  |
|||||||||||||||||||
  
Hot Summer Night Mixer
Date: August 21, 2007 Topic: Eat! Drink! Bowl! Network! And a Free Movie Speaker: N/A Location: Jillian's Universal City Walk Luncheon Program Date: September 7, 2007 Topic: ISES LA SoCal Educational Conference Speaker: Michael C.R. Collins - Executive VP, LA Inc. Location: Sheraton Delfina 
Tuesday - August 21, 2007 
Eat! Drink! Bowl! Network! And a Free Movie @ Universal CityWalkLuncheon ProgramHSMAI LA is honored to be invited by ISES-LA to host this important "keynote luncheon meeting" for the attendees from all-allied association members and their guests - MPI, ISES, NACE, PCMA, and ABC. ISES-LA is celebrating their legacy by presenting their First Annual ISES SoCal Education Day Conference on Friday, September 7, 2007 @ the Sheraton Delfina in Santa Monica from 8 a.m. to 7 p.m.
Todd Gabello
Hard Rock San Diego Carmen Choy Westin Pasadena  Kelly Foy How did you hear about HSMAI? Why did you join HSMAI? Job duties: Elite Meetings came about because I was always getting asked what was the best hotel in this city or that for a particular type of meeting. I saw the need for a source to fill the gap and Elite Meetings fills that gap. Our Board of Directors include high end hotels and industry veterans from both the supply and buyers’ side. Other organization I'm involved in: Personally, I’m on the Board of Advisors for The First Tee. We mentor kids of all backgrounds through golf. Right now that’s all I have time for! Tell us about your immediate family: Awards: Other comments: 
FEATURED ARTICLE
 Top 10
Challenging Questions to Ask Your Internet Marketing Vendor | By Max
Starkov and Jason PriceThe Internet has become the main distribution channel in hospitality—over 2/3 of all hotel bookings in the US will be directly influenced by the Internet this year. Understandably, Internet marketing has become a priority for many hoteliers who are shifting advertising dollars to the online world from traditional media and GDS advertising. This rush forward may have come at a cost to hoteliers who rely on professional marketers to sort out this dynamic and highly complicated landscape of Internet marketing. This article is not about avoiding snake oil salesmen and Internet hucksters – those should be self evident – it’s about asking the tough questions when evaluating Internet marketers who will be in charge of managing your most important revenue channel. View Article | Print Article | Send to a Friend ECONOMIC INSIGHTS  Global
Lodging Performance Report | June 2007 | STR & The Bench31 July 2007 | Smith Travel Research (STR) is the recognized leader in providing accurate, actionable information and analysis to the lodging industry. Since 1985, the company has served the industry operating on the key principals of integrity, confidentiality and customer service. STR provides timely information and analysis to all major North American hotel chains and a growing number of chains in Europe and Asia. View Article | Print Article | Send to a Friend Weekly
U.S. Lodging Performance 07/15/07 - 07/21/07 | Smith Travel
Research26 July 2007 | Smith Travel Research (STR) is the recognized leader in providing accurate, actionable information and analysis to the lodging industry. Since 1985, the company has served the industry operating on the key principals of integrity, confidentiality and customer service. STR provides timely information and analysis to all major North American hotel chains and a growing number of chains in Europe and Asia. View Article | Print Article | Send to a Friend LE’s
Initial Forecast for 2009 Predicts that 1,354 Hotels with 159,368 Rooms
Will Open in the U.S.20 July 2007 | Portsmouth, N.H. | Lodging Econometrics (LE), the Global Authority for Hotel Real Estate, in its mid-year report to the Lodging Industry has just released the highly anticipated Forecast for New Hotel Openings in 2009. View Article | Print Article | Send to a Friend Bad
Debt and the Use of Credit Cards in U.S. Hotels - Provision for Doubtful
Accounts Falls as Credit Card Commission Expense Rises | By Robert
Mandelbaum and Alvin Minsk20 July 2007 | Like other industries, lodging operations often extend credit to customers in order to gain their business. For hotels, permission to pay after services have been provided is most often granted to large groups and preferred corporate accounts. For transient guests and non-preferred groups and companies, credit must be established up front either by paying a cash deposit or using a credit card. View Article | Print Article | Send to a Friend Travel
Outlook Cools As Marriott Trims '07 Forecast | USAtoday.com16 July 2007 | The hotel industry's three-year boom, marked by steeply rising room rates and high occupancy, may have peaked. Marriott International (MAR), one of the world's largest hotel companies, seemed to confirm that suspicion, cutting back its business forecast for the rest of the year. Marriott on Thursday led off the industry's second quarter earnings season. View Article | Send to a Friend  HOTEL HIGHLIGHTS & OPENINGS Carlson
Hotels Worldwide Adds 40 New Hotels To Its Global Portfolio In First Half
Of 200730 July 2007 | MINNEAPOLIS | Carlson Hotels Worldwide today announced that in the first six months of 2007, the company has added 40 new hotels to its global portfolio, including five new properties in June. View Article | Print Article | Send to a Friend Trump
International Hotel & Tower Chicago to Debut in December
200727 July 2007 | CHICAGO | Trump International Hotel & Tower Chicago, located in the heart of the city on Wabash Ave., astride the fabled Chicago River, will welcome its first hotel guests in December 2007. The hotel, comprising floors 14-27 of a 92-story residential tower in development by the Trump Organization, features 339 luxuriously appointed guestrooms -- including one-, two- and three-bedroom suites. View Article | Print Article | Send to a Friend Hilton
Hotels Corporation Signs First Doubletree® Hotel Agreement in
Europe26 July 2007 | LONDON & BEVERLY HILLS, Calif. | Hilton Hotels Corporation (NYSE:HLT) continues the expansion of its upscale Doubletree® hotel collection in Europe following the signing of a franchise agreement with G&W Hotel Invest Srl. to introduce the Doubletree by Hilton™ Milan, which is set to open in October 2008. View Article | Print Article | Send to a Friend Regent
Hotels & Resorts Marks Milestone For New Luxury Hotel: The Regent
Boston At Battery Wharf26 July 2007 | FORT LAUDERDALE | Regent Hotels & Resorts and Development Management Corporation officially added their signature to the Boston landscape with a "topping off" ceremony for the new Regent Boston at Battery Wharf on June 25, 2007. View Article | Print Article | Send to a Friend “Langham
Place” Lands In Changchun24 July 2007 | Hong Kong | Langham Hotels International (LHI) today announced the management contract signing of the Langham Place Hotel, Changchun in China. The management contract is signed with Changchun Jinzuo Real Estate Development Co. Ltd. for a new five-star hotel, which is scheduled to open in 2009 in downtown Changchun. View Article | Print Article | Send to a Friend   Presented in a half-day format on the Tuesday preceding HSMAI's Affordable Meetings National in Washington, DC, this conference allows hotel sales staff an additional component of targeted, educational programming. Click Here for more information! FEATURED REPORT  SMERF | A
Multi-Billion Dollar Market Worth PursuingFor some people the odd-sounding word “SMERF” conjures up images of blue-skinned gnomelike cartoon characters, but hotel marketers know that the word is really an acronym for a desirable yet hard to measure market. SMERF encompasses the social, military, education, religious, and fraternal group travel market, and because many of these organizations are run by volunteers, it can be daunting to find and market to those decision makers.
 BUSINESS/MEETINGS Hotels
pump up the volume with meeting themes | usatoday.com24 July 2007 | Hotels are no longer selling corporate meeting clients just a room, a sound system, a projector and some pitchers of water. Some full-service chains are in the vanguard of a growing trend in which the hotels are creating a customized environment that uses sound, food, scent, decor, toys and gadgets to create moods that match the meetings' objectives. View Article | Send to a Friend Strategy
Conferences, Webinars, Simulation Experiences & Business-to-business
Forums Lead HSMAI's 2007 Events18 July 2007 | MCLEAN, VA | From strategy conferences, educational sessions and webinars, to customer events and business-to-business forums for buyers and suppliers of hospitality, travel and tourism, the Hospitality Sales & Marketing Association International (HSMAI) has a comprehensive line-up planned for the remainder of 2007. View Article | Print Article | Send to a Friend Social
Media, Ecommerce & ‘Voice Of The Customer’ Headline Agenda At HSMAI's
Debut Hotel Sales Strategy Conference13 July 2007 | MCLEAN, VA | A content-rich agenda focusing on innovations in sales leadership, e-commerce for sales and marketers, a “voice of the customer” panel discussion, and a special report on “Social Media and Travel” is planned for the first annual Hospitality Sales & Marketing Association International (HSMAI) Hotel Sales Strategy Conference on Sept. 4, 2007. Held at the convention center in Washington, D.C. View Article | Print Article | Send to a Friend INTERNATIONAL Hilton
Completes Sale of Eight European Hotels20 July 2007 | BEVERLY HILLS, Calif. & LONDON | Hilton Hotels Corporation (NYSE:HLT) has today completed the sale of eight hotels in Europe to a fund managed by Morgan Stanley Real Estate. Completion of the sale of two further hotels (Hilton Brussels and Hilton Zurich) to the same purchaser is expected by the end of the third quarter 2007. View Article | Print Article | Send to a Friend The
Net Value Of The Assets Owned By Sol Meliá Reaches 5,110 Million Euros,
Representing A Value Of 27,7 Euros Per Share19 July 2007 | Sol Meliá today announced a valuation of its assets based on an analysis carried out by the prestigious international consultancy firms Richard Ellis and American Appraisal at 30 June 2007, an update to the previous analysis made by both companies in 2004 and 2001, respectively. View Article | Print Article | Send to a Friend Australian
Hotels Respond to Recent Rate Debate, More Blue Sky Ahead | Jones Lang
LaSalle Hotels Reports17 July 2007 | Sydney, Hotel owners have been quick to recognise the fact that room rates in Australia are low by international standards, however according to Jones Lang LaSalle Hotels’ Digest research, RevPAR (Revenue per Available Room) levels around Australia are at their highest level on record boosted by strong occupancies. View Article | Print Article | Send to a Friend "The
New Russian Hotel Managers" | By Tatiana Veller | HVS
International16 July 2007 | Moscow has changed from the city under siege of the 1940s to one of Europe’s leading metropolis. The establishment of a market economy and an explosion of the Western lifestyle have led the city to emerge as the most expensive city in the world two years in a row*. View Article | Print Article | Send to a Friend London
Hotels Take Centre Stage On 'Busiest Weekend Of The Year' | Deloitte
Reports11 July 2007 | All eyes were on London last weekend, as the UK’s capital played host to a glittering showcase of global events. With iconic landmarks, world class facilities and a truly international feel, the city is ideally positioned for holding major events. View Article | Print Article | Send to a Friend UK
Hotel Sector hit by Budget Changes | PKF Reports11 July 2007 | The major reforms proposed for capital allowances in this year’s Budget came as a ‘bolt out of the blue’ for the hotel sector. From 2008/09 these changes could substantially reduce the reliefs available to Hotels. If these proposed changes are included in the 2007 Finance Act (expected at the end of July), it is likely that they will drive up the cost of staying in Britain’s hotel rooms and hit the country’s tourism industry. View Article | Print Article | Send to a Friend FEATURED DOWNLOAD  Hitwise Monthly
Travel Category Report - June 2007Traffic Distribution Analysis38.40% of all visits to the online 'Travel' industry went to the top 10 websites for the month of June, 2007. 48.00% went to the top 20 websites and 69.72% went to the top 100 websites.
TRAVEL INTERNET MARKETING FOCUS Top 10
Challenging Questions to Ask Your Internet Marketing Vendor | By Max
Starkov and Jason Price19 July 2007 | The Internet has become the main distribution channel in hospitality—over 2/3 of all hotel bookings in the US will be directly influenced by the Internet this year. Understandably, Internet marketing has become a priority for many hoteliers who are shifting advertising dollars to the online world from traditional media and GDS advertising. View Article | Print Article | Send to a Friend Online Travel
Planning Popularity Varies | eMarketer.com17 July 2007 | The Web still beats other vacation planning tools. A third of US Internet users now research and book travel online, according to the Conference Board and TNS' "Consumer Internet Barometer" study. The report covered US households and was conducted in the second quarter of 2007. Two in 10 consumers used the Internet more this year than last to research travel arrangements, and 18% increased their online bookings. View Article | Send to a Friend .travel
Continues Forward with Expanded Organization and New Initiatives as
Founder Leaves Company20 July 2007 | FORT LAUDERDALE, Fla. | Seven years after pursuing the idea of a travel specific Internet domain and a year and a half after the official launch of .travel, Ron Andruff, founder and President of the Tralliance Corporation, the registry for .travel, is leaving the company to pursue new opportunities and interests. Mr. Andruff’s departure was anticipated. View Article | Print Article | Send to a Friend America's
online travel agencies turn to Europe | Herald tribune17 July 2007 | For America's online travel agencies, the grass looks much greener on the other side of the ocean: U.S. Internet travel companies have become the dominant players in Europe over the past several years, by either buying competitors or increasing the share of their own businesses. View Article | Send to a Friend REVENUE MANAGEMENT FOCUS Hotel
Industry Executives Chart Future of Demand Forecasting at JDA Leadership
Dinner17 July 2007 | Scottsdale, Ariz. | JDA® Software Group, Inc. (Nasdaq: JDAS) the leading provider of hospitality revenue management solutions, today shared the results of discussions conducted at its executive dinner meeting held in conjunction with the HSMAI and HITEC conferences June 24 to 28 in Orlando, Florida. View Article | Print Article | Send to a Friend [MULTIMEDIA] HITEC
2007 | Interview With Peter Starks | Discusses HSMAI University Revenue
Management Courses11 July 2007 | The Hospitality Sales & Marketing Association International (HSMAI) University is offering a rare opportunity to participate in two “one-of-a-kind” computer simulation experiences as part of its programming this year. The topics are Business Acumen for Business Results and Revenue Management for Business Results. View Article | Print Article | Send to a Friend Consumer
Behavior, Customer Centric Data Focus Of HSMAI Revenue Management Strategy
Conference6 July 2007 | MCLEAN, VA | From a keynote address on “demand modeling” to a series of hot topic breakout sessions, consumer behavior and a customer-centric approach to revenue management were recurring themes at the Hospitality Sales & Marketing Association International (HSMAI) Revenue Management Strategy Conference held last week in Orlando, FL. View Article | Print Article | Send to a Friend Rethinking
Revenue Management2 July 2007 | In recent years, the industry has seen increasing focus on revenue management as a core element of hotel management. Internal and external analysts have learnt to focus on RevPAR (room revenue per available room) and RGI (revenue generation index). Laudable as this is, RevPAR and RGI as goals in themselves ignore at least three issues. View Article | Print Article | Send to a Friend RESORT MARKETING FOCUS Elite
Traveler 2007 Pure Decadence Issue Selects Top 101 Luxury Suites From
Around the World17 July 2007 | NEW YORK, Elite Traveler, the luxury lifestyle magazine distributed aboard private jets in over 90 countries, just released The Sixth Annual Pure Decadence issue. The July/August issue features the 101 most luxurious hotel and resort suites from around the world. From private Olympic-size pools to en-suite basketball courts, anything and everything goes in these decadent suites catering to guests used to the finer things in life. View Article | Print Article | Send to a Friend It's
All Relative: The Latest Trends in Family Travel |
concierge.com16 July 2007 | Touring en famille has moved beyond theme parks and fast food to the far-flung and michelin-starred. Here's how to go the distance in style with your brood on board It's no longer automatic that a vacation with the kids means a week in Waikiki or four days at Disney. View Article | Send to a Friend Niagara
Falls Named One of the “Seven Wonders of Canada”16 July 2007 | Niagara Falls, Ontario For their “essential Canadian-ness” as well as the “ability to inspire,” Niagara Falls has been selected by both Canadian voters and CBC judges as one of the “Seven Wonders of Canada.” The seven finalists included Canadian travel destinations such as the Igloo, Old Quebec City, the Canadian Rockies, and the Prairie Skies. View Article | Print Article | Send to a Friend HOTEL DIRECTOR OF SALES & MARKETING Understanding
and Talking back to Social Media30 July 2007 | Clearly the Social Media websites and blogs will continue to grow in their numbers. The number of these websites and blogs already is in excess of five million and growing. Granted, not all social media may apply to your business, but many are simply social and the conversations may relate to travel, politics or any consumer service or product. View Article | Print Article | Send to a Friend Hospitality
Relationships: Building Your Brand Starts With Your Guests | By J.
Ragsdale Hendrie19 July 2007 | It was Tip O’Neill, former Speaker of the US House of Representatives, who uttered that reknown phrase, “All politics are local”. The case can be made that all Hospitality relationships are initiated, molded and maintained on the local level, as well. View Article | Print Article | Send to a Friend Strategy
Conferences, Webinars, Simulation Experiences & Business-to-business
Forums Lead HSMAI's 2007 Events18 July 2007 | MCLEAN, VA | From strategy conferences, educational sessions and webinars, to customer events and business-to-business forums for buyers and suppliers of hospitality, travel and tourism, the Hospitality Sales & Marketing Association International (HSMAI) has a comprehensive line-up planned for the remainder of 2007. View Article | Print Article | Send to a Friend SALES & MARKETING FACULTY Online
Travel Marketing Firm launches Kuikene Inc. to Address the Growing Demand
for e-Marketing Solutions30 July 2007 | Toronto, On | Kuikene Inc., a non-intimidating & passionate View Article | Print Article | Send to a Friend Cornell
Offers Intercultural Exercise for Hoteliers19 July 2007 | Ithaca, NY, Cornell University is making available to the hospitality industry an intercultural education exercise that was initially developed for its executive education programs and has subsequently been used in college courses and corporate training. The “Cocktail Party Simulation” helps participants gain insights into how culture affects their own and others’ ways of thinking, communicating, and interacting in business contexts. View Article | Print Article | Send to a Friend Canada-e-Connect
Sets The Stage For Canada To Lead Global Online Tourism
Industry19 July 2007 | The Canadian Tourism Commission (CTC) is proud to announce Canada-e-Connect, the first ever Canadian e-Tourism Strategy Conference. Canada-e-Connect will bring together more than 300 travel and tourism industry leaders. They will determine the impact that the internet and other emerging technologies are making on Canada’s ability to compete globally as a premiere, four-season tourism destination. View Article | Print Article | Send to a Friend COLUMNS Impertinent
Questions In Search of Pertinent Answers | Nobody Asked Me, But…. No. 30 |
By Stanley Turkel, MHS, ISHC26 July 2007 | How come the advertisements of the largest hotel franchise companies never mention areas of protection and encroachment, termination and liquidated damages, arbitration vs. litigation, transferability of the license agreement, reservation conversion ratio & productivity, venues for law suits, etc.? View Article | Print Article | Send to a Friend Fair
Franchising Is Not An Oxymoron: AAHOA’s 12 Points of Fair Franchising | By
Stanley Turkel, MHS, ISHC23 July 2007 | In 1998, Asian American Hotel Owners Association chairman Mike Patel identified a set of standards by which to judge the actions of franchise companies. Now, nine years later, AAHOA has updated the 12 points and has embarked on a survey of franchisors to assess their compliance with these fair franchising standards. In each of my next Hotel Interactive articles, I will highlight one of the 12 points. View Article | Print Article | Send to a Friend Hospitality
Relationships: Building Your Brand Starts With Your Guests | By J.
Ragsdale Hendrie19 July 2007 | It was Tip O’Neill, former Speaker of the US House of Representatives, who uttered that reknown phrase, “All politics are local”. The case can be made that all Hospitality relationships are initiated, molded and maintained on the local level, as well. View Article | Print Article | Send to a Friend Are
the Best Days Behind Us…or Just Ahead? | By Neil Salerno10 July 2007 | Once upon a time, the hotel industry was much different than it is today. Gone are the days of random cold sales calls, bulging paper sales files, trips to the library for lead research, and front desks deluged with information calls with phones busy or ringing endlessly. It took forty years to see these changes. View Article | Print Article | Send to a Friend  FEATURED RSS FEED: Colloquy
GE gives new
meaning to green cardU.K.:
Cross-restaurant loyalty program launchedEurope:
Cross-site gaming rewards program launchedEurope: Air
France and KLM unveil web calendar functionalitySouth Africa:
Loyalty program participation growsU.K.: Grocery
loyalty analysisU.K.: Analyzing
the choice between debit and credit purchasesATA Airlines
partners with Points Internationaldiamond club
frequent-flyer program teams with HotelopiaU.K.: ipoints
promotion scratches the surfaceMore RSS
FeedsNEW ECONNECT RSS FEEDS NOW AVAILABLE!  Stay on top of what's
happening in your city and the industry. As an HSMAI member, you can now
customize your eConnect news and information to include daily news from
your choice of more than 40 city Business Journals. The HSMAI Foundation's
eConnect research and resource site now gives you the choice of adding
news feeds (via Real Simple Syndication, or RSS) that are updated
throughout the day from Business Journals as well as the top hospitality
industry and consumer publications. Just click here, log in to eConnect if
you aren't already, and choose from the list of available feeds. Click
here to learn more...‘Oscars’
Of Travel & Hospitality Marketing Show Off Excellence &
Creativity: Adrian Awards Announce 2007 Call For Entries24 July 2007 | No summary available. View Article | Print Article | Send to a Friend 3rd
Annual Caribbean Sales & Marketing Strategy Conference Slated For Dec.
13-14, 2007 In San Juan, Puerto Rico24 July 2007 | MCLEAN, VA | The annual Caribbean Sales & Marketing Strategy Conference will take place from Dec. 13-14, 2007 in San Juan, Puerto Rico at the InterContinental Resort & Casino. View Article | Print Article | Send to a Friend Social
Media, Ecommerce & ‘Voice Of The Customer’ Headline Agenda At HSMAI's
Debut Hotel Sales Strategy Conference13 July 2007 | MCLEAN, VA | A content-rich agenda focusing on innovations in sales leadership, e-commerce for sales and marketers, a “voice of the customer” panel discussion, and a special report on “Social Media and Travel” is planned for the first annual Hospitality Sales & Marketing Association International (HSMAI) Hotel Sales Strategy Conference on Sept. 4, 2007. Held at the convention center in Washington, D.C. View Article | Print Article | Send to a Friend [MULTIMEDIA] HITEC
2007 | Interview With Peter Starks | Discusses HSMAI University Revenue
Management Courses11 July 2007 | The Hospitality Sales & Marketing Association International (HSMAI) University is offering a rare opportunity to participate in two “one-of-a-kind” computer simulation experiences as part of its programming this year. The topics are Business Acumen for Business Results and Revenue Management for Business Results. View Article | Print Article | Send to a Friend [MULTIMEDIA] HITEC
2007 | Interview With Cindy Estis Green discussing new HSMAI Foundation
Report: The Travel Marketer’s Guide to Social Media and Social
Networking10 July 2007 | Working together to focus on emerging topics of importance to travel marketers, the Hospitality Sales & Marketing Association International (HSMAI) under the auspices of the HSMAI Foundation and the Travel Industry Association (TIA) have partnered to produce a comprehensive educational report titled: The Travel Marketer’s Guide to Social Media and Social Networking. View Article | Print Article | Send to a Friend FEATURED EVENTS  HSMAI
Hotel Sales Strategy Conference 4 September 2007Washington, DC With content specifically tailored to hotel sales leadership, session topics at HSMAI's newest strategy conference will include innovations in sales leadership, e-commerce for the DOSM, a "voice of the customer" panel presentation by meeting and event planners representing a variety of sales markets, and the release of a new HSMAI Foundation special report with Travel Industry Association (TIA) on Social Media and Travel.  HSMAI’s
Affordable Meetings® National 2007 5 - 6 September 2007Washington, DC HSMAI's Affordable Meetings® is a unique, FREE trade show and conference for cost-conscious meeting planners, which takes place annually in three locations across the country.  HSMAI
Travel Internet Marketing Strategy Conference (at HEDNA) 6 December 2007Phoenix, AZ HSMAI’s Travel Internet Marketing Strategy Conference is a conference designed to bring leading industry experts together to discuss the hottest issues and trends in Internet marketing. HSMAI's Internet Marketing Strategy Conference will take place in conjunction with the annual HEDNA Conference. All HSMAI
EventsAll Upcoming
Industry EventsFEATURED HSMAI UNIVERSITY PROGRAMS  HSMAI University programs for 2007 are aligned with HSMAI's
Special Interest Groups to offer specialized content to support business
needs in revenue management, Internet marketing, hotel director of sales
& marketing and resort marketing. Every aspect of the content and
support material included in the HSMAI University program has been
specifically designed and developed for those involved in sales and
marketing, including an inventory of subject matter appropriate to
individuals with responsibilities ranging from entry-level to
advanced.HSMAI-U offers workshops and seminars in various cities, and "Webinars" incorporating 60-minute presentations conducted "live" via the web with audio conference linkage. UPCOMING HSMAI UNIVERSITY PROGRAMS How to Find Sales Leads on the Internet - Thursday, August 2, 2:00-3:00 p.m. Series: Fresh Perspectives On Marketing and Branding: Looking In With New Lenses - July 19, 2007 - July 31, 2007 Forecasting for 2008 - August 14, 2007 Advanced Revenue Management Resources for the Future - August 23, 2007 Online Metrics for Travel Marketers - August 29, 2007 SPECIAL HSMAI UNIVERSITY PROGRAMS WITH PETER STARKS The seminars are "one-of-a-kind" computer simulation experiences for hospitality executives in sales and marketing, revenue management, and any executive with revenue responsibility. Space is limited in these programs and we expect to sell out soon, so please register today. Business Acumen for Business Results: - September 19, 20, and 21 Revenue Management For Business Results: - September 22 and 23 » Click Here to view a demonstration of this program «  HSMAI University Webinars are recorded and archived. To learn more and purchase archive copies, please click here.
Believe it or not, a bad title or headline will turn your prospects away quicker than just about anything else. When you're trying to promote, you need people to stick around long enough to hear your sales pitch, and a bad article title or sales letter headline will turn people off before they even realize it. Your title or headline is your very first opportunity to make an impression on your prospects. If that impression is a positive, informative, creative, or exciting one, you're off to a very good start. Similarly, if that first impression is boring, worn-out, or confusing, your prospects probably won't even get beyond the first line. When writing titles or headlines, think about your audience. No matter who they are, titles should flow from the lips easily, and give readers some idea of what they'll learn by reading on. At the same time, they should be short enough to be memorable. Beyond being clear and informative in your title, there are a few enhancements you can use. Remember when you learned about rhyme in elementary school? Well, rhyme is very good creative tool for writing zippy headlines and titles. A rhyming title is catchy and fun, almost compelling your audience to keep reading. Alliteration is another great way to dress up a plain-jane title. A good title or headline gives your audience the idea that your article, sales letter, or other copy is going to be a fun, entertaining, or informative read, which is an absolute necessity if you want your first impression to lead to a second chance.
When you see the hand cursor, you know what to do: click. However, nothing happens. You click again and again — more feverishly, then furiously each time — on the obvious link in the email you received. Outlook makes no move. Your browser does not come up. You are taken nowhere. Unfortunately, this can happen to you no matter what email program you use: Outlook Express, Mozilla Thunderbird, Eudora,... all can be affected. It is usually not the email client's fault but a matter of the association that links hyperlinks to your browser broken or distorted in some way. Fortunately, you can usually restore this association. For a quick fix, try changing your default browser and then restore your old favorite. Sometimes this is all that is needed. More thorough and, thus, more fun is the following approach, though. Make Links Work in Outlook Express, Outlook and Any Other Email Program To make web pages open again when you click links in emails:
If you use a browser other than Internet Explorer, start it and make sure it is the new default. The above does not work? Try this:
Or, if that fails, continue with:
|
|||||||||||||||||||
