Hospitality Sales & Marketing
Association International
Greater Los Angeles Chapter


July 2005
Volume 10, Issue 7

   
I N   T H I S   I S S U E
 > Chapter News
 > Industry News
 > National Events
 > Marketing Tips
 > Email Tips
 > Next Month

Membership Renewals

Ruth Grande, CHA
Hotel Mar Monte
Katie Callahan-Giobbi
LA Inc.
Jeff Zarrinnam
Hollywood Hotel
New Members
Grace Agoncillo
Westlake Village Inn
Javier Barajas
Crowne Plaza / Commerce Casino
Craig Cooley
Good Night Inn Mgmt. Inc.
Mariasol Diaz
Student, Cal Poly Pomona
Yjwen Ding
Student, Cal Poly Pomona
Christine Enriquez
Sunset Marquis Hotel & Villas
Mike Greene
Tropex Inc.
Adam Leavitt
Strategic Branding Consultants
Butch Mosby
Expedia / Hotels.com

2005 Calendar
Tuesday, August 23rd
Panel Discussion: Public Relations for the Hotel Industry
Sheraton Delfina - Santa Monica
Tuesday, September 20th
Topic: TBA
Doubletree - Westwood

Current Events
Thursday, July 21, 2005
Pacific Design Center - West Hollywood
[ RSVP Now! ] [ Details ]



Complimentary
Hors d'oeuvres & Cash Bar

HSMAI Los Angeles invites you to join the Los Angeles area chambers of commerce and business organizations for the ultimate business networking event!  Mix and mingle with business people representing hundreds of industries, companies and corporations in and around Southern California. L.A.'s Largest Mixer VII is a great opportunity to reach small to large companies, meet new clients and learn how the different chambers of commerce and business organizations can make your business grow.

Help L.A.'s Largest Mixer VII and JetBlue Airways create a literate workforce by supporting the Reading by 9 book drive. Donate a new children's book and enter to win two roundtrip tickets anywhere JetBlue Airways flies. Receive an entry for every book that you bring!

Exhibitors | Registration

For additional information please visit: www.lamixer.com , or call (323) 860-9999.

> RSVP Now > Top


Chapter News
By Eileen White, CHME
Chapter Administrator

New Member Spotlight

Adam Leavitt
Principal
Strategic Branding Consultants
phone: 310.600.0492
fax: 310.453.3797

How did you hear about HSMAI?
I’ve known about the organization for a long time during my years with Royal Cruise Line and Crystal Cruises and just never had time to join.

Why did you join HSMAI?
After being with cruise lines for many years, and now breaking out on my own working with hospitality organizations, I thought it would be a good opportunity for networking and education.

Job Duties:
Establishing myself as a marketing consultant helping hospitality companies develop brand alignment programs to maintain brand integrity and help them with their marketing efforts.

Other organizations I'm involved in:
Currently training for certification as Personal Brand Coach through Reach Branding Corporation.

Hobbies and/or Special Interests:
I’m an avid musician, guitar and bass. I compose songs, mostly Rock and Roll.

Tell us a little about your immediate family:
I’ve been married 20 years. My children are 13 and 10 and attend public school. We live in Santa Monica are quite involved with the Santa Monica public school system.

We relocated from the Bay Area where my wife trained at the California Culinary Institute.

Awards :
Not yet, but I am looking forward to receiving some.

Other Comments :
With Strategic Branding Consultants I am hoping to provide small and mid-sized hospitality corporations with their internal branding efforts. Also help their employees understand how they can better support their brands and be more successful.

HSMAI Launches eConnect!
Research & Resources
from HSMAI
 
Member 2 Member Discounts!
HSMAI's exclusive searchable guide of discounts offered by fellow HSMAI members for Members Only!
 
On The Move

Cindy Lew
Loews Denver.

Shawn Gracey
The Graciela, Burbank

Paul Hortobagyi
Le Merigot

Fred Kluvers
Ramada Plaza LAX

Bob Blongiewicz
Omni Los Angeles

Abha Abbas
Shutters on the Beach

> Top


Industry News

--- ECONOMIC INSIGHTS ---

PWC FORECASTS HOTEL ROOM RATES TO HIT RECORD HIGHS
The average hotel room rate in the United States will hit a record high this year of $89.97, PricewaterhouseCoopers (PwC) predicted in its mid-year lodging forecast. At a growth rate of 4.3 percent, this is the strongest increase since 2000, when the rate was 5.4 percent. Nationwide occupancy will reach 63.4 percent this year, an increase of 3.3 percent over last year and the highest occupancy rate since 1997, according to PwC's hospitality practice, which also forecasts positive occupancy growth through 2007. PwC forecasts that industry profits will reach $20.8b this year, the highest level since 2000. In 2006, profits are expected to reach a new record high of almost $25b. RevPAR will increase 7.8 percent this year over last year, according to PwC. Never before has the industry experienced five consecutive years of positive occupancy gains. The industry experienced four consecutive years of growth during the period 1992 through 1995 and in the late 1970s and the last time the industry experienced two consecutive years of strong positive occupancy growth was in 1993 to 1994.

LUXURY SEGMENT EXPECTED TO SHOW STRONGEST REVPAR
The luxury segment is forecast to experience the strongest average RevPAR growth in the period 2004 through 2007, at 9.9 percent, according to Pricewaterhouse Coopers. In 2005, the segment's RevPAR is forecast to increase by 11.3 percent, the highest growth rate since 1996. The luxury segment's occupancy is forecast to reach 70.8 percent in 2005, the highest since 2000. The midscale without food and beverage segment is expected to experience the second highest average RevPAR growth rate during the period 2004 to 2007 at 7.9 percent. The segment is expected to reach occupancy of 66.8 percent in 2005, the highest since 1996. RevPar is expected to increase by 12.2 percent in 2005. -- Ehotelier.com

TIA REPORTS GROWTH IN INBOUND TOURISM
After increasing 12 percent in 2004 overall, continued growth is evident in visitation to the U.S. from the five countries profiled by the Travel Industry Association of America (TIA). Year-to-date 2005 data from the Office of Travel and Tourism Industries (OTTI) show increases ranging from 2.7 percent from Japan to 15.5 percent from Brazil. Despite these increases, TIA said, the U.S. is still well below 2000 worldwide marketshare levels, and uneven economic performance around the world is likely to affect future prospects for continued recovery in international markets.

OPTIMISM ABOUNDS AT NYU CONFERENCE
Most hotel executives and investors expect healthy occupancy and revenue levels to continue through 2007, according to a survey of more than 170 hospitality executives, investors and real estate professionals attending the New York University 27th Annual International Hospitality Industry Investment Conference held in New York in early June. Optimism dominated the conference and survey results reflected the extent of continued expectations: 54 percent said the market will sustain occupancy and revenue levels through 2007, and 20 percent expect the momentum to continue through 2008. "The business customer has come back," Carlson Hospitality Worldwide president and CEO Curtis Nelson told conference attendees. Just over half of survey respondents cited the business travel rebound, while 27 percent cited pent-up demand as the primary factors for a "faster than anticipated recovery of the U.S. hotel industry back to 2000 levels." - Business Travel News

TOURISM OFFICE BUDGETS REFLECT POSITIVE OUTLOOK
The year ahead looks optimistic for the 47 state tourism offices that responded to questionnaires for TIA's 2004-2005 Survey of U.S. State and Territory Office Budgets. The collective projected budgets for fiscal year 2004-2005 total $602.7 million, 10.6 percent higher than last year's actual budget. For the first time in years, the average funding allocation for all budget breakdown categories increased from the previous year. Combined marketing and promotion-related budgets increased over 9 percent, advertising and sales promotion budgets increased 5.3 percent and the combined international advertising and sales promotion budgets increased 27.8 percent.

Click Here for more Industry Insights on HSMAI's

--- HOTEL HIGHLIGHTS ---

REVENUE MANAGEMENT LEADERS MAKE RECOMMENDATIONS AT CONFAB
Delegates at HSMAI Revenue Management Strategy Conference called for the creation of a clear Revenue Management culture noting that hospitality industry pricing today is far too tactical and the challenges of multi-channel distribution and other costs need to be factored into the equation in order for companies to be profitable. A total of 165 professionals from leading organizations in hospitality and travel attended the second annual HSMAI Revenue Management Strategy Conference, June 20, 2005 in Los Angeles, held in conjunction with the HITEC conference. There were 53 different hotel and hotel companies represented and 63% of hotel attendees were in corporate or regional positions for their company. Organized by HSMAI's Revenue Management Advisory Board, the conference discussed and debated critical issues and offered viable solutions and strategies for this very specific industry segment. Click Here for more on this event.

BEDS, BEDS, BEDS REPLACES LOCATION, LOCATION, LOCATION AS KEY
While the hospitality industry as a whole reeled from the one-two punch of a recession and the downturn in travel after 9/11, the "Heavenly" franchise -- extended to include shower heads, bathrobes and pet bedding -- was a cash cow, bringing in $4.3 million in 2003, a year when many hotels struggled to break even. Now competing chains have caught on, engaging the hotel business in an all-out war for upscale travel dollars. Among the contenders are the Hyatt chain, which has produced the Grand Bed; Radisson, with its Sleep Number Bed; and the Marriott, which is rolling out an unnamed luxury bedding package this year.

GIORGIO ARMANI PLANNING NEW HOTEL CHAIN
Designer Giorgio Armani signed a $1b contract with EMAAR Hotels & Resorts LLC for the development of 10 Armani-designed, EMAAR-managed resorts over the next 10 years in hotbed cities like Milan, London and New York City. The first fruits of the collaboration will be the 175-room Armani Hotel, expected to open in Dubai by early 2008. - Meetings & Conventions

BLACKSTONE TO ACQUIRE WYNDHAM INT'L
The Blackstone Group has entered into an agreement to acquire Wyndham International at a cost of $3.24b. Under the agreement approved by Wyndham's board of directors, Blackstone will purchase all of Wyndham's outstanding common stock at $1.15 per share. Wyndham International, based in Dallas, owns, leases, manages and franchises upscale and luxury hotel and resort properties in the U.S., Canada, Mexico, the Caribbean and Europe. - Travel Weekly

Click Here for more Hotel Highlights on HSMAI's

--- AIR TRAVEL TRENDS ---

INFLIGHT INTERNET TAKING OFF INTERNATIONALLY
International carriers are introducing or expanding inflight Internet access including Scandinavian Airlines System, the latest airline to offer wireless high-speed connections on long-haul flights. Others that recently launched similar services include All Nippon Airways, El Al and Japan Airlines, most of them using Connexion by Boeing. Singapore Airlines launched Singapore-London wireless service in March and other carriers planning to provide the Connexion service include Asiana, China Airlines and Korean Airlines. Lufthansa German Airlines was one of the pioneers of the service with FlyNet using Connexion. - Business Travel News

CHINA IS NOW LARGEST
China is now the largest airline market in Asia after flying past Japan last year and second only to the United States in terms of people flying out. By 2007 China will replace the United States as the largest originator of world tourists. Chinese aviation, linked to the country's overall economic performance, is booming and the growth is to continue. Factors such as joining the World Trade Organization (WTO), the successful bid for the 2008 Olympic Games in Beijing and the 2010 World Expo in Shanghai, will continue to fuel the economy. Gross domestic product is forecast to increase at a minimum of 8 percent per year over the next decade and air travel by 10 percent. Last year, the number of countries the Chinese can visit increased to 90; including Britain, where the first tour party is set to arrive in July. The British Economist Intelligence Unit says that in 2005 28.5m tourists will fly out of China.

--- INTERNATIONAL INFO ---

PEGASUS SOLUTIONS OPENED FIRST OFFICE IN CHINA
Pegasus is intent on expanding in the Asia-Pacific region, with the Beijing office supplementing locations in Singapore, Sydney and Tokyo. In conjunction with the office opening, Pegasus named Olivier Dombey as vice president of sales and account management for Asia-Pacific. He formerly worked in various marketing positions at Beijing Ou Yang Business Consulting. - Travel Weekly

CHINA EXPECTS TO GROW INTERNET TRAVEL MARKET
China's travel market and Internet-based travel consolidators will experience strong and steady growth in the next few years, driven by increasing independent travel and China's robust economic growth, Deutsche Bank said. China's leading online travel consolidators, Ctrip and eLong, currently hold two to three percent of the travel market but are poised to capture the lion's share of market growth. 'We believe that the leading travel consolidators are well positioned to eventually dominate the entire travel industry in China,' the brokerage said in a research report. Ctrip, which Deutsche Bank estimates holds 50 pct of the market for hotel bookings, and rival eLong which holds 20-25 pct, will dominate the market due to their control of hotel supply and air ticket and hotel room demand as well as an industry-wide move from tour-group travel to independent travel. - Hotel Marketing.com

Click Here for more International Info on HSMAI's

--- BIZ/LEISURE TRAVEL ---

BUSINESS TRAVEL CONTINUES TO BOOST DEMAND
In 2004, the business travel rebound boosted overall lodging demand by approximately 110,000 average daily rooms, according to PwC's analysis of Smith Travel Research data, resulting in a 4.5 percent increase in room demand. This year, the business travel rebound will contribute 102,000 average daily rooms to total U.S. demand. - Meeting News

LATEST TIA REPORT EXAMINES LEISURE TRAVEL DECISIONS
With more travel choices than ever before, how do travelers decide where to go and what to do? Is price always the main concern when planning trips? TIA's new research report, Leisure Travel Planning: How Consumers Make Travel Decisions, examines the primary influencers behind consumers' travel choices. Based on the decision making and planning patterns of over 5,000 travelers, this report includes information about how they come to their decisions about destinations, transportation modes, brands and accommodations. Study results are also segmented by four popular leisure trip occasions: entertainment, family-centered, outdoor recreation and combined business/pleasure.

BIZBASH.COM PARTNERS WITH GROOPLE FOR GROUPS BOOKINGS
BizBash.com, a resource for meetings and event planners, introduced online group-hotel bookings through Groople. From the Group Travel tab on the BizBash home page, users can research and book reservations for five rooms and more, Groople said. Through Groople, BizBash users have access to negotiated rates. Bookings are accommodated online and over the phone. Groople also handles group air, cruise, car and rail bookings over the phone and intends to introduce online booking of these products, as well. -- Travel Weekly

AMADEUS GDS ADDS GROUP BOOKING TOOLS
Travel agents in the United States and Canada can now book hotel room blocks for groups through the Amadeus global distribution system. The new service is the result of an agreement between Amadeus and Group Travel Planet, whose database contains more than 10,000 hotels that offer group bookings. "By making it as easy to book a group in a hotel as it is to book an individual room, Amadeus agents and travelers will benefit from the savings Group Travel Planet provides in both time and money," Bob Lowry, senior vice president of product management and support for Amadeus North America, said about the new service. Travel agents can access Group Travel Planet's hotel inventory through web-based Amadeus AgentNet. Bookings made through Amadeus are fully commissionable, the company said. -- Meeting News

US #1 COUNTRY, BARCELONA # 1 CITY FOR ASSOCIATION MEETINGS
The U.S. still holds more international association meetings than any other country, while Barcelona tops the charts as the most popular city in 2004, according to ICCA International Meetings Market Statistics 2004. Germany and France both rose two places, respectively, from fourth and sixth to second and fourth place. The list of the top 10 countries for association meetings rounds out like this: 1. USA; 2. Germany; 3. Spain; 4. France; 5. United Kingdom; 6. The Netherlands; 7. Italy; 8. Australia; 9. Japan; 10. Austria. Newcomers to the top 10 cities are Hong Kong, rising dramatically from No. 18 to No. 5, and Paris, which rose from No. 12 to No. 7. The list of this year's top 10 world cities for association meetings includes: 1. Barcelona; 2. Vienna; 3. Singapore; 4. Berlin; 5. Hong Kong; 6. Copenhagen; 7. Paris; 8. Lisbon; 9. Stockholm and Budapest (tied) - Meetings Net Extra

CONVENTION INDUSTRY COUNCIL NAMES HALL OF LEADERS FOR 2006
Six meetings, conventions and exhibitions industry pioneers will join 86 fellow leaders immortalized in the Convention Industry Council's (CIC) Hall of Leaders. The six individuals were selected from a group of extraordinary nominees representing the most outstanding leaders and innovators in the industry. The honorees will be inducted at the 2006 Hall of Leaders Gala on August 20, 2006 in Boston, Massachusetts. The 2006 Hall of Leaders inductees are: William "Bill" Boyd, CITE, CMP, CMM, President/ CEO, Sunbelt Motivation and Travel; Robert "Bob" Dallmeyer, President, R.D. International; Virginia M. Lofft, Former Vice President/ Publishing Director, Primedia Business, The Meetings Group Magazines; J. Frank Poe, Director, City of Dallas Convention & Event Services Department; Mickey Schaefer, CAE, President, Mickey Schaefer & Associates, and Carl C. Thompson, Executive Director, Society of Government Meeting Professionals.

HSMAI'S AFFORDABLE MEETINGS® WEST PLANNER ATTENDANCE UP 8%; NATIONAL NEXT
Meeting planners and exhibitors came out in full force to experience two days of face-to-face meetings, business generating and learning at the 9th Annual HSMAI Affordable Meetings West® show, held June 15-16, 2005 at the San Jose McEnery Convention Center, San Jose, CA. Next year, the show will be held in Long Beach, CA as part of its west coast rotation. This year's show marked an impressive 8 percent increase in meeting planners with 679 attendees, as well as 248 exhibiting companies and 617 exhibit personnel. The remaining show for 2005 is HSMAI's Affordable Meetings® National, Sept. 7 - 8, 2005 at the Washington Convention Center, Washington, D.C. Click Here for more information on exhibiting at Affordable Meetings National.

Click Here for more Biz Travel News on HSMAI's

--- CRUISE NEWS ---

CLIA REPORTS STRONG DEMAND FOR CRUISING
The Cruise Lines International Association (CLIA) said strong demand fueled a robust first quarter for cruise vacations. In the first three months of 2005, the 19 CLIA-member lines carried 2.63 million worldwide passengers, an 8.9 percent increase over the same period last year. North American passengers grew by 12.9 percent to 2.34 million guests. CLIA cruise lines also posted occupancy rates of 104.3 percent in the first quarter, compared with 103.3 percent for the prior year. "The cruise industry's strong first-quarter 2005 passenger totals provide further evidence of the fertile consumer interest and demand for cruise vacations," said Terry Dale, president and CEO of CLIA. CLIA's first-quarter report also found that itineraries of one to five days accounted for 31.7 percent of the cruise market. Six- to eight-day itineraries accounted for 54.3 percent, nine- to 17-day cruises accounted for 13.7 percent and voyages of 18 days or longer were 0.4 percent of the market. The average length of a cruise in the first quarter was 7.33 days versus 7.09 days for the same period in 2004.

--- ONLINE ISSUES ---

b Four in 10 online travel shoppers have shopped an online travel agency site, but ultimately purchased direct from a supplier, according to a new report published by PhoCusWright Inc. This behavior is more pronounced for air than any other segment. Findings from the newly released The PhoCusWright Consumer Travel Trends Survey Seventh Edition, which surveys "online travelers" in the U.S., found that nearly half of online travel shoppers have looked at online travel agencies but ultimately purchased direct from an airline (either through the call center or Web site). That compares to three out of 10 who have shopped online travel agencies but ultimately purchased direct from a hotel or car rental company.

LOYALTY REMAINS ELUSIVE FOR ONLINE AGENCIES
The PhoCusWright Consumer Travel Trends Survey also shows that loyalty remains elusive for online travel agencies and suppliers alike. But in the past two years, online travel agencies have been losing coveted customers to the supplier-direct channel, which includes the supplier Web site and call center. Low price guarantees, loyalty points, and improved Web site navigation and services have impacted this shift. More than twice as many online travelers (36%) believe that the supplier-direct channel provides the best customer service compared to 15% who choose the online travel agency channel. Even offline agencies, which are coveted for their personal touch in a technology-driven world, did not fare as well, with 33% claiming they provide the best customer service. Almost four out of 10 (38%) online travelers believe that suppliers offer the lowest prices, up from just 14% in 2002 - a 24-point gain in two years. Despite this improvement, more shoppers (45%) still think that online travel agencies offer the lowest prices - by far their largest asset in the minds of consumers. Online shoppers believe that suppliers offer the lowest fees (44% vs. 29%), most bonus miles/loyalty reward points (51% vs. 14%), and an easier change/cancellation policy (39% vs. 17%) compared to online travel agencies.

HILTON TO ACCREDIT THIRD PARTY TRAVEL SITES
Hilton Hotels Corporation (HHC) has introduced a new distribution standard and online accreditation process, effective immediately. The new standard provides that when a Hilton Family hotel opts to offer third-party online merchant or opaque inventory, the company requires them to participate solely with HHC Accredited Distributors. Highlights of the Hilton Standard and Accreditation Process includes consistent delivery on the Hilton Family Our Best Rates Guaranteed promise. Expedia.com and Hotels.com are the first fully accredited distributors. Hotwire.com, Priceline.com and Travelweb.com have received temporary accreditation (and are actively working with HHC toward full accreditation status). This enables Hilton to implement the new standard with more than 80 percent of the third-party online merchant/opaque market.

LOS ANGELES SUES ONLINE AGENCIES TO PAY HOTEL TAXES
In a suit brought by the City of Los Angeles which argues that online agencies must remit hotel occupancy taxes on wholesale or retail rates, the defendants -- Priceline, Travelocity, Hotels.com, Expedia, Hotwire, Travelnow, Orbitz, Cheap Tickets and Cendant -- argued that a city ordinance, amended in July to specify their requirement to pay hotel occupancy taxes on retail rates was improper because new taxes must be subject to public referendum. They also contended that their cases should be separated. Steven Wolens of Baron & Budd, which is a co-counsel representing the city, said that the defendants are required to pay tax on the retail rate because they fit the definition of "managing agent" under both the prior and amended law. The next hearing is set for Sept 14. - Travel Weekly

Click Here for more Online Issues on HSMAI's

--- ASSOCIATION NEWS---

CAREER CENTER SERVICES INCLUDES JOB POSTING, SEARCHING AND CAREER DEVELOPMENT
The Marketing Career Network (MCN), which HSMAI is a member of, continues to add quality candidates and open sales and marketing positions, and resources. HSMAI Members can post open positions that will automatically be listed on all MCN Partner Career Centers at no extra charge. HSMAI members also have access to exclusive Career Development resources, such as resume critique and career coaching services, and can search open positions and post resumes.

> Top


Upcoming Events

LINE-UP OF SPEAKERS ON INT'L MEETINGS AT 2ND ANNUAL HSMAI WORLD QUEST ANNOUNCED
An impressive line-up of speakers from various aspects of the international meeting and event planning industry will headline the HSMAI 2nd annual World Quest conference, a three-city tour taking place July 22-29, 2005 in Washington, DC, New York and Chicago. The confirmed line-up of speakers for the World Quest conference is as follows:

• Dr. John Min, Director of U.S. Sales Operations, Ruesch International
• Cynthia Lett, Director & CEO, CPP, CTT, The Lett Group; Executive Director, International Society of Protocol and Etiquette Professionals
• Paul Griggs, Director of Sales and Marketing, Events on the Move Customs and Freight
• Craig Fitzpatrick, Relationship Manager, Ruesch International
• Betsy Bair, Editorial Director, The Meetings Group Magazines and Beyond Borders
• Angie Kappel, Sales Executive, Ruesch International
• Gloria Petersen, CPP, President, Global Protocol

Click Here for more information on this event.

BENEFIT GOLF TOURNAMENT AT HSMAI'S AFFORDABLE MEETINGS
Plan now to take part in the HSMAI Foundation Benefit Golf Tournament following HSMAI's Affordable Meetings® National in Washington, D.C. The tournament, Friday, Sept. 9 in Leesburg, VA, is a great opportunity to network and build business, in addition to having the chance to win $1 Million, a BMW 325i, $10,000 Sony flat screen TV, or $5,000 Hawaiian golf vacation. Invite clients or potential clients to play at this annual event, being held this year at one of the best courses in the Washington area, that benefits the HSMAI Foundation and scholarship fund. Sponsorships are available for on-course contests, individual holes, and more.

» Click Here to learn more about the tournament and sponsorships, and to register. Foursomes that register before July 22 receive $100 off the event fee.

View a searchable calendar of upcoming HSMAI chapter, national and international events, including:

HSMAI University Programs:
Essentials of Negotiation
Essentials for Key Account Maximization

Essentials for Lead Generation & Prospecting - Half Day

»
July 22, 2005, HSMAI World Quest , Washington DC
»
July 25, 2005, HSMAI World Quest , New York
»
July 29, 2005, HSMAI World Quest , Chicago
»
Sept. 7-8, 2005, HSMAI's Affordable Meetings National, Washington, DC
»
Sept. 9, 2005, HSMAI foundation benefit Golf Tournament, Leesburg, VA

> Top


Marketing Tips
Tips For Telephone Selling
by Kevin Nunley
www.drnunley.com (888) 429-6203

The Internet revolution has only increased the need for telephone marketing.  Many of the largest e-commerce sites ask for your phone number, then have a room of expert telephone sales reps call you for the big pitch.

Why? Telephone selling works.  Here are some simple tips that will boost your effectiveness on the phone.

**Try to go directly to the person who can authorize a purchase for your product or service.

**When you get the decision maker on the line, jump into a concise statement of the main benefit you can bring her.  "We have a new process that can save you 20% on production costs."

**Prospects appreciate courtesy.  Begin by asking if it is a good time to talk.  If not, ask the prospect when you can call back. Have several dates and times ready for suggestion.

**Jot down a few notes before making your call, then use your talking points to keep your pitch on track.  Take a few notes immediately after the call so you can remember exactly what was said when it comes time to call again.

**Don't wait too long to ask for the sale.

**Offer to send more information via mail, email, or direct them to your website.

> Top


Email Tip of the Month
Reading News and Blogs via Really Simple Syndication - Spam Free
by Heinz Tschabitscher
www.email.about.com

Email newsletters are great, but spam is not. The deluge of junk mail has made it increasingly painful to follow the news and what's happening on your favorite web sites via email.

Either the newsletter you're eager to read is hidden in a massive spam attack or it does not arrive because your ISP is blocking spam and your favorite newsletter falls victim to the filters, too (now you know why a "false positive" is something negative).

RSS Feeds as an Alternative to Email Newsletters
Fortunately, there is an alternative way to subscribe to the web sites and blogs you visit regularly: RSS. RSS stands for Really Simple Syndication or Rich Site Summary (of course, the acronym can be explained in many other creative ways), and it allows you to "syndicate" news summaries from web sites.

You can use these syndicated RSS "feeds" to display the latest news from major newspapers, for example, on your own web site or read them on other sites collecting these feeds.

And There's no Spam
But you can also display RSS feeds on your desktop and use them like email newsletters.
There are special programs and web-based services called "RSS feed readers" or "RSS aggregators" that, given the URL of an RSS feed will fetch the latest headlines periodically and let you read them comfortably and efficiently (avoiding the info glut so common today).
The best thing about RSS is that if you subscribe to an RSS feed, you only get what you want. If you tell the feed reader to stop collecting a site's feed, it will stop. And there's no spam. And there's no spam!

Using RSS Feeds
Subscribing to an RSS feed is easy.

  • Look for the little orange icon on your favorite news site or blog, telling you to "syndicate this site".
  • Copy the feed's URL (it will usually end in .xml, .rdf or .rss).
  • Paste it in your RSS feed reader.

Now let the feed reader do its aggregating work, and enjoy the news.

Should you ever encounter "Atom" or "web" feeds instead of "RSS" feeds, do not let that confuse you. Essentially, they are all the same, just different names and slightly different protocols for the same functionality. Your RSS feed reader should be able to use either version just fine.

RSS and Your Email Program
While dedicated programs to read RSS feeds are developed, have you noticed how the most useful borrow much of the interface and functionality known from your email program? Before long, more and more email programs and web-based email services will be able to read RSS news. Mozilla Thunderbird, for example, integrates RSS feeds nicely and seamlessly, and NewsGator turns Outlook into a capable aggregator.

Email clients are the natural environment for Usenet news, email and RSS feeds. These methods of following news are strikingly similar, and aggregating them all in the same powerful program has many benefits

> Top

 

N E X T   M O N T H
Panel Discussion
"Public Relations for the Hotel Industry"
August 23, 2005
Sheraton Delfina
Santa Monica

Published Monthly by HSMAI, Greater Los Angeles Chapter
3579 E. Foothill Blvd., Suite 229 :: Pasadena, CA 91107
(323) 469-9304 office :: (323) 467-1185 fax

info@hsmailax.org

Created by EMA