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Luncheon Program
Date: February 17, 2009 Topic: Revenue Management Location: TBA Luncheon Program Date: March 17, 2009 Topic: TBA Location:TBA 
Tuesday, February 17, 2009 Revenue Management Panel Discussion 11:30 AM - 1:30 PM 
Panel Moderator:
Panelists: Who Should Attend:
Erik Dahlerbruch
Edge Hotel Laguna Beach Sherry Bigler Intercontinental Hotel LA Don Maselli Sheraton Gateway LAX Sally King Pacific Palms Hotel  Eileen White,
CHME How did you hear about HSMAI? Why did you join HSMAI? Other organization I'm involved in: Hobbies and/or Special Interests Tell us about your immediate family: Awards: Other comments: 
FEATURED ARTICLE  Reduce rates in a recession ? Think again ! | By Christopher NortonHow will the luxury hotel segment brave the downturn in 2009? One thing Christopher Norton, General Manager of Paris' Four Seasons Hotel George V, firmly believes is that the industry as a whole will bounce back from recession, stronger and smarter. For 2009, he offers three bits of advice to operators in the luxury segment concerning the product, prices, and the people that make it all happen. View Article | Print Article | Send to a Friend   ECONOMIC INSIGHTS November 2008 | From Double-digit Losses To Double-digit Gains14 January 2009 | The global economic slowdown is having an impact on the hotel industry based on the world’s four regions reporting mixed year-over-year results when reported in U.S. dollars, euros and British pounds for November 2008, according to data compiled from STR Global. View Article | Print Article | Send to a Friend Risk Of U.S. Hotel Recession Retreats | hotelnewsnow.com13 January 2009 | This morning economic research firm e-forecasting.com in conjunction with Smith Travel Research announced that following a decline of 4.7 percent in November, HIP edged up 0.1 percent in December. HIP, the Hotel Industry's Pulse Index, is a composite indicator that gauges business activity in the U.S. hotel industry in real-time. This increase brought the index to a reading of 91.6. The index was set to equal 100 in 2000. View Article | Send to a Friend [MULTIMEDIA] Video Interview: Randy Smith (Part 2) | hotelnewsnow.com21 January 2009 | STR Founder and CEO Randy Smith reveals one of the greatest challenges facing the hotel industry in the first installment of an exclusive two-part video interview. View Article | Send to a Friend [MULTIMEDIA] Video Interview: Randy Smith (Part 1) | hotelnewsnow.com21 January 2009 | STR Founder and CEO Randy Smith reveals one of the greatest challenges facing the hotel industry in the first installment of an exclusive two-part video interview. View Article | Send to a Friend Global 2009 Hotel Pipeline Report | Lodging Econometrics (LE) 15 January 2009 | After peaking in Q2 2008, the Total Global Construction Pipeline decreased 6% to 10,169 projects/1,707,817 rooms. All regions reached cyclical peaks in Q208 except Canada, the Caribbean, Mexico, Central and South America, which crested earlier in Q108. All regions experienced a Quarter over Quarter (QoQ) decline in Q308. Many showed a noticeable deceleration in projects and room counts. View Article | Print Article | Send to a Friend Hotel giants seek refuge in niches | reuters.com14 January 2009 | It's a trend pre-dating the global slowdown: big hotel chains are moving into the quirky boutique sector to tap into a niche of profitable growth. What's not clear now is how many can succeed. Hotel revenues have fallen sharply since last October and shares in hotel groups in Europe fell by more than 30 percent in 2008 as investors anticipated pressure on earnings this year. View Article | Send to a Friend Phoenix Marketing Study Indicates Tough Times Ahead for the Travel Industry 12 January 2009 | The faltering global economy will curtail people’s travel plans in 2009, but creative promotion of loyalty programs by airlines and hotels can recoup some of the lost revenue and soften the economic impact, according to a new study by Phoenix Marketing International’s Travel and Leisure Practice. Phoenix recently completed a worldwide survey of 6,000 travelers in eight countries who made an overnight trip in 2008. View Article | Print Article | Send to a Friend Extended Stay Looks To Outperform Industry | hotelnewsnow.com7 January 2009 | The extended-stay segment is not immune to the challenges the hotel industry is facing during the current recession, but it has weathered the storm better than most. Extended-stay hotels historically have focused on attracting hotel guests for longer periods of time than traditional hotels and often quote weekly and monthly, along with nightly rates. View Article | Send to a Friend Widening gap between rich and poor affects holiday travel, too6 January 2009 | Holiday plans and travel trends are increasingly mirroring the social divisions between rich and poor. According to ITB Berlin – the travel industry’s leading trade show – the fallout from the global economic and financial crisis will tend to favour the growth of niche markets, in particular segments such as luxury travel, once again in 2009. At the same time, bargain hunting and last-minute travel will be dominant. View Article | Print Article | Send to a Friend Tourism will be a Key Factor in the Global Drive out of Recession and a Strong Contributor to a Long Term Green Economic New Deal | UNWTO Reports23 December 2008 | Tourism is facing increasingly difficult conditions as the global economy deteriorates and Asia and the Pacific, one of fastest growing tourism regions in the world, is also strongly feeling the impact of the global slowdown. View Article | Print Article | Send to a Friend FEATURED REPORT  HSMAI Resort Marketing “Best Practices Initiative” Reports Growth in Revenue Generation, Engagement OnlineToday, resorts are seeing the value of engaging prospective or recurrent guests online through social networks, blogs and review and photo sharing sites. More than 35 resorts participate in HSMAI’s Resort Marketing Special Interest Group “Best Practices Initiative”; the most recent study from this group, Online Marketing and Social Media, was conducted earlier this year to analyze online marketing approaches today. Comparisons were drawn to a similar study completed in 2005. The research will be discussed in-depth at the Ninth Annual Resort Conference from May 3 – 5, 2009, at the PGA National Resort & Spa in Palm Beach Gardens, Fla. () View Article | Print Article | Send to a Friend HOTEL HIGHLIGHTS & OPENINGS [MULTIMEDIA] Fairfield Inn & Suites Unveils Bold Contemporary Lobby and Rooms 15 January 2009 | The Fairfield Inn brand, by Marriott (NYSE:MAR), is making a splash with a fresh new design. The contemporary new décor is transforming the guest experience with a warm and welcoming environment; developed to address every traveler's needs and invite them with bright and lively colors. View Article | Print Article | Send to a Friend Beyond Green: Sleep in a Recycled Hotel | thestreet.com15 January 2009 | How would you like to spend the night in a 15,000-liter wine barrel? Or perhaps you'd prefer to make your home-away-from-home in an old drain pipe. These unique lodging options aren't just quirky -- they're also environmentally friendly. And they're part of a growing array of green lodging options that range from the mundane to the bizarre. Here's a look at the latest in green lodging options around the globe for travelers of all stripes. View Article | Send to a Friend The Leading Hotels Of The World Announces Reorganization Of Senior Leadership14 January 2009 | The Leading Hotels of the World, Ltd. today announced a reorganization of the senior leadership team in order to increase the company's focus and resources on its core business. In making the announcement, Ted Teng, president and chief executive officer, commented: "Going forward we will focus on the core business by strengthening membership, driving more revenue to our member hotels, and adding value for our customers. View Article | Print Article | Send to a Friend Frequent business travelers list their favorite hotels | usatoday.com13 January 2009 | USA TODAY interviewed 360 frequent business travelers and asked them for their favorites. The travelers — who occasionally respond to travel questions as part of the newspaper's Road Warrior Panel — spent nearly 44,000 nights in hotels last year, or an average of 122 nights per person. Their favorites are located everywhere around the world and range from luxurious lodgings to inexpensive chain hotels. View Article | Send to a Friend Andaz West Hollywood Opened Doors January 8th 13 January 2009 | The monumental artwork by artist Brian Cairns that has concealed Andaz West Hollywood’s south-facing exterior for the last month has come down to reveal the second property in the Andaz brand portfolio and the first Andaz hotel to open in the United States. Encouraging guests to create their own experience, Andaz West Hollywood offers an uncomplicated stay while focusing on delivering the simplest pleasures. View Article | Print Article | Send to a Friend Steve Wynn: Raising the stakes in Vegas | timesonline.co.uk12 January 2009 | Steve Wynn, the showman who built a multi-billion-dollar Las Vegas empire, is facing both financial meltdown and blindness as he opens his latest casino hotel. John Arlidge meets the tenacious tycoon on the verge of his biggest gamble. Main photograph by Brett Ratner View Article | Send to a Friend BUSINESS/MEETINGS Internet Use Grows at Meetings, as Do Challenges | nytimes.com31 December 2008 | Until recently, travelers attending conferences or trade shows had simple Internet needs. They would check e-mail messages and maybe look up information on the Web or connect to the home office. Now, meetings are likely to include streaming video and online interaction. And back in their rooms, travelers are downloading movies and logging onto peer-to-peer networks. View Article | Send to a Friend Top 10 Group Events | Dec 01,2008 - Dec 31,2008 North America & Selected Markets8 January 2009 | Data derived from reader board reports covering hotels in 59 metropolitan areas across 39 states and provinces. The Knowland Group™ provides detailed reports on events within a client’s competitive set of hotels to over 700 hotels across the United States and Canada. View Article | Print Article | Send to a Friend Company cost cuts put limits on business travelers | usatoday.com8 January 2009 | Business travelers, like the rest of the country, are tightening their belts. Stephen Hecht, a technical manager, recently logged online to book a room at Courtyard by Marriott in Norwood, Mass., his favorite hotel when he regularly visits a client. But the Orbitz website, tailored to follow his employer's new cost-conscious travel policy, showed the hotel was too expensive. It steered him to a cheaper property, Four Points by Sheraton. View Article | Send to a Friend Trends in the Conference Center Industry | By Dave Arnold21 December 2008 | These are challenging times we live in! The economic news that have evolved during the year has left a feeling of uncertainty over an otherwise generally healthy conference center industry. View Article | Print Article | Send to a Friend INTERNATIONAL 20 hotel agreement to boost Germany's Holiday Inn portfolio15 January 2009 | InterContinental Hotels Group (IHG) has signed a franchise agreement with Foremost Hospitality GmbH to introduce 20 new Holiday Inn and Holiday Inn Express properties across the country's key cities by 2016. View Article | Print Article | Send to a Friend China: Mixed messages from luxury market | hotelnewsnow.com13 January 2009 | The hotel industry may be taking a battering in most regions of the world, but in China, it is business as usual for the world’s luxury chains, at least when it comes to setting up camp in the world’s fastest-growing economy. View Article | Send to a Friend Tallest Renaissance Hotel Worldwide Opens in Shanghai, China 14 January 2009 | Standing 60 stories tall in the Cloud Nine commercial complex, offering panoramic views of Shanghai, the newly opened Renaissance Shanghai Zhongshan Park Hotel is quickly becoming an icon for the bustling city. Meng Lo is general manager of the 684-room property and Eddie Wong is director of marketing. Marriott International is operating the hotel under a management agreement with Summit Property Development Company Limited Shanghai. View Article | Print Article | Send to a Friend French Hotel Industry sees growth as uncertainty looms | MKG Reports12 January 2009 | According to end-of-year results released by MKG Hospitality's database Hotel CompSet, the French hotel industry has secured positive growth in 2008, if ever so slightly, as it prepares to tackle this year's economic recession. View Article | Print Article | Send to a Friend Rezidor opens the Park Inn Poliarne Zori Murmansk, Russia 12 January 2009 | The Rezidor Hotel Group announces the Park Inn Murmansk – the existing 266 room-property joined the company’s portfolio on December 31, 2008. View Article | Print Article | Send to a Friend UK: Down faces lead to down business | hotelnewsnow.com12 January 2009 | In the wake of an undercover study that charged some U.K. hotels with substandard levels of cleanliness comes more bad news for the kingdom’s hospitality industry. The government’s tourism boss is calling out grumpy staff and poor service that’s turning off foreign travelers. View Article | Send to a Friend Novotel selected for Brisbane Airport’s first international hotel12 January 2009 | Australia’s leading 4-star hotel brand, Novotel, has been selected for Brisbane Airport’s first major international hotel. Novotel Brisbane Airport is currently under construction and is scheduled for completion by October 2009. View Article | Print Article | Send to a Friend First Hampton Inn & Suites By Hilton In Mexico City Opens In Historic Building In City Center 9 January 2009 | Hampton® Hotels, the international brand of more than 1,600 mid-priced hotels, today announced the grand opening of the Hampton Inn & Suites by Hilton™ Mexico City/Centro Historico. The 108-room property is located in a historic building known as “Casa San Agustin” and is a registered historic building in Mexico. The hotel will be operated by Hilton Hotels Corporation under the terms of a multi-year management agreement. View Article | Print Article | Send to a Friend Accor Opens First MGallery Hotel in Asia6 January 2009 | The first new international hotel to launch in Bangkok in 2009 has opened its doors, and with its name being Vie (French for “life”), Accor is hoping the launch will bring new life and vigour to the Bangkok tourism sector, which has been affected recently by political tensions and the economic crisis. The VIE Hotel Bangkok is the first MGallery hotel in Asia, and follows the launch of the brand in Australia and New Zealand last year. View Article | Print Article | Send to a Friend FEATURED DOWNLOAD  Global 2009 Hotel Pipeline Report | Lodging Econometrics (LE) All regions reached cyclical peaks in Q208 except Canada, the Caribbean, Mexico, Central and South America, which crested earlier in Q108. All regions experienced a Quarter over Quarter (QoQ) decline in Q308. Many showed a noticeable deceleration in projects and room counts. Several factors have prompted this turnabout: Global economies are experiencing a serious slowdown. Some significant regions are characterized as recessionary. The slowdown is expected to continue through 2009 and perhaps into 2010. Operating performance drifted down from the 2007 highs throughout the first half of 2008. The decline accelerated in early summer when the impact of the economic and banking crisis became fully apparent. The failure of a number of financial institutions in mid-September and accelerating downward trends in the stock markets and bourses compounded the situation further.
TRAVEL INTERNET MARKETING FOCUS Hotelier’s 2009 Top Ten Internet Marketing Resolutions | By Max Starkov & Jason Price5 January 2009 | Here at HeBS we firmly believe that a comprehensive, ROI-centric Internet marketing strategy is the hotelier's perfect "survival tool" in the current economic environment. In the difficult year we expect 2009 to be, a well-executed Internet marketing strategy can help smart hoteliers generate incremental revenues, improve marketing ROIs, retain existing and attract more affluent travelers, and out-smart the competition. View Article | Print Article | Send to a Friend eTN Executive Talk: A conversation with .travel CEO Ed Cespedes | eturbonews.com14 January 2009 | eTN: Where does .travel stand now? Ed Cespedes: In terms of names outstanding, slightly north of a quarter million, and in terms of adoption, we’ve seen some excellent adoption by major destinations in the world. Correct me if I’m wrong, but Argentina, El Salvador, Egypt, Poland, Cancun, Utah, Arizona, South Carolina, Alabama. So we’re starting to see the snowball pick up a little speed. eTN: Have your expectations been met? View Article | Send to a Friend European online travel market expected to grow by 19 percent in 2008 despite global economic challenges13 January 2009 | At the close of 2008, online leisure/unmanaged business travel bookings are projected to represent 29 percent of the €246 billion European travel industry, the world's largest regional travel market. According to PhoCusWright's European Online Travel Overview Fourth Edition, online travel bookings will grow significantly faster than total gross bookings, which are projected to increase by 3 percent. View Article | Print Article | Send to a Friend ASTA Releases 2008 Technology and Web Usage Report9 January 2009 | Today, ASTA released the results of its 2008 Technology and Web Usage Report. The study, the only one of its kind that specifically looks at Internet usage, Web 2.0 marketing, and Web site development from an agency point of view, found that while agents are comfortable utilizing traditional forms of Web marketing, there is still room for improvement when it comes to Web 2.0. View Article | Print Article | Send to a Friend Social Media in Travel: Generating Brand Awareness is Not Enough, Monetization is Now the Top Priority 9 January 2009 | No summary available. View Article | Print Article | Send to a Friend Dragons’ Den Arlene Dickinson to Open Online Revealed Canada Conference 9 January 2009 | Fourth annual tourism internet marketing conference Online Revealed Canada, introduces leading Canadian entrepreneur Arlene Dickinson as opening keynote for the April 13-15, 2009 conference in Niagara Falls. View Article | Print Article | Send to a Friend Private Social Network Aids Revenue Bump for New York Hotel | clickz.com8 January 2009 | A little more than two years after approaching branding and design firm 321 Worldwide about an image overhaul, The Pickwick Arms hotel has a new look, new Web site, new tagline and logo, new room keys, and even a new name: The Pod Hotel. And because it's 2008, its also has its own social network. View Article | Send to a Friend Technology that truly changes lives | By Yeoh Siew Hoon 8 January 2009 | At WIT, we mainly talk about technology and how it changes our lives as social beings and as consumers. Recently, I have been exposed to another form of technology, – the kind that truly changes lives by improving the way the less fortunate among us live. View Article | Print Article | Send to a Friend REVENUE MANAGEMENT FOCUS Revenue Management Doesn’t Take a Back Seat During a Downturn | By Bruce W. Mainzer8 January 2009 | A common misperception about hotel revenue management (RM) is that its value diminishes when room occupancy falls. With a healthy economy, an RM system can often appear to be a well running car engine, doing its job to manage the mix of bookings to maximize revenues. During low occupancy periods, some hotel management teams mistakenly view RM as a low priority activity. View Article | Print Article | Send to a Friend Maximizing Revenue in a Downturn | HSMAI University Webinar Recap19 December 2008 | The decisions you make today in your revenue management strategies will shape the profitability of your business over the next one to three years. In a 90-minute webinar session, moderated by John Parke, President & CEO, Leadership Synergies, Inc. and joined by Dr. View Article | Send to a Friend Video: (Part 2) STR's Mark Lomanno discusses STR's revised U.S. 2009 projections | hotelnewsnow.com8 January 2009 | Mark Lomanno discusses STR's revised 2009 projections, revenue management and rate integrity in the first installment of an exclusive two-part video interview. View Article | Send to a Friend Good News Formula For RevPar in 2009 | By Doug Kennedy8 January 2009 | With all the bad economic news in the media lately, and with most industry experts expecting RevPar to drop by as much as 5%-10% here in 2009, there are few if any hotels that are projecting a good financial performance this year. Yet in the real world it’s a great time to remember that as with life in general, success in the hotel industry is an “I’ll See It When I Believe It” opportunity, not the opposite! View Article | Print Article | Send to a Friend UK Hotels: To discount or not to discount? | caterersearch.com8 January 2009 | Reception at the Malmaison Belfast hotel. The group's chief executive, Robert Cook, told delegates at the Hotelier of the Year conference that rates at its hotels were flexible according to demand The issue of whether or not to discount is becoming increasingly contentious as properties and groups struggle to compete in an ever more strained market. View Article | Send to a Friend Hoteliers…No Resolutions, It's Time to Take Action | By Neil Salerno 8 January 2009 | This week, I read an article listing several suggested hotelier resolutions for 2009 but, like losing weight and quitting smoking, most resolutions lose steam after just a few days, as reality and daily tasks set-in. Some people spend more time planning what they intend to do than actually doing them. It's time to act. Stop making New Year resolutions and just do it. View Article | Print Article | Send to a Friend 2009 The Game Changer For Innovation In Hotel Sales Processes | By Carol Verret8 January 2009 | 2009 is going to be a game changer! The end of 2008 has lead to period of transformation in many areas of business - the government rescue of legacy industries that will be transformed by the aid they seek, consumer behaviour transforming from conspicuous consumption to value experiences and business processes that can no longer succeed on the assumptions of the last 5 years. View Article | Print Article | Send to a Friend Derby Hotels Collection Leverages its Revenue Management Strategy with IDeaS13 January 2009 | IDeaS Revenue Optimization, the leading provider of View Article | Print Article | Send to a Friend Hotel Revenue Management Meets the Recession | By Neil Salerno 6 January 2009 | Well, it's déjà vu all over again, the hotel industry is facing severe business challenges; how we react to those challenges will determine how quickly we can return to some semblance of profit growth. We have been through this before, but, this time, we have no idea just how severe it will get or how long it may last. I've heard from hoteliers all over the country; apparently many hotels are already feeling the pinch. What will you do? View Article | Print Article | Send to a Friend RESORT MARKETING FOCUS HSMAI Resort Marketing “Best Practices Initiative” Reports Growth in Revenue Generation, Engagement Online13 January 2009 | Today, resorts are seeing the value of engaging prospective or recurrent guests online through social networks, blogs and review and photo sharing sites. More than 35 resorts participate in HSMAI’s Resort Marketing Special Interest Group “Best Practices Initiative”; the most recent study from this group, Online Marketing and Social Media, was conducted earlier this year to analyze online marketing approaches today. View Article | Print Article | Send to a Friend Opening Celebration Of Atlantis And The Palm Jumeirah Create New Landmarks In Dubai23 November 2008 | The entire Palm Jumeirah island and its flagship resort Atlantis, The Palm were lit up in a spectacular fireworks display tonight, marking the official launch of the iconic landmark and its flagship resort. View Article | Print Article | Send to a Friend Dubai's Palm Jumeirah sees prices fall as crunch moves in | telegraph.co.uk22 November 2008 | The economic concerns come as the world’s biggest man-made island, which is created in the shape of a date palm, prepares to throw a $20m extravaganza for today’s launch of the £1bn Atlantis hotel on the Palm. More than 2,000 world celebrities are due to attend the event tonight including Oprah Winfrey and actors Robert De Niro and Denzel Washington. View Article | Send to a Friend HOTEL DIRECTOR OF SALES & MARKETING "Websites that focus on timeliness, relevance and ease of use will continue to gain market share" | eyefortravel CRM and Loyalty Special 15 January 2009 | Travel companies are focusing on a couple of areas when it comes to enhancing the quality of the customers' web experience. Companies are keeping travel deals fresh and up-to-date in real time and available to serve those fresh deals to satisfy the web page download times demanded by consumers. View Article | Print Article | Send to a Friend Four things to do before layoffs | hotelnewsnow.com15 January 2009 | While the severity of a downturn is often measured in the amount of red on the balance sheet, a recent wave of job cuts in the U.S. hotel industry has given the loss a far more human face. Companies such as Wyndham Worldwide and Las Vegas Sands Corp. have trimmed payroll by the hundreds—if not thousands—as part of an industry-wide purge that has shed some 36,600 jobs in November alone, according to the Department of Labor. View Article | Send to a Friend The Critical Need to Supplement Personality Testing for Recruitment and Development | By Jim Houran12 January 2009 | Personality testing is popular, but research reveals it is a limited tool for selection and training. However, HR initiatives in 2009 can be bolstered by replacing or augmenting personality testing with best practice skills or competency testing.A down economy need not prohibit organizations from launching effective business strategies. In tough times strong organizations survive while weak ones die. View Article | Print Article | Send to a Friend Maintaining Employee Productivity And Morale In The Face Of Doom And Gloom | By Joseph M. Gravish9 January 2009 | We’re all feeling the pain of these harsh economic times. Your occupancy is going south, in some supposedly recession-proof locations, significantly so. Industry ADR for 2009 is projected down 5-10%. You forecast lower profits. Your budget is flat. As a hospitality leader it’s your job to adapt while still (hopefully) generating revenue for ownership. So how can you do that? View Article | Print Article | Send to a Friend "Tax Relief for Americans": Joie de Vivre Hotels To Pay Occupancy Taxes On Stays Through Tax Day 2009 9 January 2009 | San Francisco | In the spirit of Americans coming together under a new president, Joie de Vivre - California's largest boutique hotel collection - is extending its "Tax Relief" offer to all Americans. When U.S. residents stay at any of its 30 hotels, Joie de Vivre will pay their occupancy taxes through April 15, 2009. View Article | Print Article | Send to a Friend Ypartnership Predicts 2009 Travel Trends| Demand Still Robust but Competition Heightens23 December 2008 | While marketers of travel services may gladly bid adieu to 2008, the year ahead promises to be equally challenging as competition for travelers heightens, according to Peter Yesawich, president and CEO of Ypartnership, America's leading marketing, advertising and public relations agency serving travel, leisure and entertainment clients. View Article | Print Article | Send to a Friend SALES & MARKETING FACULTY MBA and Nowhere to Go? | By Lorenza Alessie | HVS19 December 2008 | While it may be one of the best times to enroll in a full time MBA, it maybe one of the worst times to graduate with one. HVS Executive Search led a discussion with the Ecole Hôtelière de Lausanne (EHL) Master students graduating in August 2009 about the current economic environment. We highlighted the threats and opportunities as well as best practices in finding a job in an increasingly more competitive employment market. View Article | Print Article | Send to a Friend New Cornell Job Compatibility Index Expands Labor Pool for Hospitality Human-Resource Management13 January 2009 | Ithaca, NY, In recessionary times, when job opportunities seem slender in the hospitality industry, an approach that uses human capital can expand opportunities for employees. By the same token, when labor markets are tight, hotel managers might wish that they could recruit workers in other jobs from different industries, but which other professions and fields? View Article | Print Article | Send to a Friend The Hong Kong Polytechnic University Hosts the Fifth China Tourism Forum 23 December 2008 | Co-organised by the World Tourism Organization (UNWTO), School of Hotel and Tourism Management (SHTM) of The Hong Kong Polytechnic University (PolyU) and Tourism College of Huangshan University, the Fifth China Tourism Forum took place in picturesque Huangshan, Anhui Province, China on 13 -- 14 December 2008. The two-day forum drew together industry leaders, academics and students, taking nature-based tourism as its theme. View Article | Print Article | Send to a Friend Educational Institute Promotes Gayes to Senior Vice President, Sales12 January 2009 | Faye Gayes, CRDE, CHT, MHS, former vice president, state relations and educational programs for the American Hotel & Lodging Educational Institute, has been promoted to senior vice president of sales for EI. In her new appointed role, Gayes will be responsible for industry sales, international sales, academic sales, and state relations and educational programs. View Article | Print Article | Send to a Friend PolyU’s School of Hotel and Tourism Management take part in Virtual College Fair in Second Life19 December 2008 | The virtual world of Second Life was the venue for an international college fair which attracted an estimated 9,000 -12,000 visitors over the week-long event from 16 to 21 November 2008. The School of Hotel and Tourism Management (SHTM) of The Hong Kong Polytechnic University (PolyU) was pleased to take part in this innovative event. View Article | Print Article | Send to a Friend Cornell “White Paper” Calls for Innovation in Life-Style Center16 December 2008 | Developers of new "town centers" and "life-style centers" need to leave the beaten track and resist repeating the mistakes of the past, according to Karl Kalcher, managing director of MindFolio, a marketing strategy firm. View Article | Print Article | Send to a Friend COLUMNS The secret of brand strength in a downturn | By Ann Hurwitz | hotelnewsnow.com12 January 2009 | The news is dismal. The general economy is in decline and the hotel industry is not immune. Hoteliers experienced steep drops in revenue per available room and declining revenue in the fourth quarter of 2008, and forecasts for 2009 are pessimistic, with industry analysts and operating companies predicting a continuation of difficult economic and operating conditions into the new year. View Article | Send to a Friend Forecasting roundup: looking forward | By Carlo Wolff | hotelnewsnow.com13 January 2009 | Even this early in the year, it’s safe to say that the outlook for lodging in 2009 is bleak. Supply is expected to rise, while all other factors are expected to decline. At the same time, reduced demand for air travel might help, even though costs are expected to increase somewhat. What follows is an overview of various predictions focused on travel and hospitality. View Article | Send to a Friend How Can You Turn an Upset Guest into a Fan of Your Hotel? | By Sam Astorino13 January 2009 | We've all been there: a guest approaches the desk, upset and yelling about a problem. Dealing with upset guests is one of the most disagreeable tasks for any hospitality professional. However, with the attitude and technique, we can turn problems into opportunities. Here are my best tips on how to gain loyalty through calm conflict resolution. Step One: Bring Calm to the Situation and the Guest. View Article | Print Article | Send to a Friend The Nine New Mega Opportunities of 2009 | By Naseem Javed12 January 2009 | The daily cinema living | The hunger for moving pictures, like a global conspiracy or an underground movement, has almost killed the flat and still imagery. Every marketing or propaganda message now has to move in dimensions or it will be considered boring or dead. This change has already made a very positive impact on screen-based mediums, from hand held devices, wall size TVs to building size electronic billboards. View Article | Print Article | Send to a Friend She is Great at Her Job but... | By Lizz Chambers, CHE, CHA9 January 2009 | 'Amber in Accounting refuses to back down from a challenge. She refuses to accept mediocrity and that is what makes her such a great account manager. Did you hear her oldest son may go to jail for dealing drugs?' 'Lisa the Guest Service Manager is such a perfectionist. She works hard, gives 200% and often works fifty to sixty hours a week. That is probably why her oldest daughter is dating a married guy twice her age. View Article | Print Article | Send to a Friend THE LATEST ENTRIES FROM TOP HOSPITALITY INDUSTRY BLOGS This Blog consolidator provides summaries of entries from Blogs by industry insiders and publications, including USA Today Hotel Hot Sheet, HotelChatter, Revenue Management Forum, and Tourism Internet Marketing. It will appear in each issue of the eConnect Industry Trends Update and is always accessible on the HSMAI Foundation's eConnect site. If you have a Blog to recommend for inclusion, please use the online form to do so or to provide feedback on this new feature. A hotel that sells you the carpet off its floorHotels head off petty thievery and increase income by selling robes, sheets -- even mattresses. But faithful Hotsheet reader Loren Balazs just sent me a list of what the Best...  Thursday, January 22 - Posted on USA Today Hotel Hotsheet | Kitty Bean Yancey How to: Choose the best hotel for your needsWe often have discussions here about how to pick and book hotels. Some are Priceline fans (great deals, only not for control freaks who want to know exactly where they'll be ... Wednesday, January 21 - Posted on USA Today Hotel Hotsheet | Kitty Bean Yancey Hotelier's 2009 Top Ten Internet Marketing ResolutionsNo summary... Wednesday, January 14 - Posted on The HEBS Blog | Max Starkov HSMAI Adrian Awards Gala to highlight outstanding achievements in travel marketingThe Hospitality Sales & Marketing Association International (HSMAI) will welcome more than 1,000 industry and agency professionals on Jan. 26, 2009 at the Marriott Marquis in... Wednesday, January 14 - Posted on HSMAI News and Views HSMAI RESORT MARKETING "Best Practices Initiative" Reports Growth In Revenue Generation, EngagementResorts Stay ConnectedThe Hospitality Sales & Marketing Association International (HSMAI) will welcome more than 1,000 industry and agency professionals on Jan. 26, 2009 at t... Wednesday, January 14 - Posted on HSMAI News and Views Jonathan Tisch & Florence Quinn To Receive HSMAI Lifetime Achievment AwardsHonors to be given out at the HSMAI Adrian Awards Gala Share this:... Wednesday, January 14 - Posted on HSMAI News and Views What can upbeat web analysts teach us?Analytics outlook report shows its not all doom and gloom The Web Analytics Association released their Outlook 2009 Survey Report this week. As a Board Director of the WAA, I... Sunday, January 11 - Posted on Tracking Tourism | Vicky Brock A La Carte PricingNo summary... Friday, January 9 - Posted on Revenue Management Forum Travel research reasons for good cheerTravel and tourism research highlights - What have we learned in 2008? It’s Christmas. Time for peace and goodwill. Hope and joy. So lets put travel sector doom and gloom asi... Wednesday, December 24 - Posted on Tracking Tourism | Vicky Brock Death of the long tail?Bad news for the little guys after all? Just over a year ago, in sunny Orlando, we were optimistically looking forward to a Travel 2.0 future where the playing field was leve... Tuesday, December 16 - Posted on Tracking Tourism | Vicky Brock All Blogs ECONNECT RSS FEEDS  Stay on top of what's happening in your city and the industry. As an HSMAI member, you can now customize your eConnect news and information to include daily
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HSMAI UPDATE
Tourism Cares, HSMAI Partner To Honor Sustainability Initiatives In Travel Industry 22 January 2009 | The Hospitality Sales & Marketing Association International (HSMAI) and Tourism Cares have partnered to recognize sustainability initiatives in the travel industry with a new award. The first-ever Tourism Cares Sustainability Award will be presented at the HSMAI Adrian Awards Gala, Jan. 26, 2009, at the Marriott Marquis in New York City. View Article | Print Article | Send to a Friend HSMAI Resort Marketing “Best Practices Initiative” Reports Growth in Revenue Generation, Engagement Online13 January 2009 | Today, resorts are seeing the value of engaging prospective or recurrent guests online through social networks, blogs and review and photo sharing sites. More than 35 resorts participate in HSMAI’s Resort Marketing Special Interest Group “Best Practices Initiative”; the most recent study from this group, Online Marketing and Social Media, was conducted earlier this year to analyze online marketing approaches today. View Article | Print Article | Send to a Friend HSMAI Adrian Awards Gala to highlight outstanding achievements in travel marketing 9 January 2009 | The Hospitality Sales & Marketing Association International (HSMAI) will welcome more than 1,000 industry and agency professionals on Jan. 26, 2009 at the Marriott Marquis in New York City for the 19th annual Adrian Awards Gala. The gala will honor the top companies and individuals in hospitality, travel and tourism advertising, public relations and web marketing. View Article | Print Article | Send to a Friend Jonathan Tisch & Florence Quinn To Receive HSMAI Lifetime Achievment Awards21 December 2008 | The Hospitality Sales and Marketing Association International (HSMAI) has announced the recipients of the annual Albert E. Koehl Award for advertising and marketing and the Winthrop W. Grice Award for public relations excellence. The recipients will be honored at HSMAI’s annual Adrian Awards Gala on Jan. 26, 2009, at the New York Marriott Marquis. View Article | Print Article | Send to a Friend FEATURED EVENTS  HSMAI Adrian Awards Gala26 January 2009 In its 52nd year, the Adrian Awards continues to capture and showcase industry achievers and ROI-producing materials from hotels, airlines, attractions, car rental companies, casinos, convention centers, cruise lines, destinations, restaurants, and spas, as well as time share and extended stay properties and industry suppliers. New York, NY  Managing Business Results/Managing Revenue | HSMAI University 2 - 6 March 2009 HSMAI is offering a prestigious new professional certification, the CHBA – Certified in Hospitality Business Acumen. Pre-qualification requirements include experience in the industry as well as a certificate of completion of these two unique training courses offered by HSMAI University and Johnson & Wales University-Denver, “Managing Business Results” and “Managing Revenue.”Denver, CO  HSMAI Hotel Sales Strategy ConferenceMaximizing Revenue and Resources in a Changing Economy 31 March 2009 Save the dated for the 3rd HSMAI Hotel Sales Strategy conference,. The conference, organized by HSMAI's Hotel Director of Sales & Marketing Special Interest Group, is designed to add even greater value for hotel sales staff attending HSMAI's Affordable Meetings Mid-America, which follows on April 1-2, 2009. Chicago, IL  HSMAI's Affordable Meetings Mid-America 2009 1 - 2 April 2009 HSMAI's Affordable Meetings® is a unique trade show and learning opportunity for meeting and event planners which takes place annually in three locations across the country.Chicago, IL  9th Annual Resort Conference 3 - 5 May 2009 Save the date for the 2009 Resort Conference: the only conference planned by resort executives for resort executives. The 2009 conference, which is sponsored by the Hospitality Sales & Marketing Association International (HSMAI) and The University of Denver's School of Hotel, Restaurant & Tourism Management, will be held May 3-5, at PGA National Resort & Spa, Palm Beach Gardens, Florida.Palm Beach Garden, FL HSMAI’s Affordable Meetings® West 200910 - 11 June 2009 HSMAI's Affordable Meetings® West is the ideal forum where planners, properties and suppliers come together to do business – attracting motivated planners from all sectors of the industry who attend looking for quality resources to enhance their meetings and events. San Jose, CA  HSMAI Revenue Management & Internet Marketing Strategy Conference25 June 2009 Save the date for the Revenue Management & Internet Marketing Strategy Conference, which will be co-located with the annual HITEC show. Presented by HSMAI's Revenue Management and Travel Internet Marketing Advisory Boards, the conference will feature the latest trends in two of the most importance disciplines in sales and marketing today. Anaheim, CA All HSMAI EventsAll Upcoming Industry EventsFEATURED HSMAI UNIVERSITY PROGRAMS 
HSMAI University programs for 2009 are aligned with HSMAI's Special Interest Groups to offer specialized content
to support business needs in revenue management, Internet marketing, hotel director of sales & marketing and
resort marketing. Every aspect of the content and support material included in the HSMAI University program has
been specifically designed and developed for those involved in sales and marketing, including an inventory of
subject matter appropriate to individuals with responsibilities ranging from entry-level to advanced.HSMAI-U offers workshops and seminars in various cities, and "Webinars" incorporating 60-minute presentations conducted "live" via the web with audio conference linkage. Upcoming HSMAI University Programs:
HSMAI University Webinars are recorded and archived. To learn more and purchase archive copies, please click here. HSMAI's eConnect Industry Trends Update twice-monthly newsletter is an exclusive benefit of membership in HSMAI. It is a compilation of news briefs from around the media on the state of the hospitality, travel and tourism industry, with access to in-depth articles, columns, reports and multimedia on eConnect: a one-stop portal to global information and resources on hospitality sales and marketing topics provided by the HSMAI Foundation. Click on item headlines below to read the entire article. We welcome your comments and suggestions regarding this newsletter at info@hsmai.org, or use the online form.
We are constantly surrounded by color. Because our world is so saturated with thousands of hues, we don't consciously notice the effects different colors have on us. But even if we don't notice it, color changes our mood, our appetite, our sleep patterns, even our metabolism. That is why it is so important to carefully plan the color scheme of your website. Not only does color influence the way people feel when they visit your website, but it also determines whether your site will be seen as professional or amateur, appropriate or off-key. There is an almost endless supply of color choices for the web, but don't get carried away. Just because you like 20 different colors doesn't mean they should all be incorporated into your site. Choose only a few--three is probably enough--and go from there. Also, remember to pick hues that complement each other. Use a background that contrasts with the color of your text. The common choice is black text on a white background. If you have a lot of text for visitors to read, this will be the easiest on their eyes. Never pair a light background and a light text--unless you want your visitors to go blind, that is. Consider the subtle, emotional effects your color scheme will have on visitors. Red stimulates metabolism and makes people hungry. Blues and greens promote serenity, calm, peace, and order. Yellow is cheerful and usually improves a person's mood. Ask yourself who your audience is. If you are designing the site for children, reds and yellows are good choices. Many shades of blue exude professionalism, wealth and power, but not all. If you want to create corporate style identity, steer clear of sentimental blues, like cornflower blue. If you are going for a look that appeals to a nature and outdoors group, go for earth tones like brown and green.
Plus, more, extra, addition, bonus, ultra: Windows Live Hotmail Plus gives you more — more access to your email, for example. With a Plus subscription, you can download incoming Windows Live Hotmail messages to any desktop email program — or another web-based email service perhaps if it supports fetching mail — using the tried and true post office protocol (POP). Of course, you can send mail using your Windows Live Hotmail address from that email program, too. Access Windows Live Hotmail Plus via POP in Any Email Program To set up a Windows Live Hotmail Plus account using POP, pick your email program from the list or see below for general settings. To access a Windows Live Hotmail Plus account in any desktop email program:
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