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Luncheon Program
Date: May 15, 2007 Topic: Guest Satisfaction: What's in it for You! Location: TBA 
Monday - April 30, 2007 
Evening Networking EventReady... Set... Mix If you love networking this is going to be one of those "must attend" events so you better pencil it in! Come join your hospitality industry colleagues at the fab House of Blues on the Sunset Strip for an "All-Inclusive" evening of networking from 6-8 PM. Admission Price Includes:
****** Attention Members Only ******
Jay Smith
Intercontinental Los Angeles Archana Nath Millennium Biltmore Emily Mizrahe Quality Suites Anaheim Dustin Bass Caesars Las Vegas Garriann Young Sheraton Cerritos  Lavon Minor How did you hear about HSMAI? Why did you join HSMAI? Job duties: Other organization I'm involved in: Hobbies and/or Special Interests Tell us about your immediate family: Awards: Other comments: 
FEATURED ARTICLE  World
Economic Forum Launches First-Ever Travel & Tourism Competitiveness
Report“Our study is not a ‘beauty contest’, or a statement about the attractiveness of a country. On the contrary, we aim to measure the factors that make it attractive to develop the travel and tourism industry of individual countries. The top rankings of Switzerland, Austria and Germany, Hong Kong and Singapore demonstrate the importance of supportive business and regulatory frameworks, coupled with world-class transport and tourism infrastructure and a focus on nurturing human and natural resources, for fostering an environment that is attractive for developing the travel & tourism (T&T) sector,” said Jennifer Blanke, Senior Economist of the World Economic Forum’s Global Competitiveness Network. View Article | Print Article | Send to a Friend ECONOMIC INSIGHTS  New
Orleans | By Daniel Voellm | HVS international6 March 2007 | The year 2007 will be a difficult one for New Orleans and its hotels. Last year was not altogether a bad one, as the first half of 2006 was bolstered by demand from FEMA for temporary housing at full rate, as well as post-hurricane workers and insurance adjustors. Thus, 2006 sets the bar too high for 2007 expectations. View Article | Print Article | Send to a Friend A
billion here, a billion there. (Ho Hum) Isn't it time we developed some
hotels again? Will we get it right this time? Will Hotel-Enhanced
Mixed-Use projects drive the market? By Jim Butler, Hotel Lawyer | Author
of www.HotelLawBlog.com7 March 2007 | Hotel lawyer on hotel and hotel mixed-use development. Wasn't it only “yesterday” that a few hundred million dollars seemed like a lot of money and made the headlines? After Blackstone's $39 billion purchase of Equity Office Properties deal was topped in deal size by Kohlberg Kravis Roberts’ bid for Texas Pacific Group (TXU) for about $45 billion, it almost seems like everyone yawns at “mere” billion dollar deals, much less something smaller. View Article | Print Article | Send to a Friend UNWTO
Welcomes Tourism Competitiveness Report9 March 2007 | Berlin/Madrid | UNWTO welcomes the World Economic Forum’s (WEF) focus on Travel & Tourism competitiveness (*) as a valuable new research process. It is a timely reference for states participating in the final stages of the Doha Development Round to provide proactive support for developing countries to help increase their tourism competitiveness to reduce poverty and advance sustainability. View Article | Print Article | Send to a Friend Nevada
Timeshare Industry Contributed $2.8 Billion in 2005 to Statewide Economy,
According to AIF Study by PricewaterhouseCoopers28 February 2007 | (Washington D.C.) The Nevada timeshare industry contributed $2.8 billion to the statewide economy in 2005, according to a study conducted by PricewaterhouseCoopers and released today by the ARDA International Foundation (AIF), the research and educational arm of the American Resort Development Association (ARDA). View Article | Print Article | Send to a Friend India's
Buoyant Economy will Drive 10 Per Cent Growth in Outbound Travel to
200928 February 2007 | THAILAND, A strong, consumption-driven economy, a large and increasingly affluent middle class, and the on-going liberalisation of air transport will contribute to a 10 per cent annual growth in Indian outbound travellers to Asia Pacific over the next three years, according to a new report released last week. View Article | Print Article | Send to a Friend HOTEL HIGHLIGHTS & OPENINGS aloft
Brings the New Twist in Travel to Texas9 March 2007 | WHITE PLAINS, N.Y. -- aloha! Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) and its much-anticipated new lifestyle brand, aloft hotels, announced today it has signed a deal with Hillwood, a diversified real estate development company based in Dallas, to develop the first aloft hotel in Texas, in the Dallas suburb of Las Colinas. View Article | Print Article | Send to a Friend Hyatt
Place™ Opens Two More Atlanta-Area Hotels8 March 2007 | ALPHARETTA, Ga. | Hyatt Place Atlanta/Alpharetta/Windward Parkway and Hyatt Place Atlanta/Cobb Galleria celebrated grand openings today, bringing the number of Hyatt Place hotels in the Atlanta area to four, with five more scheduled to open by year-end. By reflecting the comfort, flexibility, technology and taste people incorporate into their daily lives, Hyatt Place is the first hotel brand designed to let guests stay like they live. View Article | Print Article | Send to a Friend Reggie
Jackson Hotel, Conference Center and Baseball Hall of Fame? By Jim Butler,
Hotel Lawyer | Author of www.HotelLawBlog.com7 March 2007 | In case you missed it, it has just been announced that former baseball star Reggie Jackson is the mystery developer of a proposed 252 room hotel and conference center in Seaside, California. At this point, Reggie joins a long line of celebrities and athletes jumping on the hotel mixed-use bandwagon we have covered here at View Article | Print Article | Send to a Friend FEATURED REPORT  Global Hotel
Review | January 2007 | STR & The BenchSmith Travel Research (STR) is the recognized leader in providing accurate, actionable information and analysis to the lodging industry. Since 1985, the company has served the industry operating on the key principals of integrity, confidentiality and customer service. STR provides timely information and analysis to all major North American hotel chains and a growing number of chains in Europe and Asia. Individual hotels, management companies, appraisers, consultants, lenders and other lodging industry analysts also rely on STR data for the accuracy they require.
  BUSINESS/MEETINGS HSMAI’s
Affordable Meetings® Exhibitors To ‘connect With Customers’5 March 2007 | MCLEAN, VA | Companies seeking to target quality meeting planners through one of the most highly-regarded trade expositions in the industry are encouraged to register for the seventh annual Hospitality Sales & Marketing Association International’s (HSMAI) Affordable Meetings® Mid-America show, taking place April 11-12, 2007 at Chicago’s Navy Pier, Chicago, IL. View Article | Print Article | Send to a Friend TIA
announces Dates And Theme For National Tourism Week 200728 February 2007 | WASHINGTON, DC | The Travel Industry Association (TIA) announced that National Tourism Week activities will take place May 12-20, 2007 and will be themed “Tourism: America’s Front Door.” The nine-day recognition provides cities, states and travel-related businesses nationwide the opportunity to collectively champion the power of travel. View Article | Print Article | Send to a Friend INTERNATIONAL Will
Extended Stay Hotels Take The UK By Storm?8 March 2007 | Increased workforce mobility and a greater emphasis on cost savings are driving a new era of extended stay hotels in the UK and Europe according to PricewaterhouseCoopers LLP ‘Hospitality Directions Europe’ released today. View Article | Print Article | Send to a Friend Hotel
Room Rates Climb But How Long Will The Good Times Last?8 March 2007 | The UK hotel sector is set for two more good years ahead with room rates in luxury London hotels approaching £360 a night by 2008, according to PricewaterhouseCoopers LLP ‘Hospitality Directions Europe - UK Hotel forecast’ released today. View Article | Print Article | Send to a Friend Accor
Announces Strong Growth in 2006 Results8 March 2007 | Consolidated revenue rose by a reported 6.6% in 2006. At constant scope of consolidation and exchange rates, the like-for-like increase was 6.7%, reflecting strong growth in the Group’s two core businesses, Services and Hotels. View Article | Print Article | Send to a Friend W
Hotels Debuts in the Fashion and Design Capital of the World with W
Milan7 March 2007 | WHITE PLAINS, N.Y. -- Starwood Hotels & Resorts, Worldwide Inc. (NYSE:HOT) today announced plans with Statuto Group to open a W Hotel in Milan, in a deal representing another significant milestone in W Hotels' aggressive global expansion. Scheduled to convert in December 2008, W Milan will be the first W Hotel in Italy, bringing the brand's signature style and sophistication to the world's fashion and design capital. View Article | Print Article | Send to a Friend FEATURED DOWNLOAD  Travel &
Tourism Competitiveness Report 2007This is a testSince 1979, the World Economic Forum has been at the forefront of national competitiveness research. Our competitiveness work is aimed at contributing to a better understanding of why some countries grow prosperous, while others are left behind. Given the Forum’s longstanding interest in economic development, coupled with the growing importance of Travel & Tourism (T&T) for national economies, a study focusing on the T&T industry is extremely relevant. In this context, The Travel & Tourism Competitiveness Report aims to explore the factors and policies driving travel and tourism competitiveness in nations worldwide.
TRAVEL INTERNET MARKETING FOCUS Online
Revealed Canada Announces HSMAI Canada as Education Content Partner for
the 2nd annual Canadian Online Travel Conference8 March 2007 | Online Tourism Marketing and what it means to the Canadian Tourism industry will be addressed at the second annual Canadian Online Tourism Marketing Conference. The event, which will take place May 28 & 29 at The Toronto Sheraton Centre, will offer practical application online tourism marketing workshops presented in association with content partner HSMAI Canada. View Article | Print Article | Send to a Friend TripAdvisor
Goes Video! Launches Tool for Telling Your Travel Stories and Experiencing
a Destination Before You Go6 March 2007 | NEEDHAM, Mass., TripAdvisor(R), the largest travel community in the world, now allows travelers to quickly and easily post their vacation videos. TripAdvisor also allows travel marketers to showcase their wares by uploading their videos. Thousands of TripAdvisor travelers already uploaded their videos and hundreds of thousands more viewed them, revealing a strong demand for ever more descriptive ways to tell a story or research a trip. View Article | Print Article | Send to a Friend February
2007 Hitwise Monthly Travel Category Report6 March 2007 | February 2007 saw the breakout of yet another user-generated travel site, Travelistic.com, which allows users to upload videos of their travels to share with others. The site moved from a Travel category rank of 1,006 in January 2007 to 369 in February 2007. In other news, Kayak continued to make inroads, with its market share of visits within the Travel category increasing 130% when comparing February 2007 to February 2006. View Article | Print Article | Send to a Friend The
Next Big Thing in Online Marketing | By Patricia Brusha5 March 2007 | Recently I was on a panel at the Hotel Association Conference in Toronto and the final question posed to us was, “What’s the next big thing?” This is a difficult question to answer because everyone is hoping they will implement what is next to be on the cutting edge of internet marketing. View Article | Print Article | Send to a Friend REVENUE MANAGEMENT FOCUS Hotel
Revenue Management is Not Rocket Science. So, Why Aren’t You Using It? |
By Neil Salerno7 March 2007 | Now, I never claimed to be the requisite authority on revenue management, but I get very frustrated with revenue management insiders who make the process sound much more complicated and tedious than it need be for most hotels. Some simple revenue management tactics can make a significant improvement in a hotel’s bottom-line, especially for smaller independent hotels. View Article | Print Article | Send to a Friend PMS |
Yesterday, Today, and Tomorrow | By Keith Gruen5 March 2007 | Fidelio Property Management Systems (PMS) co-founder, Keith Gruen, presented a luncheon speech at Hospitality Financial & Technology Professionals’ (HFTP) inaugural European Hospitality Technology Education Conference (EHTEC) on February 20, 2007 at the Hilton Amsterdam in Amsterdam, the Netherlands. Gruen’s speech "PMS: Yesterday, Today and Tomorrow" covered the recent history of PMS development. View Article | Print Article | Send to a Friend STR
& The Bench Announce New Global Hotel Reviews1 March 2007 | Smith Travel Research and our new global benchmarking partner, The Bench, are pleased to provide you with the first issue of the Global Hotel Reviews. This new and improved series of monthly global hotel performance reports replaces the current Global Lodging Review. View Article | Print Article | Send to a Friend Alternative
Revenue Sources | By Robert Mandelbaum21 February 2007 | As the lodging industry goes through its cycles, the major sources of revenue (room, food, beverage) for U.S. hotels fluctuate dramatically. For example, rooms revenues during the recent industry recession declined 16.1 percent from 2000 to 2003. On the other hand, some of the “minor” revenue sources for hotels show more stability over the long term. View Article | Print Article | Send to a Friend RESORT MARKETING FOCUS Hilton
Maldives Resort and Spa to Re-Brand to Conrad Maldives Rangali
Island6 March 2007 | BEVERLY HILLS, Calif. | Hilton Hotels Corporation (NYSE:HLT) today announced that its award winning resort, Hilton Maldives Resort and Spa, will be re-branded as a Conrad, the group’s luxury hotel brand. The resort will be renamed the Conrad Maldives Rangali Island, effective December 2007. View Article | Print Article | Send to a Friend Starwood
Hotels is Poised to Introduce Two of Its Renowned Brands to Asia's New
'Las Vegas'1 March 2007 | SINGAPORE & WHITE PLAINS, N.Y. | Starwood Hotels & Resorts Worldwide, Inc.(R) (NYSE: HOT) today announced that it has reached an agreement with Las Vegas Sands Corporation to develop two hotels on the COTAI Strip development in Macao: The Sheraton(R) Macao Hotel and The St. Regis(R) Hotel & Residences, Macao. The 4,000-room Sheraton Macao Hotel is expected to open in 2008 and the 460-room St. Regis Hotel and over 400 St. View Article | Print Article | Send to a Friend Taj
Hotels And CC Africa Unveil Its Second Luxury Wilderness Lodge In
India27 February 2007 | Mumbai | Taj Safaris extend their presence in the arena of Indian wildlife tourism with the launch of its second luxury wilderness lodge, Baghvan situated in the Seoni District of Southern Madhya Pradesh . The Lodge is located on the border of the Pench National Park, which received international recognition with Rudyard Kipling’s classic tale – The Jungle Book. View Article | Print Article | Send to a Friend HOTEL DIRECTOR OF SALES & MARKETING There
Is No Such Thing As A “free Lunch” how To Optomize Your Advertising
Dollars | By J. Ragsdale Hendrie9 March 2007 | An Advertising Executive with a significant Destination area Newspaper declared recently, “Business is soft, and I do not think our advertisers would be interested in any new products to enhance their business”. Well, this is of course bunk, because this is exactly when you need to differentiate your business and apply marketing clout. View Article | Print Article | Send to a Friend What
Is It This Time? Tips on Converting the Problem-Focused Associate | By
Lizz Chambers, CHE, CHA5 March 2007 | Code Red….Caller ID shows one of those dreaded numbers! Ima Whiner or Malicious Michael is calling AGAIN! First it was about a manager not performing to standards, and then everyone was abusing their time off, and then supervisors were accused of playing favorites with scheduling. As the number flashes, you think to yourself: What is it this time? View Article | Print Article | Send to a Friend The
Devil is in the Delivery | Security Revisited | By Lizz Chambers, CHE,
CHA3 March 2007 | I have recently written an article entitled ‘The Key to Hotel Security/Creating a Culture’. This article emphasized the importance of properly recruiting, selecting, and training our associates to create a security culture in our hotels. However, once this monumental task has been accomplished how do we continue to ensure that our associates deliver the secure environment that our guests expect? View Article | Print Article | Send to a Friend SALES & MARKETING FACULTY Cornell
Hotel School's "Conversations with Entrepreneurs" spring series to lead
with Harris Rosen, Founder, Rosen Hotels and Resorts8 March 2007 | Ithaca, NY | The Leland C. and Mary M. Pillsbury Institute for Hospitality Entrepreneurship at Cornell's School of Hotel Administration is pleased to announce that Harris Rosen, Founder, President, and COO, Rosen Hotels and Resorts, will launch the Spring 2007 "Conversations with Entrepreneurs" series on March 30. View Article | Print Article | Send to a Friend Cornell
Study Highlights Limitations of Marketing Segmentation
Strategies5 March 2007 | Ithaca, NY | The marketing strategy of specifically targeting some market segments, while leaving other segments to competitors, is unrealistic, according to a new report from Cornell University. View Article | Print Article | Send to a Friend AH&LEF
Scholarship Applications Available1 March 2007 | Washington | The American Hotel & Lodging Educational Foundation (AH&LEF), the charitable fund-raising and endowed fund-management subsidiary of the American Hotel & Lodging Association (AH&LA), scholarship applications are now available. The deadline for submitting an application is May 1. The Foundation administers 10 academic scholarships, and in 2006, awarded $430,000 in scholarships to more than 300 hospitality management students. View Article | Print Article | Send to a Friend COLUMNS Global
Update: Who’s Where and Doing What - March 2007 - by Benoit Gateau-Cumin -
Heads Above The Rest8 March 2007 | The Americas | Rick Riess has been named President and Chief Executive Officer for Gavin Newsom’s (and Gordon Getty’s) PlumpJack Group. He most recently served seven years as Chief Operating Officer of Auberge Resorts, prior to which he spent four years as Regional Vice President for Grand Bay Hotels and Resorts based at the Boulders. View Article | Print Article | Send to a Friend What
Is It This Time? Tips on Converting the Problem-Focused Associate | By
Lizz Chambers, CHE, CHA5 March 2007 | Code Red….Caller ID shows one of those dreaded numbers! Ima Whiner or Malicious Michael is calling AGAIN! First it was about a manager not performing to standards, and then everyone was abusing their time off, and then supervisors were accused of playing favorites with scheduling. As the number flashes, you think to yourself: What is it this time? View Article | Print Article | Send to a Friend Guestroom
Design & Amenities, Get a Human, Best Luxury Hotels in the U.S.,
Turnpike, The Pineapple as Symbol of Hospitality, Fair Franchising, Quote
of the Month | Nobody Asked Me, But… No. 25 | By Stanley Turkel, MHS,
ISHC5 March 2007 | Guestroom Design & Amenities - In the September 1912 issue of American Homes & Gardens, writer and futurist Harold D. Eberlein presented his predictions of the impact of air travel on American cities. Eberlein foresaw a proliferation of roof gardens on top of large hotels to provide pleasing views for guests. View Article | Print Article | Send to a Friend Midscale
hotels without F&B outperform those with F&B | By Mark
Lomanno27 February 2007 | Any discussion of midscale properties in today’s lodging environment must address the differing fortunes of its two component segments, those with food and beverage and those without F&B. While both have done very well over the past three years, from an operating performance standpoint, the general trend of those properties without F&B outperforming those with F&B has continued. View Article | Print Article | Send to a Friend  FEATURED RSS FEED: THBlogs.com Stewardesses
of YesteryearFlight attendants certainly don\'t dress they like used to back when they were called "stewardesses" - maybe that's why airlines use cheap fares to se The
World Economic Forum’s First Ever Travel & Tourism Competitiveness
ReportGeneva, Switzerland, 1 March 2007 - Switzerland, Austria and Germany have the most attractive environments for developing the travel and tourism indu Opiniones
de clientes de Tripadvisor en la página Web del hotelHe leído en Hotelmarketing que Tripadvisor ofrece a los hoteles la posibilidad de insertar en su página Web, a través de RSS las opiniones recibidas WIWIH
Consolidates Hospitality BlogsWIWIH (Who is Who In Hospitality) has created a site that consolidates all hospitality and travel related blogs. I really like this. There are so m Cuando
el diseño no afecta al posicionamiento en buscadoresA raiz de un gran artículo en el Blog de Isaac Vidal en el que acertadamente destaca el buen gusto y la excelente calidad visual de la página Web del Join
the T-List (Travel Tourism Bloggers List)Here are the instructions:- Write a post.- Copy/paste the link list from the post you've discovered the T-List into it.- Make sure Information
is spreading fast.I have been looking around to find out if hoteliers were uploading video about their hotels on www.youtube.com or www.dailymotion.com. My third try w New
Google feature: Local Business CentreI was surprised to see that some websites had snippets with their local business addresses in the pages of result of Google. If you click on the Plus Yet
another google mashup, on Tripadvisor.comAnother Google Mashup in the Online Travel Industry; Tripadvisor displays the hotels according to their popularity on the site and their availa The
10 most influential people in the online travel industryThe english media portal Travolution* has gathered the votes and opinions of its readers (I haven't had time to cast my vote) to finally releas More RSS
FeedsNEW ECONNECT RSS FEEDS NOW AVAILABLE!  Stay on top of what's
happening in your city and the industry. As an HSMAI member, you can now
customize your eConnect news and information to include daily news from
your choice of more than 40 city Business Journals. The HSMAI Foundation's
eConnect research and resource site now gives you the choice of adding
news feeds (via Real Simple Syndication, or RSS) that are updated
throughout the day from Business Journals as well as the top hospitality
industry and consumer publications. Just click here, log in to eConnect if
you aren't already, and choose from the list of available feeds. Click
here to learn more...HSMAI’s
Affordable Meetings® Exhibitors To ‘connect With Customers’5 March 2007 | MCLEAN, VA | Companies seeking to target quality meeting planners through one of the most highly-regarded trade expositions in the industry are encouraged to register for the seventh annual Hospitality Sales & Marketing Association International’s (HSMAI) Affordable Meetings® Mid-America show, taking place April 11-12, 2007 at Chicago’s Navy Pier, Chicago, IL. View Article | Print Article | Send to a Friend Phocuswright’s
Philip Wolf To Keynote HSMAI’s 8th Travel Internet Marketing Strategy
Conference, April 4, 2007 In Las Vegas23 February 2007 | MCLEAN, VA | PhoCusWright’s Founder, President & CEO Philip C. View Article | Print Article | Send to a Friend ‘Future
Of The Meetings Industry’ To Be Presented By Industry Leader Joan
Eisenstodt And Futurist Marsha Rhea At HSMAI’s Affordable Meetings®
Mid-america16 February 2007 | MCLEAN, VA | For meeting and event planners seeking to hone their skills as well as enhance their professional career, the Hospitality Sales & Marketing Association International (HSMAI) will present an unparalleled educational component of five workshops and 15 dynamic seminars during its seventh annual Affordable Meetings® Mid-America show, taking place April 11-12, 2007 at Chicago’s Navy Pier, Chicago, IL. View Article | Print Article | Send to a Friend HSMAI
Launches Puerto Rico Chapter As It Strengthens Presence In The
Caribbean7 February 2007 | MCLEAN, VA |In a strategic move to re-establish its presence in the Caribbean region, the Hospitality Sales & Marketing Association International (HSMAI) launched a new chapter in Puerto Rico last week (Feb. 1, 2007), making it the 40th HSMAI chapter in the Americas. View Article | Print Article | Send to a Friend FEATURED EVENTS  7th
Annual Resort Management Conference 25 - 27 March 2007Colorado Springs, CO Save the date for the 7th Annual Resort Management Conference sponsored by The University of Denver’s School of Hotel, Restaurant & Tourism Management and the Hospitality Sales & Marketing Association International (HSMAI), March 25-27, 2007, The Broadmoor, Colorado Springs, CO.  HSMAI
Travel Internet Marketing Strategy Conference (at TravelCom) 4 April 2007Las Vegas, NV Phocuswright’s Philip Wolf To Keynote HSMAI’s 8th Travel Internet Marketing Strategy Conference, April 4, 2007 In Las Vegas | Event to be Held in Conjunction with TIA’s TravelCom | PhoCusWright’s Founder, President & CEO Philip C.  HSMAI's
Affordable Meetings Mid-America 2007 11 - 12 April 2007Chicago, IL HSMAI's Affordable Meetings is a FREE, two day exposition and conference program which takes place annually in three locations across the country, offering an ideal business and networking forum for meeting planners and hospitality sales executives. HSMAI’s
Affordable Meetings® West 2007 19 - 20 June 2007San Jose, CA HSMAI's Affordable Meetings is a FREE, two day exposition and conference program which takes place annually in three locations across the country, offering an ideal business and networking forum for meeting planners and hospitality sales executives.  HSMAI
Revenue Management Strategy Conference 25 June 2007Orlando, FL HSMAI's third Revenue Management Strategy Conference will be held in Orlando in conjunction with the HITEC 2007 conference. This year’s program, presented by HSMAI's Revenue Management Advisory Board, will be centered on The Politics of Revenue Management. Presenters will challenge participants to exert stronger leadership within their respective hotel/companies and offer forward-thinking issues, ideas and strategies. All HSMAI
EventsAll Upcoming
Industry EventsFEATURED HSMAI UNIVERSITY PROGRAMS  HSMAI University programs for 2007 are aligned with HSMAI's
Special Interest Groups to offer specialized content to support business
needs in revenue management, Internet marketing, hotel director of sales
& marketing and resort marketing. Every aspect of the content and
support material included in the HSMAI University program has been
specifically designed and developed for those involved in sales and
marketing, including an inventory of subject matter appropriate to
individuals with responsibilities ranging from entry-level to
advanced.HSMAI-U offers workshops and seminars in various cities, and "Webinars" incorporating 60-minute presentations conducted "live" via the web with audio conference linkage. SPECIAL HSMAI UNIVERSITY PROGRAMS WITH PETER STARKS The seminars are "one-of-a-kind" computer simulation experiences for hospitality executives in sales and marketing, revenue management, and any executive with revenue responsibility. Delivering Business Results: Business Acumen: - May 16, 17, and 18 - September 19, 20, and 21 Revenue Management: Rev® Simulation: Targeting Decisions That Matter: - May 19 and 20 - September 22 and 23 Note: On March 14 at 3 p.m. Eastern time, HSMAI University is offering a complimentary 60-minute webinar to preview two upcoming new and innovative educational programs - Click Here to register for one of these free preview webinars. Upcoming 2007 Webinars - April 4: Online Groups & Meetings Travel Distribution Webinar Webinar Archive Now Available - Prospecting, Profiling and Profiting - Relationship Selling in the 21st Century - Personal Branding - The State of the Industry - A Forecast for 2007 - Negotiating the Tough Deal - Part 1 of 2-part series with Cindy Novotny - Improve Your Productivity Skills in a Technology Driven World - Part 2 of 2-part series with Cindy Novotny - Profits and Pitfalls of Online Marketing - Customer Intimacy: The Key to Profitability - The State of the U.S. Lodging Industry: 2006-2007 - How to Use The Smith Travel Research STAR Report - The Role of Sales and Marketing Professional in the Creation and Management of Demand - Partnering for Success - The Leisure Sales Game - Defining Revenue Management: Top Line to Bottom Line
What do you do when a competitor steals your successful strategy and starts using it against you? For example, you offer a popular product at the lowest price in radio commercials. Your competitor hears you are racking up the sales and airs his own radio ads. His price is even lower than yours. If you're the bigger of the two firms, ignore you competitor. You probably won't be too off base in figuring many customers who notice the copycat will realize they're stealing your ideas. You can also shift your marketing slightly. Instead of touting your low price, talk about your speed, service, friendly employees, and convenient location. You can also take on your competitor publicly. Point out what they are doing and give a blow-by-blow explanation of how you are beating them. This works especially well if you are the underdog trying to get attention. A row in the media can stir up attention and improve sales for everyone.
The Bottom LineMicrosoft Office Outlook shines as an email client with great talent for organizing (virtual folders, fast search), solid spam and phishing filters, and seamless integration with to-do lists and scheduling. Outlook's message templates could be more flexible, though, and its smart folders could learn from example. Pros
Cons
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