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   Champagne Wishes - A Holiday Extravaganza Celebration
Date: December 6, 2006 Location: Sheraton Delfina  Tuesday - November 21, 2006 
How to Sell Value Instead of PriceSpeaker:
Shon Bjornberg President - Pinnacle Sales Solutions Potential clients buy for their reasons... not necessarily the seller's reasons. In this seminar you will be re-acquainted with this "Golden Rule" of sales, and come away with simple (though not always obvious) practical skills on how to determine not only what aspects of your product or service clients are interested in, but why they are interested. What are their motives for wanting, needing, or desiring the product or service? When you understand all of this you will no longer sell on price but value. By Attending You Will learn:
 Marge Barnett
Sportmen's Lodge Nan Marchand Pasadena CVB Calum MacLean La Inc / Chicago Linda Vasquez Hilton Universal  May Hui How did you hear about HSMAI? Why did you join HSMAI? Job duties: Hobbies and/or Special Interests: Tell us about your immediate family: 
FEATURED ARTICLE  Beating
The Budget | by Robert MandelbaumWhen budgeting for 2005 in the fall of 2004, U.S. hotel managers had a keen understanding of the position of the lodging industry on the business cycle. Being the first year out of the recession, 2004 was a year of tremendous growth in occupancy, accompanied by modest gains in average room rates (ADR). Therefore, when looking forward to the next step up the recovery cycle, hotel managers foresaw somewhat of a reversal in growth patterns for 2005. Following historical patterns, the second year of a recovery should be typified by moderate gains in occupancy, along with strong growth... ECONOMIC INSIGHTS  As the
"No Smoking" Trend Continues to Impact Hotel Markets Around the World,
European Hotel Guests Overwhelmingly Prefer a Smoke-Free Environment |
J.D. Power and Associates Reports16 October 2006 | WESTLAKE VILLAGE | Steigenberger Hotels & Resorts, Radisson SAS Hotels & Resorts, Dorint Hotels & Resorts and Tulip Inns Each Rank Highest in Guest Satisfaction Across Four Hotel Segments. As hotel brands in other parts of the world adopt smoke-free environments as their latest marketing strategy, a vast majority of European guests prefer a smoke-free hotel environment, according to the J.D. As
Hotels Upgrade, Some Items Are Left Behind | USAToday.com11 October 2006 | By Barbara De Lollis, USA TODAY -- As hotels spend billions on 21st-century upgrades, younger generations of travelers will grow up sleeping in a new breed of hotel. The money is going for things such as better beds, splashier showers, trendier bars and flat-screen TVs. A recent survey by the American Hotel & Lodging Association suggests the transformation is well underway in an industry that this year is spending $5 billion on upgrades. Weekly
U.S. Lodging Performance 10/01/06 - 10/07/06 | Smith Travel
Research12 October 2006 | Smith Travel Research (STR) is the recognized leader in providing accurate, actionable information and analysis to the lodging industry. Since 1985, the company has served the industry operating on the key principals of integrity, confidentiality and customer service. STR provides timely information and analysis to all major North American hotel chains and a growing number of chains in Europe and Asia. The
Under 40 Luxury Consumer Spends More Buying Luxuries6 October 2006 | In 2005 younger luxury consumers spent 6.3 percent more buying luxuries than their affluent Baby Boomer counterparts. GenXer households averaged $52,781 as compared with Boomers average of $49,672. The biggest spending gap was in the home luxury goods category, where GenXers spent 28 percent more than Boomers on average. A way
Forward For USA Travel & Tourism - WTTC launches US
Manifesto5 October 2006 | London & New York | Less than 6 months after WTTC's Global Travel & Tourism Summit held in Washington DC where great debate was had on the need to open minds to the potential of the Travel & Tourism industry and its shifting geographical landscape, WTTC and its US Members are determined to call on US Government to recognize the state of the industry. HOTEL HIGHLIGHTS & OPENINGS Barry
Sternlicht's Starwood Capital Group Developing New Hotel Concept: '1'
Hotel18 October 2006 | GREENWICH, Conn., Starwood Capital Group, led by Barry Sternlicht, announced today the launching of "1" Hotel and Residences, the first luxury, eco-friendly global hotel brand. The concept will combine the best of environmentally sustainable architecture and interior design with impeccable service and luxurious comfort. Hyatt
Hotels & Resorts Launches Customized Wake-up Call Service Enabling
Guests To Rise And Shine To A Familiar Voice17 October 2006 | CHICAGO | Today Hyatt Hotels & Resorts launches the New Hyatt Wake-Up Call – a customized service allowing friends and family to record personalized wake-up call greetings for traveling loved ones. Hotel
Indigo® Announces Its Sixth Hotel Opening17 October 2006 | ATLANTA | InterContinental Hotels Group, the world’s largest hotel group by number of rooms, announced today that its sixth hotel will open this week in Sarasota, Fla. The Hotel Indigo Sarasota will represent the brand’s first new build hotel. aloft
Hotels Boldly Goes Where No Other Hotel Company Has Gone
Before...13 October 2006 | WHITE PLAINS, N.Y. | aloha! aloft, A Vision Of W Hotels(SM), is proud to announce the grand opening of an aloft hotel in Second Life, making aloft the world's first hotel brand to place a 3-D computer generated property inside a virtual world. Born out of W Hotels, the original "wired" brand, aloft follows W's lead in hosting "insider" events for its customers... Choice
Hotels Announces 31 New Hotels in September12 October 2006 | Silver Spring, Md. | Choice Hotels continues to grow with the announcement of these newly opened franchised properties... FEATURED REPORT  Hitwise Travel Category Report September,
2006Monthly online Travel Report from Hitwise, an online measurement company, that takes a look at the recent activity among Travel websites. The report provides Hitwise data on: Website Ranks showing the Top 20 sites for the month of July 2006 based on visits; Weekly Market Share of Visits Chart showing the percentage of traffic to the Travel industry online; Industry Search Terms listing the most popular terms typed into a search engine over the 4 weeks ending 08/05/2006, that resulted in traffic to websites classified by Hitwise within the 'Travel' industry; Fast Movers indicating sites which have witnessed substantial increases in rank in the 'Travel' online industry.
 BUSINESS/MEETINGS HSMAI’s
Affordable Meetings® Celebrates 2006 Program; Welcomes More Than 3,000
Planners, Rewards Exhibitors For Excellence17 October 2006 | MCLEAN, VA | With more than 3,000 meeting planner attendees, expanded trade shows and an unrivaled educational component, the Hospitality Sales & Marketing Association International’s (HSMAI) Affordable Meetings® three-show series celebrated a highly-successful year in 2006. HSMAI’s
Affordable Meetings® Shows Honor Exhibitor Excellence With New ‘best Booth
Awards’ For 200612 October 2006 | MCLEAN, VA | Among the new enhancements to the Hospitality Sales & Marketing Association International’s (HSMAI) Affordable Meetings® trio of shows, which unite qualified meeting planners with hospitality, travel and business-related exhibitors, was the debut of “Best Booth Awards” in three categories for both single and multiple booths. HSMAI’s
World Quest Taught Attendees About International Meeting Planning;
Connected Business Partners From Around The World10 October 2006 | MCLEAN, VA | With a growing number of meetings now being staged outside the U.S., including a rising interest in Europe and Asia, the Hospitality Sales & Marketing Association International (HSMAI) once again successfully staged World Quest, a five-city tour focusing on the key issues of doing meetings abroad. Top 10
Group Events | September 2006 - North America & Selected
Markets3 October 2006 | Square Footage Meeting Space Occupied, Square Footage Catered, Estimated Number of Attendees. Data derived from reader board reports covering 652 hotels in 48 markets across 36 states and provinces. Total number of events surveyed for time period: 27,498 INTERNATIONAL First
Boutique® Design Hotel in Beijing, China Awarded International
Status19 October 2006 | MIAMI BEACH, FL - The first and only hotel brand to exclusively represent genuine boutique hotels has carefully chosen Beijing, China’s first design hotel to add to its worldwide collection of genuine boutique hotels and resorts. Fortune Land International Hotel opens in Olympic host city. The
Parisian hotel industry takes off like a shot in October19 October 2006 | Thanks to the Paris Motor show, the first two weeks of October have been excellent for the hotel industry: in this period, the RevPAR rose by 13.8% over the same period in 2005. HVS
EMEA Hospitality Enews - Week Ending 13 October 200616 October 2006 | Death Announced Of Howard 'Butch' Kerzner | Readers will already be aware of the untimely death in a helicopter crash in the Dominican Republic on 11 October of Howard ‘Butch’ Kerzner, 42, the chief executive of Kerzner International. We were greatly saddened by this news and we send our condolences to his family and the company. Novotel
Century Hong Kong Tackles Energy Cost And Environmental Management With
The Latest Weapon – Intelligence16 October 2006 | HONG KONG | Accor Hotels has an unequalled track record as a trend setter, not a trend follower, in matters relating to the environment. Its first formal group-wide environmental management directive was issued in 1994, long before most hotel companies. The group created a full Environmental Charter in 1998, and increased the number of elements being managed from 15 to 65 in 2006. Destination
Properties embarks on Resort Investments and Developments in
Thailand13 October 2006 | Destination Properties Co., Ltd. affirms its positioning as a leading resort property and hotel investor in Thailand as it announces major development projects such as the Doubletree by Hilton Golf Resort & Spa in Sriracha, the Shambala Luxury Villas in Samui, the ALiLA Phuket and Felix Resort in Karon Beach, Phuket. TripAdvisor
Announces World's 10 Hippest Hotels13 October 2006 | NEEDHAM, Mass| TripAdvisor(TM), the largest travel community in the world, today announced the top 10 hip hotels from around the globe, according to traveler popularity and TripAdvisor editors. Soaring
Average Room Rates Drive Hotel Performance In China11 October 2006 | Hotel performance across China has seen strong growth during the first eight months of 2006 as revenue per available room (revPAR) increased 8.7%, according to the HotelBenchmark™ Survey by Deloitte. Average room rates have been the driving force behind this growth and are now US$10 higher than the same period in 2005, at US$111. FEATURED PUBLICATION  TIG
Global Legal Reference Simplifies Challenges Associated with Online
Marketing and Brand ProtectionWASHINGTON -- With online travel purchasing continuing to scale at a feverish pace, the new TIG Global Special Report examines the increasingly important challenge travel executives face in managing their invaluable brands, trademarks, and other intellectual property in the dynamic digital landscape. As brand infringement continues to impact the travel industry, TIG Global, the leading interactive marketing company for the travel industry, has partnered with online risk management expert Cyveillance and the Hospitality Sales and Marketing Association International (HSMAI) Foundation to provide executives with a legal desk reference for simplifying online brand protection. TRAVEL INTERNET MARKETING FOCUS Three
New Internet Reports Will Be Featured At HSMAI’s 7th Travel Internet
Marketing Strategy Conference On Dec. 6, 20069 October 2006 | MCLEAN, VA | Delivering a powerful punch of rich resources, metrics and satisfaction benchmarks, the Hospitality Sales & Marketing Association International (HSMAI) will feature three new Internet marketing reports, jointly published by the HSMAI Foundation, at the HSMAI Travel Internet Marketing Strategy Conference on Dec. 6 in South Florida. Benchmarking
Tourism Web Trends Part 3 | 2007 Recommendations | By Patricia Brusha and
Alicia Whalen5 October 2006 | The first article in our series Hospitality Industry Surveyed - How do your Online Tourism Marketing Efforts Measure up? started to aggregate and draw some conclusions about how active the hospitality industry is in using the internet as an advertising medium for tourism. Travel
Category Report September, 2006 | Hitwise5 October 2006 | Monthly online Travel Report from Hitwise, an online measurement company, that takes a look at the recent activity among Travel websites. How
Reliable is your Online Booking Interface?? | By C.G.Prasad3 October 2006 | Online Reservation has become an integral part of Room Inventory Distribution in the Hospitality Industry. Thanks to the boom in the Information Technology and the use of Internet. It has been noticed that, around 60 percentage of room reservation are generated through Internet. Reservations through Internet are generated through an ‘Online Booking Interface’. Worldwide
Electronic Hotel Revenue Up 13.7 Percent in Q2 20062 October 2006 | CHICAGO | TravelCLICK's quarterly eMonitor results indicate continued robust health for the hotel industry based on electronic distribution performance for the second quarter of 2006. The data shows that worldwide electronic hotel revenue from the Global Distribution Systems (GDS) and key Internet sites increased 13.7 percent over the second quarter of 2005. OpenTravel™
Alliance to Present Seminar at Distribution Conference5 September 2006 | WASHINGTON, DC | The OpenTravel Alliance (OTA), the travel industry’s leading specifications and standards organization, is pleased to announce they will hold an educational seminar in Chicago on Wednesday, October 4, highlighting the value of OTA standards to distribution partnerships. FEATURED DOCUMENT DOWNLOAD  Budgeting for a Robust Internet Marketing
Strategy in 2007 | By Max Starkov and Jason PriceAs many hotels enter the 2007 budget planning season, this article aims to help hoteliers construct a competitive Internet marketing budget. The hotel’s overall competitiveness today is determined to a great extent by how well it manages its Internet marketing and distribution efforts. It is not a question of how big the budget should be, but rather what to include and how much to allocate in the Internet marketing budget for a meaningful ROI and online revenue growth. This article takes a closer look at some important aspects of Internet marketing in hospitality and what marketing activities and line items comprise the 2007 online marketing budget.
REVENUE MANAGEMENT FOCUS HSMAI
Revenue Management SIG Launches New Online Community20 October 2006 | MCLEAN, VA -- In a further move to unite sales and marketing professionals engaged in the revenue management field, the Hospitality Sales & Marketing Association International’s (HSMAI) Revenue Management Special Interest Group (SIG) launched a new online revenue management community. The new offering will provide a host of resources and an interactive forum related to revenue management for HSMAI members. Hotel
Reservations SAILS Training 2006! | By Doug Kennedy11 October 2006 | With all of the other priorities facing hoteliers today when it comes to managing transient distribution channels, it’s more than a fair question: “Why do we need a new reservations sales process?” Maritim
Hotels to Roll Out IDeaS Revenue Optimization in 13 Hotels10 October 2006 | What
Makes a Good Revenue Manager? More Than You Think | By Andy
Archer4 October 2006 | Hospitality’s quest for every spare dollar available makes the corporate revenue manager one of the highest profile jobs in the industry today. An effective revenue manager using the right tools can raise a chain’s average daily rate (ADR) as much as seven percent – most of which goes straight to the bottom line. FEATURED PUBLICATION  HSMAI's
Best Practices Report On Resort Internet Marketing Now Available To
Industry At-largeMCLEAN, VA | The first-ever, comprehensive study of “Best Practices on Internet Marketing and Distribution for Resorts,” initiated by the Hospitality Sales & Marketing Association International’s (HSMAI) Resort Marketing Special Interest Group, just went on sale to the industry-at-large. Available through HSMAI’s online store (www.hsmai.org), the comprehensive report, published by the HSMAI Foundation, is available for $500. RESORT MARKETING FOCUS Seven
trends that will transform the Timeshare Industry in 2007 | By Lawrence
Hefler16 October 2006 | Orlando | The timeshare industry with 10 billion in worldwide sales is quickly approaching its fifth decade. In the coming year, millions of travelers around the world will encounter and experience timeshare vacation ownership, fractional ownership, residence clubs, and condo-hotels. The upcoming years will bring about a new era in the timeshare industry; one that embraces branding, diversity, globalization, digital media, and more. Ask
the Hotel Lawyer™ | Condo Hotels: Prelude to a Hotel-Enhanced Mixed-Use
Revolution17 October 2006 | Ask the Hotel Lawyer™ is a regular column that provides practical insight into timely legal hospitality issues. In his last column, Jim Butler addressed the complexities of allocating costs among condo hotel stakeholders. AIF
Study by PricewaterhouseCoopers Reports Robust Financial Indicators In
Multibillion Dollar Timeshare Industry2 October 2006 | WASHINGTON | The AIF annual benchmark study by PricewaterhouseCoopers (PwC) of the financial performance of the timeshare industry released today by the ARDA International Foundation (AIF) underscores the ongoing, robust financial performance of the multibillion dollar vacation ownership industry. HOTEL DIRECTOR OF SALES & MARKETING How to
loose a new employee in 10 days? | By Isil Malatyali19 October 2006 | Have you ever gone to your new job at your first day early in the morning and had to wait for a long time for the person who’s going to take care of you? Have you ever had your table or lockers days after your start and/or had to share with others for a long time? Will
the Real Hotel Sales Director, Please Stand Up? | By Neil
Salerno10 October 2006 | Wise sales directors welcome the leadership and involvement of the general manager in their sales effort. They realize that a general manager, who is involved in the sales process, can be a strong ally when it comes to budgeting and the allocation of marketing funds as well as an often needed stimulus to achieve sales excellence. The
Relationship Frames The Experience | By John R. Hendrie10 October 2006 | We were alerted a number of years ago that we were in the Experience Economy. Of course, that needed some definition, as we moved beyond the typical transactions with our Customer. The progressive companies latched upon sensationalizing their Brands, oozing with “hooks” to our senses: escape, actualization, feel good, wanton, safe and satiated. Not bad messages! The
Straight Poop on Pet-Friendly Hotels | By Larry Mundy4 October 2006 | It has long been a tradition in the hospitality business that we accommodate everybody, of any race, creed, sex or disability. Whoever you are, if you have a valid credit card and can make it to the front door, you’re welcome to stay. But we have always tended to discriminate by species. If you’re human, come on in. If you’re a huge, shaggy bison, well, that might be a problem. SALES & MARKETING FACULTY [CAPTURED] When
It Comes To Human Resources, One Size Does Not Fit All13 October 2006 | Ithaca, NY, | Alignment and innovation were the focal elements of the third Human Resources Roundtable at the Cornell University School of Hotel Administration. Sponsored by the Cornell Center for Hospitality Research, along with co-sponsors eCornell and Cornell's School of Industrial and Labor Relations, the Roundtable connects industry leaders with Cornell’s faculty and students. The
Devil’s In The Details – Pay For Performance Programs Revisited |By Joseph
M. Gravish9 October 2006 | “Naturally, we want to incent our managers, push for results, and drive for the numbers… And, with a solid reward program, Pay for Performance, in place, ‘It is a slam dunk’.” So begins a recent pay for performance rewards program primer (“The Slippery Slope of Pay for Performance Programs” by John R. Hendrie, October 2006). Bjorn
Hanson Named Conti Professor at Penn State28 September 2006 | UNIVERSITY PARK, Pa. | Dr. Bjorn Hanson, global hospitality industry partner for PricewaterhouseCoopers in New York City, has accepted the appointment as the next Walter J. Conti Professor of Hospitality Management in Penn State’s College of Health and Human Development starting fall semester 2006. Cornell
Researcher Invites Industry To Participate In Novel Housekeeping
Study22 September 2006 | Ithaca, NY | Hotel managers use many methods to ensure that their rooms are cleaned in a consistent manner, but an objective, reliable metric has proved elusive. A new report from Cornell's Center for Hospitality Research, "A New Method for Measuring Housekeeping Performance Consistency," points the way to creating such a metric—but information from many hotels is needed to confirm this technique. COLUMNS What
Time Is the 3 PM Parade? | Should your hotel have some Mickey Mouse® in
it? | By Kirby D. Payne, CHA18 October 2006 | Several years ago the Disney Institute held a seminar in Minneapolis. Among the co-sponsors was the Minnesota Hotel & Lodging Association. Vicki Richman from our staff attended and I have adapted her notes for this article. Ask
the Hotel Lawyer™ | Condo Hotels: Prelude to a Hotel-Enhanced Mixed-Use
Revolution17 October 2006 | Ask the Hotel Lawyer™ is a regular column that provides practical insight into timely legal hospitality issues. In his last column, Jim Butler addressed the complexities of allocating costs among condo hotel stakeholders. Dollars
To Doughnuts | John R. Hendrie16 October 2006 | It is a good bet, “Dollars to Doughnuts”, that somewhere in your advertising and marketing, as you define your Brand, you use the term “Quality”. That is very reassuring, except, what does that term mean for Hospitality, much less Retail? You may declare that you have a quality product or quality service or just plain utilize quality as a modifier. We all use it. CUBA:
Tourism Thriving Despite the U.S. Trade Embargo | By Stanley Turkel, MHS,
ISHC13 October 2006 | Fidel Castro’s recent surgery put Cuba back in the news. For me, it was a sharp recollection of our trip in April 2000. My wife and I visited Cuba immediately after the Elian Gonzalez controversy with a group of educators.  FEATURED RSS FEED:
BIZJOURNALS.COM TRAVEL - TOURISM HEADLINES
Workshop
focuses on bioenergy cropsA workshop focusing on growing bioenergy crops will be held Friday at the Hilton Hawaiian Village Beach Resort & Spa. Cineposium
coming to New MexicoThe Association of Film Commissioners International 2007 Cineposium will be held in Santa Fe in the fall of 2007, bringing 300 members from 30 countries to New Mexico, state officials say. Mo.
Botanical Garden buys Chihuly's blue chandelierThe Missouri Botanical Garden said Tuesday that through donations, it purchased artist Dale Chihuly\'s "Blue Chandelier, 2006," which is currently on display as part of the artist\'s "Glass in the Garden" exhibition. UNC
School of Education wins $1.2M for teacher service projectThe University of North Carolina at Chapel Hill School of Education has landed a $1.2 million grant to help design a statewide model for integrating teacher education with community service. CBCA:
Arts generated $1.4B in metro Denver in 2005Arts and culture in metro Denver generated $1.426 billion in economic activity in 2005, with 14 million people attending cultural events, according to a report released Tuesday by the Colorado Business Committee for the Arts (CBCA). Phila.-area
group announces job training for veteransThe Collegiate Consortium for Workforce and Economic Development announced a $500,000 initiative on Tuesday to retrain National Guard and military-reserve members returning from Iraq and Afghanistan. State
tax revenue up 3% in SeptemberTax revenue for the state in September increased a little more than 3 percent compared to the same period a year ago, including a dent in sales tax collections due to an August sales tax holiday. Golden
Lamb sale at handThe sale of the venerable Golden Lamb in Lebanon will be announced Tuesday, and the buyer appears to be a local hotel management company, the Hamilton Journal-News reported Monday. Coke
to donate land for Civil Rights museumThe Coca-Cola Co. will contribute a 2.5-acre tract of land adjacent to the World of Coca-Cola in downtown Atlanta for a new Civil Rights museum. IBM
awarded for program encouraging employees to become
teachersThe New York state School Boards Association is honoring IBM for the company\'s "Transition to Teaching" program. More RSS
FeedsNEW ECONNECT RSS FEEDS NOW AVAILABLE!  Stay on top of what's
happening in your city and the industry. As an HSMAI member, you can now
customize your eConnect news and information to include daily news from
your choice of more than 40 city Business Journals. The HSMAI Foundation's
eConnect research and resource site now gives you the choice of adding
news feeds (via Real Simple Syndication, or RSS) that are updated
throughout the day from Business Journals as well as the top hospitality
industry and consumer publications. Just click here, log in to eConnect if
you aren't already, and choose from the list of available feeds. Click
here to learn more...OAS
Will Host Special Meeting At Caribbean Sales & Marketing Conference
Presented By HSMAI & CHA22 September 2006 | MCLEAN, VA | The Hospitality Sales & Marketing Association International (HSMAI) and the Caribbean Hotel Association (CHA) have announced that the Organization of American States (OAS) will lead a special meeting of Caribbean tourism directors during the 2nd annual Caribbean Sales and Marketing Strategy Conference in Miami. HSMAI’s
Affordable Meetings® National Celebrates 17th Year; Meeting Planner
Attendance Tops 1,500 At Washington, D.c. Event18 September 2006 | MCLEAN, VA | The Hospitality Sales & Marketing Association International (HSMAI) celebrated its 17th annual Affordable Meetings® National program Sept. 6 - 7, 2006 at the Washington Convention Center in Washington, D.C. and drew an impressive 1,556 qualified meeting planners and 475 exhibiting companies occupying 532 booths. HSMAI
Teams With Yahoo! On 50th Annual Adrian Awards1 September 2006 | MCLEAN, VA | In a new partnership with the Hospitality Sales & Marketing Association International (HSMAI), Yahoo! will present its Big Idea Chair to the firm winning the most gold awards at the 2006 Adrian Awards, a worldwide competition honoring the very best in advertising, public relations and web marketing in the hospitality, travel and tourism industries. HSMAI
& Travelclick Join Forces To Present ‘eMarketer Of The Year Award’ At
50th Annual Adrian Awards28 August 2006 | MCLEAN, VA | Recognizing eMarketing excellence, the Hospitality Sales & Marketing Association International (HSMAI) has joined forces with TravelCLICK to pay tribute to the “eMarketer of the Year” at the 50th Annual Adrian Awards. The “eMarketer of the Year” award honors hoteliers who exhibit outstanding use of electronic channels to promote their property(s). HSMAI
To Hold World-renowned Workshop Offered For The First Time By A
Professional Organization25 August 2006 | MCLEAN, VA | The Hotel Directors of Sales and Marketing Special Interest Group of the Hospitality Sales & Marketing Association International (HSMAI), announces its inaugural three-day intensive workshop, “Strategic Thinking: Innovative Training for Improving Hotel Profitability,” which is designed around the renowned hotel management simulation called HOTS (Hotel Operations Tactics and Strategy). The event will be presented Oct. FEATURED EVENTS  Strategic
Thinking: Innovative Training for Improving Hotel
ProfitabilityHSMAI University 23 - 25 October 2006 Boca Raton, FL Strategic Thinking: Innovative Training for Improving Hotel Profitability, is a 3-day course brought to you by HSMAI University, the Hotel Director of Sales and Marketing Special Interest Group, and presented by Training Technology International (TTI). The course is built around the challenge of taking over the management of a hotel that has lost its market contention and managing the hotel back to full productivity over a three-year period.  HSMAI
Travel Internet Marketing Strategy Conference 6 December 2006Sunny Isles, FL HSMAI’s Travel Internet Marketing Strategy Conference: New Intelligence for the E-Marketplace, is a conference designed to bring leading industry experts together to discuss the hottest issues and trends in Internet marketing. HSMAI's 7th Internet Marketing Strategy Conference will take place at the Trump International Sonesta Beach Resort in conjucntion with HEDNA.  Caribbean
Sales & Marketing Strategy Conference 7 - 8 December 2006Miami, FL Sales and marketing professionals in the Caribbean will take away a wealth of information and resources pertaining to the hottest topics, issues and trends that are invaluable for growing their business when the first Caribbean Hotel Sales and Marketing Strategy Conference convenes in Miami, Dec. 7-8, 2006.  HSMAI
Adrian Awards Gala 29 January 2007New York, NY Celebrate the winners of HSMAI’s Adrian Awards for Advertising, Public Relations and Web Marketing at a special black-tie dinner and dazzling production. All HSMAI
EventsAll Upcoming
Industry EventsFEATURED HSMAI UNIVERSITY PROGRAMS  HSMAI University programs for 2006 are aligned with HSMAI's
Special Interest Groups to offer specialized content to support business
needs in revenue management, Internet marketing, hotel director of sales
& marketing and resort marketing. Every aspect of the content and
support material included in the HSMAI University program has been
specifically designed and developed for those involved in sales and
marketing, including an inventory of subject matter appropriate to
individuals with responsibilities ranging from entry-level to
advanced.HSMAI-U offers workshops and seminars in various cities, and "Webinars" incorporating 60-minute presentations conducted "live" via the web with audio conference linkage. Go to www.hsmaiuniversity.org for details. 2006 Webinars Archives Now Available The State of
the U.S. Lodging Industry: 2006-2007How to Use The
Smith Travel Research STAR ReportThe Role of
Sales and Marketing Professional in the Creation and Management of
DemandPartnering for
SuccessThe Leisure
Sales GameDefining
Revenue Management: Top Line to Bottom Line
Nothing gets sales like being an expert. When people know you can help their situation with experience and knowledge, they don't mind paying for whatever you suggest. One of the Net's best tools to turn yourself into a recognized expert in your field are discussion groups. These can be UseNet newsgroups (go to Google and click "groups" to find them) or they can be discussion groups on web sites. There are also email discussion groups, sometimes called listservs or majordomos. Pick no more than two or three groups to participate in. Join, then hide and watch for a while. Get to know what kinds of topics are discussed and who the main characters are. Many groups have at least one "troll under the bridge" who seems to thrive on running down anyone who takes a different view point. When someone asks a question, be the one to give them a good, solid answer. Make it a goal to answer a question once or twice each week. Keep your answer strictly non-commercial but DO include your commercial signature file at the end sending people to your site and email. Several top successful business folks have told me their only method of advertising was participation in discussion groups. It generated many a customers over a period of months.
When you've just become grandmother, signed a contract with a major label or found an ancient engraving trying to plant a tree, don't you want to tell as many people as possible? Getting the message out, that's what mailing list are for. In Outlook, such lists are (quite appropriately) called "distribution list". Using such a distribution list, you can then send an email to a group of people easily. But first, let's find out how to set up a mailing list in Outlook -- easily (that goes without saying). To set up a mailing list in Outlook:
Mail Your List from Outlook With your distribution list in place and ready, you can start sending messages to its members. |
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