Kimberly Adams
Executive Director
Temecula Valley CVB
(888) 363-2852 phone
(951) 694-0201 fax

How did you hear about HSMAI?
Actually through our Bureau & our lodging industry.

Why did you join HSMAI?
To give us another opportunity to get involved, network & get the word out about our wonderful community.

Job Duties:
Oh, gee!  I wear many hats.

We partner with the Wine Growers Association, the Old Town Association and the Legislature.  Doing PR to make sure all our Tourism partners are partnering together.

Other organizations I'm involved in:
CalTIA, Destination Marketing.  We’re still a growing Bureau, we incorporated in 2004.  We were a sub committee of a Chamber.

We have started a Tourism Improvement District, like a Business Improvement District, but concentrating on Tourism which started March 1st.

Hobbies and/or Special Interests:
I came from a retail background, so my hobby is retail merchandizing.  Themed Retail is my specialty.  I helped the Grand Canyon Railroad tell their story visually through merchandizing expression.

Spending time with family.

Tell us about your immediate family:
I have a husband & have been married for seven years.  I have a daughter six years old, London & a three year old daughter Kennedy.

Other Comments:
We’re excited about the opportunities HSMAI has to offer.

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FEATURED ARTICLE

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Cornell Study Says: How To Make Money In The Hotel Business - Keep Your Prices Strong
Ithaca, NY, Discounting doesn’t work as a strategy for hotels that are trying to earn more revenue than the other hotels in their immediate competitive set. A new study from the Cornell Center for Hospitality Research revisited the question of whether discounting works to bring in more money, compared to direct competitors.


ECONOMIC INSIGHTS

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Weekly U.S. Lodging Performance Mar 05 2006 - Mar 11 2006 | Smith Travel Research
16 March 2006 | Smith Travel Research (STR) is the recognized leader in providing accurate, actionable information and analysis to the lodging industry. Since 1985, the company has served the industry operating on the key principals of integrity, confidentiality and customer service. STR provides timely information and analysis to all major North American hotel chains and a growing number of chains in Europe and Asia.

IPK international Releases Preliminary “World Travel Monitor Results” At ITB
10 March 2006 | Based on the new data from the 2005 “World Travel Monitor,” and as it does every year at this time, IPK International reveals: (1) Latest World Travel Trends, (2) European Travel Trends, (3) German Travel Trends. IPK International’s “World Travel Monitor” is the largest and in fact sole tourism study in the world to monitor the pulse of international tourism.

2005 Domestic and International Hotel, International Air, and Car Rental Prices Rise | American Express Reports
15 March 2006 | NEW YORK, According to the Business Travel Monitor released today by American Express Business Travel, the world's largest travel management company, the annual Average Fare Paid for U.S. domestic airfares dropped to a six-year low at the close of 2005. Conversely, domestic and international hotel, as well as international air, and car rental prices reached new six-year highs.

Ernst & Young Forecasts Growth in Global Hospitality Industry for 2006
7 March 2006 | NEW YORK | The outlook for the global hospitality industry remains positive for 2006, according to Ernst & Young LLP's latest global activity report on hospitality industry trends. The report forecasts strong operating performance growth worldwide, with China and India leading the pack.



HOTEL HIGHLIGHTS & OPENINGS

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Five Stars Heading For The Lone Star State: Gatehouse Capital And Aimbridge Hospitality To Develop Five Aloft Hotels In Dallas-fort Worth Area
15 March 2006 | DALLAS, TX - Gatebridge Hospitality, a venture formed between Gatehouse Capital, Champ Development (led by Starwood veteran Joe Champ) and Aimbridge Hospitality, today announced it would develop and invest in five aloft hotels in the Dallas/Fort Worth area. The hotels will be operated by Aimbridge Hospitality and franchised under a long-term contract by Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT), the parent company of aloft.

Blackstone's La Quinta Repackaging Triggers Baymont Brand Sale | globest.com
15 March 2006 | In the coming days, the Blackstone Group will sell the Baymont Inns & Suites brand and franchise system as the next move in the integration of La Quinta to its fortress of extended stay and luxury properties. Meanwhile, the renamed LQ Management LLC will expand its corporate-owned hotel count, jumpstart a $275-million re-imaging and lift the bonus ceiling for general managers.

Cendant Hotel Group to Acquire Baymont Inn & Suites Lodging System
15 March 2006 | PARSIPPANY, N.J. | Cendant Hotel Group today announced it will bolster its commitment to limited-service, midscale lodging by acquiring the Baymont® Inn & Suites brand and system of 115 franchised properties. Cendant Hotel Group will acquire worldwide rights to the Baymont Inn & Suites brand from affiliates of The Blackstone Group, a private investment firm based in New York. Cendant will not acquire any properties as part of this transaction.

Hilton Hotels Set to Join with Las Vegas Sands in Asia's Las Vegas™
14 March 2006 | LAS VEGAS, Las Vegas Sands Corp. (NYSE:LVS) and Hilton Hotels (NYSE:HLT) announced today the addition of plans for a 1,200-room Hilton Hotel and a 300-room Conrad Hotel to the Cotai Strip(TM) currently being developed by Las Vegas Sands in the People's Republic of China Special Administrative Region of Macao.

Regent Launches A Truly Global Luxury Group
14 March 2006 | Signalling its enduring commitment to the luxury business and its Regent brand, Carlson companies, one of the world’s leading hospitality, travel and marketing companies, announced an evolutionary step – the merger of Regent Hotels and Radisson Seven Seas Cruises under its global Regent brand.

Starwood Capital Launches New Residential and Resort Development Company
13 March 2006 | GREENWICH, Conn., Starwood Capital Group announced today the creation of the Starwood Land Company, LLC, a new subsidiary that will oversee the development of the company's residential and resort investments in the Eastern United States and the Caribbean. James D.




BUSINESS/MEETINGS

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Planners To Arrange More Meetings, Have Increased Budgets In 2006 According To Results Of HSMAI's Affordable Meetings® Survey
22 March 2006 | MCLEAN, VA | According to a survey of pre-registrants attending the sixth annual Hospitality Sales & Marketing Association International’s (HSMAI) Affordable Meetings® Mid-America show March 29 – 30, 2006 at Chicago’s Navy Pier, the majority of the respondents (67.2 percent) expect to plan more meetings in 2006 and beyond. Most of those respondents anticipate planning one – 10 more meetings (79.3 percent).

HSMAI's Affordable Meetings® Mid-america Grows Number Of Sponsors, Supporters; Enhanced Agreements Result In Expanded Opportunities For Show Attendees
14 March 2006 | MCLEAN, VA | Enhanced agreements between the Hospitality Sales & Marketing Association International’s (HSMAI) Affordable Meetings® Mid-America show and its growing list of valued sponsors and supporters have resulted in expanded opportunities for all show attendees.

Colin Rorrie to Step Down as President and CEO of Meeting Professionals International
14 March 2006 | Colin C. Rorrie, Jr., PhD, CAE, announced today that he is stepping down as president and CEO of Meeting Professionals International (MPI), the largest association for the meetings profession, indicating he has accomplished what he was hired to do which was to create the foundation for establishing meeting planning as a recognized profession.





INTERNATIONAL

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Growth In India For Kempinski - Expands Agreement With Leela
14 March 2006 | Kempinski Hotels and The Leela Palaces & Resorts announce the extension of their Management Alliance in India. In addition to The Leela Kempinski hotels in Mumbai, Bangalore and Kovalam, a further five hotels in New Delhi - Gurgaon, Udaipur , Chennai, Hyderabad and Pune will be included in the agreement in the next four years.

Six Senses Spas appoints MD Group Development Role | New GM for Evasons in Hua Hin
15 March 2006 | Jamie Waring has been appointed Managing Director of Six Senses Spas, from his former role of MD Operations for the Six Senses Spas division of the group. Jamie joined Six Senses Resorts & Spas in early 2005, having been with David Lloyd Leisure – a division of Whitbread PLC, Europe’s largest leisure company - where he held the role of Regional Manager, overseeing several Health and Racquet clubs in the South of England.

Crowne Plaza Coming to Russia for the First Time
15 March 2006 | The Russian Federation’s first Crowne Plaza hotel is set to open in early 2007 after the outstanding agreements were signed at InterContinental Hotel Group’s global headquarters in Windsor yesterday. Initial agreements were concluded with World Trade Centre Moscow in December last year.

Golden Tulip Hospitality Takes Over 5 Hotels In Germany And Austria
15 March 2006 | Golden Tulip Hospitality announces its expansion in Germany and Austria through the taking over of the hotel lease agreements for five hotels previously managed by German based RIMC. The acquisition is effective the 1st of April. Four hotels are already open and the Golden Tulip Hamburg Aviation will open as per the fall 2006 when the brand new hotel will open its doors. They are as follows:





TRAVEL INTERNET MARKETING FOCUS

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Airline & Travel Firms Ranked on How They Treat Online Customers in Q1 2006 Online Customer Respect Study
14 March 2006 | IPSWICH, Mass. | The Customer Respect Group, an international research and consulting firm that focuses on how corporations treat their online customers, today released findings from its First Quarter 2006 Online Customer Respect Study of the Airline & Travel Industry.

The Online Fear Factor | Phishing and keylogging and fraud. Oh, my! | emarketer.com
14 March 2006 | Whether the threats are real or imagined hardly matters. Concerns over the security and privacy of personal information keep many users from becoming online consumers and online retailers are losing business. "Internet privacy and security is an emotionally charged topic.

A Word To The Wired | Ways To Use Your Web Site To Build Better Relationships With Guests | By John S. Fareed
13 March 2006 | Strong marketing has always been about building relationships. As Internet usage continues to explode, web site users have grown more demanding. Here are some thoughts on how to use your hotel web site to build better relationships with your existing and potential guests.

Study: Travel Industry Improves Communication With Online Users | computerworld.com
10 March 2006 | Airline and travel companies are doing a better job of answering questions from online users, but the overall quality of e-mail responses declined, according to a new survey by The Customer Respect Group Inc., a research and consulting firm in Ipswich, Mass.



FEATURED DOCUMENT DOWNLOAD

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The 2005 Adrian Awards | Competition Case Studies
The following pages unmask great talent and creative excellence. They are case studies that celebrate the best of the best in the Hospitality Sales & Marketing Association International’s (HSMAI) Adrian Awards Competition – the largest travel-related contest of its kind in the world. Originality, creativity, and simply great results are what persuaded a panel of industry experts to deem these award-winning in the categories of advertising, public relations and web marketing. They are the coveted Platinum Winners, recognized as the most outstanding entries from categories within the travel industry, and judged to be the most extraordinary from all of the prestigious gold winners. And out of those awarded Platinum, one in each category of the advertising, public relations and web marketing competition received the ultimate honor and highest distinction of Best of Show.

Adobe PDF Document (Download Acrobat Reader) | File Size: 2815 Kb

REVENUE MANAGEMENT FOCUS

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The Politics Of Revenue Management | By Doug Kennedy
7 March 2006 | How interesting it has been for seasoned hospitality executives to witness firsthand the emergence of the profession of revenue management, and simultaneously, the significant improvements in revenue per available room our industry has achieved these last 20 or so years. Yet as far as we have come as an industry, most revenue-management visionaries agree that we have so far actualized only a small percentage of industry’s potential benefit.

HSMAI, NYU, TIG Global Offer Free On-line Report on Internet Marketing and Distribution
24 February 2006 | MCLEAN, VA | An insightful online survey of sales and revenue managers explores how Internet marketing and distribution is being handled by the U.S. Presented by the HSMAI Foundation, NYU and TIG Global, the “Survey of Attitudes and Approaches: Hotel Internet Marketing and Distribution” is a free, comprehensive overview of the current attitudes about costs and benefits of online distribution from a unit level perspective in the hotel industry.



RESORT MARKETING FOCUS

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PATA To Organize 'PROFIT in the Pacific' 2006 Event
15 March 2006 | NADI, FIJI, The Pacific Asia Travel Association (PATA) will organise and manage PROFIT in the Pacific 2006 in Vanuatu. PROFIT in the Pacific 2006 has received the support of ProInvest-CDE, a programme of the European Union that promotes investment in the Pacific.

Starwood Capital Launches New Residential and Resort Development Company
13 March 2006 | GREENWICH, Conn., Starwood Capital Group announced today the creation of the Starwood Land Company, LLC, a new subsidiary that will oversee the development of the company's residential and resort investments in the Eastern United States and the Caribbean. James D.



HOTEL DIRECTOR OF SALES & MARKETING

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Baby Boomers | Redefining What It Means to Grow Old | By Laila Rach, Ed. D.
16 March 2006 | Too often hospitality industry professionals forget or ignore the fact that the basics count when trying to win or maintain the loyalty of customers. In an effort to capture market share, managers and executives demand innovation, expansion, or upgrades, while dismissing the details in a grail-like search for products and service that “wow”or can be marketed as new and unique.

BTN Releases Top U.S. Hotel Chain Survey
7 March 2006 | Brands among the upper upscale tier enjoyed hearty returns in 2005, allowing them to reinvest much of their earnings back into their properties for facility upgrades while steadfastly adhering to the refrain that excellent service is what keeps guests coming back. Loews Hotels retained its hold atop the upper upscale category in the U.S.



SALES & MARKETING FACULTY

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HSMAI Foundation Announces 2006 Student Scholarship Call For Entries
22 February 2006 | MCLEAN, VA | In an effort to assist students in need of financial assistance to pursue a career in hospitality sales and marketing, the Foundation of the Hospitality Sales & Marketing Association International (HSMAI) is once again accepting entries for its annual scholarship program.

Cornell Hotel School's Center For Hospitality Research Adds Two Friends
22 February 2006 | Ithaca, NY, Feb. The Cornell Hotel School’s Center for Hospitality Research has added two affiliates in its ongoing drive to build the world’s preeminent hospitality research organization. As Friends of the Center, Hospitality Financial and Technology Professionals and Hospitality Confections LLC will contribute to new research that aims to strengthen operating practices in the industry.

Frustrations of a Corporate Trainer | By Lizz Chambers, CHA, CHE, ACI
8 February 2006 | Don’t get me wrong. I have always loved my job. The travel is taxing but the benefits are amazing. When you find the type of attendee that ‘Gets it’! That one attendee who appears excited to be there! That special person who smiles, nods their head, takes notes, talks with you during the break, then leaves and immediately applies what they have learned. That type of trainee is what keeps a trainer going.


COLUMNS

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Res-Expo - Three Top Travel Industry Trends for 2006 | By Michael Squires
14 March 2006 | ATLANTA | At Res-Expo in Dallas last week, nearly every presentation, breakout session and panel focused on marketing strategy. Highlights were: marketing to women who have money; marketing to the 111 million Chinese who do not have credit cards and are not allowed to travel outside their own country; and discussing how airlines and hotel chains are lifting global online group pricing strategies above one-property tactics.

Do What It Takes To WOW: Orchestrating 'Branded Moments of Truth’ | By Rick Hendrie
13 March 2006 | “People are aspirational. Living well is everybody’s goal at the moment.” Malcolm Knapp, restaurant industry trend tracker as quoted in the Wall Street Journal article ‘Investors Crave Upscale Steak Chains’, by Richard Gibson - 3/6/06

Increase Revenue, Reduce Costs - Go “Green”, And Market Your Commitment | By john R. Hendrie
13 March 2006 | Tree Huggers, Hippies, woodchucks, back to earth, planet earth - the derogatory labeling is staggering. How about savvy, successful Hospitality business people? We can talk about diminishing natural resources and responsible stewardship of the environment. The Northeast has experienced warm winters, absence of snow, and acid rain. The world knows cruel weather and natural disasters.

Hotel Web Site Lookers & Bookers; Want to Convert Lookers on Your Web Site? | By Neil Salerno
7 March 2006 | Experts say online travel bookings are still on the rise and, according to recent reports; an increasing number of online travelers are turning to supplier sites to book reservations. This is great news for our industry, but, as hoteliers, are we taking advantage of this increased traffic?

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HSMAI's Affordable Meetings® Mid-america Grows Number Of Sponsors, Supporters; Enhanced Agreements Result In Expanded Opportunities For Show Attendees
14 March 2006 | MCLEAN, VA | Enhanced agreements between the Hospitality Sales & Marketing Association International’s (HSMAI) Affordable Meetings® Mid-America show and its growing list of valued sponsors and supporters have resulted in expanded opportunities for all show attendees.

Expo At HSMAI's Affordable Meetings® Mid-america Sold Out; 76 New Companies Join Roster Of Impressive Exhibitors
13 March 2006 | MCLEAN, VA | Evidence of its powerful ‘return on investment’ for participants, the exposition at the Hospitality Sales & Marketing Association International’s (HSMAI) sixth annual Affordable Meetings® Mid-America show, taking place March 29 – 30, 2006 at Chicago’s Navy Pier, is already sold-out.

HSMAI Announces Impressive Attendance Registered for 6th Annual Resort Management Conference, March 19-21 At Pinehurst, NC
10 March 2006 | MCLEAN, VA | Top executive and senior level professionals from prestigious companies and leading hospitality entities will be on-hand for the 6th Annual Resort Management Conference, the yearly gathering of intensive learning and networking for resort professionals.

Best Practices Study Results To Be Presented At Resort Management Conference
26 February 2006 | Attention all Resort Marketing Special Interest Group members: We are looking for ideas for the 2006 Best Practices study topics. The only requirement is that they are relevant to resort sales and marketing. In 2005, we studied INTERNET MARKETING and CUSTOMER RELATIONSHIP MANAGEMENT. We welcome all suggestions for study topics for the next two reports.



FEATURED EVENTS

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HSMAI's Affordable Meetings Mid-America 2006 HSMAI's Affordable Meetings® is a unique, FREE trade show and conference for cost-conscious meeting planners, which takes place annually in three locations across the country.

HSMAI Travel Internet Marketing Strategy Conference HSMAI’s Travel Internet Marketing Strategy Conference is a conference designed to bring leading industry experts together to discuss the hottest issues and trends in Internet marketing. HSMAI's 6th Internet Marketing Strategy Conference will take place in conjucntion with TIA's TravelCom.

HSMAI’s Affordable Meetings® West 2006 HSMAI's Affordable Meetings® is a unique, FREE trade show and conference for cost-conscious meeting planners, which takes place annually in three locations across the country.

HSMAI Revenue Management Strategy Conference HSMAI's third Revenue Management Strategy Conference will be held in Minneapolis in conjunction with the HITEC 2006 conference. This year’s program, presented by HSMAI's Revenue Management Advisory Board, provides the opportunity to hear some of the top authorities in the revenue management profession present their philosophies and address recent issues and trends.


All HSMAI Events

Upcoming Industry Events



FEATURED HSMAI UNIVERSITY PROGRAMS

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Best Practices in CVB-Partner Relationships
A selected group panel of CVB and hotel executives will present case studies and best practices from destinations that have created a positive working relationship with area hotels and other partners in a candid discussion of what works and what doesn't in CVB-Partner relationships.

RFPs A-to-Z
A representive panel of CVB, hotel executives, and buyers will discuss the RFP process, & share best practices from all three perspectives. Discussions will include the RFP submission, the RFP response, and what everyone can do to ensure more successful results for their business.

Managing Attrition
The final program in this series will take a serious look at the subject of attrition and make suggestions on ways to maximize revenues, but maintain strong long term client & business relationships.

All HSMAI University Programs & Courses

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