engines) has to be one of the smartest money-making ventures of all time. Owner
And Developer Of The Residences At The Ritz-carlton, Grand Cayman Launches
Blog10 November 2006 | NEW YORK | Mike Ryan, owner and developer of The Residences at The Ritz-Carlton, Grand Cayman has launched a professional blog at http://mikeryansblog.blogspot.com. Tata
Consultancy Services launches Innovation Lab for Travel and
Hospitality1 November 2006 | Chennai | Tata Consultancy Services announced the launch of the TCS Innovation Lab dedicated to the travel & hospitality industry. The TCS Innovation Lab for Travel & Hospitality provides a unique experience center for the airlines, hotels, resorts and travel companies where new domain solutions can be developed incubated and piloted using the latest technologies in a cost-effective environment before enterprise-wide deployment. REVENUE MANAGEMENT FOCUS Revenue
Management and Packaging Strategy | By Gabor Forgacs and Hoffer
Lee8 November 2006 | A current study was undertaken to develop a better understanding how hotels utilize the revenue management strategy of value added packaging. The following is a summary of the key findings. Travel
Category Report October, 2006 | Hitwise7 November 2006 | Monthly online Travel Report from Hitwise, an online measurement company, that takes a look at the recent activity among Travel websites. HSMAI
Launches Prestigious Certification Programs For Hospitality Sales &
Marketing, Revenue Management1 November 2006 | MCLEAN, VA | To provide professionals in the hospitality industry with the opportunity to prominently showcase and market their talents and expertise, the Hospitality Sales & Marketing Association International (HSMAI) has developed certification programs for individuals in both hospitality sales and marketing and in revenue management, adding to their prestigious Certified Hospitality Marketing Executive (CHME) designation. RESORT MARKETING FOCUS Get to
Know the HSMAI Resort Special Interest Group: Call for
Volunteers!24 October 2006 | Thank you everyone for your continued support of the Resort SIG. We could not have come this far without your dedication. HSMAI's
Best Practices Report On Resort Internet Marketing Now Available To
Industry At-large18 October 2006 | MCLEAN, VA | The first-ever, comprehensive study of “Best Practices on Internet Marketing and Distribution for Resorts,” initiated by the Hospitality Sales & Marketing Association International’s (HSMAI) Resort Marketing Special Interest Group, just went on sale to the industry-at-large. Available through HSMAI’s online store (www.hsmai.org), the comprehensive report, published by the HSMAI Foundation, is available for $500. Seven
trends that will transform the Timeshare Industry in 2007 | By Lawrence
Hefler16 October 2006 | Orlando | The timeshare industry with 10 billion in worldwide sales is quickly approaching its fifth decade. In the coming year, millions of travelers around the world will encounter and experience timeshare vacation ownership, fractional ownership, residence clubs, and condo-hotels. The upcoming years will bring about a new era in the timeshare industry; one that embraces branding, diversity, globalization, digital media, and more. HOTEL DIRECTOR OF SALES & MARKETING Loyalty
Is a Two-Way Street | By Joseph M. Gravish15 November 2006 | A newspaper commentary by Harry Levins ends with the phrase “He never got it that loyalty is a two-way street.” Mr. Levins was referring to Donald Rumsfeld, now lame-duck Secretary of Defense and his relationship (“…rocky at best…”) with military service leaders, particularly those of the U.S. Army. New
Generation of Hospitality Sales Professionals Lesson #2: Want to be
Successful? Start by Packing your own ’Chute | By David M. Brudney,
ISHC3 November 2006 | If you are considering, planning or already started a career in hospitality Sales and Marketing, with every intention to be successful, be prepared to pack your own ‘chute before you start. You’re going to have to show up with some talent and traits that can’t be taught. Based upon my four decades of experience, these come to mind... Cornell
Study Shows That If You Want To Boost Employees' Performance, It's Not
Just How Much You Pay, But How You Pay | Michael Sturman,
Ph.D.2 November 2006 | Ithaca, NY | A study of the relationship between pay and performance finds that better pay can lead to better employee performance, but simply offering more money isn’t the answer. Rather, how you pay your employees is critical when designing a successful compensation system, according to Michael Sturman, who conducted the study. Benefits
Rock | Chris Mumford Reveals How Employers Are Looking For New Ways To
Make Their Staff Feel Valued25 October 2006 | In an industry where retention is such a bug-bear, employee motivation is an ongoing priority. Generations X and Y now expect more reward than simply a salary cheque and end of year bonus. They expect work to be an enriching experience, to be something which challenges them but which is also fun, to be something which fits in with their other life commitments, and to make them feel valued and appreciated. SALES & MARKETING FACULTY Cornell
Center For Hospitality Research Showcases Industry Expertise In New White
Paper Series31 October 2006 | Ithaca, NY | The Power of Personal Service – Why It Matters, What Makes It Possible, How It Creates Competitive Advantage” is the first white paper in a new series from Cornell University’s Center for Hospitality Research. The series will draw on the expertise of hospitality industry leaders for their insights on the issues that matter most to senior executives. Cornell
Hotel School’s “Conversations with Entrepreneurs” series features Randy
Smith, CEO, Smith Travel Research27 October 2006 | Ithaca, NY | The Institute for Hospitality Entrepreneurship at Cornell’s School of Hotel Administration will welcome Randy Smith, Chief Executive Officer and co-Founder, Smith Travel Research, as the featured speaker in its “Conversations with Entrepreneurs” series on Monday, November 6. Smith will present from noon to 1:00 p.m. in Room 565, Statler Hall. HFTP
Developing New Questions for its CHAE and CHTP Exams17 November 2006 | Austin, TX; Hospitality Financial and Technology Professionals (HFTP) is expanding its question databank for both its Certified Hospitality Accountant Executive (CHAE) and Certified Hospitality Technology Professionals (CHTP) examinations. The new questions will update the exams to incorporate the latest industry concepts. Roy
Kennington Named Educational Institute President7 November 2006 | Washington, Roy G. Kennington, CHA, senior vice president of the Educational Institute (EI) of the American Hotel & Lodging Educational Foundation has been appointed to president and COO of the Educational Institute, effective November 30. Kennington succeeds Scott Pierce, who is joining a major media company in New York in December. COLUMNS So,
You Have a New or Improved Web Site... Now What? | By Neil
Salerno15 November 2006 | During the past several years, many hoteliers made the commitment to revise their web sites to conform to search engine and hotel marketing guidelines. Although there are many hotel sites which are still dysfunctional and non-productive, others have been improved and ready to produce reservations. Now, the hard part begins; what are you going to do to dominate your online competition? “A
Bakers Dozen” of Strategies for Hoteliers: Safety and Security | By Dr.
John Hogan, CHA MHS CHE8 November 2006 | This series of hospitality industry strategies has continued to receive strong interest from readers. A number of people have requested that certain topics be discussed in this forum. I am very appreciative to have received input from one of the industry’s most recognized authorities on risk management, Professor Ray Ellis, Jr. , Professor at the Conrad N. Hilton College of Hotel and Restaurant Management at the University of Houston. Train
Your Front Desk To Overcome Challenges of Fielding Reservations Calls At
The Front Desk | By Doug Kennedy31 October 2006 | It’s a fact of life at most mid-scale and economy lodging properties that the front desk staff has to shoulder the responsibility for fielding the majority of reservations inquires. Yet even at full service and luxury hotels with a dedicated, on premise reservations staff backed up by a brand or third-party central reservations office, it seems inevitable that some calls still end up coming into the front desk. Color
Me Green | By John R. Hendrie31 October 2006 | The “Green” Bandwagon moves triumphantly through our communities. Where we used to be called “Tree Huggers” and fringe conservationists, many have grasped the essence, understanding that sustainable Hospitality is within reach, where we can be good stewards of the environment AND make money.  FEATURED RSS FEED: EMARKETER
DAILY HEADLINES
Is Old-Media
Influence Really Declining?Casting old media as yesterday\'s news risks missing its place in future campaigns.By James Belcher - Senior Analyst Spam, Spam,
Spam!The Monty Python team said it best. According to a number of sources, the spam problem is getting worse. The Holiday Shopping
Season, for RealYou\'ve seen plenty of hype, now here are a few facts.... TV Downloads on the
RiseAnd a new TV revenue stream emerges. By Ben Macklin - Senior Analyst Analysts Bullish on
Online Ad SpendingAn emerging consensus paints a positive picture. VoIP Market Picks
UpAfter being on hold for years.... Over 50% of Vacations
Now Planned OnlineIt\'s bad news for travel agents. Pay-Per-Click
Not-So-EasyPay-per-click advertising is not as simple as it might seem. Stay One Step Ahead
of the Law......with ethical leadership. By Ben Macklin - Senior Analyst Which Checkout Line
Is Faster?To switch lines or stay put, that is question on the minds of every supermarket shopper at the checkout... More RSS
FeedsNEW ECONNECT RSS FEEDS NOW AVAILABLE!  Stay on top of what's
happening in your city and the industry. As an HSMAI member, you can now
customize your eConnect news and information to include daily news from
your choice of more than 40 city Business Journals. The HSMAI Foundation's
eConnect research and resource site now gives you the choice of adding
news feeds (via Real Simple Syndication, or RSS) that are updated
throughout the day from Business Journals as well as the top hospitality
industry and consumer publications. Just click here, log in to eConnect if
you aren't already, and choose from the list of available feeds. Click
here to learn more...HSMAI’s
Affordable Meetings® National Meets Objectives For Planners And Exhibitors
Alike17 November 2006 | MCLEAN, VA | Confirming the caliber of attendees at the recent Hospitality Sales & Marketing Association International’s (HSMAI) 17th annual Affordable Meetings® National program, 74% of meeting planners who participated in a post-show survey noted that they are a significant influencer (49%) or decision maker (25%) in regards to selecting meeting sites. HSMAI
Releases Schedule Of Events For 200715 November 2006 | MCLEAN, VA | From strategy conferences, educational sessions, and webinars, to an extensive line-up of business-to-business forums for buyers and suppliers of hospitality, travel and tourism, the Hospitality Sales & Marketing Association International (HSMAI) has on tap a comprehensive line-up planned for 2007. [CAPTURED] HSMAI
Charters New Asia Pacific Chapter During 2nd Asia Connect Conference In
Singapore3 November 2006 | MCLEAN, VA | The Hospitality Sales & Marketing Association International (HSMAI) announces the official chartering of the Asia Pacific chapter. As the world’s leading association providing information, networking opportunities and educational resources to the travel, tourism and hospitality industries, HSMAI’s new sanction signals expansion into a new and burgeoning market. HSMAI's
Affordable Meetings® Sets Dates For 200725 October 2006 | MCLEAN, VA | The Hospitality Sales & Marketing Association International (HSMAI) has announced the dates for the 2007 Affordable Meetings® show series, the premier exposition that is free-of-charge to qualified meeting planners and boasts an impressive 3-to-1 planner/exhibitor ratio for doing business. Phocuswright
Inc. And HSMAI Partner To Present Groundbreaking Research Study On Groups
& Meetings Industry10 November 2006 | MCLEAN, VA | The Hospitality Sales & Marketing Association International (HSMAI) is partnering with PhoCusWright Inc. on the research company’s first-ever in-depth study that tracks and reports online behavior, trends and opportunities in the burgeoning groups and meetings marketplace. FEATURED EVENTS  HSMAI
Travel Internet Marketing Strategy Conference 6 December 2006Sunny Isles, FL HSMAI’s Travel Internet Marketing Strategy Conference: New Intelligence for the E-Marketplace, is a conference designed to bring leading industry experts together to discuss the hottest issues and trends in Internet marketing. HSMAI's 7th Internet Marketing Strategy Conference will take place at the Trump International Sonesta Beach Resort immediately following the annual HEDNA Conference.  Caribbean
Sales & Marketing Strategy Conference 7 - 8 December 2006Miami, FL Sales and marketing professionals in the Caribbean will take away a wealth of information and resources pertaining to the hottest topics, issues and trends that are invaluable for growing their business when the first Caribbean Hotel Sales and Marketing Strategy Conference convenes in Miami, Dec. 7-8, 2006.  HSMAI
Adrian Awards Gala 29 January 2007New York, NY Celebrate the winners of HSMAI’s Adrian Awards for Advertising, Public Relations and Web Marketing at a special black-tie dinner and dazzling production. All HSMAI
EventsAll Upcoming
Industry EventsFEATURED HSMAI UNIVERSITY PROGRAMS  HSMAI University programs for 2006 are aligned with HSMAI's
Special Interest Groups to offer specialized content to support business
needs in revenue management, Internet marketing, hotel director of sales
& marketing and resort marketing. Every aspect of the content and
support material included in the HSMAI University program has been
specifically designed and developed for those involved in sales and
marketing, including an inventory of subject matter appropriate to
individuals with responsibilities ranging from entry-level to
advanced.HSMAI-U offers workshops and seminars in various cities, and "Webinars" incorporating 60-minute presentations conducted "live" via the web with audio conference linkage. Go to www.hsmaiuniversity.org for details. New 2006 Webinars - Nov. 30: Negotiating the Tough Deal - Part 1 of 2-part series with Cindy Novotny - Dec. 5: Improve Your Productivity Skills in a Technology Driven World - Part 2 of 2-part series with Cindy Novotny - Dec. 12: Profits and Pitfalls of Online Marketing 2006 Webinars Archives Now Available - Customer Intimacy: The Key to Profitability - The State of the U.S. Lodging Industry: 2006-2007 - How to Use The Smith Travel Research STAR Report - The Role of Sales and Marketing Professional in the Creation and Management of Demand - Partnering for Success - The Leisure Sales Game - Defining Revenue Management: Top Line to Bottom Line
It is always going to be faster, easier, and cheaper to get your existing customers to buy than to lure in new customers. Give your customers a new reason to buy again. Offer the service or product they have bought before, but this time with an added incentive. You not only design the web site, but also promote it for the first month. Big discount stores like Kmart and Wal-Mart have discovered the truth in this system. You'll notice they go wide but not very deep. Instead of selling six different styles of can openers, they sell just one or two types of 60 different kitchen utensils. Use this same principle to maintain your business' niche focus while bringing existing customers more and more related products. Each time you add a new related product to your line, blast out another email to your customer base announcing your addition.
Do you know the situation when you think you remember something, but you do not really remember it? I often think I remember somebody wrote something, but I'm not sure. Fortunately, Outlook has a better memory than I have, and even more fortunately, Outlook makes it particularly easy to find all mail from a certain sender quickly. To find all mail from a particular sender quickly in Outlook:
Outlook will immediately show you all mail from the same sender. |
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