HSMAI: Greater Los Angeles Chapter | eNews
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Calendar
Luncheon Program
Date: November 13, 2007
Topic: TBA
Speaker: Traci Mercer, Director of Hotel Market Management, Western Region - Expedia.com
Location: Sofitel Hotel

Holiday Celebration
Date: December 3, 2007
Topic: Joint Holiday Party with HFTP & TTMA
Speaker: N/A
Location: Fogo De Chao Brazilian Steakhouse
Current Events

Tuesday - November 13, 2007
11:30 AM - 1:30 PM

Sofitel Hotel Los Angeles
8555 Beverly Blvd.
Los Angeles CA 90048

Details   RSVP

Leverage OTA's & Make BIG Profit


Luncheon Program

During this program presented by Expedia.com, you will learn how to improve your online footprint by working more effectively with Online Travel Agencies (OTA's). If increasing RevPAR at your property is important to you, this program is a must-attend event.

Topics to be covered include forecast and trends for Lodging, Air, and Consumer Segments, what you can do to get MORE business for your property, Merchant Model 101 - your Expedia Special Rate (ESR) wholesale vs. Global Distribution System (GDS) retail listings, and more.

Details 

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Chapter News
On The Move
Cara Federici
Hotel Oceana
Santa Monica

Rafik Ghazarian
Intercontinental
Los Angeles

Heather Yoo
Sheraton Los Angeles
Downtown

Gina Newman
Millennium Biltmore

New Member Spotlight

Katrina Butts
Director of Revenue Management
Custom Hotel
CRME-Cornell University
Phone: 310 258-5710   Fax: 310 258-5738

How did you hear about HSMAI?
I have attended several of the Revenue Management training sessions through HSMAI in my previous position as Revenue Manager with KOR Hotel group.

Why did you join HSMAI?
I joined HSMAI because I enjoy the topics of the meetings and find the training courses useful. I also wanted to be in an association with a group of my peers, fellow Directors, Revenue Managers and Sales Managers.

Job duties:
As the Director of Revenue Management for Custom Hotel, I am responsible for rooms budgets, rate management, forecasting and yielding. I manage the reservations office on property and oversee the off site call center reservations office. I work directly with the sales managers on groups and negotiated rates. I also go out on sales call with sales managers on a regular basis to promote our hotel. I assist in the marketing decisions for the hotel.

Other organization I'm involved in:
LAX Costal

Hobbies and/or Special Interests
I enjoy spending my time with my close friends and family. Since I work so much, my free time is dedicated to my family. I take my kids to plays, musicals, Disney on Ice, Circus, amusement parks, etc. My daughter and I enjoy reading time in the evening where I read to her and she reads to her brother. My husband and I travel as often as possible.

Tell us about your immediate family:
I am married with two children- 5 year old daughter 16 month old son.

Other comments:
Custom Hotel opened on October 15th - guest rooms and the lobby bar. Custom Hotel offers a stylish and innovative perspective to overnight stays. Situated high on a hill on Lincoln Boulevard, our 250 guest rooms and suites offer some of the city's most stunning panoramic views of the Pacific Ocean, Malibu, Hollywood and Downtown Los Angeles. The hotel features espresso check-in, an on-the-go breakfast bar, Bistrotek restaurant, heated outdoor pool, stadium sundeck, Hopscotch pool bar and grill, poolside cabanas, fire pit and DJ lounge. Comfortable, fun and whimsical, stylish yet modestly priced, Custom is an international boutique hotel in Los Angeles that thrives off the energy and atmosphere of its local environs, providing hotel guests a uniquely L.A. lifestyle experience.

New Members
Mr. Patrick Brady
Director, Hilton Hotels Corp
Mrs. Barbara Kirklighter
Regional Director, Revenue Management, Interstate Hotels & Resorts
 
Membership Renewals
Mr. Stuart Falk
Sales Manager, Cruise Critic/Independent Traveler
Ms. Gina Keough
VCB Manager, Santa Maria Visitor Bureau
Ms. Ana Segura
Director of Sales, Crowne Plaza/Commerce Casino
 
Mr. Won Soh
Key Account Director, InterContinental Hotels Group
Ms. Gilat Tsoar
Reservations Manager, Warner Center Marriott


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Industry News
FEATURED ARTICLE
ColumnA Hotelier's Guide to Budget Planning in '08 | By Max Starkov and Jason Price
Hoteliers are in the height of the budget planning season for 2008. Understandably, there is a great level of anxiety in the industry. Are you allocating the right budget for hotel marketing? What are your peers doing with their budgets? What are the best practices for 2008? Web 2.0, social media, consumer generated media—what should I do about these new media formats? What are the latest trends in Internet marketing and how should I account for them in the new budget? For a second year in a row, Hospitality eBusiness Strategies takes a closer look at some important aspects of Internet marketing in hospitality and what marketing activities and line items should comprise the 2008 Internet marketing budget.
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ECONOMIC INSIGHTS
Hotel Budgeting | Hoteliers Underestimate 2006 Unit-level Costs | PKF Reports
19 October 2007 | After two consecutive years of double-digit profit gains in 2004 and 2005, U.S. hotel managers expected they would be able to achieve yet another year of extraordinary growth on the bottom-line. When preparing their budgets for 2006, the 400 hotel managers in our sample estimated that a 9.2 percent gain in total revenue would translate into a 21.3 percent surge in profitability.
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Weekly U.S. Lodging Performance 10/14/07 - 10/20/07 | Smith Travel Research
25 October 2007 | Smith Travel Research (STR) is the recognized leader in providing accurate, actionable information and analysis to the lodging industry. Since 1985, the company has served the industry operating on the key principals of integrity, confidentiality and customer service. STR provides timely information and analysis to all major North American hotel chains and a growing number of chains in Europe and Asia.
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Smith Travel Research Reports Third Quarter And September Year-to-Date 2007 Results For The U.S. Lodging Industry
25 October 2007 | Smith Travel Research (STR) announced third quarter and September year-to-date 2007 results for the U.S. lodging industry today.
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Senior Lodging Executives Request Administration, Congress Take Immediate Action On Issues Of Concern
17 October 2007 | Washington, D.C. | Senior executives from 18 of North America’s largest hotel chains joined staff from the American Hotel and Lodging Association (AH&LA) for a two-day series of meetings with officials from the Bush Administration and key members of the United States Senate.
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Hotel Construction in the Asia-Pacific Region Is at a Record Level; A Burgeoning Pipeline in China Is Set to Unfold | LE Reports
9 October 2007 | Portsmouth, N.H. | Lodging Econometrics (LE), the Global Authority for Hotel Real Estate, reported to the Lodging Industry that there are a total of 1,555 Hotels with 366,679 rooms in the Construction Pipeline for the 24 countries in the Asia-Pacific region. LE President, Patrick Ford, said, “Hotel Development is at a hectic pace— the Pipeline for the region has reached new record highs.
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Construction Pipeline in Europe at New Cyclical High Hotel Openings in 2008 to Set Record Pace
17 October 2007 | Lodging Econometrics (LE), the Global Authority for Hotel Real Estate, reported to the Lodging Industry that there are a total of 814 hotels having 139,133 rooms in the Construction Pipeline throughout Europe. LE President Patrick Ford said, “Hotel Construction is at a robust pace. Half the Pipeline, 407 projects / 72,205 rooms, are already Under Construction.
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1,200 Marketers Can’t Be Wrong: The Future Is in Consumer Behavior | NYtimes.com
18 October 2007 | Consumer behavior as a route to effective marketing was a central focus of the largest gathering ever of an influential trade organization.
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Canadian Lodging Reports For The Week Ending October 13, 2007 | Smith Travel Research
18 October 2007 | Smith Travel Research (STR) is the recognized leader in providing accurate, actionable information and analysis to the lodging industry. Since 1985, the company has served the industry operating on the key principals of integrity, confidentiality and customer service. STR provides timely information and analysis to all major North American hotel chains and a growing number of chains in Europe and Asia.
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AIF Study by PricewaterhouseCoopers Reports Robust Financial Indicators In Multibillion Dollar Timeshare Industry
17 October 2007 | The AIF annual benchmark study by PricewaterhouseCoopers (PwC) of the financial performance of the timeshare industry released today by the ARDA International Foundation (AIF) underscores the ongoing, robust financial performance of the multibillion dollar vacation ownership industry.
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American Travelers Turning Green (But Not At Any Cost), According To New National Survey
5 October 2007 | WASHINGTON, DC | More than half of all U.S. adults say they would be more likely to select an airline, rental car or hotel that uses more environmentally friendly products and processes, according to the results of the latest travelhorizons™ survey by the Travel Industry Association (TIA) and Ypartnership.
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HOTEL HIGHLIGHTS & OPENINGS
IRHA announces the Launch of the Most Comprehensive and Prestigious Awards Program & Gala Ceremony in the Hospitality Industry
10 October 2007 | In the tradition of the Golden Globes and the Academy Awards, the International Restaurant and Hotel Awards™ is the world’s most prestigious awards ceremony recognizing the best value, moderate, and luxury travel establishments that go above and beyond industry standards.
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Modular Hotels: Tiny Space, Big Experience, Low Price | usatoday.com
19 October 2007 | Capsule hotels, pod hotels, overnight caskets: Whatever you call them, modular hotels, long embraced by Japanese businessmen, have evolved into a hip and affordable travel option that has gained traction in parts of Europe and the U.S. The westernized pod-hotel concept offers more space than its Japanese counterpart—think cruise ship cabin, not sleeping coffin.
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Hampton Hotels declares war on scents | By Kitty Bean Yancey - Hotel Hotsheet
19 October 2007 | Hampton Hotels is turning up its nose at the current lodging rage for signature scents wafting in the air. The company, which includes Hampton Inns and Hampton Inn & Suites, has announced a chain-wide “Non-Scents” program, based on research that guests want their rooms to smell fresh and clean rather than retain the odor of cleaning products, perfume or (horrors) cigarette smoke.
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Star-studded Hotels | MSNBC.com
18 October 2007 | Why do stars flock to one hotel and shun another? Because some cater better to their peculiar needs. Stars, after all, suffer wear and tear. A film personality on a press tour may spend weeks traveling across continents to promote a new film, chatting with journalists, attending premieres, making television appearances—without a minute's break in between. Tokyo one day, Hong Kong the next. Exhaustion and jet-lag take their toll.
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Loews Plans to Unveil Major Branding Changes | modernagent.com
18 October 2007 | Loews Hotels will roll out a number of new initiatives in the first quarter of 2008, according to Nancy Mendelson, senior vice president of marketing. The changes will represent the fruition of a branding transformation first put in motion two years ago when Loews Hotels Chairman and CEO Jonathan Tisch decided to shift the 18-property group from being an asset management company to a brand.
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Choice Hotels Opens 36 New Hotels In September
17 October 2007 | Silver Spring, Md. | Choice Hotels International (NYSE:CHH) continues to grow with the announcement of 36 newly-opened franchised properties during the month of September, including the second Cambria Suites hotel. The openings include hotels in 15 states and 3 countries that add more than 2,500 rooms to the company’s existing 445,000-plus rooms. Select properties that opened in September include:
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Intercontinental Hotels Group (IHG) Announces New Chief Marketing Officer
9 October 2007 | InterContinental Hotels Group PLC (IHG) [Lon: IHG; NYSE: IHG (ADRs)] today announces Tom Seddon as chief marketing officer, effective November 1. Seddon, 39, will join IHG's Executive Committee, reporting directly to chief executive Andrew Cosslett. He replaces Peter Gowers who was recently appointed chief executive of IHG's Asia Pacific region.
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BUSINESS/MEETINGS
The Virtual Meeting Ground | By Catalin Cighi
8 October 2007 | Meeting space is a key feature of most upscale and luxury hotels, and as interest in remote-conferencing piques among business travelers, a space’s technology can be as crucial as its square footage.
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Hotel RFPs Insisting On Last-Room Availability
9 October 2007 | Buyers negotiating for 2008 hotel rates are finding a heavy cost to last-room availability in key markets, hoteliers are receiving more queries as to their environmental policies and both are seeing the process from request for proposals to agreement elongate and increase in complexity.
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Tough Hotel Meeting Negotiations Loom | btnmag.com
15 October 2007 | Despite industry analyst forecasts of further rate and occupancy increases and difficult meeting negotiations ahead, meeting buyers still can find discounts, add-ins and favorable contractual clauses by being flexible in meeting time and location in this continuing seller's market.
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MPI'S Involvement in EIBTM Grows Stronger as the Association's Global Strategy is being Implemented
15 October 2007 | DALLAS, TX/LONDON | Meeting Professionals International (MPI) involvement in EIBTM grows stronger and the association is involved in a number of initiatives at this year’s event in Barcelona. The latest information on the European Meetings and Events Conference taking place in London in April 2008 plus the opening of offices in Singapore as well as planned future expansion will be their headline news.
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MPI Engages To Co-create The Premier Pan-European Conference In 2008
9 October 2007 | DALLAS | More than 600 international meeting and event professionals are expected to attend The European Meetings and Events Conference, co-created by Meeting Professionals International (MPI), April 18-20, 2008. The event, formerly known as the Professional Education Conference-Europe, is the first international meetings and events industry educational conference hosted in London.
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INTERNATIONAL
Hotels in India - Trends and Opportunities | HVS Reports
17 October 2007 | HVS has been in the forefront of providing strategic advisory for virtually every major industry participant for the past 11 years. Having reviewed the market performance for over a decade, it has been particularly interesting to observe and draw statistical co-relation on benchmark performances, market segments and demographic customer profiles for the industry over the long-term horizon.
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Extract From The Deloitte Asia Pacific Performance Review | Putting Out The Welcome Mat -
17 October 2007 | Asia is the world’s most inhabited region, with a population of more than 3.5 billion. During 2006, they were joined by 167m international arrivals, making the region the second most favoured destination after Europe. According to the World Tourism Organisation (UNWTO) arrivals were up by a further 9.7% in the first quarter of 2007, compared to a 7.8% rise in the whole of 2006, showing acceleration in demand.
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Russian Hotels Top Choice For Investors, Despite Shortage Of Stock | Jones Lang LaSalle Hotels Reports
9 October 2007 | London, Increasing visitor numbers, a growing economy and rising average room rates are fuelling investor interest in Russian hotels. Moscow is the most expensive European city in which to stay with average room rates at $352 per night; a 20% increase on last year’s figure.
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Latest Hotstats European Chain Hotels Market Analysis | Paris Room Sales Take First Place
3 October 2007 | Paris led the field in both rate and revpar during August, but London was not far behind. Revenue per available room in the French capital rose by 15.7 per cent to Eu163.53, driven largely by the highest average rate in the survey at Eu210.29, up 6.6 per cent. Moscow and Vienna show impressive rate growth.
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London Boosts Uk Hotels Market But Cautious Times Ahead | PricewaterhouseCoopers Forecasts
28 September 2007 | The UK hotel sector is continuing its stellar performance of recent years but may be approaching uncertain times, according to the latest PricewaterhouseCoopers LLP Hospitality Directions Europe - UK Hotel Forecast.
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Kempinski to manage five new properties in Middle East and Africa
18 October 2007 | of management agreements for a total of five properties in Egypt, Morocco and Syria. 'These are landmark projects to be involved in, all of them being situated in the top tourist and business destinations in the Middle East and Africa. We have joined together with an esteemed company to establish this partnership. I am delighted to working with Nesco to create luxury properties and embrace the creative process facing us.
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FEATURED DOWNLOAD
Weekly U.S. Lodging Performance 10/07/07 - 10/13/07 | Smith Travel Research
Smith Travel Research (STR) is the recognized leader in providing accurate, actionable information and analysis to the lodging industry. Since 1985, the company has served the industry operating on the key principals of integrity, confidentiality and customer service. STR provides timely information and analysis to all major North American hotel chains and a growing number of chains in Europe and Asia. Individual hotels, management companies, appraisers, consultants, lenders and other lodging industry analysts also rely on STR data for the accuracy they require.
Adobe PDF Document Adobe PDF Document (Download Acrobat Reader) | File Size: 32 Kb




TRAVEL INTERNET MARKETING FOCUS
Are Online Travelers Saying "Buh-Bye" To The Web? | forrester.com
11 October 2007 | Online Spending Growth Masks A 9% Decline In US Leisure Bookers. The number of US leisure travel Bookers — online travelers who use the Internet to both research and buy travel — fell 9% from 2005 to 2007.
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Hyatt Place™ Introduces the Hotel Industry’s First Location-Based Webpage Using iGoogle™
16 October 2007 | CHICAGO | Hyatt Place today announced the hotel industry’s first customized webpage populated with location-specific content using iGoogle1. This marks the first time a hotel brand is providing guests with the ability to immediately view relevant, local online content to assist them during their stay.
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Choice Hotels Deploys Innovative, Web-based Property Management System To All Domestic Economy Hotels
16 October 2007 | Silver Spring, Md. | Worldwide lodging franchisor Choice Hotels International, Inc. (NYSE: CHH) announced today that it has completed the full deployment of its proprietary Web-based hotel property management system, choiceADVANTAGE, to all Econo Lodge and Rodeway Inn brand hotels.
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Lodging Interactive Launches Search & Social Media Integrated Marketing Services for Hotels
18 October 2007 | Parsippany, NJ | Lodging Interactive, a leading provider of interactive marketing services to the hospitality industry, today announced the roll out of comprehensive Search Engine and Social Media integrated marketing services to help hotels drive online awareness and bookings.
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IATA Creates Standard Mobile-Phone Checkin Code | btnonline.com
15 October 2007 | The International Air Transport Association today announced a global standard that enables airline members to offer consistent mobile phone checkin and boarding pass options. A handful of carriers already have deployed such checkin procedures, but IATA said various standards that apply in different regions have precluded a global solution. "Passengers want the convenience of self-service options in a paperless environment.
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The Golden Keys of E-Commerce | By Naseem Javed
9 October 2007 | It only takes a minute to establish if one is holding that magical key or just toying with a rusty screwdriver. Today, in order to have a commanding presence with universal access on e-commerce, domain names must act like very special golden keys as without it, the entire exercise of Internet-centric commerce becomes almost useless.
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Travel Meets Web 2.0: A Match Made In Heaven | imediaconnection.com
4 October 2007 | With the advent of Web 2.0, travel companies are realizing they must incorporate rich media and other tools in order to enrich the customer experience.
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REVENUE MANAGEMENT FOCUS
IDeaS Releases First Comprehensive Hospitality Demand Study for 2008 Singapore Formula One Grand Prix
26 September 2007 | IDeaS, the leading provider of hospitality revenue optimization solutions and services, has developed the first comprehensive hospitality demand report for the inaugural Singapore Formula One Grand Prix, to be held on September 28, 2008.
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New Book by Dr. E. Andrew Boyd, PROS Chief Scientist, Explores Important Lessons in Pricing
10 October 2007 | HOUSTON | PROS, a world leader in pricing and revenue optimization science and software for manufacturing, distribution, services, hotel/cruise, and airlines, announces the release of Dr. E. Andrew Boyd’s latest work on Pricing Science and Management. Chief Scientist Dr.
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Yahoo! Canada and Online Revealed Canada Conference form Strategic Marketing Partnership
9 October 2007 | Toronto, ON | Online Revealed Canada, Canada’s authority for Internet marketing education has entered into a strategic partnership with Yahoo!
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Search Engine Marketing – Paid Advertising | By Sachin Suri
5 October 2007 | In traditional print advertising or similar ad vehicles, companies pay for the number of people who are supposed to see the ad, or at least that is what is supposed to happen. With search engine marketing, companies participating in PPC (Pay per Click) programs actually pay the search engines each time people click on their ads.
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JDA Software Group and The Rainmaker Group Continue Partnership, Expand Relationship in Hospitality Market
3 October 2007 | SCOTTSDALE, Ariz. | JDA® Software Group, Inc. (NASDAQ: JDAS), the leading provider of hospitality enterprise pricing and revenue management solutions, today announced it has expanded its partnership with The Rainmaker Group, the world leader in automated revenue management software and services to the gaming hospitality industry.
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RESORT MARKETING FOCUS
Luxury Travel Clubs Put High Price On Exclusivity | Usatoday.com
16 October 2007 | MIAMI — Why are thousands of millionaires queueing up for the right to plunk down as much as $459,000, plus annual dues of up to $35,000, just for a few weeks of access to vacation homes?
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Oslo Statement on Ecotourism | By The International Ecotourism Society
26 September 2007 | On behalf of the staff and Board of The International Ecotourism Society (TIES), I am pleased to present the Oslo Statement on Ecotourism.
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TIA’s Annual Marketing Outlook Forum Will Focus On The Future Of Travel
26 September 2007 | WASHINGTON, DC | TIA’s annual strategic forecasting conference for the U.S. travel industry, the Marketing Outlook Forum, will feature enhanced programming this year, including early results of a major new study on the Chinese travel market, major presentations by high-level speakers plus an additional half-day of free professional development seminars. The conference will take place October 22 – 25 in Charlotte, NC.
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HOTEL DIRECTOR OF SALES & MARKETING
The Power Of Travel: The Hotel You Choose May Make A Difference | concierge.com
17 October 2007 | Now that the travel industry is beginning to tackle social issues from poverty to health care, the hotel you choose can make the difference betweena child going hungry or being fed, a wildlife habitat being protected or destroyed, a woman giving birth to a healthy child or one infected with HIV.
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An Extra Night, An Upgraded Price | MSNBC.com
12 October 2007 | Q: I’m having a problem with a hotel honoring a room price. I tried to book three nights at the Hilton Imperial Dubrovnik in Croatia, but for some reason the site wouldn’t accept my dates. So I phoned Hilton’s toll-free number, and was offered a rate of 181 euros a night. They never asked me how many people were staying in the room.
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Forget The Fruit Basket, Fortified Vodka Greets Vip Guests | By Kitty Bean Yancey - Hotel Hotsheet
11 October 2007 | Just when I think I've heard the craziest hotel amenity, I get word of something that tops it. Now comes "turn up" service. As in: Turn up guests' energy or libido or intellectual focus with a shot of vodka mixed with a choice of elixir.
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A Hotel That Reaches Out To Those In Need Of Sleep | NYtimes.com
9 October 2007 | Droopy-lidded natives proclaim that New York is the city that never sleeps. So there would seem to be little demand for a special position of sleep concierge, a hotel version of Mr. Sandman. Go to City Room » But then there are the out-of-towners, the jet-lagged business executives and the bright-lights-big-city vacationers for whom New York is a robber of rest.
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SALES & MARKETING FACULTY
Cornell Report Underscores Importance of Trust in Decision Making
17 October 2007 | A hotel executive team makes its best decisions when it addresses the concerns of all the team members - call it the conflict of ideas. But an open clash of ideas can also create bruised feelings and strained relationships, which damage implementation and the decision process. To prevent that damage, hotel executives need to promote trust among their top managers, according to a new study from Cornell's Center for Hospitality Research.
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Travel Threats Announces Initiative to Increase Safety and Security Awareness for Students Traveling Overseas
15 October 2007 | Orlando, FL | Travel Threats () announced today a partnership initiative with schools, colleges and universities to increase travel security and situational awareness for students traveling internationally. Travel Threats Student International Travel Safety (SITS) Program lessens the likelihood of student travelers falling victim to an untoward incident while traveling overseas.
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Announcing The UNLV-JMBM Hotel Developers Conference
9 October 2007 | LAS VEGAS and LOS ANGELES | The University of Nevada Las Vegas (UNLV) and Jeffer, Mangels, Butler & Marmaro LLP (JMBM) today announced co-sponsorship of the only hotel summit designed to provide senior executives with a comprehensive program that examines both the compelling economic benefits and some of the daunting practical challenges of a specific topic confronting the hospitality industry.
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Bob Alter, Chairman, Sunstone Hotel Investors, Inc. to present at Cornell’s "Conversations with Entrepreneurs"
5 October 2007 | Ithaca, NY | Bob Alter, chairman, Sunstone Hotel Investors, will be the next featured speaker in the “Conversations with Entrepreneurs” series presented by the Leland C. and Mary M. Pillsbury Institute for Hospitality Entrepreneurship at the Cornell School of Hotel Administration.
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COLUMNS
All Change | Changing A Hotel's Brand Requires Careful Management | By Ian Graham
17 October 2007 | In this article we explore some of the issues that arise when hotel owners and operators decide to change the hotel brand. In fact, we believe many of the issues are similar in each of the following circumstances.
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Insider Secrets for Branding and Selling Fractional Ownership to the Elusive Affluent Buyer | By Lawrence Hefler and Susan Adams
16 October 2007 | In the world of livestock, it’s been said that “a brand is a cow’s only return address”… sort of a short story about trust, relationships, and options. In the world of shared resort real estate, and the increasingly popular fractional ownership option, a brand is not only your home address but just may be what gets you to the customer’s address. That’s where the branding story begins.
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Putting the "Hospitality" back in the Hospitality Industry | By Brenda Fields
8 October 2007 | What other industry is so directly involved with serving its customers in many significant areas to their well being? Food, drink, and sleep are three of the most important needs of an individual. But just meeting these needs does not ensure a successful operation or ensures client loyalty. Nor does it ensure that the customer's needs were met with good service in a hospitable manner.
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How To Engage That “portable Generation”, Who Will Ultimately Run Your Business! | By J. Ragsdale Hendrie
8 October 2007 | We have called them everything, from Gen X’ers, to Generation Y to the Me. Where many of us now in Senior positions were the product of Walkmans and Beepers, what has been technically spawned is remarkable, and our future leaders, General Managers and Key Middle Management are connected, as never before.
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THE LATEST ENTRIES FROM TOP HOSPITALITY INDUSTRY BLOGS
Do you look at a room before taking it?
That's a common practice in Europe. I heard from Hotsheet reader James Whitesell from Florida who tells this cautionary tale: "My wife and I were in Utah and checked into a m...

Monday, October 29 - Posted on USA Today Hotel Hotsheet | Kitty Bean Yancey

Atelier Sul Mare, hotel museum in Sicilia
Atelier Sul Mare is one of those rather unique hotels where each room is different. This hotel is even call Hotel Museum "Museo Albergo". Each room has been decorated to refl...

Monday, October 29 - Posted on Hotel Blogs 2.0 | Guillaume Thevenot

The Hotel Fairy: Denver Marriott City Center
Once in a while, an air hostess - who will remain anonymous - will act like my Hotel Fairy who will share with you on video the hotels she experience across the world. No wor...

Monday, October 29 - Posted on Hotel Blogs 2.0 | Guillaume Thevenot

Flying past those airport nightmares
What to do if your business trip devolves into a worst-case scenario. By Lindsay Blakely, Business 2.0 Magazine October 18 2007: 1:04 PM EDT You need to get to that meeting...

Sunday, October 28 - Posted on Revenue Management Forum

Fun Hospitality Halloween Costume Contest!
Local Vancouver F&B job search site RaisinJobs.com has launched a terrific Halloween costume contest. The prizes are huge: dinners at restaurants around Vancouver and two ...

Sunday, October 28 - Posted on Vacant Ready | Chris Clarke

All Blogs


ECONNECT RSS FEEDS
Stay on top of what's happening in your city and the industry. As an HSMAI member, you can now customize your eConnect news and information to include daily news from your choice of more than 40 city Business Journals. The HSMAI Foundation's eConnect research and resource site now gives you the choice of adding news feeds (via Real Simple Syndication, or RSS) that are updated throughout the day from Business Journals as well as the top hospitality industry and consumer publications. Just click here, log in to eConnect if you aren't already, and choose from the list of available feeds. Click here to learn more...





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HSMAI Update
Leading Hospitality & Travel Companies Turn Out For HSMAI University's Simulation Seminars
4 October 2007 | MCLEAN, VA | Turning out for two extraordinary seminars on
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Guide For Going Green, E-mail Etiquette Highlight HSMAI University's Upcoming Fall Webinars
1 October 2007 | MCLEAN, VA | The Hospitality Sales & Marketing Association International (HSMAI) University will present a series of educational seminars in October highlighting key topics such as
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Award For ‘Advancing Excellence’ To Be Bestowed On HSMAI’s Ilsa Whittemore
18 October 2007 | MCLEAN, VA | Recognized for being a “mentor, volunteer and leader,” the Hospitality Sales & Marketing Association International’s (HSMAI) associate executive director Ilsa Whittemore will receive the 2007 Women Who Advance Excellence in Associations award.
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FEATURED EVENTS
HSMAI Travel Internet Marketing Strategy Conference (at HEDNA)
3 December 2007
Phoenix, AZ

HSMAI’s Travel Internet Marketing Strategy Conference is a conference designed to bring leading industry experts together to discuss the hottest issues and trends in Internet marketing. HSMAI's Internet Marketing Strategy Conference will take place in conjunction with the annual HEDNA Conference.

HSMAI/CHA Caribbean Sales & Marketing Strategy Conference
13 - 14 December 2007
Puerto Rico

Sales and marketing professionals in the Caribbean will take away a wealth of information and resources pertaining to the hottest topics, issues and trends that are invaluable for growing their business when the first Caribbean Hotel Sales and Marketing Strategy Conference convenes in San Juan, Puerto Rico, Dec. 13-14, 2007.

HSMAI Adrian Awards Gala
28 January 2008
New York, NY

In its 51st year, the Adrian Awards continues to capture and showcase industry achievers and ROI-producing materials from hotels, airlines, attractions, car rental companies, casinos, convention centers, cruise lines, destinations, restaurants, and spas, as well as time share and extended stay properties and industry suppliers.

Company LogoHSMAI's Affordable Meetings Mid-America 2008
9 - 10 April 2008
Chicago, IL

HSMAI's Affordable Meetings is a FREE, two day exposition and conference program which takes place annually in three locations across the country, offering an ideal business and networking forum for meeting planners and hospitality sales executives.

8th Annual Resort Conference
16 - 18 April 2008
San Diego, CA

The resort industry will gather for their annual forum to discuss and explore issues unique to resort marketing and operations when the 8 th annual Resort Conference takes place at the Hotel del Coronado in San Diego from April 16-18, 2008. The event is sponsored by the Hospitality Sales & Marketing Association International (HSMAI) and The University of Denver's School of Hotel, Restaurant & Tourism Management.


All HSMAI Events

All Upcoming Industry Events



FEATURED HSMAI UNIVERSITY PROGRAMS
HSMAI University programs for 2007 are aligned with HSMAI's Special Interest Groups to offer specialized content to support business needs in revenue management, Internet marketing, hotel director of sales & marketing and resort marketing. Every aspect of the content and support material included in the HSMAI University program has been specifically designed and developed for those involved in sales and marketing, including an inventory of subject matter appropriate to individuals with responsibilities ranging from entry-level to advanced.

HSMAI-U offers workshops and seminars in various cities, and "Webinars" incorporating 60-minute presentations conducted "live" via the web with audio conference linkage.

Upcoming 2007 Webinars


HSMAI University Webinars are recorded and archived. To learn more and purchase archive copies, please click here.


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Marketing Tip

How to Get Testimonials
by Kevin Nunley
www.drnunley.com (888) 429-6203

Nothing sells products and services like good comments from past customers. Prospects believe the word of a customer long before they'll buy into even the best written ad or most lavish TV commercial.

But how do you get good testimonials, especially if your business is new?

  1. Nobody says YOU can't provide the testimonial. If you have personally used the product you are selling and truly believe it's the best thing since sliced bread--put that in a testimonial. Put your own words in quotations.
  2. Get someone who is a recognized name in your field to say something good about what you sell. Let them mention their own interest in the testimonial. This is why blurbs on book covers go, "Best book I've ever read," Joe Blow, author of How to Get Rich. Joe lends his good opinion as a way to get a mention for HIS book.
  3. Put up a comments form on your web site. Clearly mention that some comments may be selected for display on your site or in your promotional literature. Some people will say good things (which I sure they mean sincerely) just to get their name in print.
  4. Always include the person's first and last name along with the city they live in or the business they work for otherwise people will think you made up the testimonial.

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Email Tip

How to Access Windows Live Hotmail with Outlook
by Heinz Tschabitscher
www.email.about.com

Windows Live Hotmail (like MSN Hotmail) is great, and Outlook is great, too.

But Windows Live Hotmail working with Outlook, available for paying subscribers of Windows Live Hotmail, is really great. You can send and receive emails through your Windows Live Hotmail account from within Outlook, and you can archive messages locally.

Access Free Windows Live Hotmail in Outlook 2003 and Outlook 2007


To set up a free Windows Live Hotmail account in Outlook:
  • Download and install Microsoft Office Outlook Connector.
  • Select Outlook Connector | Add a New Account... from the menu in Outlook.
  • Type your Windows Live Hotmail address under E-mail address:. Enter your Windows
  • Live Hotmail password under Password:. Type your name under Name:.
  • Click OK.
  • Click OK again.
  • Restart Outlook.

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