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   Luncheon Program
Date: September 19, 2006 Topic: Trends in Guest/Customer Surveys Speaker: TBA Location: Le Meridien at Beverly Hills Luncheon Program Date: October 17, 2006 Topic: How to book Movie & TV shoots at your property. Speaker: TBA Location: Walt Disney Studios - Burbank  Tuesday, August 15, 2006  
Technology Trends & ToolsSpeaker: Join us on August 15 for a free-wheeling presentation by Adrian Kurre, senior vice president of brand management for Hilton Garden Inn. Learn what is new and what is to come for in-room technology applications and the latest technological tools for hotel sales professionals. Adrian Kurre, senior vice president of brand management for Hilton Garden Inn since January 2001, is responsible for establishing brand, financial, product and service guidelines for all new marketing alliances and strategic partnerships. A 27-year veteran in the hospitality industry, Adrian was formerly Vice President of Brand Management - Focused Service Hotels for Hilton Garden Inn, Hilton Suites and Doubletree Club hotels, and worked for SAGA Corporation and Marriott Hotels Corporation prior to joining Hilton Hotels Corporation in 1996. Parking: $8 Valet Only Cost: Individual (Group of 1) Member Fee: $35; Member Student Fee: $15; Non-Member Fee: $50 or Member Late Fee: $50; Member Student Late Fee: $15; Non-Member Late Fee: $50 beginning on 8/12/2006
 Mike Mettler  Ryan DeJong How did you hear about HSMAI? Why did you join HSMAI? Job duties: Other organizations I’m involved in: Hobbies and/or Special Interests: Tell us about your immediate family: Other comments: The hotel will be fully renovated by November with all the components being completed. Our restaurant and bar are open and both are hot spots, it’s very exciting. I am also excited about being joining HSMAI and hope to get involved with some committees.
Jenna Linnekens, Account Executive
She approaches every project with a style that reflects her dynamic and capable personality. Jenna recognizes the vital importance of “the customer comes first” mentality and always delivers a level of service not to be surpassed. Courtesy of Event Solutions 
FEATURED ARTICLE  National
Survey Reveals Travel & Leisure Market Needs to Capture Loyalty of
Online ConsumersNEW YORK -- According to a recent national study by Guideline, Inc. (OTC Bulletin Board: GDLN), one of the nation's largest providers of custom business research and analysis, the travel and leisure market is faced with the challenge of building brand equity with web savvy consumers. This is despite the fact that more than a quarter of all leisure and unmanaged business travel was booked online in 2005 and is expected to grow to 35 percent in 2006. Guideline's study reveals that half of all mainstream and luxury travelers visit four to six websites before booking a trip, and 54 percent of typical travelers are influenced more by the recommendations of friends and family.  Sydney
Hotel Values Continue to Rise | By Julian Whiston - HVS
International14 July 2006 | Investors appear to have a sustained appetite for hotel property in Sydney and their capital values remain on an upward course. Following a period of decline during the second half of nineties through to 2001 the value of Sydney’s hotels has since shown consistent growth. As
Hotels Prosper, Their Property Taxes Surge | USATODAY.com13 July 2006 | Hotel property taxes went up by at least 10% in eight cities, including Miami, Charlotte and Washington, according to an analysis by Atlanta-based PKF Hospitality Research. They jumped nearly 19% in Dallas. The average hotel tax bill nationally rose 6.2% last year, the biggest annual jump since 1987, the analysis shows. "The cities and counties want their piece of the pie," PKF President Mark Woodworth says. Caribbean
Hotels Profitable In 2005: Region Attracts New Development11 July 2006 | ATLANTA, Ga. -- In its first-ever report on the Caribbean hotel industry, PKF Hospitality Research finds that Caribbean hotels continue to be profitable for owners and operators due to increasing rates of travel to the region spurred by a strong U.S. economy. In 2005, Caribbean hotels averaged $111,414 per available room (PAR) and $25,541 PAR in profits. The net result was a 22.9 percent profit margin. Zacks
Analyst Interview Highlights: Hilton Hotels, Starwood Hotels & Resorts
and Marriott International6 July 2006 | CHICAGO | Zacks.com releases the latest Analyst Interview. Today's interview is with Director of Equity Research Matt Quinn, who discusses Hilton Hotels Corporation (NYSE: HLT), Starwood Hotels & Resorts (NYSE: HOT) and Marriott International (NYSE: MAR). HOTEL HIGHLIGHTS & OPENINGS Marriott
Goes ‘smoke-free’ At All Hotels In North America – More Than 2,300
Properties And 10 Lodging Brands20 July 2006 | Washington , DC -- Marriott International, Inc. (NYSE: MAR) announced today that all of the Company’s lodging brands in the United States and Canada will become 100 percent smoke-free, beginning in September. Weekly
U.S. Lodging Performance Jul 09, 2006 - Jul 15 2006 | Smith Travel
Research20 July 2006 | Smith Travel Research (STR) is the recognized leader in providing accurate, actionable information and analysis to the lodging industry. Since 1985, the company has served the industry operating on the key principals of integrity, confidentiality and customer service. STR provides timely information and analysis to all major North American hotel chains and a growing number of chains in Europe and Asia. Starwood
Vacation Ownership Embarks on Major Domestic and International Expansion
Projects18 July 2006 | Orlando, Fla. -- Starwood Vacation Ownership (SVO), a division of Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), today announced its continued expansion plans including new construction on more than a dozen properties throughout the continental U.S., Hawaii, Mexico, and the Caribbean. The plan will add more than 1,600 new villas to the Company's portfolio of properties currently operating under the Sheraton, Westin and St. Regis brands. Choice
Hotels Announces 36 New Hotels in June18 July 2006 | Silver Spring, Md. -- Choice Hotels continues to grow with the announcement of these newly opened franchised properties: InterContinental
Hotels Group Announces Expansion Of Crowne Plaza Hotels & Resorts
Portfolio In Texas17 July 2006 | ATLANTA -- InterContinental Hotels Group (IHG) [LON: IHG, NYSE: IHG (ADRs)], the world's largest hotel group by number of rooms, announces the opening of its latest Crowne Plaza hotel in Austin, Texas. There are now seven Crowne Plaza hotels with more than 2,200 guestrooms in the state of Texas with the addition of the Crowne Plaza Austin-North Central. Nicky
Hilton Launches Nicky O Hotels; Hilton Heiress Expands Design Empire To
Include Boutique Hotel Properties In South Beach And Chicago; Designer
Roberto Cavalli Designs Luxury Penthouse Suite14 July 2006 | NEW YORK -- Drawing upon both her family history and the design passion expressed through her highly successful clothing and handbag lines, Nicky Hilton today announced her newest venture, Nicky O, a premier luxury hotel brand that will launch later this year in Miami, followed shortly after by Chicago. Life,
Liberty and the Pursuit of WOW: W Hotels Plans Hotel & Residences in
Philadelphia13 July 2006 | New York, NY -- The City of Brotherly Love…The Liberty Bell, Betsy Ross' House, The Declaration of Independence…more recently the hometown of Will Smith and Patti LaBelle, 5-Star restaurant Le Bec-Fin, Eagles' Donovan McNabb, Live 8, the notorious Philly cheese steak. Touted The Next Great City by National Geographic Traveler, Philadelphia will soon be adding a W Hotel to its list of desired destinations and national appeal.  BUSINESS/MEETINGS HSMAI's
Affordable Meetings® National Set For Sept. 6 - 7, 2006 In Washington,
D.C.12 July 2006 | Designed for meeting planners looking to increase resources for organizing high-caliber events as well as for exhibitors seeking to target quality planners, the 17th annual Hospitality Sales & Marketing Association International’s (HSMAI) Affordable Meetings® National show will take place Sept. 6-7, 2006 at the Washington Convention Center in Washington, D.C. Top 10
Group Events | June 2006 - North America & Selected
Markets5 July 2006 | Square Footage Meeting Space Occupied, Square Footage Catered, Estimated Number of Attendees | Data derived from reader board reports covering 468 hotels in 38 markets across 30 states* | Total number of events surveyed for time period: 20,240 INTERNATIONAL Starwood
Vacation Ownership Embarks on Major Domestic and International Expansion
Projects18 July 2006 | Orlando, Fla. -- Starwood Vacation Ownership (SVO), a division of Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), today announced its continued expansion plans including new construction on more than a dozen properties throughout the continental U.S., Hawaii, Mexico, and the Caribbean. The plan will add more than 1,600 new villas to the Company's portfolio of properties currently operating under the Sheraton, Westin and St. Regis brands. Continuous
Growth For The French Hotel | BDO MG Hôtels & Tourisme - May
200613 July 2006 | The month of May has again been marked by an increase in performances. All market segments, except for the 2 star hotels, have benefited from increased room revenue. The 2 star segment has seen its RevPAR stagnate, both in Paris as well as in the other regions of France. German
Hotel Performance - What's the score? | Deloitte Reports7 July 2006 | As we enter the final days of the World Cup in Germany, using the latest data from Daily HotelBenchmark(TM) by Deloitte, we analyze the impact of the quarter final matches on hotel performance in Berlin and Hamburg on 30 June. TRAVEL INTERNET MARKETING FOCUS Why
"Tech" is not a "four letter word" - By Chris Hartmann, HVS
International11 July 2006 | No summary available. Adapt
Your Web Site To Lock-In More Corporate Transient Business | By Neil
Salerno5 July 2006 | Just a few short years ago, the Internet turned the corporate transient market topsy-turvy. It seems like just yesterday that we simply negotiated rates with corporate clients. We based those rates on their potential room night volume and travel pattern; and, hopefully we were able to count on their business unless or until another hotel came in to bid against us. Online
Hotel Bookings May Land You Bed (bugs) And Breakfast |
usatoday.com30 June 2006 | Kelly and Deidre Britt were thrilled to find an Internet listing for a three-star Manhattan "suite" at a bargain $250-a-night for their family's trip to the Big Apple — until they opened the door to the room. The two rooms were filthy and musty, with paint peeling off the walls. The towels in the bathroom were matted with hair. The fold-out couch was wedged too close to the kitchen sink to open. Travel
2.0 Confronts the Establishment | By Philip C. Wolf22 June 2006 | My daughter is in college. My son is a year away. When I entered this industry (travel, tourism and hospitality), my children were in diapers. The online travel marketplace was in diapers, too. Everyone was trying to create something more than a zero billion-dollar industry. I have traveled a long road since those early days, scrutinizing the travel distribution marketplace at every turn, braving many a metaphoric rotten tomato en route. As
Business Clicks, Hotels Unplug From Travel Sites |
bizjournals.com20 June 2006 | Hilton, like other area hotels, now limits the inventory it makes available to third-party web sites. It gives them enough that customers who visit Expedia for price comparisons can see where Hilton falls. But it no longer gives those sites discounts; Hilton and almost every other major hotel group now guarantee that the best possible rates can be found only on their own company web sites. Who
are your Online Customers? | Does Broadband Effect How They Find Your Web
Site? | By Neil Salerno & David Hart14 June 2006 | The first of these questions is an obvious one to ask, the second not so apparent for hotels operators who are trying to make the most of their marketing budget. This is especially true of the growing number of hoteliers who realize the tremendous opportunities that marketing their hotel on the Internet provides for them. FEATURED DOCUMENT DOWNLOAD  Steve Rushmore's 2006 NYU Presentation - HVS
InternationalSteve Rushmore’s NYU presentation always garners a great deal of attention, and stimulates discussions concerning his take on current and anticipated trends in the hospitality industry. The 2006 presentation, “Hotel Valuation and Transaction Trends for the US Lodging Industry” was no exception. We have received numerous inquiries as to how the data can be interpreted by hotel owners and investors considering their own assets and investment strategies.
REVENUE MANAGEMENT FOCUS Interview
with Chris Silcock, vice president, Revenue & Service Delivery, Hilton
International | EyeforTravel20 July 2006 | Chris Silcock, vice president, Revenue & Service Delivery, Hilton International, says, “The move to dynamic pricing enhances this capability but has to be driven in combination with the market rather than in spite of it. Buyers
Fear Steeper Rate Hikes, Though Hotels Pledge Rationality |
btnonline.com22 June 2006 | With the 2007 corporate rate negotiation season not far off, sentiment is mixed as to whether rates will ascend dramatically or be similar to the level of increase travel buyers contended with for 2006. Some hotel executives maintain that increases will be tolerable, while buyers and analysts both continue to be wary of even higher rate hikes. Cornell
Study | Hotel Industry Applies Revenue Management In Good Times And Bad
|22 June 2006 | Ithaca, NY, Whether business is weak or strong, hotels in the United States generally apply demand-based revenue management techniques to rate-setting decisions. However, a study of the interaction of pricing strategies and revenue management shows that certain types of hotels are particularly diligent with revenue management. Metasearch
2.0: Consumers Turn The Tables On Revenue Managers | By John Bray |
PhoCusWright Inc.16 June 2006 | The first wave of metasearch was lauded by many suppliers at the same time it was dismissed vehemently by online intermediaries. However, as metasearch players have gained broader consumer acceptance, and perhaps more importantly brokered the deals to provide unfettered access to fares and rates, the true power of these next generation travel technology players has come into focus. FEATURED INTERVIEW [MULTIMEDIA] HITEC
2006 Interview | HSMAI Releases First-ever Comprehensive Report On Revenue
Management: 'Defining Revenue Management: Top Line To Bottom
Line.'26 June 2006 | The Hospitality Sales & Marketing Association International (HSMAI) Revenue Management Special Interest Group recently released the first-ever comprehensive report on revenue management: “Defining Revenue Management: Top Line to Bottom Line.” RESORT MARKETING FOCUS Gasoline,
Toilet Paper and the American Vacation | By Matt Mattingly3 July 2006 | GORHAM, MAINE | First let me state for the record that I am not implying the American Vacation is in the toilet. Not even close. Even though many spend a great deal of money in the toilet, that's not what I am writing about. For right now, flush all the bad toilet jokes. Luxury
Travel Now And What’s Next III | By Karen Weiner Escalera29 June 2006 | Is a real or implicit celebrity endorsement of a luxury travel product a good thing? Is celebrity fatigue setting in? Most likely it’s not that celebs are on their way out – Western society has always had its celebrity icons – but what they have stood for is; namely, over-the-top extravagance and a philosophy of “viva yo” (cheers for me). Resort
Hotels | Wanted: Eaters, Golfers, And Shoppers | By Robert
Mandelbaum22 June 2006 | From a management perspective, resort hotels are a unique form of lodging. Multiple restaurants, lounges, retail stores, and recreational outlets make resort properties more complex to operate than the average transient hotel. Due to their relative dependence on the discretionary expenditures of leisure travelers, and incentive-oriented group meeting attendees, resort properties can be extra sensitive to shifts in the economy. HOTEL DIRECTOR OF SALES & MARKETING "A
Bakers Dozen” of Strategies for Hotel Sales & Marketing Professionals
| By Dr. John Hogan, CHA MHS CHE9 June 2006 | Learn everything about the services and product you will be promoting. This first step is perhaps the most obvious requirement for any successful sales professional, yet one that is often overlooked especially by those individuals who may have additional responsibilities at their hotel. Say
That Again? | Ateps To Better Workplace Communications | By Dr. Marc
Clark12 June 2006 | “Well, let's see, we have on the bags, Who's on first, What's on second, I Don't Know is on third.” Have you ever heard this entire comedy exchange between comedians Bud Abbott and Lou Costello in their classic skit for radio entitled, Who’s on First? If not, shame on you. It will have you in stitches. Costello plays a peanut-vendor by the name of Sabastion Dinwiddle and Abbott plays the manager of the mythical St. SALES & MARKETING FACULTY Training….
Training… Training…. May Be…, Can Be…, Or ’is’ The Solution!! | By NP
Chandrashekhar, CHA, MHCIMA3 July 2006 | One idea leads to various ideas. Normally, leading ideas are given importance and the idea that led to new ideas is not recognized or given importance. Training leads to various new ideas in the minds of employees. An electrical spark can burn the entire building, similarly training can trigger the mind to generate enormous amount of ideas that are stored in a person. Cornell
Report Shows How Hotel Operators Can Profit from Customer
Data6 June 2006 | Ithaca, NY, The internet has brought hotel operators almost too much of a good thing, as guests offer a blizzard of information about themselves when they make inquiries and reservations. Sorting out which pieces of information are useful is the key to improving a hotel’s profits. To that end, a new report from Cornell University provides a specific mechanism for winnowing the data. COLUMNS Cleaning
up the Internet…One Title Tag at a Time | By Patricia Brusha18 July 2006 | The importance, as well as the understanding of the title tag still remains one of the most popular segments of “A Couple of Chicks” Hotel
Waterpark Resorts Construction Report 2006 | By By Jeff Coy and Bill
Haralson6 July 2006 | Hotels with indoor waterparks will grow to a forecast of 144 by year end 2006, up 33% from 108 in 2005. Meanwhile, ordinary hotels add less than 1.0% growth to the overall hotel industry room supply. Seventy-three (73) new hotel waterpark additions and expansion projects are under construction or will break ground during 2006. Thirteen have already opened during the first half of the year. Delivery
On The Promise - Or How To Distill Your Brand Throughout The Organization
| By John R. Hendrie6 July 2006 | The last two years has presented distinguished and lengthy discussion on Brand through a variety of forums and sources. Unless you live atop an Alp, where you really are the Brand, many Hospitality businesses get it. They have spent untold monies to engage high priced gurus or merely took a long, hard look, defined their story and tried to market their differentiation. Adapt
Your Web Site To Lock-In More Corporate Transient Business | By Neil
Salerno5 July 2006 | Just a few short years ago, the Internet turned the corporate transient market topsy-turvy. It seems like just yesterday that we simply negotiated rates with corporate clients. We based those rates on their potential room night volume and travel pattern; and, hopefully we were able to count on their business unless or until another hotel came in to bid against us. Don’t
Kid Yourself – It’s About the Money | By Joseph M. Gravish4 July 2006 | As someone with a type “A+” personality I blew my cool over a recent survey for the Maritz Research Hospitality Group that suggests better pay and benefits might not be the biggest negotiating issues between hoteliers and unions. The survey contends that caring management is the real key to labor-management harmony. Hot
New Topics Head Agenda At HSMAI’s Five-City World Quest For International
Meeting Planners18 July 2006 | MCLEAN, VA -- Presenting one of the world’s most unique educational and networking events for meeting planners seeking international business partners, the Hospitality Sales & Marketing Association International (HSMAI) will kick off its third annual World Quest with a five-city tour beginning July 24, 2006. HSMAI
University Releases Series Of Webinars: Online Formats For Education And
Learning28 June 2006 | MCLEAN, VA | Kicking off the summer/fall program, the Hospitality Sales & Marketing Association International (HSMAI) University has released three series of webinars designed specifically for sales and marketing professionals in travel and hospitality. Aligned with the HSMAI Special Interest Groups, topics range from revenue management to selling strategies. HSMAI’s
Revenue Management Strategy Conference Moves The Industry Forward With
Impressive Speakers & Cutting-Edge Content27 June 2006 | MCLEAN, VA | Topping all attendance records for its Revenue Management Strategy Conference, the Hospitality Sales & Marketing Association International (HSMAI) presented a stimulating and informative forum on this burgeoning discipline to over 180 attendees in Minneapolis last week. [MULTIMEDIA] HITEC
2006 Interview | HSMAI Releases First-ever Comprehensive Report On Revenue
Management: 'Defining Revenue Management: Top Line To Bottom
Line.'26 June 2006 | The Hospitality Sales & Marketing Association International (HSMAI) Revenue Management Special Interest Group recently released the first-ever comprehensive report on revenue management: “Defining Revenue Management: Top Line to Bottom Line.” FEATURED EVENTS  HSMAI’s
Affordable Meetings® National 2006 6 - 7 September 2006Washington, DC HSMAI's Affordable Meetings® is a unique, FREE trade show and conference for cost-conscious meeting planners, which takes place annually in three locations across the country. All HSMAI
EventsAll Upcoming
Industry EventsFEATURED HSMAI UNIVERSITY PROGRAMS  HSMAI University programs for 2006 are aligned with HSMAI's
Special Interest Groups to offer specialized content to support business
needs in revenue management, Internet marketing, hotel director of sales
& marketing and resort marketing. Every aspect of the content and
support material included in the HSMAI University program has been
specifically designed and developed for those involved in sales and
marketing, including an inventory of subject matter appropriate to
individuals with responsibilities ranging from entry-level to
advanced.HSMAI-U offers workshops and seminars in various cities, and "Webinars" incorporating 60-minute presentations conducted "live" via the web with audio conference linkage. Go to www.hsmaiuniversity.org for details. 2006 calendar of Webinars All sessions 2:00-3:00 pm EDT Defining Revenue
Management: Top Line to Bottom LineThe Selling Plan -
Helping You Make Informed Strategic DecisionsThe Role of Sales and
Marketing Professional in the Creation and Management of
DemandPartnering for
SuccessThe
Leisure Sales Game
Your USP is your Unique Selling Position. It's the one thing you have that your competitors don't. When you promote your USP you get more customers. Your USP could be a product or service that people want but the others don't sell. It could be something a bit more intangible like friendly service. One search engine promotion firm I worked with NEVER answered email. Another always replies within hours. There is never any question which will get my business. Put your Unique Selling Position on our business card, in your newspaper ads, and front and center on your web site. If everybody in your business keeps their prices a big secret, publish yours right out in the open where anyone can examine them (you might be surprised how many of us won't buy if we aren't given the price without having to ask). If all the others have the same products, point out how your products are original, one of a kind, first to market.
If you are receiving your Yahoo! Mail email in Outlook, you have certainly noticed that you're receiving all the spam, too. Fortunately, this is not necessary. Yahoo! Mail offers some great spam filters, and there are two ways to make use of them if you download your Yahoo! Mail to Outlook. You can disable downloading all the messages in your Yahoo! Mail Bulk Mail folder completely, or reproduce this folder locally in Outlook. Here's how to do the latter. To route Yahoo! Mail spam to a special folder automatically in Outlook:
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Jenna Linnekens joins the Extraordinary Events Los Angeles office with 5 years of both U.S and international corporate event planning experience behind her complimented by a background in journalism and live-television production. In 2005 she was appointed to the board of the HSMAI Los Angeles chapter and is working very hard to assist in the development of enriched educational programs.
