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Luncheon Program
Date: November 21, 2006
Topic: Taking Control of Your PDA
Speaker: TBA
Location: Renaissance Montura - LAX
Current Events

Tuesday, October 17, 2006
11:30 AM - 1:30 PM

Embassy Suites Hotel - LAX South
1440 E. Imperial Ave.
El Segundo, CA 90245

Details   RSVP

Envisioning the Future:
What the DOSM MUST know to be successful!

Speaker:
Fran Brasseux
VP Chapter Relations & Membership
HSMAI Americas Region


Join us for an enlightening presentation that will reveal must-have skills, tools and technology the future Hotel Director of Sales & Marketing will need to compete in this decade and beyond. Details discussed at this program were taken from a recent series of senior level hospitality focus groups. Plus, a brief Smith Travel Research market update with 2006 year-end forecast and a glimpse into 2007.

If you choose not to attend, you'll need a crystal ball and a killer resume to survive.

Fran Brasseux By Attending You Will learn:

  • Essential skills and knowledge the Hotel Directors of Sales and Marketing must have by 2015
  • What must be available for hotel guests in the coming decade
  • Who the "new competition" will be
  • Bring the past and the future together for suggestions on how to get ready and much more...


Details RSVP

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Chapter News
On The Move
Greg Milligan
Airtel Plaza Van Nuys

Angela Berrigan
Grand Canyon Railway

Rito Orozco
Fairmont Santa Monica

Membership Renewals
Ysa Adams
Oceana Hotel Group

Michael Larson
One Eighteen Advertising

Bree Lorentzen
Kerry Hotels
Membership Renewals
Sanjay Ahuja
Freeman

Kathleen Bennett
Classic Club

Cynthia Fontayne
The Fontayne Group

Gina Keough
Santa Maria Visitor Bureau

Frances Kiradjian
The Kiradjian Group

Marcia Ring
E-Marketing Associates

Elizabeth Rodriguez
Oakwood Worldwide

Mitch Woolley
E-Marketing Associates

Ysa Adams
Marketing Manager - Oceana Hotel Group
(310) 689-1121 phone (310) 231-4329 fax

How did you hear about HSMAI?
Through another member & from a former boss.

Why did you join HSMAI?
Well, mainly for the networking. As well as personal & professional development & expanding my career.

Job duties:
My main focus is E-Marketing. Anything to do online, with web sites or with electronic distribution. I develop all internet marketing, web advertisements on web publications & Search Engine Optimization, otherwise known as SEO.

I also do the basics like events. I like to have a nice mix of creative & critical thinking.

Other organizations I’m involved in:
Traveling, as most of us in this industry, hiking & medium format photography.

I also volunteer as a tutor for the Los Angeles Public Library Adult Literacy Project.

Hobbies and/or Special Interests:
I don’t make a distinction between friends & family. They’re everywhere form here to Western Europe.

In terms of “regular” family, I’m going to become an auntie again in January. It will number 13.

Tell us about your immediate family:
Single so far, one brother with beautiful niece and wonderful nephew and a second niece on the way! Have the best mother in the whole wide world! Blessed to have a most loving & good-hearted family members around me.

Other comments:
I’m looking forward to attending to more meetings, meeting more members & growing professionally.

And I’ll end by saying Namaste to everyone.


event wrap up

By: Frances Kiradjian - President, HSMAI Los Angeles Chapter
CEO, The Kiradjian Group

Date: September 19, 2006
Event: ½ Day Workshop
Topic: Winning In A Branded World - Case Studies In Innovation And Creativity
Speaker: John Fareed, CHME - Partner, Fareed & Zapala Marketing Partners

The following excerpt is an outline of the pertinent points of the Workshop. I personally found the experience to be a great review of what I knew but forgot, as well as many new things that can be instantly integrated into any marketing plan that will make a huge difference in your success factor. Happy reading!

  1. Word of mouth marketing has become global.
    Always consider the investment vs. the expense.
    1. PR is the best use of your advertising $$’s.
    2. Create something unique and the press will buy it.
    3. Follow by direct 1-to-1 marketing to a niche mailing list (examples are Disney and Canyon Ranch)
    4. Hire a clipping service.
    5. Keys: Learn – Market – Measure – Repeat
  2. Marketing
    1. Emails – Make them fun, special and interesting
      1. Ensure you can track them by using separate email addresses, URL’s, packages or other I.D. that is unique
      2. Create packages that will attract special markets
      3. Do an email newsletter specific to groups, employees, etc.
    2. Note:
      1. Customer satisfaction and brand awareness have severely declined
      2. Customer expectations are phenomenal right now
    3. CRM
      1. Collecting client information is an asset!
      2. “Perceived” value is why people come back. Remember ‘perception is reality.’
      3. Your hotel’s uniqueness factor is your greatest single asset
      4. Customers that have problems while staying in a hotel that are solved during their stay, are the most loyal.
      5. Remember, 1 guest = 1 experience.
      6. Break the golden rule: “Treat others like I would want to be treated.” Instead, understand that each guest is unique.
        1. ASK ME what I like. Go above & beyond.
        2. Start at the time of the reservation by collecting data.
        3. Give the res staff a template to follow (different than sales)
        4. Send an email to a client 7-10 days prior to arrival. Make it personal, 1 on 1. Ask questions; can we do anything special for you? Here is my phone number?
          1. Guest feels valued and knows you’re expecting them. ROI = higher ADR and occupancy rates.
      7. Run your Top 100 repeat guest report. Collect information on them. Store the data, and then act on any special need or request.
  3. Planning for success
    1. 1st - Get your team on the same page. Set a meeting with a specific Agenda.
    2. This includes every department in the hotel. This will be your primary research which is Homegrown (the best).
    3. Question a minimum of 60 past guests and ask them no more than 12 questions the team agrees on. Include groups and meeting planners. Send a thank you email or note thanking them for their time.
    4. 2nd - Purchase reports, i.e. American Express, Google reservations to find out who reads which magazines the most (your clue for where to advertise later).
    5. 3rd – Do a comp analysis. Send a staff member (several) to competing properties. Have them make reservations at the property’s 800# plus on-site (call 6 times over 3 days to get different reservationists; see if they up-sell or down-sell), printout the entire website, collect brochures, experience ALL services and record everything.
    6. Take inventory of your marketing tools and processes
      1. Do a self-analysis
        1. Stay at your own property
        2. Make reservations / call each reservationist
        3. Print your own website (now this is getting scary!)
        4. Know what’s going on your environment, i.e. beyond the driveway into your hotel. Ex: is the bus stop a mess? Then have your staff clean it up!
    7. 4th – Prepare a Behavioral Timeline Development worksheet
      1. Set a target, i.e. we want more weddings
        1. Who would you go after, i.e. planners, churches, brides, moms, shops, writers, photographers, limos
        2. What is the Action required, i.e. partner with shops, ask writers to write about you, ask planners to refer you.
        3. What is the Belief factor, i.e. for planners your hotel is the “exact right fit”, the $$ is right, value is there, your uniqueness.
        4. What Media is necessary, i.e. with planners you want to go 1-to-1, with brides and moms it will be word-of-mouth, do a Media Alert to get great P.R.
      2. Then create unique Wedding packages for room service, i.e. a lobster picnic, a champagne brunch, etc.
    8. 5th – Prepare a Marketing Action Plan spreadsheet and hold another with the same in-house group from a. above.
      1. Review Tasks, Delegate who’s responsible, Timeline (shade in what month they’re to be completed), what is the $ budget, and Comments, i.e. where we’re at.
      2. Put everything discussed above in one Notebook for each participant and each department so that everyone is aware and on the same page.
  4. Your Goal:
    1. SELL MORE ROOMS
    2. TO MORE PEOPLE
    3. FOR MORE $$
    4. MORE OFTEN
  5. Your outcome
    1. You’ll end up with a bigger budget
    2. Better customer service
    3. Better RevPAR
    4. The list goes on and on

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Industry News


FEATURED ARTICLE
You Cannot Microwave Experience: New Generation of Hotel Sales Professionals | Lesson #1 | By David M. Brudney, ISHC
Some of the best scouting of baseball talent today is being done by guys in their 70s who rely more on what they know and see rather than statistics, radar guns and stop watches.

Ned Colletti, general manager of the Los Angeles Dodgers, was defending his practice of retaining veteran baseball scouts recently and was quoted in the Los Angeles Times: “You cannot microwave experience. The only way to get it is to live it. I want guys who have lived it.” Colletti’s quote got me thinking about this new generation of hotel Sales professionals overall lack of experience. So many of the young people I find in hotel Sales today aren’t getting the experience necessary to become really good. Simply put, they just haven’t “lived it.” They’re not staying in Sales long enough.


ECONOMIC INSIGHTS
PricewaterhouseCoopers Finds International Travelers to the U.S. Increased by 6.7 Percent in 2005
23 August 2006 | New York, | International travelers to the U.S increased by 6.7 percent in 2005, according to research from PricewaterhouseCoopers LLP. Excluding travelers from Canada and Mexico. During 2004 and 2005 international travelers to the U.S. increased by 20.3 percent, the largest two-year increase since 1996, but below 2000 and 2001 levels, the firm found.

Market Metrix Announces Second Quarter 2006 Hospitality Index Results
18 August 2006 | SAN RAFAEL, Calif. | Market Metrix, LLC, the leading provider of market research services for the hospitality industry, today announced results of the Market Metrix Hospitality Index (MMHI) for the second quarter of 2006. Drury Inns, JetBlue Airways and Enterprise Rent-a-Car ranked number one in hotel, airline and rental car industry customer satisfaction, respectively.

Lower Manhattan Five Years Later: The Impact Of September 11
29 August 2006 | A new report released by Jones Lang LaSalle demonstrates that five years after the events of Sept. 11, 2001, Lower Manhattan remains the financial capital of the world. A wide variety of data underscores the fact that Downtown New York has achieved a level of performance few expected even nine months ago.

Weekly Lodging Reports For The Week Ending september 2, 2006 | Smith Travel Research
8 September 2006 | Smith Travel Research (STR) is the recognized leader in providing accurate, actionable information and analysis to the lodging industry. Since 1985, the company has served the industry operating on the key principals of integrity, confidentiality and customer service. STR provides timely information and analysis to all major North American hotel chains and a growing number of chains in Europe and Asia.






HOTEL HIGHLIGHTS & OPENINGS
Charleston One of the First Cities to Live * Life * Aloft(SM)
28 August 2006 | NEW YORK | aloha! Starwood Hotels & Resorts Worldwide, Inc. and its much-anticipated new select-service brand, aloft hotels, announced today it has signed a deal with LTD Management Company, Inc. and Sree Hotels, LLC to develop an aloft hotel in the historic coastal city of Charleston, South Carolina.

InterContinental Hotels Group Announces Opening Of Its Fifth Hotel Indigo®
11 September 2006 | ATLANTA | InterContinental Hotels Group (IHG), the world’s largest hotel group by number of rooms, announced today that its fifth Hotel Indigo will open this week deep in the heart of downtown Dallas. This hotel is the second of three Hotel Indigo properties scheduled to open in Texas, Houston opened earlier this summer and a property in San Antonio is under development.

[CAPTURED] La Quinta Openes 31 Hotels in the First Half of 2006; 24 Franchised and 7 Corporate Properties
31 August 2006 | DALLAS | La Quinta announced it opened 31 hotels in the first half of 2006, as a result of its aggressive franchising and corporate development programs. The hotels are located in thirteen states in all parts of the country and added more than 3,400 rooms to the La Quinta system. Additional rapid growth is expected in the second half of the year thanks to an active and expanding pipeline of new properties.

Choice Hotels Announces 34 New Hotels in July
21 August 2006 | Choice Hotels continues to grow with the announcement of these newly opened franchised properties: Sleep Inn & Suites, Hewitt, TX | This new 66-room Sleep Inn & Suites hotel is owned and operated by Sindha Corporation. The hotel offers an indoor heated pool, public whirlpool/hot tub, free continental breakfast, meeting room and exercise room. All guest rooms offer free wireless high-speed Internet access, refrigerator and in-room coffee maker.

Carlson Hotels Worldwide Adds 15 New Properties To Its Global Portfolio In June And July
8 September 2006 | MINNEAPOLIS | Carlson Hotels Worldwide today announced that the company has added 15 new locations to its global portfolio of brands in June and July.



FEATURED REPORT
Wealth with wisdom - serving the needs of aging consumers | Deloitte Reports
Due to dramatic demographic changes around the globe and the aging of the Baby Boomer market, by 2008 companies in a range of sectors–including the consumer packaged goods, retail, financial services, healthcare, automotive, real estate and hotel and lodging businesses—will have to focus with ever greater savvy on serving the needs of a different type of consumer: one who is age 50-plus with shifting biological, psychological, social, and economic characteristics, needs and expectations.
Adobe PDF Document Adobe PDF Document (Download Acrobat Reader) | File Size: 1337 Kb





BUSINESS/MEETINGS
Top 10 Group Events | August 2006 - North America & Selected Markets
6 September 2006 | Square Footage Meeting Space Occupied, Square Footage Catered, Estimated Number of Attendees | Data derived from reader board reports covering 564 hotels in 45 markets across 34 states and provinces* | Total number of events surveyed for time period: 21,383

PCMA Supports New Orleans' Future with 2009 Annual Meeting
29 August 2006 | CHICAGO, IL | The Chicago-based Professional Convention Management Association (PCMA) is actively supporting the future of New Orleans by planning the 2009 PCMA Annual Meeting at the Ernest N. Morial Convention Center. The PCMA Annual Meeting is the premier industry meeting and draws thousands of association executives, meeting planners and senior-level professionals.

NBTA Research Illustrates How Businesses will Respond to Distribution Market Changes
23 August 2006 | Alexandria, VA | The National Business Travel Association (NBTA) today provided to American Airlines, Delta Air Lines, Sabre and Worldspan key results of a survey of 237 NBTA member travel managers as the travel industry braces for changes in the air travel distribution financial model. The results illustrate the challenges presented to corporations by two major airline-global distribution system (GDS) relationships with questionable futures.



INTERNATIONAL
London Hotels’ July Performance Is As Hot As The Heatwave
29 August 2006 | A year on from the 7/7 London bombings, the capital hotel market was as hot as the heatwave this July with the highest ever room rate, average occupancy and rooms yield, according to the latest figures from PKF hotel consultancy services.

Performance of the French hotel industry: The summer season confirms the recovery noted in the first half of 2006 | MKG Reports
30 August 2006 | The upward trend of the French hotel industry is confirmed by the final data of the first half of 2006. The summer season strengthens this upward trend and the return of foreign guests boosts the activity and stimulates the average room rate. Preliminary results show a 10.2% rise in RevPAR in July and a 6.1% growth for August.

Riu Hotels & Resorts is going to inaugurate a new property in Mexico – the Riu Vallarta
8 September 2006 | Mallorca, Spain | In just about two short months, RIU will open its newest resort – Riu Vallarta – in Puerto Vallarta increasing its number of rooms in Mexico to 6,035. The 5-star Riu Vallarta will feature 550 deluxe guestrooms and suites, the All-Inclusive by RIU concept and the legendary personalized service for which the company is renowned.

[CAPTURED] Mövenpick Hotel Opens in the Heart of Amsterdam
4 September 2006 | The new 408-room hotel, designed by renowned Dutch architect Claus en Kaan, is situated on the water’s edge in a prime location of the Oostelijke Handelskade district, between the new Passenger Terminal Amsterdam and the Muziekgebouw/Bimhuis concert hall. The main railway station (Centraal Station), Dam Square, the Royal Palace and the old city centre of Amsterdam with its many sights are all only a few minutes’ walk away.

Rotana To Open 42 properties by 2008
22 August 2006 | Rotana Hotels announced the signing of major new agreements, bringing Rotana Hotels' portfolio to 42 properties by 2008, in addition to the 21 properties already in operation. Rotana Hotels' vision is to be the leading and preferred hospitality management company operating hotels, suites and resorts, within the Middle East. Its growth has been both exceptional and extraordinary in the number of properties operating under the Rotana umbrella.

Joint Venture Creates Two Membership Hotel Brands in China | Chinas Best Value Inn and Lexington Collection
17 August 2006 | SHANGHAI, China, In a joint venture with Vantage Hospitality (USA), Martin Soran, CEO of Chinas Best Value Inn and Lexington Hotel Company, Ltd. Shanghai, PRC, will hold the master license to market and sell these two hotel brands throughout greater China.





TRAVEL INTERNET MARKETING FOCUS
Hospitality Industry Surveyed - How do your Online Tourism Marketing Efforts Measure up? | Part One in a Three Part Series | By Patricia Brusha
4 September 2006 | Are you not quite sure if your website has been properly optimized, or disappointed in your Pay per click results? Have you just found out the depressing news your online marketing budget for next year will be capped at around a 5% increase? Worse yet, have you been told you will not be given any more money to market online in 2007? If this sounds familiar don’t despair as unfortunately you are not alone!

ZUJI Online Travel Report | Q2 2006: April - June
25 August 2006 | Online hotel and flight booking trends. Q2 2006: April - June | The ZUJI Online Travel Report tracks online travel booking trends for flight, hotel and other bookings on various ZUJI sites across Asia Pacific. Results are rounded to show whole numbers in percentage tables.

Effective Hotel Internet Marketing: Avoiding The Legal Pitfalls | By Peter M. Ripin, Esq.
4 September 2006 | With more and more consumers using the Internet to book their hotel rooms and search engines such as Google and Yahoo playing a critical role in how people get their information and make decisions, it’s important that hotels understand the risks and rewards involved in internet marketing.

Production Benchmarks for Your Hotel’s Web Site | How well is your Site Performing? | By Neil Salerno
22 August 2006 | After performing literally hundreds of web site analyses, it amazes me how many hotel web sites are either totally or partially dysfunctional. There are so many sites which are not in-step with even basic search engine requirements; sites with poorly written text content; inadequate navigation; dense photography too slow to download; and sites which are not designed to sell rooms.

Are “Online Customers” Less Loyal? | By: Jonathan Barsky, Lenny Nash
18 August 2006 | Online booking is increasing. Each year since 2002 more guests are making their reservations through travel portals such as (e.g., Expedia, Travelocity, Hotels.com, etc.) or directly on hotel websites. But how is the rise of online booking impacting guest loyalty? Is the ease of comparing multiple brands and the convenience of booking online creating more demanding guests?

When are Leading Hotels not Simply Good, Well Known Hotels - Are Trademarks Stealing our English Language?
8 September 2006 | In March 2005, a trademark infringement claim filed in Paris by The Leading Hotels of the World Ltd resulted in a judgment ordering transfer of the domain name leadinghotels.com from Online Travel Group to The Leading Hotels of the World Ltd.

OpenTravel™ Alliance to Present Seminar at Distribution Conference
5 September 2006 | WASHINGTON, DC | The OpenTravel Alliance (OTA), the travel industry’s leading specifications and standards organization, is pleased to announce they will hold an educational seminar in Chicago on Wednesday, October 4, highlighting the value of OTA standards to distribution partnerships.



FEATURED DOCUMENT DOWNLOAD
Lower Manhattan Five Years Later: The Impact Of September 11
A new report released by Jones Lang LaSalle demonstrates that five years after the events of Sept. 11, 2001, Lower Manhattan remains the financial capital of the world. A wide variety of data underscores the fact that Downtown New York has achieved a level of performance few expected even nine months ago. In fact, there are so many businesses looking for space in Lower Manhattan that the submarket may soon see its overall availability rate fall below 10 percent for the first time since the second quarter of 2001. There are four large leases, totaling 1.3 million square feet of Downtown office space, nearing completion. If these deals close as expected, Lower Manhattan's overall availability rate will decline to 10.3 percent, putting a single-digit overall availability rate within reach by the end of the year.
Adobe PDF Document Adobe PDF Document (Download Acrobat Reader) | File Size: 646 Kb


REVENUE MANAGEMENT FOCUS
Suppliers, Intermediaries Tear Down the Walled Garden of Content and Let Users Inside | By John Bray
24 August 2006 | Initially, travel providers summarily dismissed user-generated content, seemingly more worried about the occasional 'bad review' than any potential upside.

The Rainmaker Group to Share Expertise at Revenue Management and Pricing Conference
24 August 2006 | ATLANTA, GA | The Rainmaker Group, a world leader in revenue management software and services, announced that its Executive Vice President, Tom Walker, will speak on ‘Performance: Measurement and Improvement’ at the EyeforTravel Revenue Management Conference held October 4 – 5 in Chicago.

Boyd Gaming Hits ‘Jackpot’ With Revenue Management Strategy
7 September 2006 | Remember when casino hotel rooms were either free or available for less than the price of a premium martini? Or when lavish casino buffets were $5 and show tickets were free to nearly anyone known to the property? Those days are gone forever.



RESORT MARKETING FOCUS
Winds Of Change Hit The Caribbean
28 August 2006 | SAN JUAN, Puerto Rico | The Caribbean Hotel Association (CHA) launched its new logo and corporate identity, following the approval of the Board of Directors during the organization’s annual industry conference (CHIC 2006) in Miami, Florida. The new brand image of CHA responds to the organization’s need to update its identity to go with the times and changes of the Caribbean tourism industry.

Jason Kycek Rejoins KSL Resorts As Corporate Director Of Travel Industry Sales
21 August 2006 | LA QUINTA, California | Jason Kycek has rejoined KSL Resorts as corporate director of travel industry sales. In his new position, Kycek will manage all travel industry-related activities for the KSL Resorts Collection, which includes the Hotel del Coronado in San Diego, Calif., La Costa Resort and Spa in Carlsbad, Calif. and the recently acquired Rancho Las Palmas Resort & Spa in Rancho Mirage, Calif.

Designing The Future: Where To Stay In 2055 | Today's Travel Trends May Give Rise To The Hotels And Resorts Of Tomorrow | msnbc.com
21 August 2006 | Imagine a hotel designed like a gigantic terrarium, set in the center of a modern metropolis. No, wait, make it an oceanfront resort where your guestroom is also a houseboat that can be sailed around the local waters. Oh, what the heck, how about a high-rise that hangs down from the Antarctic ice sheet?



HOTEL DIRECTOR OF SALES & MARKETING
It's Time To Give Guests What They Really Need And Want Daily | Doug Kennedy
4 September 2006 | As a hotel industry sales trainer, speaker, and consultant, I've been privileged over the years to work with just about every major hotel company and brand and have been fortunate to also have been their guest on business, leisure or a little of both myself just like a regular customer. Despite all the room upgrades and amenities bestowed, I have always continued to appreciate what a privilege it is to be a guest almost anywhere these days.

Do you have what it takes to MOVE your career to the next level? | Jitendra Jain
5 September 2006 | Work – a word much used and abused, like the very act itself. A definition of the word “Work” offered by the dictionary – “Physical or mental effort or activity directed toward the production or accomplishment of something.” The thesaurus offers other alternatives…labor, employment, job, vocation, occupation, effort, labor, toil, drudgery…the list goes on…and so does the meaning of the word and the work we do.

Boring Subject, Big Pay-Back: Some Workers Safety and Compensation Tips | By Jack Turesky
5 September 2006 | Workers Safety and Compensation may not be the most interesting topic, but it is a subject that you overlook at your peril. Ensuring a safe work environment for all co-workers is one of the most important challenges faced by managers. However, it is also our responsibility to control the costs of Workers Compensation so that it is available to those workers who truly need it for the right reasons.



SALES & MARKETING FACULTY
Scott Berman of PricewaterhouseCoopers Joins Cornell University's Center for Hospitality Research Advisory Board
1 September 2006 | Ithaca, NY | PricewaterhouseCoopers LLP (PwC) and the Cornell Hotel School’s Center for Hospitality Research announced today that Scott Berman, US Advisory leader of the Hospitality & Leisure Practice of PricewaterhouseCoopers and a principal in the Miami office, has joined the Center’s Advisory Board.

HSMAI To Hold World-renowned Workshop Offered For The First Time By A Professional Organization
25 August 2006 | MCLEAN, VA | The Hotel Directors of Sales and Marketing Special Interest Group of the Hospitality Sales & Marketing Association International (HSMAI), announces its inaugural three-day intensive workshop, “Strategic Thinking: Innovative Training for Improving Hotel Profitability,” which is designed around the renowned hotel management simulation called HOTS (Hotel Operations Tactics and Strategy). The event will be presented Oct.

The leaders of the global hospitality industry come to Lausanne
24 August 2006 | Lausanne | From August to December, the campus of the Ecole hôtelière de Lausanne (EHL) will host a succession of high-grade lectures which will bring together leading lights of the international hospitality industry and the next generation of managers who are destined to succeed them.



COLUMNS
Apples And Oranges – The Fruit Basket Of The Guest Experience | by John R. Hendrie
11 September 2006 | Oh, honey, look. A complimentary Fruit Basket. How lovely!” Impressions, nicely packaged and presented, become memorable. Naturally, we hope the same for the Guest Experience we have tried valiantly to craft. But, just like opening that Fruit Basket, the positive impression can unwind.

Global Update: Who’s Where and Doing What - September 2006 - by Benoit Gateau-Cumin - Heads Above The Rest
11 September 2006 | No summary available.

Small Lodgings Must Seek Niche Distinction | By John R. Hendrie
30 August 2006 | “We must hang together, or surely we shall hang separately”, stated Benjamin Franklin at the signing of the Declaration of Independence. He was of course referring to the need for solidarity amidst a Revolution. There were unknown risks, inspiring dreams and complex personalities and priorities in that colonial mix.

Assisted Living Management Experience Gives Hoteliers An Edge | By Mark Hamister
24 August 2006 | In the early 1980’s I realized that my assisted living residences would gain a huge competitive advantage if I started operating them like luxury resort hotels. After a careful study of the Ritz-Carlton and Disney models, we implemented a hospitality-oriented customer service culture and saw an immediate increase in the quality of service and experience delivered by our residences.

TIA's Marketing Outlook Forum
Increase your travel IQ and network with the brightest marketing minds in the travel industry at TIA's Marketing Outlook Forum October 11-13 in Boca Raton, Florida. Register by September 22, 2006 and save $100! Visit www.tia.org for the most up to date information on speakers, events & networking opportunities.


FEATURED RSS FEED: BIZJOURNALS.COM TRAVEL - TOURISM HEADLINES
Penn Museum lending pieces for exhibit in Beijing
The University of Pennsylvania Museum of Archaeology and Anthropology will lend significant portions of its collection for an exhibition in China, the museum said Thursday.

2006 arrivals hit 6 million
The 6 millionth passenger to fly to Hawaii this year arrived Wednesday, a reminder that 2006 will at least near record 2005 traffic.

State's marketers target affluent travelers
The state\'s tourism marketing contractors presented their 2007 plans at the annual Hawaii Tourism Conference Wednesday.

Authentidate finishes year with $17.8M loss
Authentidate Holding Corp. reported a net loss of $5.9 million, or minus 17 cents a share, for the fourth quarter ended June 30, compared with a net loss of $8.4 million, or minus 24 cents a share, during the same period last year.

National park visitors add to state's economy
Who knew so many rocks and trees could add so much to Colorado\'s economy?

August tax collections up, but lower than estimate
Tax collections for the state for August topped year-ago totals, up a little more than 4 percent.

Local museum plans multimillion-dollar expansion
The McNay Art Museum is spreading its wings, literally.

Coast Guard to inspect cargo ship
A 608-foot ship carrying vehicles was forced to drop its anchor in the channel when its steering malfunctioned at about 4 p.m. Tuesday while entering the St. Johns River, according to the U.S. Coast Guard.

Great Wolf chairman Neviaser resigns
Great Wolf Resorts Inc. chairman Bruce Neviaser has resigned from the company and is being replaced by a group of the board\'s various committee chairs.

Profits up at Winter Park parent
The parent of the Copper Mountain and Winter Park ski areas said "the best snow conditions in many years" increased skier visits to those two resorts by 8 percent in its last fiscal year.

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HSMAI Update
HSMAI Announces Call For Nominations For ‘top 25 Minds In Sales & Marketing’
7 September 2006 | MCLEAN, VA | To recognize and salute the greatest minds in sales and marketing for the hospitality, travel and tourism industries, the Hospitality Sales & Marketing Association International (HSMAI) is calling for nominations from the industry at-large to create its “who’s hot list” of 25 individuals to be named the “Top 25 Extraordinary Minds in Sales & Marketing” for 2006. Nomination can be made online at now through Oct. 20, 2006.

HSMAI Teams With Yahoo! On 50th Annual Adrian Awards
1 September 2006 | MCLEAN, VA | In a new partnership with the Hospitality Sales & Marketing Association International (HSMAI), Yahoo! will present its Big Idea Chair to the firm winning the most gold awards at the 2006 Adrian Awards, a worldwide competition honoring the very best in advertising, public relations and web marketing in the hospitality, travel and tourism industries.

HSMAI Seeks Judges For 50th Annual Adrian Awards, The World’s Largest Travel-marketing Competition
30 August 2006 | MCLEAN, VA | The Hospitality Sales & Marketing Association International (HSMAI) announced today a call for seasoned advertising and marketing experts to serve as judges in its annual travel and hospitality marketing competition – the Adrian Awards. With the process transitioned to an online entry and judging format two years ago, participants can judge entries at their leisure from anywhere in the world.

HSMAI & Travelclick Join Forces To Present ‘eMarketer Of The Year Award’ At 50th Annual Adrian Awards
28 August 2006 | MCLEAN, VA | Recognizing eMarketing excellence, the Hospitality Sales & Marketing Association International (HSMAI) has joined forces with TravelCLICK to pay tribute to the “eMarketer of the Year” at the 50th Annual Adrian Awards. The “eMarketer of the Year” award honors hoteliers who exhibit outstanding use of electronic channels to promote their property(s).

HSMAI Extends Final Deadline For Adrian Awards By One-week: Submissions Due Friday, Sept. 22
14 September 2006 | MCLEAN, VA | To accommodate overwhelming requests for an extended deadline, the Hospitality Sales & Marketing Association International (HSMAI) has announced a one-week extension for entry into the 50th Annual Adrian Awards. The final entry deadline is now Friday, Sept. 22.

HSMAI To Hold World-renowned Workshop Offered For The First Time By A Professional Organization
25 August 2006 | MCLEAN, VA | The Hotel Directors of Sales and Marketing Special Interest Group of the Hospitality Sales & Marketing Association International (HSMAI), announces its inaugural three-day intensive workshop, “Strategic Thinking: Innovative Training for Improving Hotel Profitability,” which is designed around the renowned hotel management simulation called HOTS (Hotel Operations Tactics and Strategy). The event will be presented Oct.





FEATURED EVENTS
ASIAConnect 2006 | by HSMAI 28 - 29 September 2006
Singapore, Singapore

(held in conjunction with the Internet Marketing Strategy Conference) The second annual conference will be a mix of plenary sessions together with ‘Special Interest’ strategy workshops and discussion groups.

Strategic Thinking: Innovative Training for Improving Hotel Profitability
HSMAI University 23 - 25 October 2006
Boca Raton, FL

Strategic Thinking: Innovative Training for Improving Hotel Profitability, is a 3-day course brought to you by HSMAI University, the Hotel Director of Sales and Marketing Special Interest Group, and presented by Training Technology International (TTI). The course is built around the challenge of taking over the management of a hotel that has lost its market contention and managing the hotel back to full productivity over a three-year period.

HSMAI Travel Internet Marketing Strategy Conference 6 December 2006
Sunny Isles, FL

HSMAI’s Travel Internet Marketing Strategy Conference: New Intelligence for the E-Marketplace, is a conference designed to bring leading industry experts together to discuss the hottest issues and trends in Internet marketing. HSMAI's 7th Internet Marketing Strategy Conference will take place at the Trump International Sonesta Beach Resort in conjucntion with HEDNA.

Caribbean Sales & Marketing Strategy Conference 7 - 8 December 2006
Miami, FL

Sales and marketing professionals in the Caribbean will take away a wealth of information and resources pertaining to the hottest topics, issues and trends that are invaluable for growing their business when the first Caribbean Hotel Sales and Marketing Strategy Conference convenes in Miami, Dec. 7-8, 2006.

HSMAI Adrian Awards Gala 29 January 2007
New York, NY

Celebrate the winners of HSMAI’s Adrian Awards for Advertising, Public Relations and Web Marketing at a special black-tie dinner and dazzling production.


All HSMAI Events

All Upcoming Industry Events



FEATURED HSMAI UNIVERSITY PROGRAMS
HSMAI University programs for 2006 are aligned with HSMAI's Special Interest Groups to offer specialized content to support business needs in revenue management, Internet marketing, hotel director of sales & marketing and resort marketing. Every aspect of the content and support material included in the HSMAI University program has been specifically designed and developed for those involved in sales and marketing, including an inventory of subject matter appropriate to individuals with responsibilities ranging from entry-level to advanced.

HSMAI-U offers workshops and seminars in various cities, and "Webinars" incorporating 60-minute presentations conducted "live" via the web with audio conference linkage. Go to www.hsmaiuniversity.org for details.

2006 calendar of Webinars
All sessions 2:00-3:00 pm EDT
The State of the U.S. Lodging Industry: 2006-2007, Thursday, Sept. 14

How to Use The Smith Travel Research STAR Report, Thursday, Sept. 21

The Role of Sales and Marketing Professional in the Creation and Management of Demand

Partnering for Success

The Leisure Sales Game

Defining Revenue Management: Top Line to Bottom Line

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Marketing Tip

The Secret to Saving Your Business
by Kevin Nunley
www.drnunley.com (888) 429-6203

These days businesses are dropping like flies. When times get tough, many business owners refine their business management methodology. They reply to more customer emails, answer more phone calls, revamp their websites, and bulk up on the latest business articles and tips.

But they fail to do the one thing that will save their business-- PROMOTE LIKE CRAZY!

No business can survive without promotion. In fact, 80% of your work time should be spent researching promotion options, coming up with ideas for promotion and implementing promotional assaults. Why? Because customers won't find, or even remember to find, your products or services if you don't put them in front of their faces as often as possible.

Customers often have to see your promotion up to seven times before they buy. That is why you have to get your message out there. Repetition is the key!

No matter how fantastic your product or service, customers will not seek you out unless you first seek them out, again and again and again.

So market, advertise, and promote like they are the only things that can save your business. Because you know what? They are!

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Email Tip

How to Access a Gmail Account with Outlook
by Heinz Tschabitscher
www.email.about.com

If you access your Exchange, IMAP, Hotmail and POP email accounts in Outlook, wouldn't it be great if you could add your Gmail address to that list — and your Outlook Inbox —, too?

Receiving Gmail in Outlook does not have to mean you abandon its web-based interface or the fast and convenient search there altogether. You can tell Gmail to keep mail you download to Outlook unread in its Inbox, or you can have downloaded mail archived automatically in Gmail. Of course, you can also remove messages already fetched into Outlook.

Access a Gmail Account with Outlook

Now, to fetch your mail from a Gmail account in Outlook:

  • Make sure POP access is turned on for your Gmail account.
  • Select Tools | E-mail Accounts... from the menu in Outlook.
  • Make sure Add a new e-mail account is selected.
  • Click Next >.
  • Choose POP3 as the Server Type.
  • Click Next >.
  • Enter your Gmail account details in the Internet E-mail Settings (POP3) dialog:
    • Type your full name under Your Name:.
    • Type your Gmail email address under E-mail Address:.
    • Type your full Gmail address under User Name: as well.
    • Type your Gmail password under Password:.
    • Type pop.gmail.com under Incoming mail server (POP3):.
    • Type smtp.gmail.com under Outgoing mail server (SMTP):.
  • Click More Settings....
  • Go to the Outgoing Server tab.
  • Make sure My outgoing server (SMTP) requires authentication is checked.
  • Leave Use same settings as my incoming mail server selected.
  • Go to the Advanced tab.
  • Make sure This server requires an encrypted connection (SSL) is checked under both Incoming server (POP3): and Outgoing server (SMTP):
  • Type 465 under Outgoing server (SMTP):
    • If the number under Incoming server (POP3): has not been changed to 995 automatically, enter 995 there.
  • Click OK.
  • Click Next >.
  • Click Finish.

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