HSMAI: Greater Los Angeles Chapter | eNews
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Calendar
Luncheon Program
Date: September 7, 2007
Topic: Destination LA..... Developing THE Brand
Speaker: Michael C.R. Collins - Executive VP, LA Inc.
Location: Sheraton Delfina

Luncheon Program
Date: October 17, 2007
Topic: Envisioning the Future: What the DOSM MUST know to be successful!
Speaker: Fran Brasseux - Executive Vice President, HSMAI
Location: Millennium Biltmore Hotel, Los Angeles
Current Events

Friday - September 7, 2007
12:00 PM - 1:45 PM

Sheraton Delfina
530 West Pico Blvd.
Santa Monica, CA 90405

Details   RSVP

Destination LA.....Developing THE Brand


Luncheon Program

HSMAI-LA will be hosting a luncheon meeting for 2007 ISES LA SoCal Educational Conference with our Keynote Speaker: Michael C.R. Collins, Executive VP of LA Inc.

HSMAI LA is honored to be invited by ISES-LA to host this important "keynote luncheon meeting" for the attendees from all-allied association members and their guests - MPI, ISES, NACE, PCMA, and ABC. ISES-LA is celebrating their legacy by presenting their First Annual ISES SoCal Education Day Conference on Friday, September 7, 2007 @ the Sheraton Delfina in Santa Monica from 8 a.m. to 7 p.m.

Details 

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Chapter News
On The Move
Vanessa DeLaire
Sofitel Hotel

Jeffrey Guillory
Millenium Biltmore

Teena Belling
Beverly Hilton

Erik Dahlerbruch
Westmont Hospitality Group Linda Parlopino - Twin Palms Pasadena

New Member Spotlight

Emi Suruki
Sales Manager
Sunset Marquis Hotel and Villas
(310) 657-1333 ext. 5107 phone

How did you hear about HSMAI?
Dennis Hofilena, our Director of Sales here at the Sunset Marquis has been a long time member.

Why did you join HSMAI?
I’m very excited to join HSMAI to further expand my network as well as polish my own personal sales/marketing ability in this unique industry. Looking at the different workshops, conferences and resources offered by HSMAI, I am looking forward to increase my knowledge and strengthen my management skills to help me move forward in my professional career.

Job duties:
Increasing sales revenue for the Sunset Marquis Hotel and Villas, creating new relationships in various markets to obtain new channels of association, and contributing to the hotel sales and marketing efforts during our time of renovation and expansion.

Hobbies and/or Special Interests
Musical theater, concerts, experiencing foreign places, cultures and food, snowboarding, people watching, Paolo Coelho books, good coffee, good wine with live music and good company.

Awards:
Sunset Marquis Hotel and Villas
Four Diamond property, AAA
Four Stars, Mobil

Other comments:
We are very excited at the Sunset Marquis about our expansion expected to be completed Fall of 2007! 40 additional brand new luxury Villas are in the works, as well as a new outdoor/indoor dining Restaurant and Spa. Come visit us out on the Patio Café where you can dine under the stars... or with the stars!!

New Members
Ms. Patty Davis
Director, Revenue Management, Boutique Hotels
Ms. Emi Suruki
Sales Manager
Membership Renewals
Mr. Dennis Holfilena
Director of Sales & Marketing

Mr. Debra Matsumoto
Director of Sales & Marketing
Ms. Lynn Kozlowski
VP of Marketing
Mr. Adam Leavitt
Principal


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Industry News


FEATURED ARTICLE
Hospitality Leaders Take Note: The Bill Walsh Legacy | By David M. Brudney
Bill Walsh was an extraordinary visionary, communicator and mentor whose legacy far transcends football and sports in general. He was a quintessential business model for anyone who manages and motivates athletes or employees - - especially so today for our hospitality industry. Pro football fans old enough to remember the San Francisco 49ers’ dynasty of the ‘80s are mourning the loss of the Hall of Fame coach and three-time Super Bowl champion who died recently at the age of 75 after a three-year battle with leukemia.
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ECONOMIC INSIGHTS
PricewaterhouseCoopers forecasts another record number of occupied rooms for U.S. lodging industry this Labor Day weekend
30 August 2007 | New York, | According to PricewaterhouseCoopers LLP, the U.S. lodging industry will achieve a new record number of occupied rooms per night – 3.12 million – this Labor Day weekend. The previous Labor Day weekend record of 3.08 million occupied rooms per night was achieved in 2004.
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Weekly U.S. Lodging Performance 08/19/07 - 08/25/07 | Smith Travel Research
30 August 2007 | Smith Travel Research (STR) is the recognized leader in providing accurate, actionable information and analysis to the lodging industry. Since 1985, the company has served the industry operating on the key principals of integrity, confidentiality and customer service. STR provides timely information and analysis to all major North American hotel chains and a growing number of chains in Europe and Asia.
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Hotel Room Rates Rise Globally | HRG Releases Top Ten Most Expensive Cities Worldwide
29 August 2007 | HRG UK’s 2007 half year hotel survey has revealed continued growth and a strong average rate performance for the hotel industry worldwide. Moscow once again achieved the highest average room rates, alongside significant growth in the rapidly developing markets of Dubai and Mumbai.
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Carlson Wagonlit Travel Associates Unveil 2007 Fall Travel Trends Survey
29 August 2007 | MINNEAPOLIS | Vacation travel is officially up over the same time last year, according to the comprehensive 2007 Carlson Wagonlit Travel Associates Fall Travel Trends Survey, which provided several surprises about the travel forecast for the remainder of the year.
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Winds of change | Does climate change spell crisis or opportunity for the tourism industry? | Deloitte
23 August 2007 | The 2006 Stern report concluded that, "the scientific evidence is now overwhelming: climate change presents very serious global risks, and it demands an urgent global response". The business community must also consider these risks and determine its response, and the tourism industry is likely to be impacted more than most.
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HOTEL HIGHLIGHTS & OPENINGS
Global Hyatt Corporation Expands Shareholder Base
30 August 2007 | CHICAGO | Tom Pritzker, Chairman of Global Hyatt Corporation, announced today that Madrone Capital Partners, a private investment firm affiliated with Rob Walton and his family, and entities affiliated with Goldman Sachs Capital Partners have agreed to invest a total of $1 billion to acquire equity securities in Global Hyatt Corporation.
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Wyndham Hotels and Resorts Appoints Senior Vice President of Operations
29 August 2007 | PARSIPPANY, N.J. |­ Wyndham Hotels and Resorts today announced the appointment of David Martin, a 22-year industry veteran who most recently headed hotel operations for Kimpton Hotel and Restaurant Group, as senior vice president of operations.
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ELEMENT Hotels to Wake Up Extended Stay Options for Travelers
29 August 2007 | WHITE PLAINS, N.Y. | Travelers to Irving, Texas can now awaken to a new mode of extended stay travel. Today, Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT), announced an agreement with Sava Holdings, LTD. to open an Element hotel in Irving, Texas in October of 2008. Inspired by Westin Hotels & Resorts, Element Irving will mark the beginning of construction with a “Ground Awakening” event on September 6, 2007.
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Priceline.com Finds Labor Day Travelers Are More Attracted To Big Cities Than Beaches
27 August 2007 | NORWALK, Conn. | Blame it on the recent rains, the storms, or maybe the sudden temperature dip in some parts of the U.S. Whatever the reason, big cities are out-polling the beaches in priceline.com’s (Nasdaq: PCLN) 5th annual survey of the 50 most-popular destinations for the upcoming Labor Day holiday.
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Key Preliminary Findings of the ISPA 2007 Spa Industry Study
22 August 2007 | LEXINGTON, Ky. | Journalists from global television networks, the world’s largest newspapers and most popular magazines were introduced to 25 of the world’s top spas during the 2007 International SPA Association Media Event. Held Aug. 9 in New York, N.Y., the more than 140 leading journalists in attendance were the first media to learn the findings of inaugural research on the global spa consumer as well as new statistics on the U.S.
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Presented in a half-day format on the Tuesday preceding HSMAI's Affordable Meetings National in Washington, DC, this conference allows hotel sales staff an additional component of targeted, educational programming. Click Here for more information!


FEATURED REPORT
Monthly U.S. Lodging Performance July 2007 | Smith Travel Research
Smith Travel Research (STR) is the recognized leader in providing accurate, actionable information and analysis to the lodging industry. Since 1985, the company has served the industry operating on the key principals of integrity, confidentiality and customer service. STR provides timely information and analysis to all major North American hotel chains and a growing number of chains in Europe and Asia. Individual hotels, management companies, appraisers, consultants, lenders and other lodging industry analysts also rely on STR data for the accuracy they require.
Adobe PDF Document Adobe PDF Document (Download Acrobat Reader) | File Size: 31 Kb






BUSINESS/MEETINGS
Hsmai’s Affordable Meetings® National Receives Continued Backing With Sponsors & Supporters For 2007 Program
27 August 2007 | MCLEAN, VA | Celebrating new and continued commitments with highly-respected industry companies, the Hospitality Sales & Marketing Association International’s (HSMAI) 18th annual Affordable Meetings® National show, taking place Sept. 5-6, 2007 at the Washington Convention Center in Washington, D.C., enthusiastically welcomes a first-time event Benefactor, new supporters and the return of valued sponsors.
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Findings Show More Meetings Being Planned & Emphasis On ‘green’ Meetings According To Results Of HSMAI’s Affordable Meetings® Survey
23 August 2007 | MCLEAN, VA | According to a survey of pre-registrants attending the 18th annual Hospitality Sales & Marketing Association International’s (HSMAI) Affordable Meetings® National show taking place Sept. 5-6, 2007 at the Washington Convention Center in Washington, D.C., an overwhelming number of respondents, (83.9%) will be looking for new resources during the show.
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INTERNATIONAL
Wyndham Hotel Group Announces Second Asian Expansion Initiative
31 August 2007 | PARSIPPANY, N.J. | Announcing the second agreement for the expansion of its economy brands in Asia this week, Wyndham Hotel Group, a subsidiary of Wyndham Worldwide Corporation (NYSE: WYN), of Parsippany, N.J., today said a major construction firm has committed to develop at least 38 Super 8® and Days Inn® hotels throughout India by 2011.
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Shangri-La Hotel, Mumbai To Open 2009
30 August 2007 | Shangri-La Hotels and Resorts, Asia Pacific’s leading luxury hotel group, has signed an agreement with Pallazzio Hotel and Leisure Limited (a wholly owned subsidiary of Phoenix Mills Limited) to manage the Shangri-La Hotel, Mumbai, opening the end of 2009.
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Carlson Hotels Worldwide Adds Six New Hotels to its Global Portfolio During July 2007
30 August 2007 | MINNEAPOLIS | Carlson Hotels Worldwide today announced that six new hotels joined its global portfolio during July 2007. The new properties include a Radisson resort in Fiji; a Park Inn Canada; and four Country Inns & Suites By Carlson properties in Ohio; Michigan, Virginia and Florida.
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Groundbreaking Ceremony For The Tulip Inn At The Ikea Global Concept Store In Delft, The Netherlands
29 August 2007 | Amersfoort (NL), Lausanne (CH), Delft (NL) | Inter IKEA Systems B.V. Chairman and CEO Thomas Bergström, Golden Tulip President & CEO Hans Kennedie, and André Boelaert CEO of STRABAG Benelux host the groundbreaking ceremony to kick-off the construction of the Tulip Inn located next to the IKEA Concept Center in Delft.
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Accor Reports Strong Earnings Growth in First-Half 2007
29 August 2007 | Consolidated Revenue rose by a reported 8.8% to EUR4,015 million in the first six months of 2007. At constant scope of consolidation and exchange rates, the like-for-like increase was 6.1%, reflecting the ongoing favorable environment in the Services and Hotel businesses.
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FEATURED DOWNLOAD
Hitwise Monthly Travel Category Report - July 2007
Traffic Distribution Analysis | Visit Duration Analysis: 37.75% of all visits to the online 'Travel' industry went to the top 10 websites for the month of July, 2007. 47.30% went to the top 20 websites and 68.60% went to the top 100 websites. The average visit duration for visits to the online 'Travel' industry was 8 minutes, 56 seconds for the month of July, 2007. This is a minimal increase from last months average visit duration of 8 minutes, 36 seconds.
Adobe PDF Document Adobe PDF Document (Download Acrobat Reader) | File Size: 217 Kb




TRAVEL INTERNET MARKETING FOCUS
What Hot Internet Marketing Topics are on the Minds of Hoteliers? | By Max Starkov and Jason Price
20 August 2007 | Midway through 2007, hoteliers are already planning their marketing budgets for 2008. In the past few months, HeBS has been bombarded by hoteliers requesting information on some of our favorite topics, including the latest trends in Web 2.0, paid search marketing, eCRM, web analytics and ROI tracking, marketing strategies, technology acquisition, and other topics that influence online marketing budgets.
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Invitation to participate in Survey on Web-Based-Marketing | Rosen College of Hospitality Management
27 August 2007 | I am Dr. Raymond Wang, a professor of information Technology and e-commerce in hospitality and tourism at the Rosen College of Hospitality Management, University of Central Florida. We are conducting an online survey about Web-based marketing strategies in the lodging industry.
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Farecast Launches Hotels Search | First to offer innovative new beta Hotel Rate Key pricing technology to help you know where to stay and find the best hotel deal for your money
29 August 2007 | SEATTLE, Farecast.com, the smart travel search site, announced today the beta version of Farecast Hotels search. Farecast customers can now shop for both airline tickets and hotel rooms anywhere in thousands of cities worldwide. With Farecast Hotels, Farecast introduces Hotel Rate Key, an innovative new hotel pricing technology that empowers consumers to know where to stay by indicating if the current rate for a hotel is a deal, or not a deal.
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New NBTA Meetings Management Papers Now Available Online
20 August 2007 | The National Business Travel Association (NBTA) announced today that the three latest installments in the Framework for Success series on strategic meetings management are now available online for NBTA members. The papers, published as part of the NBTA Groups & Meetings Committee’s seminal series on the subject, were also recently distributed on CD at the 2007 NBTA International Convention & Exposition in Boston.
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REVENUE MANAGEMENT FOCUS
Five Things Hoteliers Can Do, Today, to Improve Sales | By Neil Salerno
23 August 2007 | First, stop thinking that lowering your rates will sell more rooms and increase room revenue. It may sell a few more rooms, but it rarely sells enough rooms to offset lowered rates. It’s simple economics; simply selling more rooms increases expenses, while even slightly higher rates increase profit. As occupancy demand increases, ADR should increase as well.
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Web 2.0 And Hotel Sales Strategies For 2008 | By Carol Verret
21 August 2007 | So you think your clients aren't out there talking about you? You think that clients and potential clients don't exchange their thoughts about the experiences they have had at your hotel? Think again! If the term Web 2.0 has you scratching your head, you are not alone. However, it is important that hotel sales departments get up to speed on the concept.
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Once Again, Revenue Gains Overcome Expense Growth | By Robert Mandelbaum
21 August 2007 | A familiar pattern repeated itself in 2006 – strong gains in hotel revenues surpassed significant expense growth, which resulted in double-digit increases in unit level hotel profits. In 2006, the average hotel manager in our Trends in the Hotel Industry survey achieved a 13.3 percent gain in operating profits , the third consecutive year of bottom-line increases in excess of ten percent.
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RESORT MARKETING FOCUS
Pictures | The Venetian Macao Opens Its Doors to the World
29 August 2007 | Special Administrative Region of the People's Republic of China, Aug. 27 /PRNewswire-FirstCall/ -- With tens of thousands of guests, VIP's, and more than 1,200 members of the media flocking from throughout the region and across the world to see it and experience it, The Venetian(R) Macao-Resort- Hotel opened its doors today and with it ushered in a new chapter in the storied history of Macao.
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Interstate Hotels & Resorts to Manage First EuroSuites Condo-Hotel in Miami, Fla.
20 August 2007 | ARLINGTON, Va., Interstate Hotels & Resorts (NYSE:IHR) , one of the nation's largest independent hotel management companies, today announced that it has been selected to manage the EuroSuites luxury condo-hotel in the Doral area of Miami, Florida. The nearly completed 368-suite property is being developed by Concalpro Group Corporation and asset managed by EuroSuites Hospitality Group, both headed by Adel Wulff.
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Tennessee Timeshare Industry Contributed $1.1 Billion in 2005 to Statewide Economy, According to AIF Study by PricewaterhouseCoopers
11 July 2007 | Washington, The Tennessee timeshare industry supported an estimated $1.1 billion of statewide economic output in 2005, according to a study conducted by PricewaterhouseCoopers and released today by the ARDA International Foundation (AIF), the research and educational arm of the American Resort Development Association (ARDA).
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HOTEL DIRECTOR OF SALES & MARKETING
PricewaterhouseCoopers Finds High Levels Of Customer Satisfaction With Lodging
22 August 2007 | NEW YORK, PricewaterhouseCoopers research and data from the American Customer Satisfaction Index (ACSI), the US Department of Labor and Smith Travel Research show that although there was a small decrease reported in the first quarter of 2007, customer satisfaction levels in the lodging industry are at positive record levels with a recent high index value of 75 in 2006.
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How People Choose – A Primer On Choice Research | By Keith Chrzan
27 August 2007 | There is a science to studying choice. This science serves as the foundation to conjoint analysis (product optimization and pricing research), as well as approaches to brand equity research and competitive loyalty models.
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Social Media Marketing and the Hotel Industry | By Alan E. Young
27 August 2007 | With Social Media communities such as Facebook rapidly consuming the online environment, hoteliers should take notice of this trend and engage with their customers to help encourage communication about their brand.
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Avoid That Huge Hotel Bill………keep Away From The Mini Bar! | Travelmole.com
24 August 2007 | A report by AAP says, I'm lying in a hotel bed, head throbbing, memories of the night before disjointed and my mouth feels like cotton wool. A bottle of water has conveniently been placed on the bedside table - a saving grace. The seal is broken, the first sip is heaven, and then I pay for it. Literally!
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Welcome to the new world of room service | MSNBC.com
23 August 2007 | Goodbye limp French fries, hello fine dining: Room service has woken up from a long, dull nap. Whatever you want, you can get it 24 hours a day at some hotels—whether it's on the menu or not. And it when it arrives, it may come in courses served sequentially, as in a fine restaurant. Can't decide between the 1,000 different wines offered? No problem. The room-service sommelier will be happy drop by.
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SALES & MARKETING FACULTY
Hospitality Students At University Of Houston Take Learning On The Road
31 August 2007 | HOUSTON | Casinos, hunting ranches, luxurious resorts and top-rated restaurants aren’t just vacation destinations. They also are student internship destinations at the University of Houston Conrad N. Hilton College of Hotel and Restaurant Management. And one of the hottest requests: the United Arab Emirates.
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Cornell Hotel School Renames Journal on Hospitality Management, Cornell Hospitality Quarterly
27 August 2007 | Ithaca, NY, The hospitality industry’s leading journal of applied research, Cornell Hotel and Restaurant Administration Quarterly, will change its name to Cornell Hospitality Quarterly, and will feature more industry - specific content beginning with the February 2008 issue. The journal will be adding new industry content that will reflect the evolution of both the hospitality industry and the journal itself.
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Learning from Leaders: Cornell Hotel School Launches Fall Semester with Dean's Distinguished Lecture Series
27 August 2007 | Ithaca, NY | For the 45th consecutive year, prominent hospitality leaders will share their wisdom and experience with students in the Dean’s Distinguished Lecture Series at the Cornell Hotel School this fall. Each Friday entrepreneurs and executives will talk about their careers, giving students direct insight into what it takes to thrive in the hospitality industry.
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PolyU Invites Industry Participation in Shaping Future Hotel Rooms
22 August 2007 | With a view to setting new standards for hotel rooms of the future, the School of Hotel and Tourism Management (SHTM) of The Hong Kong Polytechnic University (PolyU) is inviting industry participation in developing prototype guest rooms for its new teaching and research hotel. Scheduled for completion in 2010, the hotel will form a key part of the School’s dedicated premises located in Tsimshatsui East near the PolyU campus.
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HSMAI Seeks Judges For 51st Annual Adrian Awards, The World’s Largest Travel-marketing Competition
22 August 2007 | MCLEAN, VA | The Hospitality Sales & Marketing Association International (HSMAI) announced today a call for seasoned advertising and marketing experts to serve as judges in its annual travel and hospitality marketing competition – the Adrian Awards. With the process transitioned to an online entry and judging format three years ago, participants can judge entries at their leisure from anywhere in the world.
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The Fred Parks Boardroom at the UH Conrad N.Hilton College of Hotel and Restaurant Management.
17 August 2007 | HOUSTON, Plush leather chairs lounge around a granite table, while vintage wines nest coolly in their racks, waiting for the perfect pairing for lunch or dinner. Nearby, a grouping of couches and tables invite. On the wall, a plasma television is ready for the flashiest of presentations or the most heated competitors of the field. The elegant and livable space is the new Fred Parks Boardroom at the University of Houston Conrad N.
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COLUMNS
Blackstone’s Acquisition of Hilton, The Art of Groveling, The Origin of Franchising, Key Facts about Franchising, Quote of the Month | Nobody Asked Me, But…. No. 31 | By Stanley Turkel, MHS, ISHC
30 August 2007 | Blackstone’s Acquisition of HiltonIf you want my considered opinion about the Blackstone acquisition of Hilton, just remember that private equity investors buy and sell companies usually with other people’s money. They put up a tiny slice of their own capital and multiply it with investments from pension funds, wealthy individuals and foreign government investments.
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Hotel Lawyer: Ali Kasikci accepts MD position at Montage Beverly Hills. Luxury hotel and residential mixed-use project on a fast track now! | By Jim Butler
30 August 2007 | Hotel Lawyer in Beverly Hills with good news for luxury hotel mixed-use aficionados. The trend of hotel mixed-use continues. This time, Beverly Hills will get its turn as the city anxiously awaits the latest luxury hotel development by the internationally acclaimed Montage Hotels & Resorts.
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Delivering on Your Brand Promise – One Location at a Time | by Michelle Roseman Turner
28 August 2007 | Is there a worse time for a customer to realize your organization doesn't deliver on its brand promise then when you need it most? Our family was on the road, in the middle of a long day of travel when our toddler experienced her first bout with the flu. It was a stressful situation, but we felt somewhat relieved when we spotted a major mass merchandiser and took the next exit.
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How to Use Facebook to Market your Restaurant, Cafe, Hotel or Bar | By Ken Burgin
28 August 2007 | Facebook is the hot new way to connect with people. It has millions of members worldwide, and thousands of them are within your area. It's an excellent way to link with customers new and old. Your customers are already using it, you just need to make a connection - and it's not just teens (and it's not a dating site). Join for free and add information about your business in your profile.
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For Many The Job’s Too Much | By Joseph M. Gravish
20 August 2007 | The statistics alone are telling: Locally one-half leave before they hit the five-year mark; 29% statewide; 24% nationwide. | In a few struggling places, inexperience (defined as less than five years on-the-job) approaches 70%. | New hires find the job more difficult than they expect.
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FEATURED RSS FEED: eMarketer
Women and Word of Mouth
Market testing that builds buzz.

Texting to Teens from E-Mail
Could full-sentence texting be next?

Online Advertisers Start to Think Locally
Who you gonna click?

Internet Radio Has a Future
Ben Macklin, Senior Analyst

Buyers Transact at All Retail Channels
Don\'t care how&mdash;I just want it now.

Business Blogging Still Rare
Few firms willing to enter blogosphere.

Will Internet Kill the Radio Star?
Unfortunately, for traditional radio operators, someone is touching that dial.

YouTube Introduces Ads in Videos
Users will also pay a one-time fee for some content.

Internet Keeps Young People Upbeat
Tech is part of a balanced life for most youths.

Print and Digital Need Not Compete
The Web is effective, but some find it intrusive.

More RSS Feeds


NEW ECONNECT RSS FEEDS NOW AVAILABLE!
Stay on top of what's happening in your city and the industry. As an HSMAI member, you can now customize your eConnect news and information to include daily news from your choice of more than 40 city Business Journals. The HSMAI Foundation's eConnect research and resource site now gives you the choice of adding news feeds (via Real Simple Syndication, or RSS) that are updated throughout the day from Business Journals as well as the top hospitality industry and consumer publications. Just click here, log in to eConnect if you aren't already, and choose from the list of available feeds. Click here to learn more...


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HSMAI Update


HSMAI Seeks Judges For 51st Annual Adrian Awards, The World’s Largest Travel-marketing Competition
22 August 2007 | MCLEAN, VA | The Hospitality Sales & Marketing Association International (HSMAI) announced today a call for seasoned advertising and marketing experts to serve as judges in its annual travel and hospitality marketing competition – the Adrian Awards. With the process transitioned to an online entry and judging format three years ago, participants can judge entries at their leisure from anywhere in the world.
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25th Anniversary Special Issue Of HSMAI Marketing Review Features Section on Sustainable Practices
17 August 2007 | MCLEAN, VA | Celebrating 25 years of content-rich publishing for hospitality and travel sales and marketing professionals, the HSMAI Marketing Review just released its summer 2007 anniversary issue with an all-encompassing special report on “Going Green” and sustainable practices related to the travel industry.
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FEATURED EVENTS
HSMAI Hotel Sales Strategy Conference
4 September 2007
Washington, DC

With content specifically tailored to hotel sales leadership, session topics at HSMAI's newest strategy conference will include innovations in sales leadership, e-commerce for the DOSM, a "voice of the customer" panel presentation by meeting and event planners representing a variety of sales markets, and the release of a new HSMAI Foundation special report with Travel Industry Association (TIA) on Social Media and Travel.

Company LogoHSMAI’s Affordable Meetings® National 2007
5 - 6 September 2007
Washington, DC

HSMAI's Affordable Meetings® is a unique, FREE trade show and conference for cost-conscious meeting planners, which takes place annually in three locations across the country.

HSMAI Travel Internet Marketing Strategy Conference (at HEDNA)
6 December 2007
Phoenix, AZ

HSMAI’s Travel Internet Marketing Strategy Conference is a conference designed to bring leading industry experts together to discuss the hottest issues and trends in Internet marketing. HSMAI's Internet Marketing Strategy Conference will take place in conjunction with the annual HEDNA Conference.

HSMAI/CHA Caribbean Sales & Marketing Strategy Conference
13 - 14 December 2007
Puerto Rico

Sales and marketing professionals in the Caribbean will take away a wealth of information and resources pertaining to the hottest topics, issues and trends that are invaluable for growing their business when the first Caribbean Hotel Sales and Marketing Strategy Conference convenes in San Juan, Puerto Rico, Dec. 13-14, 2007.


All HSMAI Events

All Upcoming Industry Events



FEATURED HSMAI UNIVERSITY PROGRAMS
HSMAI University programs for 2007 are aligned with HSMAI's Special Interest Groups to offer specialized content to support business needs in revenue management, Internet marketing, hotel director of sales & marketing and resort marketing. Every aspect of the content and support material included in the HSMAI University program has been specifically designed and developed for those involved in sales and marketing, including an inventory of subject matter appropriate to individuals with responsibilities ranging from entry-level to advanced.

HSMAI-U offers workshops and seminars in various cities, and "Webinars" incorporating 60-minute presentations conducted "live" via the web with audio conference linkage.

SPECIAL HSMAI UNIVERSITY PROGRAMS WITH PETER STARKS
The seminars are "one-of-a-kind" computer simulation experiences for hospitality executives in sales and marketing, revenue management, and any executive with revenue responsibility. Space is limited in these programs and we expect to sell out soon, so please register today.

Business Acumen for Business Results:
- September 19, 20, and 21

Revenue Management For Business Results:
- September 22 and 23
» Click Here to view a demonstration of this program «



HSMAI University Webinars are recorded and archived. To learn more and purchase archive copies, please click here.

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Marketing Tip

Celebrate Your Sales
by Kevin Nunley
www.drnunley.com (888) 429-6203

Doesn't matter what you are selling, rejection is part of the game. Not everyone will be interested in your offer and a few will make it a point to rub their disinterest in your face.

Rejection is easier for some people than it is for others. It doesn't matter who you are, repeated rejection can sting. You may need a strategy for keeping your spirits up if you are marketing something where a LOT of rejection is part of the process.

Have your team celebrate each success. When one person breaks through and makes a sale, take time for high five's all around. It is not nearly so hard to remain enthusiastic when others around you are smiling.

This simple strategy is standard for sports teams. In an endeavor where attitude is critically important, it works wonders to have the entire team celebrate successes. Those who are failing are buoyed by those who succeed.

If you work by yourself, arrange to have others you know stay in touch via phone. Even an occasional short voice mail message can make a difference. Those on the Internet can use a simple mailing list (see egroups.com) to do the job.

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Email Tip

How to Resend a Message that is Stuck in the Outlook Outbox
by Heinz Tschabitscher
www.email.about.com

When you send a message in Outlook, it is placed in the Outbox and queued to be delivered when Outlook has established a connection to the outgoing mail server.

If you open and close the message while it is still in the Outbox, however, its status is changed and it is not sent. The message's appearance also changes from italicized to normal.

To resend a message stuck in the Outlook Outbox:

  • Open the message.
  • Select Send from its toolbar.

Upon the next connection, Outlook will deliver the message (unless, of course, you open and close it again).

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