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Luncheon Program
Date: March 18, 2008 Topic: The New MEconomy: Will You Die, Survive or Thrive? Speaker: John Fareed, CHME, ISHC - Partner, Fareed Zapala Koepke Location: Millennium Biltmore Hotel - Los Angeles 1/2 Day Workshop Date: March 18, 2008 Topic: Millennials, Gen Xers and Boomers - The Power of Generation Marketing Speaker: John Fareed, CHME, ISHC - Partner, Fareed Zapala Koepke Location: Millennium Biltmore Hotel - Los Angeles Luncheon Program Date: April 15, 2008 Topic: Internet Distribution System (IDS) Location: Marriott Los Angeles Downtown Tuesday, March 18, 2008 1/2 Day Workshop &Luncheon Program Millennium Biltmore Hotel Speaker: Attend the 1/2 Day Workshop & Luncheon Combo 1/2 Day Workshop:
Are you too old, too young? Is your marketing sending the wrong message to your potential clients? Don't let the generation gap spoil your marketing efforts! Generational social values and lifestyles influence buying decisions as much, if not more than, demographic factors such as gender, income and education.
In this multi-media session, marketing guru and industry futurist John Fareed will present a provocative analysis of the social and cultural forces that are defining the future of hospitality, travel and tourism. He will bring into focus the challenges of a world increasingly defined by individualism and endless choices, and share examples of how many hotels, travel companies and destinations (armed with imagination) are embracing their individual personalities and rising to meet consumer demands. ![]()
Devin Lewis
Beverly Hilton Erika Chesley Hilton, Pasadena Greg Velasquez US Grant, San Diego Jacque Gunn Hilton, Glendale James Parker Aqua Caliente Casino Dean Yamashita Holiday Inn, La Mirada Michael O'Connell How did you hear about HSMAI? Why did you join HSMAI? Job duties: Other organization I'm involved in: Hobbies and/or Special Interests Tell us about your immediate family: Awards: Other comments: ![]()
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FEATURED ARTICLE
HSMAI’s
Prestigious Adrian Awards Presented At Record-setting Gala In New York
CityThe 18th annual Adrian Awards Gala was presented before a record-setting attendance of 1,004 top industry professionals on Monday night in New York City. The black-tie extravaganza, that celebrates travel and hospitality marketing excellence, was presented by the Hospitality Sales & Marketing Association International (HSMAI – www.hsmai.org). View Article | Print Article | Send to a Friend ECONOMIC INSIGHTS 31 January 2008 | The year 2007 exceeded the expectations for international tourism with arrivals reaching new record figures close to 900 million. The results confirm both the sustained growth path of the past years and the resilience of the sector regarding external factors. This development has been supported by a strong world economy, which has experienced its longest period of sustained growth for more than two decades. View Article | Print Article | Send to a Friend 29 January 2008 | The credit crunch, a weak US dollar, new construction, green building, globalization and rapidly shifting US demographics are all factors that will shape the US hospitality sector in 2008, according to a report released today at the Americas Lodging Investment Summit (ALIS) by Ernst & Young. View Article | Print Article | Send to a Friend 28 January 2008 | Smith Travel Research (STR) is the recognized leader in providing accurate, actionable information and analysis to the lodging industry. Since 1985, the company has served the industry operating on the key principals of integrity, confidentiality and customer service. STR provides timely information and analysis to all major North American hotel chains and a growing number of chains in Europe and Asia. View Article | Print Article | Send to a Friend 24 January 2008 | After a layoff, remaining employees struggle to reestablish informal networks. According to a study published by Cornell’s Center for Hospitality Research regaining access to information through the employee network is a key factor in whether an employee considers leaving the downsized organization. View Article | Print Article | Send to a Friend 28 January 2008 | Lodging Econometrics (LE), the Global Authority for Hotel Real Estate, announced in its 2008 Outlook for the Lodging Industry that the Construction Pipeline stood at 5,438 projects and 718,387 guestrooms at the end of 4Q 2007, breaking through the 700,000 guestroom barrier for the first time. View Article | Print Article | Send to a Friend 24 January 2008 | The tourist boom has provoked a rise in hotel investments in the region. Heading this is Argentina where hotels have recovered their rates and high occupancy and became more of a business after the devaluation, generating a multitude of new projects, some of them traditional and others that add something new. View Article | Print Article | Send to a Friend 24 January 2008 | Smith Travel Research (STR) is the recognized leader in providing accurate, actionable information and analysis to the lodging industry. Since 1985, the company has served the industry operating on the key principals of integrity, confidentiality and customer service. STR provides timely information and analysis to all major North American hotel chains and a growing number of chains in Europe and Asia. View Article | Print Article | Send to a Friend 24 January 2008 | Hotel revenue per available room and average daily rate growth will flatten in 2008, but travel buyers should expect at least another few years of a hotel seller's market, according to PricewaterhouseCoopers' 2007 U.S. Lodging Industry Report and Forecast. View Article | Send to a Friend 23 January 2008 | The global hotel market had an excellent year in 2007 according to first data from the HotelBenchmark™ Survey by Deloitte. All regions – Asia Pacific, Central and South America, Europe and the Middle East – are not only celebrating double-digit growth in revenue per available room (revPAR) but also in average room rates. View Article | Print Article | Send to a Friend HOTEL HIGHLIGHTS & OPENINGS 29 January 2008 | Ian Schrager and J.W. Marriott, Jr., today kick started their new lifestyle boutique hotel brand, introducing its name, "Edition," and announcing an initial wave of signed development deals that will see the expected opening of the first properties in 2010. View Article | Print Article | Send to a Friend 16 January 2008 | MINNEAPOLIS, Minn. -- Carlson Hotels Worldwide today announced the appointment of Paul Kirwin as President of Carlson Hotels Worldwide – The Americas. Kirwin, a veteran Carlson Hotels executive, has served the last five years as President and Managing Director of Carlson Hotels Asia Pacific. View Article | Print Article | Send to a Friend 25 January 2008 | Accor Canada and Realstar Hospitality have agreed that Accor Canada will assume the role of master franchisor for the Novotel hotel brand in Canada. “Accor is strongly committed to Novotel in Canada and we are looking for expansion and new development opportunities for Novotel with management contracts and ownership,” said Eric Buitenhuis, regional vice president of Novotel Canada and the United States. View Article | Print Article | Send to a Friend 23 January 2008 | SALISBURY, Md. | Marshall Management, a leading mid-sized hotel management company, today announced four new hotel management contracts. The company acquired three of the four contracts in the last quarter of 2007, closing out the year with a record 13 contracts, an increase of 20 percent from 2006. The new contracts include a Hampton Inn in Greensboro, N.C., a Clarion hotel in Memphis, Tenn., and the Country Inn & Suites in Chesapeake, Va. View Article | Print Article | Send to a Friend 23 January 2008 | The Affinia brand makes its D.C. debut on April 1, 2008 with the opening of The Liaison Capitol Hill, An Affinia Hotel, at 415 New Jersey Avenue NW, (formerly Holiday Inn on the Hill) following a $12 million dollar renovation of the 343 room hotel. View Article | Print Article | Send to a Friend 23 January 2008 | Microtel Inns & Suites - the chain of all new-constructed, interior corridor economy/limited service hotels - today reported that it achieved its development objectives for 2007, having sold an outstanding number of franchises - 100 - during the year. The brand had a particularly strong fourth quarter and its best December ever, closing 35 deals. View Article | Print Article | Send to a Friend 23 January 2008 | Interstate Hotels & Resorts (NYSE: IHR), a leading hotel real estate investor and the nation’s largest independent operator of full- and select-service hotels, today announced that it has signed an agreement to manage the historic Bourbon Orleans hotel (formerly Bourbon Orleans Hotel--A Wyndham Historic Hotel), in the heart of New Orleans’ French Quarter. View Article | Print Article | Send to a Friend BUSINESS/MEETINGS 1 February 2008 | The 18th annual Adrian Awards Gala was presented before a record-setting attendance of 1,004 top industry professionals on Monday night in New York City. The black-tie extravaganza, that celebrates travel and hospitality marketing excellence, was presented by the Hospitality Sales & Marketing Association International (HSMAI – www.hsmai.org). View Article | Print Article | Send to a Friend 29 January 2008 | According to FutureWatch 2008, the definitive market trends study for the global meeting and event planning industry, meeting professionals expect healthy attendance and budget increases in the coming year. View Article | Print Article | Send to a Friend 24 January 2008 | Early reports indicate travel buyers absorbed hotel rate increases for their 2008 programs similar to those negotiated for 2007, particularly in successfully including last-room availability even in high-occupancy markets. For the first time in several years, however, buyers also were left with a rosier outlook on future negotiations. View Article | Send to a Friend 21 January 2008 | Given the strength of the U.S. lodging market, it is no surprise that meeting planners appear to have accepted the fact that is it a seller’s market. Meeting planners have not abandoned their efforts to control their budgets. However, rising room rates, attrition clauses, and second-tier cities are no longer the “hot button” issues they once were. View Article | Print Article | Send to a Friend 11 January 2008 | If last year’s escalating room rates continue to trend upward, we may scare guests into looking for alternative travel accommodations. We need to think about how to maximize revenue in other ways and continue to show value for our rooms and the hotel experience. View Article | Print Article | Send to a Friend 23 January 2008 | The Meetings Intelligence Exchange, an online business networking community for the meetings industry is now available for hospitality executives. The Meetings Intelligence Exchange features reviews written by meeting planning members about the hotels and resorts they have experienced. View Article | Print Article | Send to a Friend INTERNATIONAL 23 January 2008 | First year-end 2007 data from the HotelBenchmark™ Survey by Deloitte reveals another good year for European hoteliers despite the lack of sport and cultural events seen in 2006. Overall revenue per available room (revPAR) grew 6.6% to reach €85. Hotels in Central and Eastern Europe saw the strongest performance with revPAR increasing 6.9%. View Article | Print Article | Send to a Friend 23 January 2008 | Radisson Hotels and Resorts Latin America (RHILA), a master franchisor of Radisson Hotels & Resorts, today announced the addition of three new hotels to the Radisson system. The three hotels include the Radisson Decapolis Hotel Miraflores and Radisson Hotel & Suites San Isidro in Lima, Peru; as well as the Radisson Summit Resort and Spa in Panama. View Article | Print Article | Send to a Friend 23 January 2008 | Park Plaza Hotels has announced the signing of franchise agreements for new hotels in Qatar and Morocco. The hotels, located in Doha and Marrakech, will be operated by a local subsidiary of Global V Hospitality Inc. View Article | Print Article | Send to a Friend 23 January 2008 | Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) has signed a binding agreement to sell certain of its assets in Venice Lido and Asolo Italy to EST Capital for 156 million Euros or approximately $229 million, subject to certain adjustments. View Article | Print Article | Send to a Friend 23 January 2008 | Hotel transaction activity in Asia reached US$10.8 billion during 2007, more than double the previous high of US$5.0 billion recorded in 2006. During 2007, the Asian hotel market witnessed 83 major (valued above US$5 million) transactions. Japan recorded the highest transaction activity totalling US$6.8 billion; including four out of the five largest transactions including the IHG / ANA portfolio sold by Jones Lang LaSalle Hotels. View Article | Print Article | Send to a Friend 23 January 2008 | InterContinental Hotels Group (IHG) and ALDAR Properties have signed a Development Agreement detailing a strategic partnership between the two companies which will result in the development of a number of new IHG-branded hotels in Abu Dhabi. In addition to the Development Agreement, three individual Management Contracts were signed between the parties at a ceremony held in the United Arab Emirates capital on 13 January. View Article | Print Article | Send to a Friend FEATURED DOWNLOAD FutureWatch 2008 According to FutureWatch 2008, the definitive market trends study for the global meeting and event planning industry, meeting professionals expect healthy attendance and budget increases in the coming year. The sixth-annual international study, conducted by Meeting Professionals International (MPI) and sponsored by American Express, surveyed 1,643 meeting and event professionals and suppliers from around the world, which is the largest response in the last three years to a
TRAVEL INTERNET MARKETING FOCUS 17 January 2008 | I wrote about “dot travel” on my blog in the past, and just for the record, personally I still believe in the original dot travel concept, as well as the purity of the dot travel domain extension for travel and tourism related web addresses. However, I was saddened when I read the press release below, and I realized that the dot travel concept may have been killed by greed and short-term vision. View Article | Print Article | Send to a Friend 25 January 2008 | ITB Asia and WIT-Web In Travel have agreed to join forces in an agreement that will see Asia’s leading travel distribution and marketing conference held in conjunction with The Trade Show for the Asian Travel market, taking place in Singapore. WIT, which just concluded on November 29-30 to positive feedback, will be held on October 21-22, 2008 while the inaugural ITB Asia will kick off on October 22. View Article | Print Article | Send to a Friend 24 January 2008 | Solare Hotels and Resorts Co., Ltd. (Headquarters: Minato Ward, Tokyo, President and CEO: A.G.Virili, , hereafter, Solare) with the support of transcosmos Inc. View Article | Print Article | Send to a Friend 22 January 2008 | Many of the reader-generated reviews of hotels, restaurants, destinations and other travel services on the Web may have started their lives as independent blogs by travel buffs. But they have consolidated into major online businesses, taking an ever-growing piece of the market from print guides. The major sites are TripAdvisor.com, owned by Expedia, and IgoUgo, owned by Sabre Holdings, which also owns Travelocity. View Article | Send to a Friend 22 January 2008 | HEDNA is proactively solving the challenges faced by today's hotel distribution industry. Whether it be technology, emerging issues, online migration, tour operator issues or credit card verification, HEDNA's committees are developing and implement solutions that will benefit everyone in the industry. View Article | Print Article | Send to a Friend 21 January 2008 | Suppliers are focusing on implementing tailored web strategies for their loyal members, offering a number of personalization tools and features distinctive for each member based on their membership profile. As the race for influencing and retaining consumer evolves, what does "loyalty" stand for online travel agencies? (12/21/2007) View Article | Print Article | Send to a Friend 18 January 2008 | No summary available. View Article | Print Article | Send to a Friend REVENUE MANAGEMENT FOCUS 24 January 2008 | Carlson Hotels Worldwide, the global hotel company with five brands operating in more than 965 locations in 71 countries, today announced the launch of Rate of the Day, an industry- leading rate management system that allows hotels an unprecedented level of flexibility and control in setting price points and overall rate structure. View Article | Print Article | Send to a Friend 18 January 2008 | Expedia, Inc. , the world's leading online travel company, today announced the launch of the Expedia(R) Rate and Inventory Channel Management Certification Program, making it easier for hoteliers to manage their rates and inventory across Expedia's global network of leading travel brands. The new program is the latest example of Expedia's technology leadership and continued commitment to streamlining hoteliers' access to its sites. View Article | Print Article | Send to a Friend 21 January 2008 | I often wonder how many people truly understand the process of search engine optimization and what it means to have a search engine friendly web site. It seems to me, by the number of clients I’ve inherited in the last few years, that there are many “SEO experts” out there with a fuzzy understanding of the process. As a result, they produced many disenchanted hotel operators, who spent a fortune, only to receive poor or mediocre results. View Article | Print Article | Send to a Friend ![]() Go to www.resortconference.com for full agenda details on this conference co-produced by HSMAI and the University of Denver. ![]() Read the conference brochure RESORT MARKETING FOCUS 23 January 2008 | Come 2009, the tropical island of Penang will be rocking and rolling with vibes when Malaysia’s first Hard Rock Hotel throws opens its doors. The property, which is currently undergoing construction, will deliver a unique product which aims to infuse new excitement and energy into the popular holiday destination. View Article | Print Article | Send to a Friend 23 January 2008 | The World Travel & Tourism Council (WTTC) today announces the 12 finalists for the Tourism for Tomorrow Awards 2008. Responsible tourism management no longer just caters to a niche market but is a catalyst for successful development and improvement of quality of life in many destinations. The 2008 Tourism for Tomorrow Awards finalists showcase some of the world's leading examples of this global trend towards sustainable practices. View Article | Print Article | Send to a Friend 17 January 2008 | Thierry Baurez has been named Director of Sales & Marketing of Casa Dorada Los Cabos, Resort & Spa, the newest luxury resort in Cabo San Lucas, Mexico, scheduled to open January 2008. He brings to his new position more than 10 years of experience in sales and marketing in the hospitality industry. View Article | Print Article | Send to a Friend HOTEL DIRECTOR OF SALES & MARKETING 11 January 2008 | From hemlines to hair colors, we love to watch trends come and go. As the spa industry has become engrained into everyday culture, many spa trends have extended their stay and moved into full-blown tradition. As the voice of the spa industry, the International SPA Association has been forecasting spa industry movements since the early 1990s and welcomes 2008 with this Spa Industry Trend Watch. View Article | Print Article | Send to a Friend 28 January 2008 | This article is about what a sales presentation can become when sales professionals leave their "safe zone" and dare to prepare and present a pitch that compels buyers to sit up and listen, instead of groan, lose interest and play with their iPhone. View Article | Print Article | Send to a Friend 23 January 2008 | Today, Embassy Suites Hotels, with 187 upscale, all-suite hotels in the U.S., Canada and Latin America, announces the launch of Business Balance™ (businessbalance.com), a new initiative designed specifically to help business travelers stay on their “A Game” while traveling. Accredited sources on nutrition, exercise and sleep will offer business travelers guidance and tips to help maintain balance on the road. View Article | Print Article | Send to a Friend 18 January 2008 | For many organizations, questionnaires are popular tools for gauging internal and external performance. It is understandable that organizations aim to save money on survey initiatives, but collecting employee and market data with poorly designed tools is wasting money in the short- and long- terms. View Article | Print Article | Send to a Friend SALES & MARKETING FACULTY 28 January 2008 | In 2007, the American Hotel & Lodging Educational Foundation (AH&LEF), the not-for-profit affiliate of the American Hotel & Lodging Association (AH&LA), distributed almost $1 million to fund education, research, workforce development to benefit the lodging industry. It is supported solely by progressive industry leaders and companies and through a portion of proceeds from the Americas Lodging Investment Summit (ALIS). View Article | Print Article | Send to a Friend 15 January 2008 | Gen Y, meet the Federal Labor Standards Act. Participants in the first Cornell Compensation Roundtable predict that the hospitality industry will need to find novel ways to compensate their diverse workers. In particular, the industry must be creative in structuring jobs for those born after 1982, commonly called “Generation Y,” who now constitute about 20 percent of hospitality employees. View Article | Print Article | Send to a Friend 11 January 2008 | L’Ecole hôtelière de Lausanne (EHL) and Champagne Laurent-Perrier today announced the signing of a partnership agreement. The two companies wish to deepen their knowledge of the hospitality industry while benefiting from their respective know-how and prestige. Teachers and students will share with Laurent-Perrier their knowledge of the hotel and hospitality industry. View Article | Print Article | Send to a Friend COLUMNS 25 January 2008 | Evil Eric did it again, he made a " big " impression on his Christmas repeat guests, so big that they won't come back ever again..... During their entire stay he was so unfriendly, both to the guests as well as to the staff, he just concentrated on recognizing the owners and their friends. Hee vriendj!All these guests expected was, as the above mentioned quote attributed to Mary Kay Ash of Mary Kay Cosmetics goes, recognition and praise ! View Article | Print Article | Send to a Friend 24 January 2008 | Every few years I open my Los Angeles Times to learn the paper has, once again, discovered the housecall. Americans yearn for it, I read, and a clever doctor is about to satisfy that need. View Article | Print Article | Send to a Friend 16 January 2008 | I love this time of year; a time of renewal; a new year with a fresh opportunity to celebrate the hotel world in 2008. The enthusiasm is infectious as we consider the many ideas we read, and make our resolutions with all the vigor we can muster. View Article | Print Article | Send to a Friend 16 January 2008 | Folks, we’ve got it, and others want it. The term, Hospitality, evokes certain emotions and expectations, and we are the practitioners who make it work. We fulfill the dreams and deliver the goods. Hospitality is a most worthy cachet, and we cannot afford to lose that edge. View Article | Print Article | Send to a Friend THE LATEST ENTRIES FROM TOP HOSPITALITY INDUSTRY BLOGS I will be attending both the Business Travel Show and the Travel Technology Show in the next 3 days. Both shows will take place in Earls Court in London. Maybe I'll see you t... Tuesday, February 5 - Posted on Hotel Blogs 2.0 | Guillaume Thevenot Back in October we wrote a post about the purchase of the Delta Hotels & Resorts brand by Victoria based bcIMC Hospitality Group. Last week bcIMC announced another acquisi... Tuesday, February 5 - Posted on Vacant Ready | Chris Clarke West Vancouver based Larco Hospitality manages a number of hotel properties across Canada as well as the JW Marriott Las Vegas Resort in the U.S. In 1999 Larco opened th... Tuesday, February 5 - Posted on Vacant Ready | Chris Clarke BoomTown Decodes It, So You Don’t Have To! a follow up to my last post. Parsing Google's response trying hard to play David to the perceived new Goliath! Believable? Hardly. ... Tuesday, February 5 - Posted on Buhlerworks | Joe Buhler For those who read the previous post about the traveler who ended up broke in San Francisco after her debit card was charged at check-in for incidentals she never intended to... Monday, February 4 - Posted on USA Today Hotel Hotsheet | Kitty Bean Yancey BoomTown Decodes the Letter, So You Don’t Have To! A great "reading between the lines" by Kara Swisher on the story that dominates the web and all business media right now. E... Monday, February 4 - Posted on Buhlerworks | Joe Buhler When you’re low on fuel, its even more important you take the best possible route to your destination. Not only do you need a map, but you need a map with the fuel stations ... Monday, February 4 - Posted on Tracking Tourism | Vicky Brock published by PhoCusWright FYI gives an overview of what developments we can expect in the year ahead of us and how they will affect the travel industry. It's been an accurate... Monday, February 4 - Posted on Buhlerworks | Joe Buhler No summary available... Sunday, February 3 - Posted on Les Explorers | Claude Bernard No summary available... Saturday, February 2 - Posted on Les Explorers | Claude Bernard All Blogs ECONNECT RSS FEEDS Stay on top of what's
happening in your city and the industry. As an HSMAI member, you can now
customize your eConnect news and information to include daily news from
your choice of more than 40 city Business Journals. The HSMAI Foundation's
eConnect research and resource site now gives you the choice of adding
news feeds (via Real Simple Syndication, or RSS) that are updated
throughout the day from Business Journals as well as the top hospitality
industry and consumer publications. Just click here, log in to eConnect if
you aren't already, and choose from the list of available feeds. Click
here to learn more...
HSMAI's
2008 Board of Directors Named; Dorothy Dowling, SVP of Marketing, Best
Western International, Appointed Chair
29 January 2008 | Moving forward in the new year to drive the Hospitality Sales & Marketing Association International (HSMAI – www.hsmai.org) to even greater heights is its newly-announced Americas Board of Directors and Executive Committee for 2008. View Article | Print Article | Send to a Friend 29 January 2008 | Designed for meeting planners looking to enhance their professional career and organize high-caliber events as well as exhibitors seeking to target quality planners, the eighth annual Hospitality Sales & Marketing Association International’s (HSMAI) Affordable Meetings® (www.affordablemeetings.com) Mid-America show will take place April 9-10, 2008 at Chicago’s Navy Pier. View Article | Print Article | Send to a Friend 17 January 2008 | In cooperation with Ascend Media, the Hospitality Sales & Marketing Association International (HSMAI – ) has prepared HSMAI’s Sourcebook for Meeting Planners 2008, a valuable and effective resource for industry professionals. View Article | Print Article | Send to a Friend FEATURED EVENTS ![]() 8 April 2008
HSMAI’s
Internet Marketing Strategy Conferences bring together leading industry
experts to discuss the hottest issues and trends in Internet
marketing.Chicago, IL ![]() 9 - 10 April 2008
HSMAI's
Affordable Meetings is a FREE, two day exposition and conference program
which takes place annually in three locations across the country, offering
an ideal business and networking forum for meeting planners and
hospitality sales executives. Chicago, IL 16 - 18 April 2008
The
resort industry will gather for their annual forum to discuss and explore
issues unique to resort marketing and operations when the 8 th annual
Resort Conference takes place at the Hotel del Coronado in San Diego from
April 16-18, 2008. The event is sponsored by the Hospitality Sales &
Marketing Association International (HSMAI) and The University of Denver's
School of Hotel, Restaurant & Tourism Management. San Diego, CA ![]() 11 - 12 June 2008
HSMAI's
Affordable Meetings is a FREE, two day exposition and conference program
which takes place annually in three locations across the country, offering
an ideal business and networking forum for meeting planners and
hospitality sales executives. Long Beach, CA FEATURED HSMAI UNIVERSITY PROGRAMS HSMAI University programs for 2008 are aligned with HSMAI's
Special Interest Groups to offer specialized content to support business
needs in revenue management, Internet marketing, hotel director of sales
& marketing and resort marketing. Every aspect of the content and
support material included in the HSMAI University program has been
specifically designed and developed for those involved in sales and
marketing, including an inventory of subject matter appropriate to
individuals with responsibilities ranging from entry-level to
advanced.HSMAI-U offers workshops and seminars in various cities, and "Webinars" incorporating 60-minute presentations conducted "live" via the web with audio conference linkage. Upcoming HSMAI University Programs:
HSMAI University Webinars are recorded and archived. To learn more and purchase archive copies, please click here.
We are constantly surrounded by color. Because our world is so saturated with thousands of hues, we don't consciously notice the effects different colors have on us. But even if we don't notice it, color changes our mood, our appetite, our sleep patters, even our metabolism. But many businesses would rather blanket the population with mass mailings, operating under the assumption that out of all the recipients, some of them have got to be part of their targeted prospects. That is why it is so important to carefully plan the color scheme of your website. Not only does color influence the way people feel when they visit your website, but it also determines whether your site will be seen as professional or amateur, appropriate or off-key. There is an almost endless supply of color choices for the web, but don't get carried away. Just because you like 20 different colors doesn't mean they should all be incorporated into your site. Choose only a few--three is probably enough--and go from there. Also, remember to pick hues that complement each other. Use a background that contrasts with the color of your text. The common choice is black text on a white background. If you have a lot of text for visitors to read, this will be the easiest on their eyes. Never pair a light background and a light text--unless you want your visitors to go blind, that is. Consider the subtle, emotional effects your color scheme will have on visitors. Red stimulates metabolism and makes people hungry. Blues and greens promote serenity, calm, peace, and order. Yellow is cheerful and usually improves a person's mood. Ask yourself who your audience is. If you are designing the site for children, reds and yellows are good choices. Many shades of blue exude professionalism, wealth and power, but not all. If you want to create corporate style identity, steer clear of sentimental blues, like cornflower blue. If you are going for a look that appeals to a nature and outdoors group, go for earth tones like brown and green.
Some emails and newsletters boasting rich HTML formatting may be nice to look at, but is that worth the risks of
If you think HTML is not worth it, Outlook can help you thoroughly and eliminate HTML formatting entirely from all the emails you read. Read All Mail in Plain Text Only in Outlook 2007 To make Outlook render all messages in secure plain text:
Read All Mail in Plain Text Only in Outlook 2003 To have Outlook display all messages in secure plain text:
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