Hospitality Sales & Marketing
Association International
Greater Los Angeles Chapter


March 2005
Volume 10, Issue 3

   
I N   T H I S   I S S U E
 > Chapter News
 > Industry News
 > National Events
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Membership Renewals

Shane Allor, CHME
Marriott Rancho Las Palmas Resort
Bob Carey
PRA Destination Management
Janelle Cram
Omni Los Angeles
Lana Dubovik
Kor Hotel Group
Don Gross
Disney Entertainment/ESPN Zone
Magda Khordoc
Holiday Inn Brentwood/Bel-Air
Erick Long
Universal CityWalk Hollywood
Janine Magyar
Disney Entertainment/ESPN Zone
Beverly Moore
Marina del Rey CVB
Donna Mulgrew
Santa Barbara CVB
Joseph Vandertol
BPT, Inc.
Eileen White, CHME
HSMAI Los Angeles Chapter
New Members
Deborah Sinocchi
Villa Graziadio Executive Center

2005 Calendar
Tuesday, April 19th
Panel Discussion: Marketing & Selling to the International Marketplace
Sheraton Gateway - LAX
 
Tuesday, May 17th
Topic: TBA
Le Meridien Beverly Hills
Tuesday, June 21st
Topic: Internet Prospecting: Mining for "Virtual Gold"
Luxe Hotel - Sunset Boulevard
 
Tuesday, July 19th
Topic: TBA
Ayers Hotel - Manhattan Beach
Tuesday, August 16th
Topic: Public Relations for the Hotel Industry
Location: TBA

Current Events
Tuesday, March 15, 2005
Millennium Biltmore - Downtown
Registration:
[ Workshop/Luncheon Combo ] [ Luncheon Only ]

Bonnie Buckhiester
Principal





1/2 Day
Revenue Management Workshop

"Shaping the Role of the
Director of Sales & Marketing"
8:00 AM - 11:30 AM

Luncheon Program
" Director of Sales & Marketing: Architect of Change"
11:30 AM - 1:30 PM

Presented by

Bonnie Buckhiester
Buckhiester Management
www.buckhiester.com


*Special Offer for
Non-Members!
If you are not an HSMAI Member and you join between February 25 - March 11, 2005, you can bring a 2nd person from your organization to the Revenue Management Workshop and Luncheon absolutely FREE! ($89 Value)
To be eligible for this special offer, your membership application and payment must be postmarked by the March 11, 2005 deadline and mailed to the following address:
HSMAI, Greater Los Angeles Chapter
3579 E. Foothill Blvd., Suite 229
Pasadena, CA 91107
Please make checks payable to "HSMAI." Offer valid for new Los Angeles Chapter members only.

"Revenue Management in the New Millennium"
1/2 Day Workshop (8-11:30 AM)
This session focuses on understanding the Revenue Management process. By attending you will learn how-to analyze, develop strategies and implement an effective Revenue Management system that will improve your existing process, while increasing ADR.

Workshop includes Continental breakfast and luncheon program. » Read More...

"Director of Sales & Marketing: Architect of Change"
Luncheon Program (11:30-1:30 PM)

In today's volatile markets Revenue Management is much more than setting prices, distributing inventory and analyzing reports. It requires cultural change. In most hotels the Director of Sales & Marketing has been charged with this responsibility. Join Bonnie Buckhiester, one of North America's leading Revenue Management specialists, and learn more about how you can be a successful architect of change for your organization. » Read More...

Who Should Attend:

  » Corporate Sales & Marketing Personnel
  » Directors of Operations
  » Directors of Sales & Marketing
  » Revenue Managers
  » Reservations Managers
  » Internet/eCommerce Managers
  » Sales Managers

Registration > Workshop & Luncheon Combo > Luncheon Only

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Chapter News
By Eileen White, CHME
Chapter Administrator

New Member Spotlight

Jean-Pierre Gaspar
Sales & Marketing Consultant
InterContinental Dallas / Geneve / Zurich
phone: 323.634.1049
fax: 323.634.1071

How did you hear about HSMAI?
From many colleagues, and thank you to Mitch, to Eileen, to Fran and to Tom who encouraged me a lot to join

Why did you join HSMAI?
- Continue my professional development in the hotels industry, enhancing my value to the properties I represent on the West Coast
- Continue my educational growth in the travel and marketing industry
- Contribute to the travel industry by actively participating in HSMAI
- Encourage constructive conversation of travel information and ideas with colleagues

Job Duties:
Sales & Marketing Consultant on the West Coast in charge of knocking on doors to solicit business

Other organizations I'm involved in:
- NBTA, National Business Travel Association
- LABTA, Los Angeles Business Travel Association, past board member
- PROST, Club For Executives in Travel, Board member
- SOCAL ASTA
- TTMA

Hobbies and/or Special Interests:
- Travel
- Music
- Building genuine relationships with all peopel.With out such relations you are like a company without assets. I am proud to be my very best as a person.

Tell us a little about your family:
I am happily married for 40 years with the same wife as our relations were built on the respect.
I have a son Christian 39 years old who has a very nice position with Boeing. Graduated from UCLA Economy/Computer Sciences
I have a daughter Chantal 34 years who is a Senior Gemologist Finalizer at EGL Laboratory

Awards:
- LABTA 2004 President’s Circle Award Bronze level
- NBTA 2004 Scholarship to attend the convention in Orlando
- LABTA 2005 President’s Circle Award Silver Level

Other comments:
I was truly honored to be a 2005 HSMAI Greater Los Angeles Board member.

HSMAI Launches eConnect!
Research & Resources
from HSMAI
 
Member 2 Member Discounts!
HSMAI's exclusive searchable guide of discounts offered by fellow HSMAI members for Members Only!
 
On The Move

Larry Borreson
Millennium Biltmore

Bill Doak
The Mondrian
Vanessa Fonseca
Hyatt Los Angeles
Tara Gadsby
Pasadena CVB
Sheldon Johnson
Omni Los Angeles
Dan League
Allimar Marketing
Mark Schwabenbauer
Sheraton Universal

Cynthia Smith
Shutters on the Beach

Renee Spingola
Mariott Norwalk

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Industry News ~ Snapshot

--- ECONOMIC INSIGHTS---

PwC SAYS LODGING WILL SEE 25% INCREASE IN PROFITS IN 2005
PricewaterhouseCoopers says the lodging industry will experience a 29.9 percent increase in profits in 2004 to $16.6 billion, a 25 percent increase in profits in 2005 to $20.8 billion in 2005 and record profits of $25.2 billion in 2006. "In 2004, for the first time since 2000, the lodging industry experienced an increase in total industry profits (income before income taxes). Profits declined in 2001 to $16.8 billion from a high of $22.5 billion in 2000 (based on data from Smith Travel Research). The dramatic increase of 7.5 percent for RevPAR in 2004 and increases of 7.3 percent in 2005 and 6.3 percent in 2006 (based on PwC estimates) will translate to record high profits by 2006," says Bjorn Hanson, Ph.D., Global Industry Leader of PricewaterhouseCoopers Hospitality & Leisure Practice. Profit per available room will increase 28.7 percent from prior-year in 2004 to $3,728, another 23 percent from prior-year in 2005 to $4,585 and then 18.6 percent from prior-year in 2006 to $5,440 surpassing 2000 levels. - ehotelier.com

LODGING SUMMIT RAISES OPTIMISM FOR HOTEL INDUSTRY
This year's Americas Lodging Investment Summit reinforced the notion that it is a good time to invest in hotels. Nowhere was this more evident than in the opening session entitled "The Economic And Performance Outlook: The Facts And What They Mean." Bjorn Hanson, global industry leader, hospitality & leisure, PricewaterhouseCoopers, forecast demand growth 4.1% in 2005. In addition, he also indicated that 2006 is expected to generate $25.2 billion in profitability for the industry, a new record. Meanwhile, Randall Smith, CEO of Smith Travel Research noted "we do expect to see room rates increasing more than occupancies." He also added that "supply seems to be under control." - Hotel Business

TIA'S TRAVELER SENTIMENT INDEX FALLS IN 4th QUARTER 2004
The Travel Industry Association of America's (TIA) quarterly Traveler Sentiment Index showed a moderate decline in fourth quarter 2004, falling 3.2 percent to 95.8 from third quarter 2004. Consumers were most concerned about their ability to take a pleasure trip based on their personal finances and available free time. They were also slightly less interested in taking pleasure trips and were somewhat negative about the affordability of pleasure travel compared to third quarter 2004. The only index remaining unchanged was traveler perceptions of service received while traveling. - eHotelier.com

» HSMAI TSUNAMI/TOURISM RESOURCE CENTER
Visit this In depth section to learn more about the impact as well as background articles, images and video coverage. Visit this Member's Only resource which is being constantly updated.

--- HOTEL HIGHLIGHTS---

STARWOOD TO OPEN ITS 30TH PROPERTY IN CHINA
Starwood Hotels & Resorts Worldwide announced an agreement to manage the 330-room Sheraton Chongqing Hotel in China. The hotel, set to open January 2008, will be in the new entertainment and commercial district of Chonging on Nanbin Road. It is part of the "Chongqing Bund" development in the city. The hotel is part of a mixed-use complex that houses the hotel, convention hall, prime office and retail spaces and will be the tallest building in Chongqing when completed.

DOUBLETREE TO ADD 15 PROPERTIES THIS YEAR, 200 BY 2008
Doubletree Hotels said 15 hotels are scheduled to join the brand's current collection of more than 150 full-service properties in 2005, and will boost its hotel portfolio by more than 25 percent to 200 full-service hotels throughout North America and Latin America by 2008. Doubletree said it added six new hotels and resorts between September 2004 and January 2005. About 25 Doubletree deals are in various stages of planning and/or development.

MARRIOTT OFFERS FREE IN-ROOM FITNESS EQUIPMENT
Marriott has kicked off its new complimentary in-room fitness program, "Great Health - Fit For You." Guests can choose from three different equipment options: the BodyRev, Michael Sena's Traveling Trainer kit and the BodyWedge 21. All three companies have partnered exclusively with Marriott, which is rolling out the equipment at Marriott and Renaissance hotels in North America this month. Fit For You also has a culinary component, which was initially a healthy breakfast option. The program has been expanded to all food and beverage outlets, including room service, and is divided into carb-conscious, low-fat and low-cholesterol categories. - Travel Agent Magazine

HILTON TO SELL MUCH OF ITS OWNED PORTFOLIO
During the Americas Lodging Investment Summit, Matt Hart, president of Hilton Hotels Corp., revealed during a panel that the U.S. chain will be selling a good deal of its owned portfolio- not the "Crown Jewels." Several packages will shortly be on the market, according to Hart. And during the conference, the Plasencia Group reportedly has been showing at least one of the packages to prospective buyers. - Hotel Business

MICROTEL GAINS ATTRIBUTED TO TRAVELERS WITH DISABILITIES
Microtel Inns & Suites, the all- newly constructed chain of budget/economy hotels, reported sharp gains in its 2004 bookings for ADA room nights across all distribution channels by nearly 275% over the previous year. In addition, net revenues for ADA room nights increased by more than 260%. Internet bookings for ADA rooms during the same period marked the strongest gains, with an increase of more than 400%, followed by bookings on the Global Distribution System (GDS), which increased by more than 360%.

NY PLAZA HOTEL TO BECOME CONDO, SMALL HOTEL, RETAIL SPACE
New York's 805-room Plaza Hotel will close its doors April 30 and will be transformed into a combination of upscale condominiums, stores and a much smaller, 150-room hotel. Expected to reopen late 2006, the property should house 200 condominiums and multi-level retail space in addition to the hotel rooms, which will be located in the building's 58th St. side. The condos will be built on the top 12 floors of the 19 story Plaza building, as well as on some of the lower floors facing Central Park, according to reports. Some of the hotel's famous restaurants, including the Oak Room, Oak Bar, and Palm Court will reopen but could have new names and new menus. The Oyster Bar will be converted into retail space, reports said. The main ballroom will remain unchanged. - Hotel Business

--- AIR TRAVEL TRENDS---

UNITED URGES AGENCIES TO USE ALTERNATIVE GDSs
United recently conducted a meeting with some 40 agencies and 30 corporate accounts, urging them to explore use of start-up alternative GDSs, including G2 Switchworks, ITA Software and FareLogix. United said it was considering paying early adopters of the GNEs (GDS new entrants) inducements of around $5 per ticket to replace lost incentives if agencies and corporations move some of their volume to the start-ups. United stated that the inducements would be temporary, ending when some 20% of United's volumes were going through the low-cost start-ups.

AMERICAN WILL SELL FOOD ON SOME DOMESTIC FLIGHTS
American will begin selling $3 snack boxes and $5 sandwiches in the main cabin of about 600 select domestic flights on Feb. 1. It will allow passengers to purchase the food on flights of more than three hours. American said it will save about $30 million a year under the program.

ARC REPORTS 7% GAIN IN AIRLINE SALES FOR 2004
The Airlines Reporting Corp. (ARC) reported healthy numbers for the end of 2004 and the year as a whole. Total sales settled through ARC were slightly less than $66 billion, the company said-a 7 percent increase over 2003 and the highest year-end result since 2001. According to ARC, that result is attributable to consistent growth in international fares, which completed the year up 19 percent. In addition, ARC said, there was a 5 percent growth in transactions, and average weekly sales per location for the year as a whole exceeded $50,000 for the first time in 2004. For December 2004, transactions were 9 percent over December 2003. - Travel Agent Magazine

--- INTERNATIONAL INFO---

CHINA TOURISM SETS RECORD WITH 109 MILLION VISITORS
The inbound tourists to the Chinese mainland reached 109.04 million in 2004, breaking the 100 million mark for the first time. This earned the foreign exchange revenue up to 25.7 billion U.S. dollars, according to statistics released by the National Bureau of Statistics and the China National Tourism Administration. The inbound tourists mainly came from the 16 countries of Japan, the Republic of Korea, Russia, the United States, the Philippines, Malaysia, Mongolia, Singapore, United Kingdom, Thailand, Australia, Canada, Germany, Indonesia, India and France. The number of visitor arrivals from these countries saw remarkable growth in 2004 over the previous year. The outbound tourists from the Chinese mainland amounted to 28.85 million in 2004. Some 5.87 million Chinese mainland people traveled abroad for business purpose, up 8.55 percent compared with last year. - eHotelier.com

CZECH REPUBLIC BECOMES HOT TOURIST DESTINATION
World travelers take notice -- the Czech Republic is a hot destination right now. Tourism is expected to have grown globally by 4 percent in 2004, but it increased 15 percent and is expected to climb another 10 percent this year, according to data from Czech Tourism. New airline routes are making it easier for people from a wide range of countries to reach the Czech Republic and the government is taking steps to keep tourism a thriving industry. Over 7 million tourists visited the country in 2004. Revenue from tourism accounts for 4.2 percent of the country's gross domestic product. Germans, Americans and Britons comprise the majority of tourists visiting the Czech Republic. - ehotelier.com

TURKEY EXPERIENCES REVIVAL OF TOURISM
Turkey's Minister of Culture & Tourism Erkan Mumcu set a goal of 20 million tourist arrivals for 2005. Some 17.5 million visitors arrived in Turkey in 2004, including about 300,000 Americans, a 32-percent increase over 2003. About 50 percent of Turkey's visitors come via cruise ships stopping in Istanbul and Kusadasi (Ephesus). Says Mumcu: "We think it's incredible that we are seeing increases such as this from the U.S. even as the war is going on in Iraq." In the past, activity in the Persian Gulf has been a detriment to Turkish tourism; Turkey's border with Iraq is far from any of the destinations that are popular with American tourists. - Travel Agent Magazine

--- BIZ/LEISURE TRAVEL---

BUSINESS GROUP TRAVEL SEEN BOOSTING HOTELS IN 2005
Travel demand by business groups, if not convention business, is expected to pick up speed this year, driving U.S. hotel revenue and profits higher, according to hotel executives attending a lodging conference recently. "Group sales are typically slower to recover than other segments, but we are seeing that now," said Douglas Geoga, president of Hyatt Corp. Since the Sept. 11 attacks of 2001, the leisure traveler has been the foundation of hotel occupancy in the United States. Joseph McInerney, chief executive of the American Hotel & Lodging Association said: "Now, hotels are starting to sell out Monday through Thursday and demand for weekends is strong," as people continue to take shorter vacations. Big hotel chains say the trend is enabling them to raise prices. There is a perception, however, that a recovery in convention business remains elusive.

GROUP, BUSINESS TRAVEL FUELED 2004 LODGING RECOVERY
Group and transient business travel drove the rebound in U.S. lodging last year, according to a report released by industry tracker Smith Travel Research. "Good growth in group demand helped fuel the industry's gains," said Mark Lomanno, the firm's president. "Also, mid-week performance improved, likely a result of increased business travel." Lomanno added that "industry operating performance was very good in 2004." Occupancy nationwide rose 3.7 percent last year over 2003, to 61.3 percent; average room rates increased 4 percent, to $86.41; and revenue per available room, or RevPAR, a key measure of industry productivity, gained 7.8 percent, to $52.93. RevPAR gains were greatest in the top 25 markets, destinations that draw the vast majority of large meetings, conventions and trade shows as well as a disproportionate percentage of transient business travelers. - Successful Meetings

TECHNOLOGY CAUSES SHIFT IN BUSINESS TRAVEL PATTERNS
Technology has caused the business travel landscape to shift, according to a new report from the Travel Industry Association of America (TIA), the National Business Travel Association (NBTA) and the Institute of Business Travel Management. "Business travel has been one of the most seriously affected by the events of recent years and the slowest to recover," said Dr. Suzanne Cook, senior vice president of research for TIA. "We believe that this reflects some of the changes that American businesses and business travelers themselves have made in recent years to enhance the efficiency of both the time and money they spend - changes that are still evolving." Improvements in technology have also altered the business travel landscape, creating greater acceptance of online business communication technologies as an alternative to travel. Nearly 40 percent of all business air travelers were substituting technology, increasingly web conferencing, for some travel in 2004, although this is down from 47 percent reporting the same in 2002. Nearly three-quarters (71%) of all business air travelers in 2004 felt that the use of teleconferencing, webcasting or videoconferencing was somewhat or much more efficient than travel, up from 65 percent in 2002. However, only 37 percent of business air travelers feel that using such technology is more effective than a face-to-face meeting as a way of meeting business goals.

--- CRUISE NEWS---

CRUISE LINES PREDICT 11.1 MILLION CRUISERS IN 2005, UP 4.6%
The Cruise Lines International Association (CLIA) is estimating that 11.1 million people will take a cruise in 2005, up about 4.6% from the projected 2004 figures. The annual bump will be a little smaller than last year's, simply because there's not that much tonnage coming on line: Only three new ships will be delivered this year. Occupancies, meanwhile, are expected to remain high. CLIA expects that 2004 load factors were about 105%, which is what they predict for 2005, too. - Travel Weekly

--- ONLINE ISSUES ---

SOME AIRLINES GET MORE BOOKING ONLINE THAN OFFLINE
Delta Air Lines said half of its bookings are being processed online through a mix of direct and third-party channels. Specifically, during the first two weeks of the year, delta.com handled 29 percent of all bookings and online travel agencies handled 21 percent, up 9 points and 8 points, respectively, year-over-year. A Delta spokesperson said the airline's recent pricing redesign has produced "a substantial increase" in migration from offline channels, such as traditional travel agencies, to online distribution outlets. Other airlines also report growing usage of their Web sites and such online booking options as Expedia, Orbitz and Travelocity. Northwest Airlines, for example, said Internet channels now represent 37 percent of all U.S. point-of-sale bookings. A US Airways spokesperson said traditional travel agencies still account for more than half of total bookings on that carrier, but volume on usairways.com has grown noticeably during the past year and now accounts for 20 percent of all bookings. Long a leader in encouraging direct online bookings, Southwest Airlines now generates 63 percent of total passenger revenues through its Web site. - Hotel Marketing.com

AMERICAN LOADS SOME WEB-ONLY FARES IN AMADEUS
American put its Web fares in Amadeus for flights sold in the U.S., Canada, Puerto Rico and the U.S. Virgin Islands. American agreed to give Amadeus subscribes in the U.S. and Canada access to the same publicly available fares that the airline offers through its internal res systems, its Web site and third-party sites, Amadeus said. Amadeus didn't detail the terms of the agreement, but tied the deal to its value-based GDS pricing scheme. - Travel Weekly

KAYAK.COM DEBUTS ON THE WEB
Kayak.com launched its travel-search engine with Orbitz as a participant and with a presence on CNN.com. The system offers air and hotel bookings by routing consumers to supplier and agency Web sites. The rental car section, still in development, will display advertisements from car rental companies and agencies. Kayak's site is designed for PCs only and doesn't support Apple Macintosh computers. -- Travel Weekly

HOTELS.COM LAUNCHES VACATIONSPOT.COM FOR CONSUMERS
Hotels.com owns and is powering a new consumer Web site that allows users to instantly book vacation rental properties, such as suites, villas and homes. Called VacationSpot.com, the site has thousands of rentals around the world. The site offers pictures, ratings and descriptions and low-price guarantees, says Dan Proctor, vice president of vacation rentals.


The first-ever, all-encompassing, online source for information, research, contacts and best practices, eConnect is an HSMAI Foundation program hosted by the University of Houston's Conrad N. Hilton College.
Go to eConnect and access the exclusive HSMAI Member Only areas. Watch for the new eConnect, coming in Mid-March, 2005, with enhanced and customized content.

--- ASSOCIATION NEWS---

HSMAI ANNOUNCES NEW MEMBERSHIP CATEGORY: EXECUTIVE ELITE
The new HSMAI Executive Elite membership category is limited to qualified senior executives in the hospitality industry. Benefits include:

  • Complimentary by invitation only attendance at our 2005 Executive T.H.I.N.K. programs
  • Choice of complimentary attendance at one of our 2005 HSMAI Strategy Conferences on subjects like Hotel Internet Marketing, Revenue Management, Industry Trends, etc.
  • Inclusion in our select mailing list for our special industry white papers - like the newest DeMystifying Distribution
  • Monthly Executive Elite Update from HSMAI CEO and the HSMAI Executive Board on relevant industry subjects
  • Quarterly distribution of HSMAI's Marketing Review magazine
  • Special web access to HSMAI Foundation's eConnect research and information online repository
  • Other special events and benefits tailored to senior industry executives

Introductory price: $650.00 per year*

» Email mjorgensen@hsmai.org for your personalized invitation and invoice or call our Executive Vice President, Fran Brasseux, at 703-610-9024 for more information.

*Current members receive credit for current membership dues when upgrading to the new Executive Elite membership category.

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Upcoming Events

Click Here to view a searchable calendar of upcoming HSMAI chapter, national and international events, including:

HSMAI University Programs:
The Fundamentals of Revenue Management
The New Sales Essentials
Webinars on Revenue Management
Essentials of Negotiation
Essentials for Key Account Maximization

»
March 2-4 , 2005, HSMAI Airline & Hotel Contracting Strategy Conference
»
April 3-5, 2005, 5th Annual Resort Management Conference, Phoenix
»
April 6-7, HSMAI's Affordable Meetings Mid-America, Chicago
»
April 29, Travel Internet Marketing Strategy Conference, New York

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Marketing Tips
Write a Personal Letter
by Kevin Nunley
www.drnunley.com (888) 429-6203

Personal letters are very powerful. Get a big stack of mail from the letter carrier and I'll bet you open the hand-addresses letter from a friend first. We often talk about making web site copy and newspaper ads carry the power of a letter. Why not market your business by simply writing a personal letter?

Keep your letter to a single page.

Make paragraphs short. I like three line paragraphs, but five or six lines per paragraph is also fine. Longer paragraphs make your copy look dense and a long read to someone who is in a hurry.

Underlining and CAPITALS are good for a sales letter, but keep them out of your personal letter.

Sign your letter in a different color ink than the color it is printed in. Include a P.S. Sixty percent of readers read the P.S. before they read the rest of the letter. Have the P.S. restate your offer, your time limit, or urge the reader to call or email you.

Hand address your envelope and use a regular first class stamp.

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Email Tip of the Month
Block Messages from a Domain in Outlook Express
by Heinz Tschabitscher
www.email.about.com

Outlook Express makes it easy to block messages from a particular email address. If you are looking for a broader approach, however, Outlook Express can also block the messages from a complete domain.

To add a domain to the list of blocked senders in Outlook express:

  • Select Tools | Message Rules | Blocked Senders List... from the menu in Outlook Express.
  • Click Add...
  • Type the domain you want to block.
  • Finally, click OK.

If you entered "about.com" as the domain to block, for example, all messages from "fred@about.com", "email.guide@about.com", etc. will be deleted automatically by Outlook Express.

Unfortunately, blocking domains only works with POP accounts, though, in Outlook Express. Messages from blocked senders in IMAP or Hotmail accounts will not be move to the Trash folder automatically.

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N E X T   M O N T H
Panel Discussion
"Marketing & Selling to the International Marketplace"

April 19, 2005
Sheraton Gateway - LAX

Published Monthly by HSMAI, Greater Los Angeles Chapter
3579 E. Foothill Blvd., Suite 229 :: Pasadena, CA 91107
(323) 469-9304 office :: (323) 467-1185 fax

info@hsmailax.org

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