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Email Tip of the Month

Safe Place
It's a good idea to save your important documents in a safe place, and that goes for Outlook items as well. Whether it's an e-mail folder, your Calendar, your Address Book, or Notes, you can export it to a file for safekeeping.
- Click File, Import And Export
- Choose Export To A File, then click Next
- Choose which file type you want to create
- Click Next
- Choose the folder or set of items you want to export, and click Next
- Navigate to where you want the file saved, name it, then click OK
- Click Finish.

- Mark Stet
www.emazing.com

Current Events
Wednesday, July 17, 2002
Le Meridien Hotel - Beverly Hills

"Persuading Diverse Personalities"
Presented by
Empowerment Events International
with
Carole Linn & Todd Breaugh

During this program, Carol and Todd will help us to gain a better understanding of the four basic ARCH Communication Styles: Analytical Green, Responsible Gold, Courageous Orange and Harmonious Blue. Learn how your style affects your success as a hospitality sales professional, leader and motivator.

By Attending You Will Learn How-To:

• Determine which target markets best fit your personality type
• Increase new business & solidify ongoing customer relationships
• Build confidence and self-esteem as a sales professional and more...

> Read More... > RSVP Now!

Industry News ~ Summer Travel Update
TIA Forecasts 2% Increase in 2002 Summer Travel

The Travel Industry Association of America (TIA) is forecasting a slight increase in travel for the 2002 summer season, although travelers plan to take shorter trips, spend less money and stay closer to home. According to TIA's Summer 2002 Travelometer, Americans will take more than 233 million person-trips during June, July and August 2002, up two percent over last summer. A person-trip is one person traveling 50+ miles, one-way, away from home. Survey results are based on a representative sample of 1,300 US adults by telephone. The Summer 2002 Travelometer shows that 87 percent of past-year travelers plan to take at least one trip this summer, as compared to 79 percent who had such plans last year at this time. Nineteen percent of travelers plan to travel more this summer and 56 percent plan to travel the same amount as they did last summer. Only 10 percent of past-year travelers, however, say they do not plan to travel at all this summer. > Top

National Events
HSMAI's Affordable Meetings® National
September 4 - 5, 2002
Washington Convention Center, Washington, DC

The Affordable Meetings® shows provide meeting planners with free educational workshops on topics related to affordable meeting planning.
> Read More... > Top

Selling Tips The Benefits of Personal Letters by Kevin Nunley www.drnunley.com (888) 429-6203

A personal letter lets you convey certain emotions and your own "personal touch" to the reader. Show your enthusiasm, give a compliment, or tell a sad story. You are able to say things that just wouldn't work in many other methods of marketing.

To ensure that your personal letter is successful, you should include as much personal information as possible. Not only should you mention the person's name, but mention other applicable information about the person's life as well. Did the reader have a child graduate from school, celebrate a business anniversary, or win an award?

Of course, you can't mention things about a person unless you do your homework. Learn about your prospective customers. Take notes when you talk to them on the phone. Send out a questionnaire and keep the results in a database. > Top