HSMAI: Greater Los Angeles Chapter | eNews
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Calendar
Luncheon Program
Date: June 13, 2006
Topic: Hotel Security Update
Speaker: Bob Gilbert, President & CEO-HSMAI
Location: The Westwood Hotel

Luncheon Program
Date: July 13, 2006
Topic: Entertainment Industry Update
Location: The Huntington Library

Current Events

Tuesday, May 16, 2006
11:30 AM - 1:30 PM

New Otani Hotel & Garden
120 S. Los Angeles St. Los Angeles, CA 90012
 

Achieving Brand Consistancy: Communicating and Delivering a Consistent Brand Experience from your Website through to Check-Out

Speakers:

Kate Bristow - EVP & Director of Planning
M&C Saatchi

 


Join us on May 16 to hear Kate Bristow, Executive Vice President and Director of Planning at M&C Saatchi, share compelling case studies on how different global hotel brands have achieved consistency in the positioning, communication and delivery of their brand experience to guests worldwide. In addition, she will provide some practical guidelines for ensuring brand consistency across all marketing platforms.

Over the past 20 years, Kate has worked with and overseen brand strategy and planning for some of the world's top hotel brands, including InterContinental Hotel Group in Asia (and IHG/s Crowne Plaza and Holiday Inn brands), Four Seasons and Mandarin Oriental.

 

 

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Chapter News
On The Move

Maria Militello
Holiday Inn Long Beach Airport

Julie Browe-Mathews
Island Hotel Newport Beach

Troy Pade
Oceana Hotels

Kaylee Kiecker
Shutters on the Beach

John Jahanbani
Westin Pasadena

Arthur Sands
Park Hyatt Los Angeles

Membership Renewals
Sara Lo
Cornell University

Sandra Lady
Director-Theme Park & CityWalk Special Events
NBC Universal/Universal Studios Hollywood
(818) 622-3609 phone

How did you hear about HSMAI?
Wow, that’s a good question.  I guess industry exposure.  I also receive the emails about the luncheons and the speakers are always interesting.  The tradeshows, like Affordable Meetings, are good.

Why did you join HSMAI?
To become more active in the tradeshows and the organization.

Job Duties:
I’m Director of Sales which was recently combined, so I now sell both Universal Studios Hollywood and CityWalk.

I actively sell and work on the web site.  I’ve been here seven years and it’s just this year I’ve started to sell the Theme Park, before I only sold CityWalk, so it’s an exciting challenge.

Other organizations I'm involved in:
TIA, and I’m on the Board of MPI.

I’m looking forward to becoming more involved with HSMAI.

Hobbies and/or Special Interests:
Family, swimming and scuba diving.

Tell us about your immediate family:
Married 16 years and I have three step kids, three dogs and three cats..

Other Comments:
Looking forward to the challenges this year.  We are excited about launching our new partnership with Wolfgang Puck as exclusive caterer for Universal Studios Hollywood.

New Members
Sandra Lady
NBC Universal
Pete Patel
RezzLine, Inc.
Sam Sahrai
GNI Hotel Management

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Industry News

FEATURED ARTICLE


HSMAI's 6th Travel Internet Marketing Strategy Conference Reveals The Power Of The Consumer
MCLEAN, VA -- The impact of trends on the Internet landscape, effectively using metrics, legal issues, blogs and what the future holds for travel and hospitality industry marketing defined the Hospitality Sales & Marketing Association International (HSMAI) 6th Travel Internet Strategy Conference held last week in New York City. A recurring theme in the day’s sessions was the influence and power of the consumer.


ECONOMIC INSIGHTS


Weekly U.S. Lodging Performance 4/09/06 - 4/15/06 | Smith Travel Research
20 April 2006 | Smith Travel Research (STR) is the recognized leader in providing accurate, actionable information and analysis to the lodging industry. Since 1985, the company has served the industry operating on the key principals of integrity, confidentiality and customer service. STR provides timely information and analysis to all major North American hotel chains and a growing number of chains in Europe and Asia.

MKG’s Ranking Of The Top 10 Groups Worldwide | Ranking Positions Haven’t Changed Much… But Supply Is In Full Growth!
10 April 2006 | The 2006 edition of the ranking of the top 10 hotel groups worldwide marks a turnaround in the development of the supply of the biggest hotel companies. While the top 10 groups showed 1.2% growth in their supplies at the beginning of 2005, this growth is up by 6.9% at the beginning of 2006. After several years of moderation, the giants of the hotel industry worldwide (68% of hotel chains worldwide last year) have shifted into high gear….

Compete, Inc.'s Latest Study Reveals which Generational Segments are Willing to go the Distance in Their Travel Planning
10 April 2006 | Boston, MA - Compete, Inc. today announced findings from a new travel study, "Online Travel Comes of Age." The study's findings reveal that consumer's travel planning preferences vary dramatically across generations, providing savvy marketers the opportunity to create distinct strategies for targeting specific generational segments.

Industry Opposition to Proposed ISO Standards for Tourism Services - to Include Hotel & Restaurant Services | Heard Loud and Clear
6 April 2006 | Paris | David McMillan, CEO of the International Hotel & Restaurant Association (IH&RA), represented the international hotel and restaurant industry at a meeting of the International Organization for Standardization (ISO) held in Tunis last week, 27-28 March, to voice industry opposition to the inclusion of hotel and restaurant services in the scope of the work proposed for the ISO Technical Committee.



HOTEL HIGHLIGHTS & OPENINGS


Dubai Plans $27 Billion Hotel And Resort Complex | AME Info
1 May 2006 | His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, has unveiled the Bawadi hospitality project in Dubai - a AED 100 billion hospitality and tourism development which will see the construction of the world's largest hotel.

W Hotels Makes the Next Stop on Its Global Expedition: Santiago, Chile; W Santiago Hotel Will Be the Brand's First Property in South America
1 May 2006 | NEW YORK | W Hotels, the world's fastest-growing luxury hotel brand, announced today plans to build its first hotel in South America, W Santiago Hotel scheduled to open in 2008.

Wynn Resorts to Break Ground on Encore at Wynn Las Vegas on Original Site of the Desert Inn
1 May 2006 | LAS VEGAS, Wynn Resorts will break ground today on its newest expansion, Encore, on the site of the original Desert Inn. The resort will be erected adjacent to Wynn Las Vegas on the north side of the property and is scheduled for completion in December 2008.

Carlson Hotels Worldwide Adds Seven New Properties To Its Global Portfolio Of Brands In March
24 April 2006 | MINNEAPOLIS | Carlson Hotels Worldwide today announced that the company has added seven new locations to its global portfolio of brands in March. These include a Radisson Hotels & Resorts® property in China, two Country Inns & Suites By Carlsonsm hotels in the U.S., two new Park Plaza® Hotels & Resorts in Canada and Germany, and two Park Inn® properties in Ireland and the Russian Federation.

Millennium To Open 35 Hotels In 5 Years Throughout Middle East And North Africa Regions
24 April 2006 | Millennium Hotels & Resorts announced the opening of its regional headquarters in Abu Dhabi and its plans to develop 35 hotels in the Middle East and North Africa region (MENA) over the next 5 years.




BUSINESS/MEETINGS


International Meeting Planners Will Get Connected With Business Partners When HSMAI Kicks Off Its Third Annual, Five-city ‘World Quest’
24 April 2006 | MCLEAN, VA | Answering the call for meeting planners seeking international business partners, the Hospitality Sales & Marketing Association International (HSMAI) will kick off its third annual World Quest with a five-city tour beginning July 24, 2006.

AH&LA Releases New Meeting Planner Brochure
27 March 2006 | Washington, The American Hotel & Lodging Association (AH&LA) has created a new brochure, “Meeting in the Middle: A Quick Primer for Meeting Planners on Negotiating Convention and Event Contracts.” The brochure gives meeting planners an overview of important topics and legal issues in meeting contracts that may arise during labor negotiations this year between many hotels and UNITE HERE, the labor union representing hotel employees.

Business Travelers Report Sharp Improvement In Personalized Hotel Service | Accenture Survey Finds
13 April 2006 | NEW YORK | Hotels are doing a much better job of providing personalized service than they have previously, according to results of a survey of business travelers released today by Accenture (NYSE: ACN). Nearly one-third (31 percent) of the more than 1,100 U.S. business travelers surveyed said that hotels recognize them as frequent customers and tailor reservations to fit their basic preferences, from room location to pillow type.




International POWWOW | May 6 - 10, 2006 | Orlando



INTERNATIONAL


Visitors To Barcelona Continue To Rise But Hotel Performance Heads South | Deloitte Reports
12 April 2006 | Barcelona is the ideal all round destination with sand, sea and sunshine on the doorstep of a city rich in culture and tradition. Over recent years the number of visitors to the city has risen significantly. However, despite this hotel performance has been struggling. Figures from the HotelBenchmark™ Survey by Deloitte show that in 2005 revenue per available room (revPAR) fell to its lowest level in five years.

Conrad To Manage Shanghai’s Newest Luxury Hotel
10 April 2006 | Shanghai, Hilton Hotels Corporation, a world-leading hospitality company, and Shanghai Li Xing Hotel Company Ltd recently announced the signing of an agreement for Hilton to manage Conrad Shanghai; Shanghai’s newest and most spectacular hotel development.

[CAPTURED] Ice Bar, Located In The Hip Kube Hotel, At Porte De La Chapelle In Paris, Created By Parisian Artist Laurent Saksik
10 April 2006 | A barman is pictured inside the first Ice Bar, located in the hip Kube Hotel, at Porte de la Chapelle in Paris, created by Parisian artist Laurent Saksik. Sprinkled across the City of Light, tucked away in areas far from the well-worn, tourist trail are a growing number of trendy, young hangouts sexing up the capital's drinking scene.

Mandarin Oriental To Open Luxury Hotel In Barcelona
10 April 2006 | Hong Kong, Mandarin Oriental Hotel Group has today announced that it will manage a new, luxurious hotel currently under development in Barcelona. The project provides the Group with a unique opportunity to expand its luxury brand in Europe and in particular, into one of Europe’s foremost travel destinations.

Westin's First Resort in the South Pacific Opens in Fiji
6 April 2006 | WHITE PLAINS, N.Y | Starwood Hotels & Resorts Worldwide, Inc., (NYSE: HOT) announces the opening of The Westin Denarau Island Resort & Spa on the island of Fiji. Formerly the Sheraton Royal Denarau Resort, which opened in 1974, the resort has undergone a $15 million renovation to its 271 guestrooms, restaurants, a two-tiered beachfront pool and state-of-the-art spa.

Accor China Opens Record Five Hotels In One Month
4 April 2006 | BANGKOK | Accor is poised for its largest ever expansion in China, with a record 5 hotels opening in just over one month, and 30 hotels under development and scheduled to open in time for the 2008 Olympic Games.



TRAVEL INTERNET MARKETING FOCUS


TIA Report | Online Travel Bookings Increase At The Expense Of Telephone Reservations
20 April 2006 | New York City | Preliminary data released at TravelCom 2006 by the Travel Industry Association of America (TIA) and D.K. Shifflet & Associates Ltd. show that last year, for the first time, more trips were booked online than by any other method.

Online Revealed Canada Announces Online Travel Conference Agenda with Speakers from Google, Tralliance, and the Canadian Tourism Commission
13 April 2006 | The Canadian online travel Conference sets the pace for online tourism marketing in Canada with speakers from Google Canada, the CTC, eMarketer, and other online marketing experts who will share best practices and strategies for marketing Canadian tourism product online.

[CAPTURED] Starwood Hotels Launches New Blog; TheLobby.com to Provide Insider Access to Hotels, PGA Pros, Five-Star Chefs, Nightlife Gurus and More
12 April 2006 | WHITE PLAINS, N.Y. | Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) and its Starwood Preferred Guest program, the world's number one hotel loyalty program, is introducing a new online blog.

TripAdvisor imitates Wikipedia | bostonherald.com
12 April 2006 | TripAdvisor founder Steve Kaufer wants you to leave the guidebook on the shelf. His site is launching a new interactive section that allows users to contribute to an up-to-the-minute online guide - sort of a Wikipedia for travel. “What we’ve done is added the ability for multiple people to collaborate and write anything on our site,” Kaufer said. The information can be printed and packed, replacing a bulky book, he said.

TravelCLICK Reports Fourth Quarter Worldwide Hotel Revenue from Electronic Channels Up 10.9%
10 April 2006 | CHICAGO | TravelCLICK's eMonitor results for the fourth quarter of 2005 show that worldwide electronic hotel revenue from the Global Distribution Systems (GDS) and key Internet sites combined was up 10.9%. Electronic room nights year-to-date through the fourth quarter increased by 5.4% from the same time last year, while ADR increased by 5.5% contributing to a revenue growth of 11.2%.

Search Engine and Email Marketing are Re-Shaping Advertising Investments | By Duane Crandall
6 April 2006 | An estimated $270 billion is spent on advertising each year with approximately 90 percent of that invested in ‘traditional’ methods. As I’m sure you have heard, read or seen, the Internet is altering this at an increasingly rapid pace. In particular, Search Engine Marketing (SEM) and EMail Marketing (EMM) are quickly becoming the [advertising] industry standard for reaching, targeting, and selling to businesses and consumers alike.

TravelCom 2006 Takes E-commerce And Online Marketing To The Next Level
7 April 2006 | WASHINGTON, DC – The Travel Industry Association of America (TIA) is bringing together the best minds in the business for the nation’s largest travel marketing and distribution conference, TravelCom 2006, taking place April 17-19 at the Hilton New York in New York City.



FEATURED DOCUMENT DOWNLOAD


Cabin Fever | Smooth Times Ahead For The Cruise Industry | By John Zamora, Deloitte
Whichever way you look at it – there’s plenty of room for growth in the cruise industry. Currently, the number of tourists worldwide who book cruise vacations stands at around 13.4m, representing about 1.8% of the total world travel market, as estimated by the World Tourism Organisation. This article was written by John Zamora, Partner at Deloitte Miami and published in the Tourism, Hospitality and Leisure Executive Report.

Adobe PDF Document

Adobe PDF Document (Download Acrobat Reader) | File Size: 195 Kb



Revenue Management Strategy Conference | June 19 | Minneapolis



REVENUE MANAGEMENT FOCUS


Revenue Management Conf. To Highlight Practicalities, Group Business & Research Publication
18 April 2006 | Challenging participants to exert stronger leadership, the 3rd Hospitality Sales & Marketing Association International (HSMAI) Revenue Management Strategy Conference in Minneapolis on June 19, 2006 will offer forward-thinking ideas, issues and strategies when it presents a comprehensive program on “The Politics of Revenue Management.”

Hotel Prices, Tax Included | usatoday.com
7 April 2006 | When it comes to booking a hotel room online, figuring out the total cost of a night’s stay can be as annoying as listening to a fellow guest snore through a paper-thin wall. Responding to pressure from consumers and government regulators, many travel sites now display a taxes-and-fees-included price for airline tickets and car rentals on the first page of search results.

Hotel Revenue Management.... The Way I See It | By Neil Salerno
4 April 2006 | The way I see it, there are almost as many versions of revenue management as there are people actually using it. Whether it’s referred to as yield management or revenue management, it’s obvious that it means different things to different people, but no matter what definition or tasks are applied to revenue management; it can work magic if it’s applied correctly and consistently.



RESORT MARKETING FOCUS


[CAPTURED] The Ritz-Carlton to Operate Lake Tahoe's First 5-Star Ski-in/Ski-out Resort
29 March 2006 | In a major boost to North Lake Tahoe's reputation as a world-class resort destination, East West Partners, veteran developer of award-winning resorts at prime ski locations including Beaver Creek, Breckenridge and Vail, and its partner Crescent Real Estate Equities Company (NYSE: CEI), signed a letter of agreement today with The Ritz-Carlton Hotel Company.

Recap | HSMAI 6th Annual Resort Management Conference Hears Prediction Of 5% Growth In Leisure Vacations, Urges Focus On Total Guest Revenues
4 April 2006 | MCLEAN, VA | Predictions of a 5% growth in leisure vacations along with recommendations to focus on total guest revenues highlighted the 6th Annual Resort Management Conference presented by the Hospitality Sales & Marketing Association International (HSMAI), the University of Denver School of Hotel, Restaurant and Tourism Management (HRTM) and the International Resort Managers Association (IRMA) at Pinehurst Resort, North Carolina, last week.



SALES & MARKETING FACULTY


How Do Guests View Your Hotel? Cornell Study Says: Ask Them To Show You
4 April 2006 | Ithaca, NY, Hoteliers regularly ask guests to fill out comment cards and surveys about whether they are satisfied with their hotel stay. But even when guests do fill out customer-comment cards or respond to surveys, what drives their comments is not always clear.

For The 4th Year In A Row IMHI Ranked N° 1 Among Hotel And Tourism Post Graduate Degrees In France
31 March 2006 | The MBA in International Hospitality Management, offered by the Institut de Management Hôtelier International (IMHI), has been ranked Number 1 among Hotel and Tourism Post Graduate degrees in France. The ranking was established by SMBG, a consultancy specialised in higher education. SMBG based their ranking on interviews with both graduates and recruiters.

Talking Education Part 2 | The leaders of yesterday are the dinosaurs of today! | By Bert van Walbeek
29 March 2006 | The last time I stood in front of my students I was asked what they should do when they encounter the “we-have-done-it-like-this-for-25-years“ mentality of supervisors and senior management in the companies they are presently working in, while completing their Master studies.



COLUMNS


The Bed Race | Hotel Companies' Everlasting Pursuit of Differentiation | By Gabi Baumann
10 April 2006 | According to Michael Porter, there are three approaches to outperforming other firms in an industry; Differentiation, Overall Cost Leadership, and Focus. Differentiating a product or service of a firm means to create something that is perceived industrywide as unique. Design, brand identity, image, technology, amenities, and customer service all present opportunities for hotel companies to distinguish themselves from the rest.

Web 2.0 Begins to Sprout in Travel | PhoCusWright FYI By John Bray
20 April 2006 | Throughout the last year, a lot of buzz has been generated around the emerging impact of a phenomenon dubbed Web 2.0. It was about how consumers were “taking back the Web” and relying more on new technologies like social networking and mashups to make buying decisions, essentially rejecting traditional marketing channels as sources of persuasion. All around there are signs of this emergence.

Hotel Common Sense | 'A Bakers Dozen' of Ideas for Hotel Management Company Executives | By John Hogan, MBA CHA MHS CHE
13 April 2006 | The front page of the December 26, 2005 Chicago Tribune offered a most interesting headline: DOES ANYONE HAVE TIME TO THINK ANYMORE? In a period of cell phones, text messaging, palm pilots and blackberry hand held devices that keep many people accessible and responding well beyond the ten hour workday, one wonders about the value of free “think” time any longer. We often see a top ten list of ideas.

Vertical Dashboard | Building Professional and Organizational Skills | By Gene Ference
10 April 2006 | Spring has arrived! (OK, we know full well that it's Autumn in Australia, but from where we sit here in the United States, it's Spring!) Time for the great outdoors to come alive, to stretch and flex its muscles, allow for and nurture new growth, and to reach new heights. So too, should it be a time for your business to take stock of itself and make sure your managers and supervisors are up to their tasks of taking your company to new heights.

Mere Battles In The War For Recognition | By John R. Hendrie
10 April 2006 | Our terminology has become more bellicose and contentious as we compose, frame and wage our efforts for Consumer Awareness and recognition of our various Brands. In the last several years, we have had the “Bed Wars”, then we moved into the “Amenities War”, ever ramping up our escalation of strategies and tactics to remain competitive or take the lead. Now, we are even looking at the “experiential”, surely a stealth movement.

Hotel Web Site Productivity… The New Way to Measure Your Site’s Effectiveness | By Neil Salerno
6 April 2006 | The way I see it, search engines have become so convenient, user-friendly, and accurate that online consumers are being converted into search addicts. Search engines have become an essential part of the Internet. I feel bad for many hotel web sites that are not yet search-friendly and/or have not improved their site content to accommodate search requirements.

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HSMAI Update

Revenue Management Conf. To Highlight Practicalities, Group Business & Research Publication
18 April 2006 | Challenging participants to exert stronger leadership, the 3rd Hospitality Sales & Marketing Association International (HSMAI) Revenue Management Strategy Conference in Minneapolis on June 19, 2006 will offer forward-thinking ideas, issues and strategies when it presents a comprehensive program on “The Politics of Revenue Management.”

Recap | HSMAI 6th Annual Resort Management Conference Hears Prediction Of 5% Growth In Leisure Vacations, Urges Focus On Total Guest Revenues
4 April 2006 | MCLEAN, VA | Predictions of a 5% growth in leisure vacations along with recommendations to focus on total guest revenues highlighted the 6th Annual Resort Management Conference presented by the Hospitality Sales & Marketing Association International (HSMAI), the University of Denver School of Hotel, Restaurant and Tourism Management (HRTM) and the International Resort Managers Association (IRMA) at Pinehurst Resort, North Carolina, last week.

HSMAI & DMAI Join Forces To Deliver Three-part Webinar Series On ‘Partnering For Success’
31 March 2006 | MCLEAN, VA | The power of partnership will be the driving theme in a new webinar series created by the Hospitality Sales & Marketing Association International (HSMAI) and Destination Marketing Association International (DMAI).

HSMAI Honors Chapter Excellence At Annual Leadership Forum
27 March 2006 | MCLEAN, VA | Recognizing the “Best-of-the-Best” in chapter practices from 58 entries and 18 chapters, the 26th Annual Hospitality Sales & Marketing Association International (HSMAI) Frank W. Berkman Chapter Awards Program was presented at the 2006 HSMAI Chapter Leadership Forum held in Orlando, FL. Chapter leaders from around the world including Singapore, Canada, Mexico and the U.S. were in attendance.



FEATURED EVENTS


Company LogoHSMAI’s Affordable Meetings® West 2006

14 - 15 June 2006
Long Beach, CA

HSMAI's Affordable Meetings® is a unique, FREE trade show and conference for cost-conscious meeting planners, which takes place annually in three locations across the country.

HSMAI Revenue Management Strategy Conference

19 June 2006
Minneapolis, MN

HSMAI's third Revenue Management Strategy Conference will be held in Minneapolis in conjunction with the HITEC 2006 conference. This year’s program, presented by HSMAI's Revenue Management Advisory Board, will be centered on The Politics of Revenue Management. Presenters will challenge participants to exert stronger leadership within their respective hotel/companies and offer forward-thinking issues, ideas and strategies.

Revenue Management Special Interest Group (SIG) Strategy Conference ASIA

27 June 2006
Hong Kong, Hong Kong

Full-day sessions with keynote speaker, followed by a roundtable session to address key issues and share insights, strategies and solutions. Participants will be senior level hospitality sales and marketing professionals with direct responsibilities for revenue management at the corporate or property level, as well as key management staff with an interest in staying abreast of the changes and trends within this discipline.


All HSMAI Events

Upcoming Industry Events



FEATURED HSMAI UNIVERSITY PROGRAMS


New for Spring 2006: The Hospitality Sales and Marketing Association International (HSMAI) and Destination Marketing Association International (DMAI) have partnered to develop a three-session webinar series specific to the sales and marketing staff of CVBs, hotels, and related industry partners. The three-session "Partnering for Success" webinar series will launch on April 4th, with the second and third webinars held on April 18th and May 2nd. The programs are designed in a 60 minute format, with 45 minutes of panel discussion and 15 minutes for participant questions. Special member pricing for both HSMAI and DMAI members.



Managing Attrition

2 May 2006
Online | Webinar

The final program in this series will take a serious look at the subject of attrition and make suggestions on ways to maximize revenues, but maintain strong long term client & business relationships.

All HSMAI University Programs & Courses



HITEC 2006

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Marketing Tip

Easy Ways to Network
by Kevin Nunley
www.drnunley.com (888) 429-6203

Networking comes naturally to some people.  They meet people easily, strike up a conversation without hesitation, and have a knack for remembering names.  Most of the rest of us aren't that lucky.  We're shy, unsure, and aren't at all certain how to make a good and lasting impression.

Here are some pointers to make networking easier.  They work for anyone in just about any situation.

  1. Be positive and enthusiastic. The ancient Greeks realized the power of enthusiasm. They considered it a gift from the gods. People have so many challenges in life that they really appreciate meeting someone who is positive and full of energy.
  2. Your enthusiasm can fit your style. A soft, gentle enthusiasm works as well as any other.

  3. Try to help people. When you see an opportunity to help-- even a small one--jump right in. Nothing makes friends and builds trust faster.
  4. Ask questions and listen carefully. Everyone likes to talk about themselves. And we like it even better if we're talking to a good listener.

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Email Tip

Always Send in Plain Text to Certain Email Addresses in Outlook
by Heinz Tschabitscher
www.email.about.com

Do you know somebody who prefers plain text email to rich HTML formatting and — with almost religious fervor — tries to convert you to sending your emails in plain text only from Outlook? Do you sometimes mail addresses that forward to devices which cannot display rich formatting? Do you want to satisfy

In the Outlook address book, you can set specific email addresses to prefer plain text. Outlook will then automatically convert message to these addresses to plain text only — no matter the format you use to compose the message.

To make sure Outlook always sends emails in plain text to certain addresses:

  • Select Go | Contacts from the menu in Outlook.
  • Locate and double-click the desired contact.
  • Now double-click the email address that can receive plain text only in the top right section of the contact's General tab.
    • You may have to click the down button next to the E-mail field to select an alternate address
  • Make sure Send Plain Text only is selected under Internet format.
  • Click OK.
  • Close the contact's window.

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