| December 2005 | www.hsmailax.org | Volume 10, Issue 12 |


Tuesday, December 6, 2005
5:30 PM - 9:00 PM
The Historic Mayfair Hotel - Downtown Los Angeles
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"Joint Holiday Party & Fundraiser"
Noche de Festivadas
The Historic Mayfair Hotel - (213) 484-9789
1256 W. 7th St. Los Angeles CA 90017
www.mayfairla.com
Please join HSMAI, Travel & Tourism Marketing Association (TTMA) and Sales & Marketing Executives International Los Angeles affiliate (SMEI-LA) for our annual Holiday Party & Silent Auction Fundraiser. All proceeds to benefit the HSMAI Gulf South Chapter, devastated by Hurricane Katrina and TTMA's Student Scholarship fund. Want to make it an evening to remember? Reserve a room at the Historic Mayfair Hotel for the special rate of $79, please call (213) 484-2769 and ask for the special "HSMAI/TTMA" rate.
Appetizer
Toasted Tortilla with Zapata Beans and Fresh Tamaringo Soft Cheese
Main Course
Filet of Sea Bass with Shrimp and two sauces, Rice, Glazed Baby Carrots and Green Asparagus (Vegetarian or Chicken dinner preference, please let us know upon RSVP)
Dessert
The Historic Mayfair Flan De Mango

Hannah Bagus
Sales Manager
The Palm Restaurant
9001 Santa Monica Blvd.
Los Angeles, CA 90069
(310) 550-8811 phone
(310) 278-5334 fax
How did you hear about HSMAI?
Through other Sales Managers in my organization, they are members in other regions.
Why did you join HSMAI?
Networking and all the usual other things.
Job Duties:
I am Group Sales and Event Coordinator for events of ten or more. We have a private dining room which seats up to 60 people.
Other organizations I'm involved in:
MPI and The Beverly Hills Chamber of Commerce.
Hobbies and/or Special Interests:
Lots! Tennis, snow boarding and cooking.
Tell us about your family:
I have four brothers & sisters spread throughout the country, but originally from Colorado.
Other Comments :
The Palm Restaurant just celebrated our 30th anniversary. We have a private dining room which seats up to 60. Perfect for any social occasion. We’re an L.A. institution.

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Steve Armitage Hilton Hotels Corporation Marisa DiDomenico PKF Consulting Dennis Hofilena Sunset Marquis Hotel & Villas |
David Lusvardi Hilton Grand Vacations Club Mark O'Neal Sheraton Los Angeles Downtown Marcia Ring E-Marketing Associates |
Elizabeth Rodriguez Oakwood Worldwide Eileen White HSMAI - Greater Los Angeles Chapter |

| Daisy Mae Amparo Wilshire Grand Hotel Hannah Bagus The Palm Restaurant Mary Beattie Millenium Biltmore Hotel Cherryl Brazier Millennium Hotels & Resorts Mike Casola Boutique Hotel Collection |
Jennifer Edwards Le Merigot Beach Hotel Rachel Ferguson Hilton - Glendale Andrea Fredericks Marriott International Jenna Linnekens Extraordinary Events Joy Marrs Kor Hotel Group |
Cynthia Schnabel Open Hospitality Deven Singh E-Marketing Associates Michelle Steadman Marriott International Hotels |

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December 07, 2005 | San Francisco, Sir Francis Drake Hotel
FEATURED ARTICLE
Reality Check! | Presentation by Douglas Shifflet, President & CEO, DKS&A
What is the state of the travel & tourism industry today? What are the key economic, social and geo-political drivers of change? What are the current trends in business and leisure travel across the world? How is this affecting hotels and restaurants? Mr. Shifflet is a Marketing Psychologist with over 30 years' experience as a counselor in marketing and planning, with specialization in applied market research. Presentaion was was made at IH/M&RS Hospitality Leadership Forum,
ECONOMIC INSIGHTS
Smith Travel Research | October 2005 | USA Monthly Performance Report
24 November 2005 | Smith Travel Research (STR) is the recognized leader in providing accurate, actionable information and analysis to the lodging industry. Since 1985, the company has served the industry operating on the key principals of integrity, confidentiality and customer service. STR provides timely information and analysis to all major North American hotel chains and a growing number of chains in Europe and
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New Shape For Europe’s Timeshare Sector: Fresh Models And Higher Quality Products Are Changing Perceptions And Driving Demand
29 November 2005 | New research from PricewaterhouseCoopers shows that the timeshare industry is changing with increased interest from branded hotel groups, a greater focus on mixed-use developments and higher quality, more regulated products stimulating fresh interest from consumers.
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US Lodging Industry Overview | Presentation by Mark Lomanno | Smith Travel Research
17 November 2005 | Mark Lomanno is President at Smith Travel Research. Lomanno oversees the day-to-day operations of STR. He is a frequent guest speaker at industry conferences and seminars. Smith Travel Research --- the recognized leader in lodging industry tracking and analysis --- provides regular industry reporting to all major North American chains.
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Hurricane Reshapes Mexico's Resort Scene |usatoday.com
29 November 2005 | The most frazzled, flustered, frantic people in Cabo San Lucas these days may be the wedding planners. Thousands of vacationers are flocking to Cabo and other western Mexican resorts to relax and say their "I do's." That's because more than a month after Hurricane Wilma thrashed Cancun — the country's premier resort — and the rest of
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More: Hurricanes and their impact on Hospitality
HOTEL HIGHLIGHTS & OPENINGS
New York City To Add Nearly 5,000 New Hotel Rooms Over Next Two Years
New York, NY | Fuelled by record visitor volume, a thriving economy, and significant additions to the tourism product, New York City is adding nearly 5,000 new hotel rooms to its current inventory of 70,723 by the end of 2007.
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Starwood Hotels & Resorts Worldwide Completes Acquisition of the Le Meridien Brand
24 November 2005 | WHITE PLAINS, N.Y. -- Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) announced today that it has acquired the Le Meridien brand and the related management and franchise business for the portfolio of 130 hotels and resorts globally for approximately $225 million, roughly equal to the amount of Starwood's current investment, including accrued interest, in the debt of Le Meridien.
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Rezidor SAS Launches New Lifestyle Hotel Brand : Hotel Missoni
25 November 2005 | Brussels, Rezidor SAS Hospitality, the Brussels based, multi brand hospitality management company, has announced in London on November 16th, 2005 that they had concluded a worldwide license agreement with the Italian fashion house Missoni, to develop and operate a lifestyle hotel brand of the same name: Hotel Missoni.
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Fairmont Returns To New York City To Manage The Plaza
22 November 2005 | TORONTO, Fairmont Hotels & Resorts Inc. ("
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John Q. Hammons to Develop Embassy Suites Hotel and Conference Center in Murfreesboro
28 November 2005 | MURFREESBORO, Tenn. & SPRINGFIELD, Mo. | Mr. John Q. Hammons today announced his plans to develop a 10-story, 280-suite Embassy Suites Hotel(R) and adjoining 80,000 square-foot conference center in Murfreesboro, Tenn. The first development of its kind for the city, the hotel will be owned by Mr. Hammons, and the hotel and conference center will be managed by Springfield, Mo.-based John Q.
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FEATURED DOCUMENT DOWNLOAD
US Lodging Industry Overview | Presentation by Mark Lomanno
Presentation at IH/M&RS Hospitality Leadership Forum, November 2005. Mark Lomanno is President at Smith Travel Research. Lomanno oversees the day-to-day operations of STR. He is a frequent guest speaker at industry conferences and seminars. Smith Travel Research --- the recognized leader in lodging industry tracking and analysis --- provides regular industry reporting to all major North American chains. The company also provides daily performance reporting through its DaySTAR program and hotel profit and loss benchmarking through its annual HOST Study.
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MS Powerpoint Presentation (Download Powerpoint Viewer) | File Size: 555 Kb |
Mixed Results Across Europe From The US | WTM’s UK & European Travel Report
Things are not looking quite as good for Europe out of the
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French Suburb Riots Had Limited Impact On Hotel Activity | MKG Reports
The performance results of hotel establishments which participate in the daily monitoring programme carried out by MKG Consulting, reveal a good resistance by French hotels which seem to be little affected by the riots. The riots in the suburbs have had a limited impact on the hotel activity over the first 15 days of November, including the outskirts of big cities, which one would have thought to be most affected by urban violence.
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First Update On Hotel Performance In Bali Since The October Attacks | Deloitte Reports
23 November 2005 | On 1 October 2005, just days before the start of Ramadan, the tourist-dependent resort
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The Dubai Hotel Market - Hot or Soon to Overheat...? | by Sarah Leemann and Elie Younes
How much further will it grow? Is it really a supply-led market? Can a market correction be expected soon? What is a reasonable marketwide stabilised performance? All these questions have undoubtedly been discussed amongst industry professionals who have visited
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16th Annual Adrian Awards Gala | January 30, 2006 - New York Marriott Marquis
TRAVEL INTERNET MARKETING FOCUS
While the Number of Americans Using the Internet Appears to Have Reached a Plateau, Those Who Plan and Book Trips or Vacations Online Continues to Climb Rapidly
WASHINGTON, DC | While the number of Americans using the Internet appears to have reached a plateau, those who plan and book trips or vacations online continues to climb rapidly, according to the Travelers’ Use of the Internet, 2005 Edition, released today by the Travel Industry Association of America (TIA).
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U.S. Online Travel Market Growth Slows Slightly | PhoCusWright Reports
28 November 2005 | Growth rates for the
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Asia For $10 A Night (And Less) | usatoday.com
28 November 2005 | Sleeping on the super-cheap just became a wacky reality. From China's bathhouse hotels that offer the barest definition of sleeping accommodations to a snafu on Expedia for hotels in Japan, this week is all about scoring a deal in Asia. If you had excellent timing last weekend, you might be one of the incredibly lucky folks who booked rooms at the Hilton Osaka and Hilton Tokyo hotels.
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PhoCusWright Executive Conference | Philip Wolf's opening remarks
28 November 2005 | Are online travel agencies virtual GDSs, and do they commoditize supply? Is booking direct with a "great big supplier" ("--we'll hook you up!") really the answer? Does the walled garden flourish when the wall comes down? Do hotels get a three-customers-for-the-price-of-two deal from all online travel agencies?
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FEATURED INTERVIEW
IH&RA Annual Congress 2005 | Looking Down The Track | e-marketing & e-distribution | Session Moderated by Peter O'Connor
REVENUE MANAGEMENT FOCUS
Cornell Issues Revenue-boosting Tool For Restaurant Managers
14 November 2005 | Restaurant managers now have a new tool that allows them to match their table mix to their customer mix.
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Profit Opportunities from Information Communication Technologies (ICTs) in the Hotel Sector | By Kate Varini & Hilary Murphy
9 November 2005 | Profit optimisation contributes directly to a firm’s success and is a crucial area for all businesses. This can be achieved by increasing revenue, actively stimulating sales and/or reducing direct variable costs, particularly in the short term.
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RESORT MARKETING FOCUS
Philippe Bourguignon Joins Steve Case's Revolution as Vice Chairman of Newly- Formed Revolution Resorts
WASHINGTON, Philippe Bourguignon, a seasoned global executive with broad leadership experience in resorts, media and technology, will become Vice Chairman of Revolution Resorts, a new division of Steve Case's Revolution LLC to be launched in January.
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Resort Industry Gets Best Practices Study On Internet Marketing And Distribution
21 October 2005 | MCLEAN, VA | The results are in on the first-ever, comprehensive study of “Best Practices on Internet Marketing and Distribution for Resorts,” initiated by the Hospitality Sales & Marketing Association International’s (HSMAI) Resort Marketing Special Interest Group.
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Hard Rock Cafe's Chief Marketing Officer Reveals 3 Lessons Learned From His Big September Re-launch | marketingsherpa.com
15 November 2005 | On September 17th, Hard Rock Cafe launched its newest location --
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Le Meridien Signs Agreement to Operate Its First Beach Resort in China
9 November 2005 | Global hotel group Le Meridien Hotels & Resorts will open its first beach resort in China, following the signing of an agreement with China Resources Shimei Bay Tourism Development (Hainan) Limited to manage a 300-room, deluxe five star property on Hainan Island.
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FEATURED REPORT
Leisure Travel | Attitudes and Trends | In The United States
By Research and Markets
The travel industry has been challenged by a variety of negative drivers in the new millennium, including slowed economic growth and dramatically heightened concerns about security, war, terrorism, and disease. Between 2000 and 2003, domestic business travel fell by 15%, airline travel by 14%, and international travel to the
COLUMNS
Confronting the Myth of Service Recovery | An Ounce of Prevention is Worth a Pound of Cure | by Rick Garlick
For the past several years, many hotel executives have ascribed to the widely circulated notion that a strong problem-recovery process is the key to enhancing customer loyalty. Some claim to possess statistics that show a higher intent to return among guests who experienced a problem followed by excellent resolution, compared to guests who had a problem-free stay.
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Hotel Web Site Priorities | Some Do's, Don'ts, and Why the Heck Did You Do That? | By Neil Salerno
Don't you just love reading about the huge numbers being produced on the Internet? But the fact is that there are still many disillusioned hoteliers, especially those with independent hotels, who have not yet realized their fair share of business from this new medium. Obviously, it's no longer sufficient to simply have a pretty web site.
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Mystery Shopping | Understanding Your Business Through The Eyes Of Your Customer | Interview with Gina Wiseman
On March 24, 2005, Gina Wiseman, Division Vice President for Maritz Research was interviewed by Larry Albus of "Marketing Matters Live," presented by the American Marketing Association, on WSRadio.com, the worldwide leader in Internet talk. The segment was titled "Understanding Your Business Through The Eyes Of Your Customer." Following are edited excerpts of the broadcast.
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Internet Content and Visibility Becoming More of a Factor than Actual Roadside Visibility | by Craig W. Cooley
23 November 2005 | Consider this scenario. A business traveler is booking a three day trip to
HSMAI Sets Agenda For 5th Travel Internet Marketing Strategy Conference In San Francisco, Dec. 7, 2005
MCLEAN, VA | The 5th Travel Internet Marketing Strategy Conference presented by the Hospitality Sales & Marketing Association International (HSMAI) will delve into “Emerging Trends in Internet Marketing,” as expert speakers and panelists gather in San Francisco, CA, at the Sir Francis Drake Hotel on Wednesday, Dec. 7, 2005.
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Resort Industry Gets Best Practices Study On Internet Marketing And Distribution
21 October 2005 | MCLEAN, VA | The results are in on the first-ever, comprehensive study of “Best Practices on Internet Marketing and Distribution for Resorts,” initiated by the Hospitality Sales & Marketing Association International’s (HSMAI) Resort Marketing Special Interest Group.
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FEATURED EVENTS

Caribbean Hotel Sales & Marketing Strategy Conference
1 - 2 December 2005
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Sales and marketing professionals in the Caribbean will take away a wealth of information and resources pertaining to the hottest topics, issues and trends that are invaluable for growing their business when the first Caribbean Hotel Sales and Marketing Strategy Conference convenes in Miami, Dec. 1-2, 2005.
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HSMAI Travel Internet Marketing Strategy Conference
7 December 2005
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The 5th Travel Internet Marketing Strategy Conference presented by the Hospitality Sales & Marketing Association International (HSMAI) will delve into "Emerging Trends in Internet Marketing," as expert speakers and panelists gather in
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HSMAI Adrian Awards Show
30 January 2006
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Celebrate the winners of HSMAI’s Adrian Awards for Advertising, Public Relations and Web Marketing at a special black-tie dinner and dazzling production.
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All HSMAI Events
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Upcoming Industry Events
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FEATURED HSMAI UNIVERSITY PROGRAM

The Fundamentals of Revenue Management | Effective Yield Management For Enhancing Profits
6 December 2005
10 December 2005
Various Locations in
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The critical tools for optimizing top and bottom line success | The increasing importance of revenue management in the strategic positioning of a hotel dictates that those involved in the process have a thorough understanding of the basic components, tools and methods necessary for implementing a successful program.
All HSMAI University Programs & Courses
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Marketing Tips 'Tis The Season To Advertise by Kevin Nunley www.drnunley.com (888) 429-6203 |
The economy has been tough all over lately. Consumers are nervous about job layoffs and the direction things are going in. Business customers are nervous because consumers are nervous.
If you figured a lot of the economic downturn is pure attitude, you're right. But watch for things to change starting right now.
The holiday season that is rapidly approaching has for 150 years been the biggest buying time of the year. Most of us, even though we may not like to admit it, just don't feel in the holiday spirit unless we're making purchases.
As millions of people all over the world loosen up and start buying, sales will soar in November, December, and early January.
NOW is the time to get your share of this up tick in sales. Do it by advertising asap.
Because many companies make advertising the first thing they cut in hard times, ad rates are lower than ever. Negotiate great deals for advertising in your local newspaper, on radio, on cable TV, and with Internet banners and ezines.
'Tis the season to be jolly. 'Tis the season to go shopping. And it is the season to get the word out about your business, products, and services.
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Email Tip of the Month Access a Gmail Account with Outlook by Heinz Tschabitscher www.email.about.com |
If you access your Exchange, IMAP, Hotmail and POP email accounts in Outlook, wouldn't it be great if you could add your Gmail address to that list — and your Outlook Inbox —, too?
Receiving Gmail in Outlook does not have to mean you abandon its web-based interface or the fast and convenient search there altogether. You can tell Gmail to keep mail you download to Outlook unread in its Inbox, or you can have downloaded mail archived automatically in Gmail. Of course, you can also remove messages already fetched into Outlook.
Now, to access a Gmail account with Outlook: