HSMAI: Greater Los Angeles Chapter | eNews
e-connect
Calendar
Luncheon Program
Date: July 17, 2006
Topic: Revenue Management
Speaker: Panel Discussion
Location: Westin Bonaventure

L.A's Largest Mixer IX
Date: July 26, 2007
Location: Shrine Auditorium

Luncheon Program
Date: August 21, 2007
Topic: TBA
Speaker: TBA
Location: Hilton Universal
Current Events

Tuesday - June 19, 2007
11:30 AM - 1:30 PM

Marriott - LAX
5855 Century Blvd.
Los Angeles CA 90045

Details   RSVP

Social Media, Blogs, Podcasts,
CGM & RSS, Oh My!

Speaker:
Meltem Priest
VP Marketing & E-Commerce -Western Region
Marriott International

Social Media, Blogs, Podcasts, CGM, RSS, Affiliate Marketing... what does it all mean and how can I leverage it?

Join us for an information-packed session presented by Ms. Meltem Priest, Vice President of Marketing and
E-Commerce, Western Region for Marriott International. This program will focus on new technologies, consumer trends, best practices and more.

Believe it or not your competitors are working overtime leveraging this new media and they WILL leave you in the dust! So, if your area of responsibility includes Internet Marketing and you don't know how to harness its incredible power you will miss the boat!

Details RSVP

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Chapter News
On The Move
Donna Bauer
Fairmont Newport Beach

Jerry Mong
Hollywood Roosevelt

Cristina Romero-Peri
Kor Hotel Group

Karyl Bridgewater
Kenwood Inn Sonoma

Barbara Piagari
Viceroy Santa Monica

Linda Parlopino
Doubletree Monrovia

Terry Pegorari
Marriott Pasadena

Jimmy Legg
Sofitel
New Member Spotlight

Alma R. Alvarez
Director of Sales & Marketing
Sheraton Buganvilias Resort & Convention Center
Puerto Vallarta, Mexico
(818) 842-6155 phone (818) 843-2423 fax

How did you hear about HSMAI?
I heard of it years ago in a trade show, and started researching it.

Why did you join HSMAI?
Because I am interested in its University and in learning more about what is going on in the hospitality industry.

Job duties:
Responsible for all aspects of Sales,  Marketing, and Revenue Management  for this property in Puerto Vallarta, Mexico, in the USA and Canadian markets.

Hobbies and/or Special Interests
Attend YMCA regularly, tennis, Spanish-English interpreting/translating, reading.

Tell us about your immediate family:
My immediate family live in Mexico (sister, brother in law, 4 children – 2 of them married, 2 grandchildren).  We are very close.   I live with my partner Jim Eckstrom.

Other comments:
My major in college: Math (I am an Actuary)  I am interested in learning about several topics.  Got a certification on International Business from Cal State LA; certification on Interpreting from CSUN, and recently CRME from HSMAI.

New Members
Todd Cahill
Globiwest Management

Kelly Foy
Elite Meetings International, LLC
Barbara Kirklighter
Interstate Hotels & Resorts
Janine Sabin
Strategic Hospitality Consulting
Membership Renewals
Robert Clawson
University of Southern California

Jonathon Day
Placemark Solutions

Armando Escobar CMP
UCLA Conference Services
Matt Foley
Travelzoo Inc.

Helen Gavin
Collins School of Hospitality Management

Jay Klanfer
WeddingLocation.com
Janine Magyar LES, CMP
Disney Reg Ent/ESPN Zone

Eleonor Villaver CMP
UCLA Conference Services



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Industry News

Affordable MeetingsHSMAI’s Affordable Meetings® West
June 19-20, 2007
San Jose, CA

Apply to Exhibit › HSMAI Members SAVE $500

Affordable Meetings® is a unique, FREE trade show and conference for cost-conscious meeting planners, which takes place annually in three locations across the country.

ATTENDEES are full-time, part-time and volunteer meeting planners from organizations of every type and size including, associations, corporations, government, military, religious, reunions, incentives, social, ethnic, special events, sports and educational groups.

EXHIBITORS are hotels, inns and resorts, university conference centers, unique meeting sites, convention and visitor bureaus, transportation companies, software companies, audio visual companies, destination management companies and other meeting and convention suppliers.

Apply to ExhibitHSMAI Members SAVE $500


LA's Largest Mixer IX L.A.’s Largest Mixer IX
Thursday, July 26, 2007
5:00 p.m. - 9:00 p.m.
Shrine Auditorium
700 W. 32nd St. Los Angeles, CA 90007

Join Los Angeles area chambers and business organization for the ultimate business networking event!

Mix and mingle with business people representing hundreds of industries and companies in and around Southern California. L.A.’s Largest Mixer IX is a great opportunity to reach small to large companies, meet new clients and learn how the different chambers of commerce and business organizations can make your business grow.

Help L.A.’s Largest Mixer IX create a literate workforce by supporting the Reading by 9 book drive. Donate a new children's book and enter to a fantastic prize. Receive an entry for every book that you bring!

Mixer admission is $20 per person (no registration necessary). For exhibitor or general information: 323-860-9999 or http://www.lamixer.com




FEATURED ARTICLE
New Generation of Hotel Sales Professionals | Lesson #7: Referrals | By David M. Brudney, ISHC
Show me a successful, highly respected hospitality Sales professional and I’ll show you someone who has mastered the art of developing referrals. No greater compliment can be paid to a hospitality Sales pro than to have a prospect call to book a piece of business because “John Jones (a client of the Sales pro) told me I should call you.” Now keep in mind, referrals don’t just “happen”. They develop from a process that usually takes time.
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ECONOMIC INSIGHTS
Weekly U.S. Lodging Performance 05/06/07 - 05/12/07 | Smith Travel Research
17 May 2007 | Smith Travel Research (STR) is the recognized leader in providing accurate, actionable information and analysis to the lodging industry. Since 1985, the company has served the industry operating on the key principals of integrity, confidentiality and customer service. STR provides timely information and analysis to all major North American hotel chains and a growing number of chains in Europe and Asia.
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Travelers say high-end hotels make them happier | usatoday.com
16 May 2007 | Widespread upgrades and new amenities didn't stop the hotel industry from doing worse than a year ago in the University of Michigan's American Customer Satisfaction index, out Tuesday. The hotel industry scored 71 out of 100, down from 75 last year, says the survey, which is compiled annually and based on responses from 80,000 U.S. consumers queried about a broad range of their recent dealings with businesses.
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CHA, CTO Forge Alliance With Smith Travel Research
13 May 2007 | WILLEMSTAD, Curacao | The Caribbean Hotel Association (CHA) and the Caribbean Tourism Organization (CTO) today announced that Smith Travel Research (STR) of Hendersonville, Tennessee will become their official partner in the collection and distribution of hotel performance data for the Caribbean.
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HQUANT Launches Lodging Derivative Index
10 May 2007 | MANHATTAN/ITHACA, N.Y. | HQuant LLC today announced at the Morgan Stanley CMBS New Products Conference in Manhattan, the introduction of the HQuant Lodging Index (HLI), a new sophisticated investment tool for investors who wish to participate in the future performance of the hotel industry without investing in the underlying real estate.
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Hotel Lawyer: The Lodging Industry Think Tank "TOP 10" Investment Trends and Challenges | By Jim Butler
8 May 2007 | Hotel Lawyer at Meet the Money® -- the premier hotel financing conference
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Travel Industry Leaders Call For More Federal Outreach After New Survey Reveals Confusion About Passport Requirements
4 May 2007 | WASHINGTON, DC -- Travel industry leaders today called for more communications outreach from the federal government after a new survey of nearly 2,000 travelers revealed that the majority of Americans do not know a passport is now required when returning to the U.S. via air from other Western Hemisphere countries.
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Presented in a half-day format on the Tuesday preceding HSMAI's Affordable Meetings National in Washington, DC, this conference allows hotel sales staff an additional component of targeted, educational programming. Click Here for more information!


HOTEL HIGHLIGHTS & OPENINGS
Wyndham Hotel Group Aligns Wingate Brand with Wyndham Hotels and Resorts
21 May 2007 | RIO GRANDE, Puerto Rico | Wyndham Hotel Group is affiliating its Wingate® and Wyndham® brands to leverage marketing, sales and training and reach an expanded consumer base, Wingate franchisees attending their brand conference here learned today.
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Smith Travel Research, Magnuson Hotels partner to measure independent hotel market
16 May 2007 | How big is the independent hotel market? It’s so vast that measuring the size and scope of the rapidly growing independent hotel market will take the combined forces of Smith Travel Research (STR), the lodging industry's leading information and data provider and Magnuson Hotels, the world’s largest independent hotel group.
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Westin Hotels Recruits 'Renewal Council' to Lead New Lifestyle Initiatives
16 May 2007 | WHITE PLAINS, N.Y. | Westin Hotels & Resorts today announces the formation of the Westin Renewal Council, a panel of six lifestyle experts who will advise on initiatives that bring to life the brand's positioning of personal renewal.
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Choice Hotels Unveils New Econo Lodge Logo To Better Convey Brand's More Contemporary, Sleek Amenities and Offerings
16 May 2007 | SILVER SPRING, Md. | Choice Hotels International, Inc. (NYSE:CHH) introduced a new, more modern, stylish logo for its Econo Lodge brand to an enthusiastic audience of its franchisees at Choice's 53rd Annual convention, held last week in Orlando, Florida.
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All-Star Line Up for “CEO Check In” Panel at 29th Annual NYU International Hospitality Investment Conference
10 May 2007 | NEW YORK A group of five hospitality industry movers and shakers will share the stage as part of “The CEOs Check In” panel discussion at the 29th Annual New York University International Hospitality Industry Investment Conference, to be held June 3-5, 2007 at the New York Marriott Marquis Times Square hotel in New York City.
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Hyatt Place™ Portfolio Reaches 29 Hotels in April; Company on Track to Open 120 by December
10 May 2007 | CHICAGO | Global Hyatt Corporation today announced that the Hyatt Place brand reached a total of 29 hotels operating in 13 states. The brand remains on track to make hospitality industry history by opening 120 hotels by year-end.
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New York City Sees Wave Of New Midprice Hotels | btnmag.com
8 May 2007 | Several major and midprice hotel brands will unveil a number of new properties in New York City in the coming months, even as they plan additional properties for the years ahead.
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FEATURED REPORT
Twelve Technologies and Trends that are Transforming Digital Marketing | By Donald Bender
The digital marketing environment of the Internet continues to evolve, offering marketers additional new ways of reaching out to consumers. However, it is not only technology that is transforming online marketing; it is also the ways in which those technologies are used by travelers that is helping to change the nature of the Web as a marketing medium. This continuing evolution means that marketers must continuously adapt their approaches within the evolving digital travel marketplace. HSMAI Marketing Review | Winter 06/07.
Adobe PDF Document Adobe PDF Document (Download Acrobat Reader) | File Size: 1218 Kb






BUSINESS/MEETINGS
What Is An Event? | Rebuilding the Tower of Babel | By Thomas Hazinski
22 May 2007 | Convention center managers and owners, group sales organizations and analysts measure convention industry performance first and foremost by tracking event activity. Annual reports and consultant studies use event statistics on trends of the number and size of events to measure the performance of particular venues. Media reports on the industry performance invariably cite data on event trends.
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HSMAI’s Affordable Meetings® West Welcomes 36 First-time Exhibitors; Offers New Exhibitor Toolkit, Educational Session
21 May 2007 | MCLEAN, VA | Producers of the Hospitality Sales & Marketing Association International’s (HSMAI) Affordable Meetings® series have announced that there is still time to register for one of the most highly-regarded trade expositions in the industry -- the 11th annual HSMAI Affordable Meetings® West show, taking place at the San Jose McEnery Convention Center, June 19-20, 2007.
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Highlights from the 39th annual International Pow Wow, Annaheim CA
8 May 2007 | Celebrations got underway in Anaheim Sunday night with the opening ceremony for TIA's 39th Annual International Pow Wow at Walt Disney's original Magical Kingdom. Over the next three days, close to 5,000 travel industry delegates from 70 countries will hold an estimated 47,000 business appointments, generating more than $4 billion in travel to the U.S. over the next three years.
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INTERNATIONAL
Fairmont Adds To Its Management Capabilities Overseas With Two RVP Appointments
22 May 2007 | TORONTO | In an effort to support its growing penetration in Europe, Fairmont Hotels & Resorts has announced the appointment of two Regional Vice Presidents.
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Madrid Hotels Move On Up As City Widens Its Appeal | Deloitte Reports
21 May 2007 | Good things are said to come in threes, and this is certainly the case for hoteliers in Madrid. Firstly, the city is flourishing as a venue for international conferences, secondly, the country’s economy is outpacing the rest of the European Union (EU); and thirdly, Madrid airport’s beautifully designed new terminal has doubled passenger capacity.
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Millennium Hotels And Resorts Announces New Developments In Asia And The Middle East
21 May 2007 | NEW YORK, NY – Millennium Hotels and Resorts, one of the world’s largest hotel chains with over 108 hotels in 16 countries, has announced exciting plans for its overseas properties including multi-million dollar renovations for its hotel in Malaysia and a new deluxe property opening in Dubai, UAE.
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IHG’s Patrick Imbardelli named Asia Pacific Hotelier of 2006
21 May 2007 | Singapore | A. Patrick Imbardelli, Chief Executive of IHG (InterContinental Hotels Group) Asia Pacific, has been named “Hotelier of the Year 2006” at the 10th Asia Pacific Hotel Investment Conference, organised and hosted by Jones Lang LaSalle Hotels.
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Middle East Hotel Survey - Outlook, Market Trends And Opportunities | HVS International
8 May 2007 | The HVS Middle East Hotel Survey for 2007 features 150 hotels totalling 45,000 rooms. Our sample includes branded four-star and five-star hotels, but we have excluded certain super-luxury hotels as these could skew the results of this survey.
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FEATURED DOWNLOAD
Top Ten Legal Issues of Online Travel Marketing | By Mike Heilbronner & Sue Heilbronner
The growth of online travel marketing has resulted in unparalleled opportunities for hoteliers to deliver their messages to a vast number of potential customers. At the same time, the use of the Internet as a marketing tool also has created risks “where trademark, privacy, contract, and other branches of law may come into play.” This article summarizes the legal guidelines that appear in a recent TIG Global special report, Profits and Pitfalls of Online Marketing: A Legal Desk Reference for Travel Executives. HSMAI Marketing Review | Winter 06/07.
Adobe PDF Document Adobe PDF Document (Download Acrobat Reader) | File Size: 1943 Kb


TRAVEL INTERNET MARKETING FOCUS
Building an eCRM Strategy in Hospitality: How to Establish Mutually Beneficial Interactive Relationships with Your Customers | By Max Starkov and Jason Price
15 May 2007 | The Internet has transformed Customer Relationship Management (CRM) in hospitality. A large majority of your customers are planning and booking their hotel stay online. In fact more than two-thirds of them will do that this year: 1/3 of all bookings in hospitality in North America will be generated from the Internet (30% in 2006), and at least another 1/3 will be directly influenced by online travel planning.
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Hotel Electronic Distribution Industry Forecasts Technology Trends
22 May 2007 | Dublin, Ireland – The Hotel Distribution Industry is embarking on a new stage of its evolution as technologies drive new interactions between vendors and customers.
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Yahoo! Canada Announces Social Media Expert Dr. Hunter Madsen to Present at Online Revealed Canada Conference
10 May 2007 | Understanding the sharing of information through online communities and its impact on Travel, Yahoo! Canada’s Dr. Hunter Madsen shares his view of the future of social media in Canada at the Online Revealed Canada Conference being held this May 28th and 29th in Toronto.
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aloft Hotels To Unveil Updated Design Strategy in Second Life(R)
7 May 2007 | WHITE PLAINS, N.Y. | aloha! aloft hotels worldwide today announced the reopening of its newly renovated virtual hotel, aloft SL. On Tuesday, May 8, 2007, aloft will reveal its new design strategy, based on important feedback from Second Life(R) residents, underscoring aloft's commitment to responding to consumer feedback and to building the world's best select service hotel brand.
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Blogging For Lodging | Are You Blogging Yet? | By Benu Aggarwal
21 May 2007 | Blogs are the hottest growing medium of communication for businesses and individuals. Based on Technorati research (blog search engine), there are almost 3 million blogs created every month, and bloggers create over 1.6 million posts per day, or over 18 updates a second!
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REVENUE MANAGEMENT FOCUS
Revenue Management & Leadership Skills Are Key Topics Of HSMAI University’s Upcoming Webinars
20 April 2007 | MCLEAN, VA | How to leverage leadership to get ahead, and ways to maximize your approach to group business and corporate negotiated accounts, are the critical topics headlining the upcoming series of webinars from the Hospitality Sales & Marketing Association International (HSMAI) University.
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HSMAI Fuels Development Of Revenue Management Discipline With Popular Strategy Conference, SIG Activities
23 May 2007 | MCLEAN, VA | Reflecting the growing importance of Revenue Management in the hotel and travel industry today, pre-registration for the upcoming Hospitality Sales & Marketing Association International (HSMAI) Revenue Management Strategy Conference in Orlando on June 25, 2007 has more than doubled compared to prior events.
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RESORT MARKETING FOCUS
Plan Total Destination Experience on Grand Velas Resort's New Website
21 May 2007 | Nuevo Vallarta, Riviera Nayarit, Mexico | Innovating beyond the traditional hotel website, Grand Velas All Suites & Spa Resort unveiled its completely upgraded Internet presence at www.grandvelas.com, allowing visitors to actually anticipate and plan their entire experience at the Grand Velas Resort and in Puerto Vallarta and the Riviera Nayarit as a whole.
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Destination Marketing – Is There A Better Way To Spend Your Dollars? | By J. Ragsdale Hendrie
16 May 2007 | All our Destination Marketing Organizations have a Budget, directed to encourage visitors to their particular location. For some the dollars are vast; for most, they are quite limited with high accountability. Our results are captured by a variety of means, not particularly sophisticated or reliable, but they are tracked. Typically, the number we watch the most is “New Visitors” to the area.
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Exclusive Resorts® Reaches $1 Billion in Owned Resort Real Estate
10 May 2007 | DENVER | Exclusive Resorts today announced that it has surpassed the $1 billion mark in the value of its owned residential resort real estate, which it believes is greater than the owned portfolios of all other destination clubs combined. The Club also announced new destinations and new experiences for its members, further confirming its place as the industry leader in providing families the best luxury vacation experiences possible.
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Spaparazzi: Spa Styles of the Rich and Famous | concierge.com
8 May 2007 | Behind all that extreme grooming—the makeup, the Botox, the $1,000 haircuts, the borrowed Harry Winston jewels and Cavalli gowns—Hollywood stars are mere mortals like the rest of us. Which means that they, too, benefit from both the relaxation and grooming services that a spa can provide.
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HOTEL DIRECTOR OF SALES & MARKETING
Innovation From Within - Can Innovative Skills Be Taught? | By Kim A. Page
1 May 2007 | In the autumn of 2006 Kim A. Page offered a workshop for the Master of Innovative Hospitality Management in Barcelona. The Innovative Hospitality Management is a one year full-time international Master Programme in joint collaboration with Tourism Sant Ignasi, ESADE-Ramon Llull University and the Hotel Management School Maastricht.
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SALES & MARKETING FACULTY
International body of hotel professionals charters new student chapter in PolyU
21 May 2007 | The Hospitality Financial and Technology Professionals (HFTP), an international professional association headquartered in Texas in the US, has chartered its first Student Chapter in Asia at The Hong Kong Polytechnic University.
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Understanding hospitality graduate expectations is key | caterersearch.com
14 May 2007 | Jeff Ross, managing director of Hospitality Graduate Recruitment on understanding and managing the expectations of graduates... The key hospitality industry benchmarks forecast continued positive growth in the coming years, and hospitality employers are under increasing pressure to explore and capitalise upon as diverse a range of recruitment channels as possible.
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Cornell Hotel School Presents 2007 Hospitality Industry Relevance Awards
14 May 2007 | Ithaca, NY | Cornell’s Center for Hospitality Research has bestowed its 2007 Industry Relevance Awards on two reports, “An Examination of Revenue Management in Relation to Hotels' Pricing Strategies,” by Cathy Enz and Linda Canina, and “Retaining Management Talent: What Hospitality Professionals Want from Their Jobs,” by Masako Taylor and Kate Walsh.
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'Green and luxurious' Hotel Ezra Cornell wows guests with food both innovative and sustainable
9 May 2007 | Attention to every detail was a behind-the-scenes theme at the 82nd Hotel Ezra Cornell (HEC 82), April 12-15, an annual event run completely by students to showcase Cornell's School of Hotel Administration. The more salient theme this year, however, was sustainability through innovation. While Saturday's sustainable dinner featured produce from local farms, Friday's gala banquet menu, designed by Bradlee Hancock '07, featured innovation.
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COLUMNS
Squeezing Juice From The Pineapple | By Robert Mandelbaum
10 May 2007 | After six years of turbulent behavior, participants in the U.S. lodging industry may welcome the expected upcoming period of stable market performance. For the next few years, minimal changes in occupancy, combined with modest growth in ADR, are forecast to generate steady streams of revenues and profits.
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Walking the thin line between excellence and mediocrity | By Doug Kennedy
8 May 2007 | Like most trainers, I frequently engage participants in interactive activities that hopefully shift some paradigms for the long term. With one such activity, I give teams of two participants a list of hotels in a city they’ve never been to, and then have them each place an inquiry call. Afterward, each participant reports back to the overall group on their experiences and observations.
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Global Update: Who's where and doing what - April 2007 - by Benoit Gateau-Cumin - Heads Above The Rest
8 May 2007 | Starwood has combined St. Regis, W and the Luxury Collection into the Luxury Brands Group for marketing purposes. Ross Klein, who had served as President of the W brand, will be the President of the new entity.
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FEATURED RSS FEED:
HVS International | HVS Articles Library

Using a Banquet Profit & Loss Statement to Enhance Profitability in Food & Beverage
A banquet profit &amp; loss statement is an important tool that restaurant, hotel and club operators can use to evaluate banquet and event business profitability.

Canadian Occupancy, ADR, RevPAR - week ending May 19, 2007
Week of May 13, 2007 to May 19, 2007

Canadian Lodging Outlook March 2007
The Financial Impact of Hotel Spas

More Than Buildings Soaring In Dubai
Spiraling rent increases have become a severe burden on expatriate employees in Dubai. HVS Executive Search looks at how hotel companies have responded when determining expatriate compensation.

Canadian Occupancy, ADR, RevPAR - week ending May 12, 2007
Week of May 6, 2007 to May 12, 2007

What Is An Event?
Rebuilding the Tower of Babel

Canadian Occupancy, ADR, RevPAR - week ending May 5, 2007
Week of April 29, 2007 to May 5, 2007

Asia Hotel Valuation Index 2007
HVS International releases various publications annually including the Asia Hotel Valuation Index. The Hotel Valuation Index (HVI) is a hotel valuation benchmark developed by HVS International.

Creating Greater Transparency for the Shareholder Community
The New SEC Executive Compensation Disclosure Requirements

Syria Country Snapshot
This Country Snapshot provides an overview of the recent historic hotel performance in Syria together with research on new supply. This article and the research for it was completed in April 2007.

More RSS Feeds


NEW ECONNECT RSS FEEDS NOW AVAILABLE!
Stay on top of what's happening in your city and the industry. As an HSMAI member, you can now customize your eConnect news and information to include daily news from your choice of more than 40 city Business Journals. The HSMAI Foundation's eConnect research and resource site now gives you the choice of adding news feeds (via Real Simple Syndication, or RSS) that are updated throughout the day from Business Journals as well as the top hospitality industry and consumer publications. Just click here, log in to eConnect if you aren't already, and choose from the list of available feeds. Click here to learn more...


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HSMAI Update
HSMAI Foundation Board Launches Restructured Foundation With Renewed Focus On Research, Education, Scholarships
9 May 2007 | MCLEAN, VA | With a steadfast commitment to create relevance for members as well as the industry at-large, the newly-elected Hospitality Sales & Marketing Association International (HSMAI) Foundation board of directors has restructured the HSMAI Foundation with a renewed focus on hospitality industry research, enhanced education for members and scholarships for students pursuing a career in hospitality sales and marketing.
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Stellar General Session, 15 Educational Programs, Return Of 5 Popular Workshops Highlight HSMAI’s Affordable Meetings® West
2 May 2007 | MCLEAN, VA -- For meeting and event planners seeking to hone their skills as well as enhance their professional career, the Hospitality Sales & Marketing Association International (HSMAI) will present an unparalleled educational component of five workshops and 15 dynamic seminars during its 11th annual Affordable Meetings® West show, taking place at the San Jose McEnery Convention Center, June 19-20, 2007.
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HSMAI’s Affordable Meetings® Mid-america Welcomes More Than 1,000 Meeting Professionals To Chicago’s Navy Pier
25 April 2007 | MCLEAN, VA | The Hospitality Sales & Marketing Association International’s (HSMAI) Affordable Meetings® Mid-America show, which took place recently at Chicago’s Navy Pier, welcomed an impressive 1,040 meeting professionals running the gamut from industry newcomers to seasoned veterans. Whatever their tenure, all planners took advantage of an exceptional educational series featuring 15 seminars and five in-depth workshops.
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Revenue Management & Leadership Skills Are Key Topics Of HSMAI University’s Upcoming Webinars
20 April 2007 | MCLEAN, VA | How to leverage leadership to get ahead, and ways to maximize your approach to group business and corporate negotiated accounts, are the critical topics headlining the upcoming series of webinars from the Hospitality Sales & Marketing Association International (HSMAI) University.
View Article | Print Article | Send to a Friend

HSMAI Announces American Express As First ‘Publishing Partner’ For HSMAI Marketing Review
18 April 2007 | MCLEAN VA | The Hospitality Sales & Marketing Association International (HSMAI) is proud to announce an expanded partnership with American Express for 2007. As HSMAI’s longest and strongest supporter, American Express has become the organization’s first “publishing partner” for HSMAI Marketing Review, the quarterly magazine that is ranked as the number one benefit by its members.
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HSMAI’s Affordable Meetings® West Returns To San Jose, Ca, June 19-20, 2007; New Tuesday – Wednesday Date Pattern Introduced
17 April 2007 | MCLEAN, VA | With a new Tuesday-Wednesday date pattern and a return to Northern California, the 11th annual Hospitality Sales & Marketing Association International’s (HSMAI) Affordable Meetings® West show will deliver an exciting program when it convenes at the San Jose McEnery Convention Center, June 19-20, 2007, following last year’s event in Long Beach, CA.
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Phocuswright’s Philip Wolf Urges Consumer Empowerment & Utilization Of Travel 2.0 At HSMAI Travel Internet Marketing Conference
16 April 2007 | MCLEAN, VA | “Empower consumers to organize content themselves, and create conversations with consumers,” urged Philip Wolf, founder, president and CEO of PhoCusWright, Inc. in his opening address on “Travel 2.0 Confronts the Establishment” at the Hospitality Sales & Marketing Association International’s (HSMAI) 8th Travel Internet Marketing Strategy Conference, which took place in Las Vegas.
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FEATURED EVENTS
Company LogoOnline Revealed Canada 28 - 29 May 2007
Toronto, Canada

The 2nd Online Revealed Canada sets the pace for the future of search and online marketing for the Canadian Tourism Industry. Online Revealed Canada is a forum with a uniquely Canadian approach to the ever-changing online marketplace and what it means to hospitality suppliers, vendors, hotel groups, individual hotels, tourism operators, travel intermediaries, agencies and other Canadian Travel Professionals.

Company LogoHSMAI’s Affordable Meetings® West 2007 19 - 20 June 2007
San Jose, CA

HSMAI's Affordable Meetings is a FREE, two day exposition and conference program which takes place annually in three locations across the country, offering an ideal business and networking forum for meeting planners and hospitality sales executives.

HSMAI Revenue Management Strategy Conference 25 June 2007
Orlando, FL

The date is set for the 4th HSMAI Revenue Management Strategy Conference: June 25, 2007 in Orlando, FL at the city’s Convention Center. Held in conjunction with HITEC and presented by HSMAI’s Revenue Management Advisory Board, the conference will feature a keynote address from Dr. Garrett van Ryzin, Professor of Business, Columbia University Graduate School of Business, on “The Future of Demand Modeling.”

Company LogoHSMAI’s Affordable Meetings® National 2007 5 - 6 September 2007
Washington, DC

HSMAI's Affordable Meetings® is a unique, FREE trade show and conference for cost-conscious meeting planners, which takes place annually in three locations across the country.

HSMAI Travel Internet Marketing Strategy Conference (at HEDNA) 6 December 2007
Phoenix, AZ

HSMAI’s Travel Internet Marketing Strategy Conference: New Intelligence for the E-Marketplace, is a conference designed to bring leading industry experts together to discuss the hottest issues and trends in Internet marketing. HSMAI's Internet Marketing Strategy Conference will take place in conjunction with the annual HEDNA Conference.


All HSMAI Events

All Upcoming Industry Events



FEATURED HSMAI UNIVERSITY PROGRAMS
HSMAI University programs for 2007 are aligned with HSMAI's Special Interest Groups to offer specialized content to support business needs in revenue management, Internet marketing, hotel director of sales & marketing and resort marketing. Every aspect of the content and support material included in the HSMAI University program has been specifically designed and developed for those involved in sales and marketing, including an inventory of subject matter appropriate to individuals with responsibilities ranging from entry-level to advanced.

HSMAI-U offers workshops and seminars in various cities, and "Webinars" incorporating 60-minute presentations conducted "live" via the web with audio conference linkage.

SPECIAL HSMAI UNIVERSITY PROGRAMS WITH PETER STARKS

The seminars are "one-of-a-kind" computer simulation experiences for hospitality executives in sales and marketing, revenue management, and any executive with revenue responsibility.

Business Acumen for Business Results:
- September 19, 20, and 21

Revenue Management For Business Results:
- September 22 and 23

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This issue is brought to you by HSMAI Affinity Partner:

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Marketing Tip

Blending Keywords Into Your Web Copy
by Kevin Nunley
www.drnunley.com (888) 429-6203

You can put important keywords in your title and meta tag, but it won't do any good with search engines unless those same words are also in your copy.

It is important to get your search words and search phrases to blend in naturally and logically with your copy. You will do better to concentrate on five or six keywords rather than trying to work in 20.

If salami, grapes, and wholesale are your keywords, write "We have searched all of Italy for spicy salami and fat juicy grapes. No one offers these at such low wholesale prices."

Experts now say you will have better luck with two and three word phrases. People search with multi-word phrases, yet most sites don't list them.

No matter how high you get listed on search engines, you won't be able to convert those millions of visitors to buyers unless your copy makes sense.

I've seen a few sites where the owner threw keywords in willy nilly. It might work for a not-so-smart search engine robot, but it makes the copy confusing and unconvincing.

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Email Tip

How to Collect Mail from Other POP Accounts in Gmail
by Heinz Tschabitscher
www.email.about.com

After you have used Gmail for some time and learned to love it, you may want to handle all your mail — not just that arriving at your Gmail address — with it.

Some email accounts let you forward all incoming mail to your Gmail address, but many do not offer such convenience. Almost all are accessible by POP, however, and that's all Gmail needs.

Gmail can periodically retrieve mail from up to five POP accounts. You can even send mail from Gmail using these accounts' addresses in the From: line.

Collect Mail from Other POP Accounts in Gmail

To have Gmail retrieve mail from an existing POP email account:

  • Follow the Settings link in the top Gmail navigation bar.
  • Go to the Accounts category.
  • Click Add another mail account under Get mail from other accounts:
  • Enter the account's address under Email address:.
  • Click Next Step ››.
  • Type the user name (typically the part preceding the '@' in your email address) under Username:.
  • Enter your POP account's password under Password:.
  • If necessary, change the POP server name under POP Server.
    • If the account requires a custom port other than "110", enter it under Port:
    • If your account requires SSL in particular, make sure Always use a secure connection (SSL) when retrieving mail is checked and, typically, change the port to "995".
  • Optionally, keep copies of retrieved messages on the server and label all incoming messages automatically.
    • You can also use Gmail solely as an archive or backup. For this, check Archive incoming messages (Skip the Inbox) and all retrieved mail will go straight to your Gmail Archive.
  • Click Add Account ››.
  • Make sure Yes, I want to be able to send mail as... is selected.
    • This allows you to send mail from Gmail using the POP account's address in the From: line. Typically, it won't hurt to turn this on.
  • Click Next Step ››.
  • Click Next Step ›› again.
  • Now click Send Verification.
  • Switch to the main Gmail window and go to the Inbox.
  • Open the Gmail Confirmation - Send Mail as... message as soon as it arrives (this may take a couple of minutes).
  • Copy and paste the Confirmation code into the Enter and verify the confirmation code form.
  • Click Verify.

Check Mail Manually

Depending on how frequently you receive new messages at your email address, Gmail will check for new mail in intervals ranging from every two minutes to once per hour. You can always initiate mail fetching by going to Settings | Accounts and clicking Check mail now under the desired account.

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