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Evening Program
Date: June 23, 2009 Topic: Tactical Best Practices in a Tough Economy Location: The Queen Mary Luncheon Program Date: July 21, 2009 Topic: TBA Location: Le Merigot Beach Hotel & Spa 
Tuesday, June 23, 2009 Tactical Best Practices in a Tough Economy 3:30 PM - 7:30 PM The Queen Mary 
This month HSMAI LAX is taking it to the top! To the President that is, of HSMAI, Bob Gilbert. Yes, the National President of HSMAI has been called on to bring the wealth of knowledge of our entire organization to our Los Angeles members and associates. Specifically, Bob knows the strategic path to financial success and has the ...
Susan Gregory
Julius Hotels Sandra Van Bogget ALoft Rancho Cucamonga  Libby Zarrahy CMP,
Director of Sales & Marketing How did you hear about HSMAI? Why did you join HSMAI? Job duties: Other organization I'm involved in: Hobbies and/or Special Interests Tell us about your immediate family: Awards: Other comments: 
FEATURED ARTICLE
 The Bad News & Good News About Hospitality Today | By Marvin Cetron, Ph.D.It may seem that all the news out there about the hospitality industry is bad. Not so. A special bonus HSMAI Marketing Review article: "The Bad News & Good News About Hospitality Today," gives a fresh outlook on where we're headed. Unlike some commentators, we at Forecasting International have never been convinced that a worldwide depression was at hand. The current downturn has been hard, especially for hospitality, but it will not last. The American economy, on which so much of the hospitality industry depends, will begin to grow again before the end of 2009. Five years later, the turmoil that began in 2008 will be remembered as a necessary purge that readied the world for another round of solid expansion. View Article | Print Article | Send to a Friend ECONOMIC INSIGHTS  Despite Lower Rates, Major Global Hotel Brands Have No Plans to Compromise Service or Scale Back Amenities 8 May 2009 | Representatives from Hilton Hotels, InterContinental Hotels Group, Omni Hotels, and WORLDHOTELS recently convened for an hour-long, Live Chat Event on BusinessTravelConnexion.com to discuss insights on the best methods to navigate the current industry landscape and opportunities to derive maximized value from a managed hotel program. View Article | Print Article | Send to a Friend No Vacation from the Economy: Two Thirds of Americans Plan Summer Vacation, but Nearly Half will Spend Less Than Last Year 19 May 2009 | As school ends and the weather turns warmer, people normally start to think about summer vacations. The faltering economy does have many Americans, as well as their employers, rethinking and re-budgeting – but not necessarily eradicating – their summer travel plans. Concerns about the economy are prompting two in five Americans (40%) to be less likely to travel for both business and leisure during the summer travel season from May – August. View Article | Print Article | Send to a Friend Bipartisan Legislation Introduced to Jump-Start U.S. Economy, Attract Millions More International Visitors 13 May 2009 | The U.S. Travel Association today praised Senators Byron Dorgan (D-ND) and John Ensign (R-NV) for introducing the “Travel Promotion Act of 2009” – landmark legislation to stimulate U.S. economic growth, create thousands of new American jobs and generate hundreds of millions of dollars in new tax revenue for communities across the country. The legislation is considered especially necessary given that the U.S. View Article | Print Article | Send to a Friend Northern Europe and Dublin's RevPAR continue decline STR Reports14 May 2009 | The European hotel industry reported expectedly poor year-to-date results for March 2009, according to data compiled by STR Global. “European RevPAR fell 14 percent year-on-year, split between declines in both average daily rate (ADR) and occupancy”, said James Chappell, managing director of STR Global. Northern Europe* fared better than Southern or Eastern Europe with only a 14.3-percent decrease in RevPAR, driven by falling rates. View Article | Print Article | Send to a Friend U.S. RevPAR To Hit New High In 2013 | Jones Lang LaSalle Hotels Report Says13 May 2009 | Jones Lang LaSalle Hotels today released its first FocusOn: Outlook for RevPAR Turnaround, a five-year forecast indicating revenue per available room (RevPAR) will reach $68.28 in 2013, exceeding the previous peak achieved in 2007. The firm expects U.S. RevPAR to decline 12.1 percent this year, comprised of a 7.4 percent decline in average daily rate (ADR) and a 5.1 percent drop in occupancy. View Article | Print Article | Send to a Friend After Dire Q1, Hotel Analysts See Steeper '09 Decline | btnonline.com13 May 2009 | First-quarter performance by multibrand hotel companies underscored the deep difficulties the industry is facing, particularly in upper-tier hotels, as analysts continue to move 2009 expectations downward. In the first three months of this year, the U.S. View Article | Send to a Friend MGM Mirage bets it's time to raise Vegas room rates | latimes.com12 May 2009 | Deflation, we're told, is a bad thing. Unless it's deflation of ridiculously high prices -- say, for Las Vegas hotel rooms. Hotel prices came down in Vegas over the last year as the economy crashed and convention-going withered. Now, some Strip giants including MGM Mirage say the deep-discount days are over. But the Las Vegas Sun has a long story today questioning the wisdom of boosting room rates. View Article | Send to a Friend iPerceptions Hospitality Industry Report Q1 2009 Offers New View into Traveler Behavior and Satisfaction Rates 11 May 2009 | iPerceptions Inc. (TSX.V:IPE), a leading provider of web-focused Voice of Customer analytics, today released its new Hospitality Industry Report Q1 2009 at http://www.iperceptions.com/en/resource-center. View Article | Print Article | Send to a Friend PwC: As Insolvencies Soar Travel Companies Must Prepare For The Longer Haul6 May 2009 | Ian Oakley-Smith, PricewaterhouseCoopers LLP, has dismissed the idea of a short term recession in the travel industry and warned agents and operators to prepare for three to five years of reduced activity. With an 80% increase in travel company insolvencies from Q4 2008 to Q1 2009, the beginning of this year mirrors the level of insolvencies last Autumn, when 13 companies in the XL Group collapsed. View Article | Print Article | Send to a Friend FEATURED REPORT  Manhattan’s Luxury and First-Class Hotel Market: A Ten-Year ReviewBy Jonathan B. Sebbane, Vice President, Roland de Milleret, Senior Vice President and Nicolas S. Graf, Ph.D., University of Houston. For most U.S. hotel markets, 2008 represented the first year of the recession; however, the Manhattan lodging market was able to weather the economic recession during the first nine months of the year, closing 2008 with moderate growth and remaining the top-performing market in the U.S. Despite its volatile nature, the Manhattan hotel market experienced growth in demand stronger than the increase in supply during the ten years from year-end 1998 to year-end 2008, allowing the market to aggressively push average rate and occupancy to levels well above those of the other Top U.S urban hotel markets and offering less downside risk and more upside potential.
HOTEL HIGHLIGHTS & OPENINGS STR reports US pipeline for April 2009 13 May 2009 | The total active U.S. hotel development pipeline includes 5,033 projects with 533,568 rooms, according to the April 2009 STR/TWR/Dodge Construction Pipeline Report released this week. This represents a 19.7-percent decrease in the number of rooms in the total active pipeline compared to April 2008. View Article | Print Article | Send to a Friend U.S. Travel and Hospitality Loyalty Program Membership Reaches 556 Million, COLLOQUY Research Shows13 May 2009 | Membership in travel and hospitality industry loyalty reward programs has climbed to 556 million, according to the 2009 COLLOQUY Loyalty Census, a study that measured the scope of U.S. loyalty marketing in 2007 and 2008. View Article | Print Article | Send to a Friend Swine flu is windfall for some top tourism spots | businessweek.com12 May 2009 | The cruise Zenaiva Cervantes booked was to stop in sun-drenched beach cities on the Mexican Riviera. The cruise she took? That landed her in Seattle, where she pulled her arms tightly to her chest as she debarked on a damp, 50-degree morning. "We wanted to relax in the warmth," the 61-year-old Tijuana, Mexico, resident said in Spanish Thursday. "If someone had told me I'd be in Seattle eight days ago, I wouldn't have believed them." View Article | Send to a Friend New Official Website Makes Summer Travel Planning Easier for U.S. Resident Travelers 12 May 2009 | No summary available. View Article | Print Article | Send to a Friend Hilton Hotels Corporation Announces Addition of Boca Raton Resort & Club to The Waldorf Astoria Collection 14 May 2009 | Hilton Hotels Corporation today announces that the Boca Raton Resort & Club in South Florida has joined The Waldorf Astoria Collection, continuing the luxury brand’s expansion into key leisure markets worldwide. View Article | Print Article | Send to a Friend Four Seasons' Recession-Proof Philosophy | CNNMoney.com8 May 2009 | After spending nearly five decades building the Four Seasons Hotels out of a motor lodge he started in 1961, Four Seasons founder and CEO Isadore Sharp is telling his story. It's captured in his new book, "Four Seasons: The Story of a Business Philosophy," which hit bookstores this week. View Article | Send to a Friend
BUSINESS/MEETINGS Leading Academic Publishes Research Into The Psychology Of Meetings 12 May 2009 | It might not be what is discussed during a meeting but the informal discussions that take place during the coffee and lunch breaks, or in the taxi on the way to the airport after a business gathering is over, that make face-to face meetings a more effective form of business communication than other increasingly popular ‘virtual alternatives’. View Article | Print Article | Send to a Friend Study Shows Financial Execs Still Willing To Spend For Client Travel | btnonline.com13 May 2009 | While the vast majority of senior financial executives foresee continuing cuts in business travel budgets, they still plan to invest in revenue-generating travel for their companies, according to a survey of 285 senior finance executives worldwide released today by American Express and CFO Research Services. View Article | Send to a Friend Recession puts pressure on budgets for business conferences | usatoday.com6 May 2009 | When the commercial real estate market was booming, Margaret Bowles would attend conferences to schmooze with new business leads and complete continuing education classes. But the attorney, who has a real estate development practice in Houston, will skip the main conferences this year — the International Council of Shopping Centers' convention in Las Vegas in May and the council's law conference in October. She can't afford to pay for them. View Article | Send to a Friend INTERNATIONAL HVS Middle East Hotel Survey 200913 May 2009 | This year’s edition takes a closer look at the performance of the key Middle Eastern cities in 2008, analyse the outcome and note the opportunities and threats that lie ahead in the near future. This report has been published by the Dubai office of HVS. By Hala Matar Choufany. HVS Middle East Hotel Survey for 2009 encompasses 140 hotels (a total of 39,500 rooms). View Article | Print Article | Send to a Friend Global hoteliers look east as recession bites | reuters.com13 May 2009 | Global hoteliers are pinning their hopes on the east's underserved leisure markets to offset falling revenue as holidaymakers and business travelers cut back to save money in the global downturn. But growth from emerging markets will take time and the new locations still only make up a small proportion of hoteliers' overall businesses, analysts said. View Article | Send to a Friend Marriott International Opens 10th Hotel in France 12 May 2009 | Marriott International, Inc. (NYSE:MAR) announced today the opening of the 187-room Courtyard by Marriott Hotel Toulouse Airport Hotel, the company’s tenth hotel in France. The property is opposite the Aeronautic Park, approximately 4 kilometers from Toulouse-Blagnac International Airport and a short distance from the home of Airbus Industries in Aeronautic Park. View Article | Print Article | Send to a Friend Raffles Hotels & Resorts Grows Middle East Presence with Hotel in Makkah12 May 2009 | Raffles Hotels & Resorts has announced that it will be managing a new hotel in the Holy city of Makkah, Kingdom of Saudi Arabia. The all-suite hotel is set to be the jewel of the prominent Abraj Al Bait Complex developed by Saudi Binladin Corporation in the Development of King Abdal Aziz Endowment Project, and will enjoy an outstanding location, with suites as well as a spacious outdoor dining terrace overlooking Al Masjid al Haram. View Article | Print Article | Send to a Friend Flu Outbreak Deeply Affects Mexico’s Hotels | HotelNewsNow.com8 May 2009 | Prolonged economic headwinds and the global recession have caused severe declines in leisure and business demands worldwide, and until last week, Mexico’s hotel industry saw declines in line with that of other countries around the world. However, the outbreak of influenza A (H1N1), also known as swine flu, was felt immediately and severely as the accompanying data shows. View Article | Send to a Friend FEATURED DOWNLOAD  Hitwise Monthly Travel Category Report - April 2009Traffic Distribution Analysis: 38.98% of all visits to the online 'Travel' industry went to the top 10 websites for the month of April, 2009. 48.42% went to the top 20 websites and 69.56% went to the top 100 websites. Visit Duration Analysis: The average visit duration for visits to the online 'Travel' industry was 8 minutes, 59 seconds for the month of April, 2009. This is a minimal decrease from last months average visit duration of 9 minutes, 5 seconds.
TRAVEL INTERNET MARKETING FOCUS Getting Back to the Basics Part II: Case Studies & Best Practices from the ‘Hotel Internet Marketing Trenches’ | By Max Starkov and Mariana Mechoso8 May 2009 | View Article | Print Article | Send to a Friend Mapping E-commerce Strategies and Skill Sets | By Thomas Mielke11 May 2009 | The Internet has gained momentum as a leading distribution channel and brand presence in the virtual space has become more important. HVS Executive Search meets hotel department heads of e-commerce and distribution to discuss their strategies. In May, London will host the 11th Travel Distribution Summit, where professionals from the travel industry will discuss the latest trends, innovations and challenges within the area of distribution. View Article | Print Article | Send to a Friend Upturn will only be there for those that are preparing now, says HEDNA12 May 2009 | Despite the economic challenges, profitable opportunities exist for the travel industry. Attendees at HEDNA's conference in Budapest learned that to capture those opportunities, the travel industry needs to embrace mobile technology, understand consumers' expectations, and provide the kinds of experiences demanded today by travelers. View Article | Print Article | Send to a Friend Online Merchandising: How Hoteliers Can Enhance their Online Presence, Set Themselves Apart and Drive More Bookings | By John McAuliffe13 May 2009 | What differentiates one hotel from another? Online travel shoppers can't tell you. As they search the Web for hotels that match their needs, preferences and perceptions of value, they are confronted with an overwhelming glut of sameness. Imagine you are trying to book a hotel in downtown Chicago for the weekend. You have a certain price range in mind. View Article | Print Article | Send to a Friend Cornell Hotel School names Bill Marriott, Jr. “Icon of the Year” and TIG Global founders as “Hospitality Innovators of the Year” 14 May 2009 | Cornell University’s School of Hotel Administration recently recognized Bill Marriott, Jr., Fred Malek, and Trip Schneck for their thought leadership and contributions to the hospitality industry. Bill Marriott received the “Icon of the Year” award for his lifelong industry leadership and his extraordinary civic and philanthropic contributions. View Article | Print Article | Send to a Friend Hitwise Monthly Travel Category Report - April 2009 7 May 2009 | Traffic Distribution Analysis: 38.98% of all visits to the online 'Travel' industry went to the top 10 websites for the month of April, 2009. 48.42% went to the top 20 websites and 69.56% went to the top 100 websites. Visit Duration Analysis: The average visit duration for visits to the online 'Travel' industry was 8 minutes, 59 seconds for the month of April, 2009. View Article | Print Article | Send to a Friend All the hotel’s a stage… | By Jitendra Jain (JJ)19 May 2009 | We accept the reality of the world with which we are presented. We've become bored with watching actors give us phony emotions. We are tired of pyrotechnics and special effects. While the world he inhabits is, in some respects, counterfeit, there's nothing fake about Truman himself. No scripts, no cue cards. It isn't always Shakespeare, but it's genuine. It's a life. - Christof (Ed Harris): The creator of The Truman Show View Article | Print Article | Send to a Friend
REVENUE MANAGEMENT FOCUS Viral Marketing Meets Hospitality Revenue Management in Cornell Roundtable14 May 2009 | The first ever "integration" of hospitality revenue management and marketing provoked wide-ranging discussions at the Customer Management - The Integration of Revenue Management & Marketing Roundtable, presented by Cornell's Center for Hospitality Research. Participants agreed that the two disciplines should continue the dialogue to maximize effectiveness and efficiency of both functions. View Article | Print Article | Send to a Friend Winning the price war | By Bonnie Buckhiester | hotelnewsnow.com19 May 2009 | During the past 12 weeks, I’ve worked with hotels in 11 different cities in the U.S., Canada and the Caribbean. These hotels are large and small, branded and unbranded, city center and resort, and in markets as diverse as New Orleans, Toronto, Las Vegas and Moose Jaw (in Saskatchewan). The hotels had average rates as low as US$40 and as high as US$1,000. View Article | Send to a Friend Travelocity Chases Priceline, Hotwire With New, Masked-Hotel Strategy | usatoday.com6 May 2009 | Do you like buying discounted rooms without knowing exactly which hotel you'll be staying in? You might even find the hunt exciting? Then you'll want to check out the new concept Travelocity's gradually rolling out called "Top Secret Hotels" and read my exclusive Q&A with Travelocity President Tracey Weber. View Article | Send to a Friend RESORT MARKETING FOCUS Resort Conference webinar session Recap: The Case for Innovating Now14 May 2009 | Scott Anderson, president of hospitality & real estate at Kohler Company, used travel data and case studies to recommend innovative business practices for resorts to implement today during the second Resort Conference webinar session, “The Case for Innovating Now.” View Article | Print Article | Send to a Friend Peter Yesawich: Traveler Sentiment Index Going Up | HSMAI.org14 May 2009 | Peter Yesawich, Ph. D, president and CEO of YPartnership, discussed consumer travel habits, preferences and intentions during the third virtual Resort Conference webinar session, “Emerging Lifestyles and Travel Trends: Implications for Resort Marketing.” The 90-minute session, moderated by David L. View Article | Send to a Friend Greenbrier Bought; Bankruptcy, Management Still Pending | hotelsmag.com14 May 2009 | By Derek Gale, Senior Editor | West Virginia businessman Jim Justice recently acquired The Greenbrier resort and 80% of The Greenbrier Sporting Club through a stock purchase agreement in which CSX Corp., The Greenbrier’s previous owner, transferred 100% ownership of its stock in The Greenbrier Resort and Club Management Co. (The Greenbrier Hotel Corp.’s holding company), to Justice’s company, the Justice Family Group LLC. View Article | Send to a Friend HOTEL DIRECTOR OF SALES & MARKETING Starwood’s Reinvention: Sheraton and Four Points by Sheraton Hotels | By Desiree Flanary and Amanda Repert11 May 2009 | ood Hotels & Resorts’ investments in their Sheraton and Four Points brands look to stabilize these hotels during the recession and pay dividends once demand rebounds. Over the last five years, Starwood has worked to convince owners and developers that its largest brand concentrations, Sheraton and Four Points by Sheraton, would benefit from an infusion of modern design attributes, product enhancements, and innovative business practices. View Article | Print Article | Send to a Friend How Important is Service? By Harry Nobles 11 May 2009 | In a word, VERY! A recent and extremely gratifying experience reiterates this point. Our client, a large and recently renovated hotel and conference center had twice failed to earn the AAA Four Diamond rating. On both occasions, the inspector had lauded the property’s outstanding physical facilities. On both occasions, inconsistent service delivery had denied the higher rating. View Article | Print Article | Send to a Friend A Toast To The New Resourcefulness: "Being In The Black Is The New Black" | luxurytravel360.com11 May 2009 | The closely watched Annual Survey of Affluence and Wealth in America, presented on April 29 by American Express Publishing and Harrison Group, the market researchers, revealed that the basic psychology and overall habits of the affluent have undergone dramatic change in this economic downturn. They are now proud of not spending and boast of buying jewelry at Costco. Authored by Harvey Chipkin with Hershel Sarbin. View Article | Send to a Friend SALES & MARKETING FACULTY Restaurant Price Presentation Influences Check Averages, New Cornell Research Shows6 May 2009 | No summary available. View Article | Print Article | Send to a Friend Changes To The General Direction At The Ecole Hôtelière De Lausanne 5 May 2009 | The Board of Governors of the Ecole hôtelière de Lausanne (EHL) has regretfully accepted the resignation of Ruud J. Reuland, General Director of the establishment for the end of the year. This decision, made for personal reasons, comes after eight years of service during which he greatly contributed to reinforcing the international reputation of the first hotel school in the world. View Article | Print Article | Send to a Friend
COLUMNS Riding Out The Rough Seas: Some New Ideas For Success | By Karen W. Escalera12 May 2009 | It's an undisputed fact that we are currently experiencing one of the grandest sea changes of this century - not only in the mindset of consumers, but also in the economic, social and cultural realities. Consumers are in the process of an identity shift, and this is the time to create new models and take advantage of new opportunities, which are there for the taking. The advent of neo-tribalism... What is this? View Article | Print Article | Send to a Friend Act as if you are number two | By Dr. John Hogan, CHE CHA MHS12 May 2009 | If you were to poll a sampling of both the general public and frequent travelers and ask them what they thought was the largest car rental company, the answer would likely be the same in 2009 as it was in 1966: Hertz. The question was not which was the best, but the perceived largest. Identifying the “best” is often too subjective a question and is very hard to qualify, as many companies rent the same brands of vehicle from similar locations. View Article | Print Article | Send to a Friend 2009's Top 10 Hotel Investment Trends and Challenges Released by The Lodging Industry Investment Council (LLIC) | By Michael Cahill12 May 2009 | Since 2003, the members of the hotel industry’s preeminent think tank, “LIIC – The Lodging Industry Investment Council," are surveyed annually to develop a list of the major hotel investment opportunities and challenges for the coming year. This exhaustive survey results in the LIIC Top Ten; a highly regarded profile of investment sentiment and attitudes for the lodging industry for the forthcoming 12 months. View Article | Print Article | Send to a Friend Blending High Tech With High Touch Has Become Essential Today For Optimal Results | By Dr. John Hogan, CHE CHA MHS5 May 2009 | A lesson I have learned in my career is that blending high tech with high touch is required today for optimal results. Using guest history is not high tech – it is the fundamentals of many successful hoteliers today, ranging from Bed & Breakfast operators to gaming to resorts to business oriented properties. View Article | Print Article | Send to a Friend To Get More Bookings - Work With - Not Against - Your Central Reservations Providers | By Doug Kennedy 5 May 2009 | As a member of the revenue management team, you are no doubt aware of the impact that your central reservations office or independent 800 voice representation service has on your property’s bottom-line profits. Depending on your market mix, the contribution from central reservations offices (CRO’s) might be anywhere from 10% to more than 35% of your overall transient business. View Article | Print Article | Send to a Friend THE LATEST ENTRIES FROM TOP HOSPITALITY INDUSTRY BLOGS This Blog consolidator provides summaries of entries from Blogs by industry insiders and publications, including USA Today Hotel Hot Sheet, HotelChatter, Revenue Management Forum, and Tourism Internet Marketing. It will appear in each issue of the eConnect Industry Trends Update and is always accessible on the HSMAI Foundation's eConnect site. If you have a Blog to recommend for inclusion, please use the online form to do so or to provide feedback on this new feature.  Understanding the New Web Eraalso referred to as Web 3.0, Linked Data, Semantic Web is covered in this very informative post on ReadWriteWeb. There has been a lot of discussion for quite some time, mostly in tech circles on the topic of what is coming next on the web in terms o... posted on Marketing on the Smart Web | By Joe Buhler  Sternlicht Speaks: 1 Hotels Is Still OnBarry Sternlicht’s 1 Hotels brand is still in the plans, though don’t expect to see any of the eco-chic projects go up until the market bounces back. That is the most newsworthy revelation from a fascinating 27-minute video interview Sternlicht gave... posted on Musings & Miscellany (HOTELS Magazine) | By Adam Kirby  Extravagance in the name of charityAs the luxury sector struggles to make gains (like everyone else), marketers are trying to put a positive spin on an unpopular topic – luxury. Quiet elegance is the mandate of the day and it’s a jungle out there trying to figure out how to market lu... posted on Luxury Travel & Lifestyle Trends | By Karen Weiner Escalera  What hotels can learn from ecommerce websitesThere are some important lessons hotel internet marketers can learn from their colleagues in ecommerce. In many ways ecommerce is more competitive than hospitality - with more focus on price and less flexibility to differentiate your offering with a... posted on Hotel Marketing Strategies Blog  Franchise Renaissance?The depth of the recession is likely to see a deeper interest in franchising both by owners, particularly lenders with REOs on their balance sheet. The recession appears to be generating interest for franchises amongst former corporate employees as ... posted on New York Hospitality | By Vijay Dandapani  Interview with Paul Margaillan, EasyRMSMargaillan begins our discussion by saying that there have been many changes to the industry during the past year; many of which he believes can be associated directly to the global financial crisis and the ever spiralling market conditions. posted on Xotels Blog | By Patrick Landman  Another Hotel blogs rankingThanks to Guido, I have found that this blog features quite highly on another hotel blogs ranking organized by Invesp Consulting. The other thing I learn is that my Page Rank (named after Google founder Larry Page) is 5. Is... posted on Hotel Blogs 2.0 | By Guillaume Thevenot  Do you leave your hotel TV on even when you're gone?Be honest. How many of us waste electricity when we're in our hotel room? Maybe we keep the bathroom light on at night because we're in a strange place. Or we leave the TV blaring even when leave for breakfast.... posted on Hotel Check-in | By Barbara DeLollis | USAtoday.com Summer Travel To Be Less. Or More. Maybe.Summer travel will probably be down this year, but maybe not, and even if it is, it will be down less than many may have expected. Sorry for that waffling conclusion, but it's the best I could glean from perusing three somewhat contradictory travel ... posted on Musings & Miscellany (HOTELS Magazine) | By Adam Kirby  The Faces of TravelToday marks the beginning of National Travel and Tourism Week, which is especially important this year given the state of the economy and its impact on travel. I started my day at the Residence Inn Pentagon City in Arlington, Virginia, where our a... posted on Marriott on the Move | By Bill Marriott Content Marketing: The key to staying relevant in the new webThink like a publisher Create informative content our readers will love Distribute it as far as possible That has been my mantra for the past 7 years I’ve been working online. I’ve been involved with a wide range of companies, and this policy has wo... posted on Hotel Marketing Strategies Blog All Blogs ECONNECT RSS FEEDS  Stay on top of what's happening in your city and the industry. As an HSMAI member, you can now customize your eConnect news and information to include daily
news from your choice of more than 40 city Business Journals. The HSMAI Foundation's eConnect research
and resource site now gives you the choice of adding news feeds (via Real Simple Syndication, or RSS)
that are updated throughout the day from Business Journals as well as the top hospitality industry and
consumer publications. Just click here, log in to eConnect if you aren't already, and choose from the
list of available feeds. Click here to learn more...
HSMAI UPDATE
HSMAI University May Webinars Explore Marketing, Prospecting During Challenging Economic Times11 May 2009 | Creating strategic marketing plans on a limited budget and reeling in new business opportunities in a rocky economic climate are two issues top of mind for hospitality sales and marketing professionals. The Hospitality Sales & Marketing Association International’s HSMAI University will address these topics during two webinar programs scheduled in May. View Article | Print Article | Send to a Friend HSMAI Greater New York Chapter Announces Annual Hospitality Industry Award Winners8 May 2009 | The Greater New York Chapter of the Hospitality Sales and Marketing Association International (HSMAI) has named the 2009 honorees for the Annual Hospitality Awards of Excellence. The awards will be presented June 11, 2009 along with the 16th Annual Frank W. Berkman Tourism Achievement Award, this year going to The United States Tennis Association's U.S. Open, one of the tennis world's four Grand Slam Tournaments. View Article | Print Article | Send to a Friend Customers Voice Optimism During Opening Session of Virtual Resort Conference7 May 2009 | Leading hospitality industry customers expressed optimism about growth in the business travel sector during the first of four virtual Resort Conference webinar sessions, “The Voice of the Customers: Do you know what your customers are really thinking?” View Article | Send to a Friend HSMAI’s Affordable Meetings® West Offers Educational Sessions On Service, Value 6 May 2009 | When selecting an event location, customer service and value were deciding factors for meeting planners, as found in a recent HSMAI’s Affordable Meetings® survey. View Article | Print Article | Send to a Friend FEATURED EVENTS  HSMAI’s Affordable Meetings® West 200910 - 11 June 2009 HSMAI's Affordable Meetings® West is the ideal forum where planners, properties and suppliers come together to do business – attracting motivated planners from all sectors of the industry who attend looking for quality resources to enhance their meetings and events. San Jose, CA  HSMAI Revenue Management & Internet Marketing Strategy Conference25 June 2009 No summary available.Anaheim, CA Affordable Meetings National and Event Technology Expo 2009 9 - 10 September 2009 HSMAI's Affordable Meetings® National is the ideal forum where planners, properties and suppliers come together to do business – attracting motivated planners from all sectors of the industry who attend looking for quality resources to enhance their meetings and events. Washington, DC All HSMAI EventsAll Upcoming Industry EventsFEATURED HSMAI UNIVERSITY PROGRAMS 
HSMAI University programs for 2009 are aligned with HSMAI's Special Interest Groups to offer specialized content
to support business needs in revenue management, Internet marketing, hotel director of sales & marketing and
resort marketing. Every aspect of the content and support material included in the HSMAI University program has
been specifically designed and developed for those involved in sales and marketing, including an inventory of
subject matter appropriate to individuals with responsibilities ranging from entry-level to advanced.HSMAI-U offers workshops and seminars in various cities, and "Webinars" incorporating 60-minute presentations conducted "live" via the web with audio conference linkage. Upcoming HSMAI University Programs:
HSMAI University Webinars are recorded and archived. To learn more and purchase archive copies, please click here. HSMAI's eConnect Industry Trends Update twice-monthly newsletter is an exclusive benefit of membership in HSMAI. It is a compilation of news briefs from around the media on the state of the hospitality, travel and tourism industry, with access to in-depth articles, columns, reports and multimedia on eConnect: a one-stop portal to global information and resources on hospitality sales and marketing topics provided by the HSMAI Foundation. Click on item headlines below to read the entire article. We welcome your comments and suggestions regarding this newsletter at info@hsmai.org, or use the online form.
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