HSMAI: Greater Los Angeles Chapter | eNews
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Calendar
Holiday Party: Noche de Festividas
Date: Dec. 6, 2005
Time: 5:30 PM - 9:00 PM
Location: The Historic Mayfair Hotel

PKF Consulting Forecast
Date: Jan 17, 2006
Topic: 2006 Southern California Lodging Forecast
Speaker: Bruce Baltin, Sr. V.P. - PKF Consulting
Location: TBA

February 21, 2006
Topic: TBA
Location: TBA
Current Events

Tuesday, December 6, 2005
5:30 PM - 9:00 PM

The Historic Mayfair Hotel - Downtown Los Angeles
 

"Joint Holiday Party & Fundraiser"

Noche de Festivadas

The Historic Mayfair Hotel - (213) 484-9789
1256 W. 7th St. Los Angeles CA 90017
www.mayfairla.com


Please join HSMAI, Travel & Tourism Marketing Association (TTMA) and Sales & Marketing Executives International Los Angeles affiliate (SMEI-LA) for our annual Holiday Party & Silent Auction Fundraiser. All proceeds to benefit the HSMAI Gulf South Chapter, devastated by Hurricane Katrina and TTMA's Student Scholarship fund. Want to make it an evening to remember? Reserve a room at the Historic Mayfair Hotel for the special rate of $79, please call (213) 484-2769 and ask for the special "HSMAI/TTMA" rate.

Appetizer
Toasted Tortilla with Zapata Beans and Fresh Tamaringo Soft Cheese

Main Course
Filet of Sea Bass with Shrimp and two sauces, Rice, Glazed Baby Carrots and Green Asparagus (Vegetarian or Chicken dinner preference, please let us know upon RSVP)

Dessert
The Historic Mayfair Flan De Mango

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Chapter News
On The Move
Mark Schwabenbauer
Embassy Suites LAX South

Karin Stannard
Hilton Long Beach

Jeff Simons
Farmer's Daughter Hotel

Hannah Bagus
Sales Manager
The Palm Restaurant
9001 Santa Monica Blvd.
Los Angeles, CA 90069
(310) 550-8811 phone
(310) 278-5334 fax

How did you hear about HSMAI?
Through other Sales Managers in my organization, they are members in other regions.

Why did you join HSMAI?
Networking and all the usual other things.

Job Duties:
I am Group Sales and Event Coordinator for events of ten or more. We have a private dining room which seats up to 60 people.

Other organizations I'm involved in:
MPI and The Beverly Hills Chamber of Commerce.

Hobbies and/or Special Interests:
Lots! Tennis, snow boarding and cooking.

Tell us about your family:
I have four brothers & sisters spread throughout the country, but originally from Colorado.

Other Comments :
The Palm Restaurant just celebrated our 30th anniversary. We have a private dining room which seats up to 60. Perfect for any social occasion. We’re an L.A. institution.

Membership Renewals
Steve Armitage
Hilton Hotels Corporation

Marisa DiDomenico
PKF Consulting

Dennis Hofilena
Sunset Marquis Hotel & Villas
David Lusvardi
Hilton Grand Vacations Club

Mark O'Neal
Sheraton Los Angeles Downtown

Marcia Ring
E-Marketing Associates
Elizabeth Rodriguez
Oakwood Worldwide

Eileen White
HSMAI - Greater Los Angeles Chapter
New Members
Daisy Mae Amparo
Wilshire Grand Hotel

Hannah Bagus
The Palm Restaurant

Mary Beattie
Millenium Biltmore Hotel

Cherryl Brazier
Millennium Hotels & Resorts

Mike Casola
Boutique Hotel Collection
Jennifer Edwards
Le Merigot Beach Hotel

Rachel Ferguson
Hilton - Glendale

Andrea Fredericks
Marriott International

Jenna Linnekens
Extraordinary Events

Joy Marrs
Kor Hotel Group
Cynthia Schnabel
Open Hospitality

Deven Singh
E-Marketing Associates

Michelle Steadman
Marriott International Hotels

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Industry News
Untitled Document



December 07, 2005 | San Francisco, Sir Francis Drake Hotel

FEATURED ARTICLE


Reality Check! | Presentation by Douglas Shifflet, President & CEO, DKS&A
What is the state of the travel & tourism industry today? What are the key economic, social and geo-political drivers of change? What are the current trends in business and leisure travel across the world? How is this affecting hotels and restaurants? Mr. Shifflet is a Marketing Psychologist with over 30 years' experience as a counselor in marketing and planning, with specialization in applied market research. Presentaion was was made at IH/M&RS Hospitality Leadership Forum, New York, November 2005.


ECONOMIC INSIGHTS


Smith Travel Research | October 2005 | USA Monthly Performance Report
24 November 2005 | Smith Travel Research (STR) is the recognized leader in providing accurate, actionable information and analysis to the lodging industry. Since 1985, the company has served the industry operating on the key principals of integrity, confidentiality and customer service. STR provides timely information and analysis to all major North American hotel chains and a growing number of chains in Europe and Asia.

New Shape For Europe’s Timeshare Sector: Fresh Models And Higher Quality Products Are Changing Perceptions And Driving Demand
29 November 2005 | New research from PricewaterhouseCoopers shows that the timeshare industry is changing with increased interest from branded hotel groups, a greater focus on mixed-use developments and higher quality, more regulated products stimulating fresh interest from consumers.

US Lodging Industry Overview | Presentation by Mark Lomanno | Smith Travel Research
17 November 2005 | Mark Lomanno is President at Smith Travel Research. Lomanno oversees the day-to-day operations of STR. He is a frequent guest speaker at industry conferences and seminars. Smith Travel Research --- the recognized leader in lodging industry tracking and analysis --- provides regular industry reporting to all major North American chains.

Hurricane Reshapes Mexico's Resort Scene |usatoday.com
29 November 2005 | The most frazzled, flustered, frantic people in Cabo San Lucas these days may be the wedding planners. Thousands of vacationers are flocking to Cabo and other western Mexican resorts to relax and say their "I do's." That's because more than a month after Hurricane Wilma thrashed Cancun — the country's premier resort — and the rest of Mexico's eastern coast, that area is still recuperating.

More: Hurricanes and their impact on Hospitality


HOTEL HIGHLIGHTS & OPENINGS


New York City To Add Nearly 5,000 New Hotel Rooms Over Next Two Years
New York, NY | Fuelled by record visitor volume, a thriving economy, and significant additions to the tourism product, New York City is adding nearly 5,000 new hotel rooms to its current inventory of 70,723 by the end of 2007.

Starwood Hotels & Resorts Worldwide Completes Acquisition of the Le Meridien Brand
24 November 2005 | WHITE PLAINS, N.Y. -- Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) announced today that it has acquired the Le Meridien brand and the related management and franchise business for the portfolio of 130 hotels and resorts globally for approximately $225 million, roughly equal to the amount of Starwood's current investment, including accrued interest, in the debt of Le Meridien.

Rezidor SAS Launches New Lifestyle Hotel Brand : Hotel Missoni
25 November 2005 | Brussels, Rezidor SAS Hospitality, the Brussels based, multi brand hospitality management company, has announced in London on November 16th, 2005 that they had concluded a worldwide license agreement with the Italian fashion house Missoni, to develop and operate a lifestyle hotel brand of the same name: Hotel Missoni.

Fairmont Returns To New York City To Manage The Plaza
22 November 2005 | TORONTO, Fairmont Hotels & Resorts Inc. ("Fairmont") (TSX/NYSE: FHR) is pleased to announce that it has entered into an agreement to manage The Plaza, one of New York's, and the world's, most renowned and prestigious hotel properties. The Plaza is currently undergoing an extensive $350 million renovation which, when completed, will feature 282 spacious, fully renovated luxury hotel rooms, including 152 condo hotel units.

John Q. Hammons to Develop Embassy Suites Hotel and Conference Center in Murfreesboro
28 November 2005 | MURFREESBORO, Tenn. & SPRINGFIELD, Mo. | Mr. John Q. Hammons today announced his plans to develop a 10-story, 280-suite Embassy Suites Hotel(R) and adjoining 80,000 square-foot conference center in Murfreesboro, Tenn. The first development of its kind for the city, the hotel will be owned by Mr. Hammons, and the hotel and conference center will be managed by Springfield, Mo.-based John Q.



FEATURED DOCUMENT DOWNLOAD


US Lodging Industry Overview | Presentation by Mark Lomanno
Presentation at IH/M&RS Hospitality Leadership Forum, November 2005. Mark Lomanno is President at Smith Travel Research. Lomanno oversees the day-to-day operations of STR. He is a frequent guest speaker at industry conferences and seminars. Smith Travel Research --- the recognized leader in lodging industry tracking and analysis --- provides regular industry reporting to all major North American chains. The company also provides daily performance reporting through its DaySTAR program and hotel profit and loss benchmarking through its annual HOST Study.

MS Powerpoint Presentation

MS Powerpoint Presentation (Download Powerpoint Viewer) | File Size: 555 Kb



INTERNATIONAL


Mixed Results Across Europe From The US | WTM’s UK & European Travel Report
Things are not looking quite as good for Europe out of the US this year. Results of a survey by the European Travel Commission (ETC) among its members – as reported in WTM’s UK & European Travel Report - shows some very different results from one European destination to another.

French Suburb Riots Had Limited Impact On Hotel Activity | MKG Reports
The performance results of hotel establishments which participate in the daily monitoring programme carried out by MKG Consulting, reveal a good resistance by French hotels which seem to be little affected by the riots. The riots in the suburbs have had a limited impact on the hotel activity over the first 15 days of November, including the outskirts of big cities, which one would have thought to be most affected by urban violence.

First Update On Hotel Performance In Bali Since The October Attacks | Deloitte Reports
23 November 2005 | On 1 October 2005, just days before the start of Ramadan, the tourist-dependent resort island of Bali suffered a terrible blow. Exactly three years on from the October 2002 terrorist attacks, this unique island in the heart of Indonesia was a target for terrorism once more, killing 25 people and injuring more than a hundred.

The Dubai Hotel Market - Hot or Soon to Overheat...? | by Sarah Leemann and Elie Younes
How much further will it grow? Is it really a supply-led market? Can a market correction be expected soon? What is a reasonable marketwide stabilised performance? All these questions have undoubtedly been discussed amongst industry professionals who have visited Dubai or have worked in the market over the last five years. Here is the story and probably some answers!




16th Annual Adrian Awards Gala | January 30, 2006 - New York Marriott Marquis



TRAVEL INTERNET MARKETING FOCUS


While the Number of Americans Using the Internet Appears to Have Reached a Plateau, Those Who Plan and Book Trips or Vacations Online Continues to Climb Rapidly
WASHINGTON, DC | While the number of Americans using the Internet appears to have reached a plateau, those who plan and book trips or vacations online continues to climb rapidly, according to the Travelers’ Use of the Internet, 2005 Edition, released today by the Travel Industry Association of America (TIA).

U.S. Online Travel Market Growth Slows Slightly | PhoCusWright Reports
28 November 2005 | Growth rates for the U.S. online leisure/unmanaged business travel market will continue to dip in 2005, to 26% compared to 29% in 2004 and nearly 40% in 2003. The market remains healthy, however, fueled by suppliers' success at moving offline direct sales to their Web sites. Online bookings are projected to surpass US$65.4 billion in 2005, representing nearly 30% of the entire U.S.

Asia For $10 A Night (And Less) | usatoday.com
28 November 2005 | Sleeping on the super-cheap just became a wacky reality. From China's bathhouse hotels that offer the barest definition of sleeping accommodations to a snafu on Expedia for hotels in Japan, this week is all about scoring a deal in Asia. If you had excellent timing last weekend, you might be one of the incredibly lucky folks who booked rooms at the Hilton Osaka and Hilton Tokyo hotels.

PhoCusWright Executive Conference | Philip Wolf's opening remarks
28 November 2005 | Are online travel agencies virtual GDSs, and do they commoditize supply? Is booking direct with a "great big supplier" ("--we'll hook you up!") really the answer? Does the walled garden flourish when the wall comes down? Do hotels get a three-customers-for-the-price-of-two deal from all online travel agencies?



FEATURED INTERVIEW


IH&RA Annual Congress 2005 | Looking Down The Track | e-marketing & e-distribution | Session Moderated by Peter O'Connor
China and surrounding countries look poised to exploit the many on-line travel distribution opportunities developed in the US and Europe. However the region suffers from its own set of unique challenges. Will the Chinese consumer follow their Western counterparts and embrace the Internet as one of their primary booking channels for travel products? Will on-line intermediaries develop into dominant forces in the marketplace? Will it become easier for foreign customers to organise and book their own customised trips to China on-line? Q&A session includes a vivid discussion around the Tralliance .TRAVEL inititiative.


REVENUE MANAGEMENT FOCUS


Cornell Issues Revenue-boosting Tool For Restaurant Managers
14 November 2005 | Restaurant managers now have a new tool that allows them to match their table mix to their customer mix. Cornell University has just released the Restaurant Table-Mix Optimizer, or RTMO, which is designed to give restaurant managers specific guidance on what mix of tables will provide the best revenue boost for their particular restaurant. The web-based tool, developed by Cornell professor Gary M.

Profit Opportunities from Information Communication Technologies (ICTs) in the Hotel Sector | By Kate Varini & Hilary Murphy
9 November 2005 | Profit optimisation contributes directly to a firm’s success and is a crucial area for all businesses. This can be achieved by increasing revenue, actively stimulating sales and/or reducing direct variable costs, particularly in the short term.



RESORT MARKETING FOCUS


Philippe Bourguignon Joins Steve Case's Revolution as Vice Chairman of Newly- Formed Revolution Resorts
WASHINGTON, Philippe Bourguignon, a seasoned global executive with broad leadership experience in resorts, media and technology, will become Vice Chairman of Revolution Resorts, a new division of Steve Case's Revolution LLC to be launched in January.

Resort Industry Gets Best Practices Study On Internet Marketing And Distribution
21 October 2005 | MCLEAN, VA | The results are in on the first-ever, comprehensive study of “Best Practices on Internet Marketing and Distribution for Resorts,” initiated by the Hospitality Sales & Marketing Association International’s (HSMAI) Resort Marketing Special Interest Group.

Hard Rock Cafe's Chief Marketing Officer Reveals 3 Lessons Learned From His Big September Re-launch | marketingsherpa.com
15 November 2005 | On September 17th, Hard Rock Cafe launched its newest location -- Times Square. And, despite the fact that CMO Sean Dee's ad budget has to cover 120 Hard Rock Cafes in more than 40 countries ... he decided to lavish 50% of his annual budget on that one NYC launch.

Le Meridien Signs Agreement to Operate Its First Beach Resort in China
9 November 2005 | Global hotel group Le Meridien Hotels & Resorts will open its first beach resort in China, following the signing of an agreement with China Resources Shimei Bay Tourism Development (Hainan) Limited to manage a 300-room, deluxe five star property on Hainan Island. Hainan Island is Asia's fastest growing beach destination and Shimei Bay, on the south coast, is home to its most spectacular white sand beach stretching over five kilometres.



FEATURED REPORT


Leisure Travel | Attitudes and Trends | In The United States
By Research and Markets
The travel industry has been challenged by a variety of negative drivers in the new millennium, including slowed economic growth and dramatically heightened concerns about security, war, terrorism, and disease. Between 2000 and 2003, domestic business travel fell by 15%, airline travel by 14%, and international travel to the U.S. was down by 21%. Since 2003, however, virtually all sectors of the travel industry have experienced growth.


COLUMNS


Confronting the Myth of Service Recovery | An Ounce of Prevention is Worth a Pound of Cure | by Rick Garlick
For the past several years, many hotel executives have ascribed to the widely circulated notion that a strong problem-recovery process is the key to enhancing customer loyalty. Some claim to possess statistics that show a higher intent to return among guests who experienced a problem followed by excellent resolution, compared to guests who had a problem-free stay.

Hotel Web Site Priorities | Some Do's, Don'ts, and Why the Heck Did You Do That? | By Neil Salerno
Don't you just love reading about the huge numbers being produced on the Internet? But the fact is that there are still many disillusioned hoteliers, especially those with independent hotels, who have not yet realized their fair share of business from this new medium. Obviously, it's no longer sufficient to simply have a pretty web site.

Mystery Shopping | Understanding Your Business Through The Eyes Of Your Customer | Interview with Gina Wiseman
On March 24, 2005, Gina Wiseman, Division Vice President for Maritz Research was interviewed by Larry Albus of "Marketing Matters Live," presented by the American Marketing Association, on WSRadio.com, the worldwide leader in Internet talk. The segment was titled "Understanding Your Business Through The Eyes Of Your Customer." Following are edited excerpts of the broadcast.

Internet Content and Visibility Becoming More of a Factor than Actual Roadside Visibility | by Craig W. Cooley
23 November 2005 | Consider this scenario. A business traveler is booking a three day trip to Los Angeles. He / she can use their in house corporate Travel Agent or, like is happening more and more often, they are allowed to book their own reservations through Travleocity, Expedia, etc., using their “business & commercial” portals and negotiated corporate rates.

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HSMAI Update

HSMAI Sets Agenda For 5th Travel Internet Marketing Strategy Conference In San Francisco, Dec. 7, 2005
MCLEAN, VA | The 5th Travel Internet Marketing Strategy Conference presented by the Hospitality Sales & Marketing Association International (HSMAI) will delve into “Emerging Trends in Internet Marketing,” as expert speakers and panelists gather in San Francisco, CA, at the Sir Francis Drake Hotel on Wednesday, Dec. 7, 2005.

Resort Industry Gets Best Practices Study On Internet Marketing And Distribution
21 October 2005 | MCLEAN, VA | The results are in on the first-ever, comprehensive study of “Best Practices on Internet Marketing and Distribution for Resorts,” initiated by the Hospitality Sales & Marketing Association International’s (HSMAI) Resort Marketing Special Interest Group.



FEATURED EVENTS


Caribbean Hotel Sales & Marketing Strategy Conference

1 - 2 December 2005
Miami, FL

Sales and marketing professionals in the Caribbean will take away a wealth of information and resources pertaining to the hottest topics, issues and trends that are invaluable for growing their business when the first Caribbean Hotel Sales and Marketing Strategy Conference convenes in Miami, Dec. 1-2, 2005.

HSMAI Travel Internet Marketing Strategy Conference

7 December 2005
San Francisco, CA

The 5th Travel Internet Marketing Strategy Conference presented by the Hospitality Sales & Marketing Association International (HSMAI) will delve into "Emerging Trends in Internet Marketing," as expert speakers and panelists gather in San Francisco, CA, at the Sir Francis Drake Hotel on Wednesday, Dec. 7, 2005.

HSMAI Adrian Awards Show

30 January 2006
New York, NY

Celebrate the winners of HSMAI’s Adrian Awards for Advertising, Public Relations and Web Marketing at a special black-tie dinner and dazzling production.


All HSMAI Events

Upcoming Industry Events



FEATURED HSMAI UNIVERSITY PROGRAM


The Fundamentals of Revenue Management | Effective Yield Management For Enhancing Profits

6 December 2005
10 December 2005
Various Locations in USA, FL

The critical tools for optimizing top and bottom line success | The increasing importance of revenue management in the strategic positioning of a hotel dictates that those involved in the process have a thorough understanding of the basic components, tools and methods necessary for implementing a successful program.

All HSMAI University Programs & Courses

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Marketing Tip
Marketing Tips
'Tis The Season To Advertise
by Kevin Nunley
www.drnunley.com (888) 429-6203

The economy has been tough all over lately. Consumers are nervous about job layoffs and the direction things are going in. Business customers are nervous because consumers are nervous.

If you figured a lot of the economic downturn is pure attitude, you're right. But watch for things to change starting right now.

The holiday season that is rapidly approaching has for 150 years been the biggest buying time of the year. Most of us, even though we may not like to admit it, just don't feel in the holiday spirit unless we're making purchases.

As millions of people all over the world loosen up and start buying, sales will soar in November, December, and early January.

NOW is the time to get your share of this up tick in sales. Do it by advertising asap.

Because many companies make advertising the first thing they cut in hard times, ad rates are lower than ever. Negotiate great deals for advertising in your local newspaper, on radio, on cable TV, and with Internet banners and ezines.

'Tis the season to be jolly. 'Tis the season to go shopping. And it is the season to get the word out about your business, products, and services.

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Email Tip
Email Tip of the Month
Access a Gmail Account with Outlook
by Heinz Tschabitscher
www.email.about.com

If you access your Exchange, IMAP, Hotmail and POP email accounts in Outlook, wouldn't it be great if you could add your Gmail address to that list — and your Outlook Inbox —, too?

Receiving Gmail in Outlook does not have to mean you abandon its web-based interface or the fast and convenient search there altogether. You can tell Gmail to keep mail you download to Outlook unread in its Inbox, or you can have downloaded mail archived automatically in Gmail. Of course, you can also remove messages already fetched into Outlook.

Now, to access a Gmail account with Outlook:

  • Make sure POP access is turned on for your Gmail account.
  • Select Tools | E-mail Accounts... from the menu in Outlook.
  • Make sure Add a new e-mail account is selected.
  • Click Next >.
  • Choose POP3 as the Server Type.
  • Click Next >.
  • Enter your Gmail account details in the Internet E-mail Settings (POP3) dialog:
    • Type your full name under Your Name:.
    • Type your Gmail email address under E-mail Address:.
    • Type your full Gmail address under User Name: as well.
    • Type your Gmail password under Password:.
    • Type pop.gmail.com under Incoming mail server (POP3):.
    • Type smtp.gmail.com under Outgoing mail server (SMTP):.

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