Pamela Hirneisen
Business Transient Sales Manager - Millennium Biltmore Hotel
(213) 612-1540 phone (213) 612-1628 fax

How did you hear about HSMAI?
A previous co-worker, Bob Chlebeda, told me how much he enjoyed the Orange County Chapter and encouraged me to join the Greater Los Angeles Chapter to broaden my horizons.

Why did you join HSMAI?
Being new to Los Angeles, I have a great deal to learn about the area. I wanted to meet new people, gain a stronger understanding of local market trends, and work toward a few certifications. I believe that HSMAI will help me achieve the success I am striving for in my current position with Millennium Hotels and Resorts.

Job duties:
I negotiate corporate rates and promote the hotel to individual business travelers both locally and nationally. The most important aspect of my job is understanding my travelers’ needs and communicating that information to the staff at the hotel so that we can provide the highest level of service possible.

Other organization I'm involved in:
LABTA, Los Angeles Area Chamber of Commerce.

Hobbies and/or Special Interests
In my spare time, I enjoy cooking, reading, traveling, wine tasting, movies, and watching Penn State football. If I can find the time, I’d like to do some volunteer work in 2007.

Tell us about your immediate family:
I relocated here in June 2006 to be with my boyfriend, who moved here from the DC area a year before me. My mother is in Charlotte, NC and the rest of my family is in Northern Virginia. My beautiful nieces, Haley (11) and Leah (3), may be 2,600 miles away, but they are my sunshine.

Awards:
For the Millennium Biltmore Hotel, awards in recent years have included:
  * Smart Meetings Magazine Platinum Choice Award (2 years)
  * Meetings and Conventions Gold Key Award
  * Successful Meetings Pinnacle Award
  * Affluent Traveler Magazine Award of Distinction

Other Comments:
If you have not been to the historic Millennium Biltmore Hotel in awhile, I encourage you to stop by and take a look at its tremendous elegance. Our traditional afternoon high tea at the Rendezvous Court is a local favorite. I highly recommend our Japanese restaurant SaiSai and our California Mediterranean restaurant Smeraldi’s, both with new menus. Recent room upgrades have made the hotel even more stunning (there are more upgrades to come!), and the accommodating staff is truly outstanding. I am very lucky to have been so warmly welcomed to this magnificent city, not only by my coworkers but also by my colleagues in the travel industry.

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FEATURED ARTICLE

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Hotel Marketing | An Investment In People | By Robert Mandelbaum And Steven Nicholas CHA
Given all the discussions of distribution channels, yield management, Internet booking sites, and alternative forms of media, it is tough to deny that advances in technology have heavily influenced hotel marketing. However, when analyzing the thousands of financial statements in PKF Consulting’s Trends in the Hotel Industry database, the majority of marketing dollars spent at the property level currently pay for labor related costs. In 2005, the salaries, wages, and benefits paid to sales department personnel accounted for 55.6 percent of total marketing department expenditures . For reference purposes, this ratio was 28.4 percent in 1980.


ECONOMIC INSIGHTS

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Top Ten Issues in the Hospitality Industry for 2007 | By International Society of Hospitality Consultants (ISHC)
29 November 2006 | At the recent ISHC Annual Conference held in Miami, Florida, ISHC members participated in a series of roundtable discussions to identify the ISHC Top Ten Issues in the Hospitality Industry for 2007. This year the debate included in-depth discussions on over 100 different issues with 27 making the ballot for the final vote by the members.

ITB Berlin | World Travel Trends Report 2006-07
19 December 2006 | As reflected in the data compiled by the World Tourism Organization (UNWTO) for the first eight months of 2006 in the World Tourism Barometer published in early November, the growth in tourism demand "continues to exceed expectations, showing resilience against external factors that defies all traditional logic".

Weekly U.S. Lodging Performance 12/03/06 - 12/09/06 | Smith Travel Research
14 December 2006 | Smith Travel Research (STR) is the recognized leader in providing accurate, actionable information and analysis to the lodging industry. Since 1985, the company has served the industry operating on the key principals of integrity, confidentiality and customer service. STR provides timely information and analysis to all major North American hotel chains and a growing number of chains in Europe and Asia.

One-sixth of Affluent Households Indicate They May Consider Purchasing at a Fractional Ownership Resort within the Next Five Years | PwC Survey Shows
8 December 2006 | NEW YORK, As a growing segment of the broader vacation home sector, fractional ownership has achieved an initial base of awareness in the U.S. according to the Measuring Luxury Fractional Ownership Awareness study conducted by PricewaterhouseCoopers on behalf of The Ritz-Carlton Club, Interval International, and Starwood Vacation Ownership, Inc. The study reveals almost half of all affluent U.S.

PricewaterhouseCoopers Forecasts Record Hotel Demand For 2006 Year End Holiday Travel
30 November 2006 | New York, PricewaterhouseCoopers forecasts that room night demand for the upcoming holiday period will increase by 2.6 percent over the prior year to a new record level of 2.39 million average occupied rooms per night between November 23, 2006 and January 1, 2007.



HOTEL HIGHLIGHTS & OPENINGS

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W South Beach Hotel & Residences Closes $370 Million Construction Loan to Build in the Heart of The Magic City
19 December 2006 | MIAMI, RFR Holding and Tristar Capital announced the closing of $370 million in construction financing to build the new W South Beach Hotel & Residences in the cultural heart of Miami Beach. Hypo Real Estate Capital Corporation is providing financing for construction of the 750,000 square foot, 20-story luxury condo-hotel.

NYLO Hotels Begins Construction in Plano, TX
21 November 2006 | PLANO, Tex. | In a first for the new lifestyle hotel category, NYLO Hotels breaks ground today on its inaugural property in Plano, Texas. The hotel, in the upscale mixed-use community of Legacy, will open by the end of 2007.

Intercontinental Hotels Group Announces A New Crowne Plaza Prototype Hotel
17 November 2006 | ATLANTA |InterContinental Hotels Group (IHG), the world's largest hotel group by number of rooms, announces the development of a new Crowne Plaza prototype designed to meet demands of the emerging marketplace, both from the developers' and the guests' perspectives.

Carlson Hotels Worldwide Adds Nine New Properties to its Global Portfolio of Brands in October
15 November 2006 | NEW YORK -- Carlson Hotels Worldwide today announced that the company has added nine franchised locations to its global portfolio of brands in October. These include a Radisson Hotels & Resorts® property in Texas; five Country Inns & Suites By Carlsonsm hotels in the U.S., two new art’otel by Park Plaza® Hotels & Resorts properties in Germany; and one Radisson SAS hotel in Dubai.



FEATURED REPORT

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Voice of the Hotel Customer | A Quarterly Report | Third Quarter, 2006
Report Focus: Business Travelers in Midscale Hotels | Produced by HSMAI and iPerceptions | An impressive 44% of business travelers visiting hotel brand websites are “bookers” and actually make or change a reservation, according to a new joint study from the HSMAI Foundation and iPerceptions that measured business travelers in the mid-scale hotel segment. Furthermore, 4 in 10 of website visitors are first timers, and only 22.1% mid-scale business travelers abandon their plan to make an online transaction versus 31% for leisure travelers.

Adobe PDF Document (Download Acrobat Reader) | File Size: 211 Kb

BUSINESS/MEETINGS

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Top 10 Group Events | November 2006 - North America & Selected Markets
5 December 2006 | Square Footage Meeting Space Occupied, Square Footage Catered, Estimated Number of Attendees | Data derived from reader board reports covering 844 hotels in 55 metropolitan areas across 39 states and provinces* | Total number of events surveyed for time period: 29,676

HSMAI Presents Sourcebook For Meeting Planners 2007: A Comprehensive Guide And Reference Tool Featuring Valuable Information On All Aspects Of Meeting Planning
15 December 2006 | MCLEAN, VA | In cooperation with Ascend Media, the Hospitality Sales & Marketing Association International (HSMAI) has prepared HSMAI’s Sourcebook for Meeting Planners 2007, a valuable and effective resource for industry professionals.

Passkey And HBSi Announce Integration Of Their Platforms
6 December 2006 | ATLANTA | 30 November 2006 | Passkey and Hotel Booking Solutions Incorporated (HBSi) today announced their decision to tightly integrate their platforms to provide the industry with the most robust connectivity for online group reservations.



INTERNATIONAL

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Conrad to Manage Koh Samui's Newest Luxury Resort
20 December 2006 | BEVERLY HILLS, Calif.| Hilton Hotels Corporation (NYSE:HLT) today announced it has signed an agreement with Thailand-based developer, Hillcrest Development (Samui) Ltd., to manage the Conrad Koh Samui Resort and Spa. Scheduled to open in late 2008, the Conrad Koh Samui Resort and Spa will be the newest luxury villa property on the popular Thai island.

W Hotels Taps into the ``Eighth Wonder of the World'' with W Dubai-The Palm
15 December 2006 | WHITE PLAINS, N.Y. | In its continued demand to select only the best in world class destinations around the globe, W(R) Hotels Worldwide announced today plans for a new hotel on The Palm Jumeirah in Dubai. Scheduled to open in late 2009, W(R) Dubai-The Palm is W's second hotel in Dubai and the third hotel in the Middle East following W Dubai-Festival City and W Doha.

Golden Tulip Hospitality Continues Expansion By Adding Its 75th Hotel in The Netherlands
13 December 2006 | Amersfoort (NL)/Lausanne (CH) -- Golden Tulip is proud to announce the signing of a franchise agreement for the Golden Tulip Amsterdam-Vinkeveen, effective as per 01 December 2006.

The Rezidor Hotel Group Opens Second Park Inn Hotel in St. Petersburg
1 December 2006 | St. Petersburg | Park Inn, the mid-market hotel brand operated by The Rezidor Hotel Group, announces the re-branding of the Pribaltiyskaya Hotel in St. Petersburg to the Park Inn Pribaltiyskaya, effective January 1, 2007. The hotel is one of the largest in St. Petersburg with 1,200 rooms and is located just 10 minutes from the city center.

Jumeirah To Manage Exclusive Private Island Resort In Phuket, Thailand
21 November 2006 | Jumeirah Group, the dynamic Dubai based luxury international hospitality group and member of Dubai Holding, has been appointed by TGR Group – Asia to manage the five star private island resort currently under development in Ao Po Bay, Phuket in Thailand.



FEATURED DOWNLOAD

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How to maintain success in the online travel space
Despite the impact of recent shocks, Europe’s travel sector is continuing to expand and experiencing steadily growing consumer demand, albeit at a relatively modest annual rate of around 2 per cent to 3 per cent. However, a major shift is now under way in how consumers book their travel. As a result, much of the growth in Europe’s travel market is concentrated in the online arena, where the accessibility of the internet – combined with increasing consumer confidence in the online channel – has driven activity and revenues upwards.

Adobe PDF Document (Download Acrobat Reader) | File Size: 669 Kb

TRAVEL INTERNET MARKETING FOCUS

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Engaging Consumers, Social Networking & Benchmarking Metrics Powered Agenda At HSMAI’s 7th Travel Internet Marketing Strategy Conference
13 December 2006 | MCLEAN, VA -- Engaging audiences, benchmarking metrics and what it takes to create successful online experiences were recurring themes at HSMAI’s 7th Travel Internet Marketing Strategy Conference held in Sunny Isles, FL, last week. Over 130 representatives from a cross-section of the travel industry attended the intensive full-day session.

Rich Internet Applications Deliver Fidelity at Your Fingers | By John Bray
15 December 2006 | The penetration of broadband has largely been attributed as the major driver of online travel growth (i.e., as consumers came online, they bought). However, as this demand and behavioral shift have occurred, consumers have fired up their lightning-fast connections only to be generally disappointed (ergo the general slowing of online travel growth).

Why the Design of Your Hotel Web Site Matters - By Neil Salerno
13 December 2006 | With so many hotels relying on the Internet to help fill their rooms, it amazes me that there are still so many hotel web sites that are not designed to produce room reservations. After-all isn’t that the primary reason why hotel sites are published to the Internet to begin with? It’s also shocking that so many web site designers don’t have a clue about search engines, how they work, nor how and why people select a hotel in which to stay.

Consumer Generated Media, a Threat or an Opportunity? | By Max Starkov and Jason Price
12 December 2006 | Consumer generated media (CGM) — blogs, discussion boards, review sites, social network sites, etc., has remained a prevalent subject in hotel marketing discussions in the past year. How can hotel and travel marketers use this new medium to their advantage? Should CGM be considered an opportunity to promote the hotel product and be part of the marketing strategy, or is it a threat that needs to be contained?

Calendar and Search Bring Place and Time Together | By John Bray
6 December 2006 | One of the key tenets of Travel 2.0 is that (finally) the true power of the Web is being harnessed to support the systematic automation and online sharing of classic travel behaviors. There certainly is nothing fundamentally "new" about sharing pictures, clipping out articles and notes and putting them in a folder, or asking your friends for their ideas on where to go on vacation; indeed these are as old as time.



REVENUE MANAGEMENT FOCUS

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SynXis Generates Over $2 Billion In Revenue For Hotels In 2006 While Growing To 8,400 Properties On Their Systems
14 December 2006 | SOUTHLAKE, Texas | SynXis, the Sabre Holdings business that provides reservation management, distribution and technology services for hotels around the world, announced today that in 2006 it has processed the highest number of transactions in its history and has generated more than $2 billion in revenue for SynXis hotel customers.

JDA® Software Group Adds Revenue Management Professionals to Services Industries Division
19 December 2006 | Scottsdale, Ariz. | JDA® Software Group, Inc. today announced it added three industry professionals to its growing Services Industries (Travel, Tourism, Hospitality) Division.





RESORT MARKETING FOCUS

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Travel, Lifestyle And Resort Trends To Be Featured At 7th Annual Resort Management Conference March 25-27, 2007 At The Broadmoor In Colorado Springs, Co
18 December 2006 | MCLEAN, VA | The annual event that draws the resort industry at-large for two days of insightful education, debates and lively discussions will convene for the seventh year when the Annual Resort Management Conference takes place at The Broadmoor in Colorado Springs, CO from March 25-27, 2007.

Online Marketing Was Focus Of Attendees At HSMAI/CHA 2nd Caribbean Sales & Marketing Strategy Conference
20 December 2006 | MIAMI, FL | Online marketing emerged as the central concern and focus of most of the 176 attendees at the 2nd Annual Caribbean Sales & Marketing Strategy Conference held in Miami recently.

Resort Developers Brand Alert: 11 essential tools to build a solid brand identity | By Lawrence Hefler
19 December 2006 | Orlando Florida | This year saw the world’s largest vacation ownership business rebrand its timeshare properties while new hospitality brands popped up overnight with compelling names like Aloft, Cambria, Indigo, ME, NYLO, Viceroy, Capella and “1”.

Hospitality Lawyer: Baja Mexico - So what's a brand? | By Jim Butler, Hotel Lawyer - Author of www.HotelLawBlog.com
13 December 2006 | Hospitality Lawyer Baja Mexico. He's done it again if you believe the AP Wire reports. On Saturday, December 9, 2007, the Associated Press reported that, “Donald Trump’s new luxury hotel-condominiums on Mexico’s booming Baja California coast registered about $122 million in sales Friday, potentially heralding a resurgent development boom along the Pacific shoreline, just south of the U.S. border.”





HOTEL DIRECTOR OF SALES & MARKETING

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Have you listened to what your hotel sales and reservations agents are saying? | By Doug Kennedy
18 December 2006 | In an effort to increase the effectiveness of their hotel sales and reservations staff, general managers traditionally have looked to outside "mystery shopping" companies to place test calls and then complete checklists that "score" an agent on their sales/service skills.

Hotel Owners Nightmare: Money Left on the Table | By David M. Brudney, ISHC
20 December 2006 | Hotel Sales departments across the U.S. continue to allow dollars to be left on the table because incoming inquiring phone calls - - calls made by potential clients planning a group function of some type - - are either not being handled promptly or correctly or are being ignored altogether. Why?

Hospitality begins at check-in | By Doug Kennedy
18 December 2006 | Despite all the technology advances in front-office systems, at most hotels the check-in process itself has de-evolved into a scripted, robotic and heartless business transaction.



SALES & MARKETING FACULTY

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Former EI President And Lodging Industry Luminary Anthony G. Marshall Remembered
18 December 2006 | Washington | Anthony G. Marshall, J.D., CHA, CHE, former president of the Educational Institute (EI) of the American Hotel & Lodging Educational Foundation (AH&LEF), passed away at his home in Orlando, Fla., on December 6, 2006, after a long battle with brain cancer.

Lodging Industry To Introduce Young Kids To A Myriad Of Career Opportunities On Groundhog Job Shadow Day
19 December 2006 | Washington | The American Hotel & Lodging Association (AH&LA) is mobilizing the industry to participate in National Groundhog Job Shadow Day on February 2, 2007, and introduce young people to the more than 200 lodging career paths. A nationwide initiative, this day allows more than one million school-aged kids across America to receive an up-close look at how the skills they learn in school are put into action in the workplace.

HRIM student's paper takes top honors
11 December 2006 | Deniz Ayaz, a senior hotel, restaurant, and institutional management (HRIM) major at the University of Delaware, won the best paper award for "A Comparative Analysis of Perceived Hotel Satisfaction Between All-Inclusive Hotel Guests and Non-Inclusive Hotel Guests" from the Council on Hotel, Restaurant and Institutional Education Hospitality Educators of the Mid-Atlantic region chapter during its undergraduate research conference Nov.

UC Irvine Extension Provides Only Online Certificate Program for Spa and Hospitality Management in U.S.
8 December 2006 | IRVINE, Calif. | UC Irvine Extension, the pioneer of the first “Spa and Hospitality Management” certificate program on the West Coast, has broken new ground, yet again, by offering its renowned program in a completely online platform.



COLUMNS

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Project Management by the Numbers - By Paul Medley
13 December 2006 | If you have ever tried to read any of the books out there about project management, you probably felt like you were embarking on a 12-step program. Let me just say that project management is not as complicated or mysterious as it might seem. In fact, any time you set out with a plan to accomplish a task that has specific goals and requires the use of time or materials, you are performing project management.

Hotel Industry Is Getting Trashed, As Government, Labor And The Press Lambaste Our Reputation | By J. Ragsdale Hendrie
12 December 2006 | Hello, out there. Anyone home, on deck, at the switch, in charge? Perhaps you are not a reader of the Boston Globe, but they in the past month have taken some sharp shots at our Industry, rousing the public, and basically taking our business into the Public Forum. The message from their editorial pages resonates with outrage and probably echoes, although not so stridently, what is happening throughout other major US cities.

Is 'Mega Boutique Hotel' an Oxymoron | By Harry Nobles
6 December 2006 | In a September 2001 article we discussed the question: “What is a Boutique Hotel?” In that article we mentioned the number of rooms as one factor that has an impact on the correct usage of “boutique”; we even said that 100 rooms might be the upper limit. Things certainly have changed in five years. There seems to be no upper limit at this time.

Enthusiasm: Have It…Transfer It… Or Lose the Sale | By Lizz Chambers, CHE, CHA and N. Ralph Miller
5 December 2006 | Enthusiasm is sometimes defined as a whole-hearted devotion to an ideal, cause, study or pursuit. One might be said to be enthusiastic if they are excited about that in which they are engaged.



FEATURED RSS FEED:
Hotel Blogs by Guillaume Thevenot

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Few travel ads picked up in the press...
Accor Hotels is promoting their economy brand Ibis by giving £10 off per person per night in cities like Birmingham or London. This offer is valid until 02.01.2006. At the same time, Expedia.co.uk is promoting sunny holidays from attractive prices...

A bit quiet lately...
Christmas parties and Christmas shopping got me very occupied this week......

The Hotel Sunday #1
I have launched a new section on Hotel Blogs called The Hotel Sunday which will recap what has been going on in the week. Hope you enjoy it and don\'t hesitate to comment. Monday: Le Web3 - the 3rd edition...

Been there...#12
Wetherby\'s5-25 Harrington Gardens, Gloucester Road, London, SW7 4JB I am always worried when I don’t see many reviews on a restaurant. Wetherby\'s has one at the moment and it is positive. I was looking for an English restaurant nearby Gloucester...

Hotel Blogs listed in Top 50 Travel Sites...
I have discovered this morning that Hotel Blogs has been listed by Luggage Online - an Internet division of an established and respected luggage retailer founded in 1927 - to be among the Top 50 Travel Sites You\'ve Probably Never...

The ultimate Rock Pilgrimage...
Expedia.co.uk has launched a new competition with their partner VirginRadio to find the most inspirational trip related to music (ex: Graceland, Memphis inspired Elvis Presley). This new contest is called Rock Pilgrimages. The winning price is £500 worth of travel...

More job losses in the UK Travel industry...
Another shake up in the travel industry…TUI, the parent company of the Tour Operator Thomson, has announced that they could make 4,000 UK employees redundant in order to cut costs following the poor results of Thomson. Great Britain has becoming...

Le Web3 scores high on Technorati...
Today has started in Paris Le Web3 - the 3rd edition of the web conference organized by Loic Le Meur helped with sponsors like Orange. I was amazed to see that on Technorati, LeWeb3 is currently the 2nd most search...

Results from the Best Travel Website in UK...
Results of the latest poll by The Website of the Year 2006 are available here. In the Travel category, Expedia.co.uk was voted the most popular travel website (in terms of votes) and Cheapflights.co.uk the Best travel website (in terms of...

About the latest merger in the Travel industry...
As you might have seen on the news last week, Travelport has decided to acquire the GDS Worldspan for $1.4 billion. Worldpsan is a 16 years old company which works with 750 travel suppliers and 63,000 travel agencies. Now I...

More RSS Feeds


NEW ECONNECT RSS FEEDS NOW AVAILABLE!

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Stay on top of what's happening in your city and the industry. As an HSMAI member, you can now customize your eConnect news and information to include daily news from your choice of more than 40 city Business Journals. The HSMAI Foundation's eConnect research and resource site now gives you the choice of adding news feeds (via Real Simple Syndication, or RSS) that are updated throughout the day from Business Journals as well as the top hospitality industry and consumer publications. Just click here, log in to eConnect if you aren't already, and choose from the list of available feeds. Click here to learn more...

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HSMAI Adrian Awards 50th Anniversary Gala To Take Place On Jan. 29, 2007 In NYC
14 December 2006 | MCLEAN, VA | On Jan. 29, 2007, an A-list crowd of travel marketers will flock to the New York Marriott Marquis to honor the next generation of Adrian Awards winners.

TIA And HSMAI Partner To Produce Report Measuring Online Marketing Initiatives Within Travel Industry
11 December 2006 | MCLEAN, VA | The Travel Industry Association (TIA) and the Hospitality Sales & Marketing Association International (HSMAI) Foundation are partnering on a thorough study comparing methodologies for measuring online marketing initiatives within the travel industry.

44% Of Business Travelers Going Online Actually Book | According To New Study From HSMAI Foundation & iPerceptions
7 December 2006 | MCLEAN, VA | An impressive 44% of business travelers visiting hotel brand websites are “bookers” and actually make or change a reservation, according to a new joint study from the HSMAI Foundation and iPerceptions that measured business travelers in the mid-scale hotel segment.

Travel, Lifestyle And Resort Trends To Be Featured At 7th Annual Resort Management Conference March 25-27, 2007 At The Broadmoor In Colorado Springs, Co
18 December 2006 | MCLEAN, VA | The annual event that draws the resort industry at-large for two days of insightful education, debates and lively discussions will convene for the seventh year when the Annual Resort Management Conference takes place at The Broadmoor in Colorado Springs, CO from March 25-27, 2007.





FEATURED EVENTS

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HSMAI Adrian Awards Gala 29 January 2007
New York, NY

Celebrate the winners of HSMAI’s Adrian Awards for Advertising, Public Relations and Web Marketing at a special black-tie dinner and dazzling production.


7th Annual Resort Management Conference 25 - 27 March 2007
Colorado Springs, CO

Save the date for the 7th Annual Resort Management Conference sponsored by The University of Denver’s School of Hotel, Restaurant & Tourism Management and the Hospitality Sales & Marketing Association International (HSMAI), March 25-27, 2007, The Broadmoor, Colorado Springs, CO.

HSMAI's Affordable Meetings Mid-America 2007 11 - 12 April 2007
Chicago, IL

HSMAI's Affordable Meetings® is a unique, FREE trade show and conference for cost-conscious meeting planners, which takes place annually in three locations across the country.

HSMAI’s Affordable Meetings® West 2007 19 - 20 June 2007
San Jose, CA

HSMAI's Affordable Meetings® is a unique, FREE trade show and conference for cost-conscious meeting planners, which takes place annually in three locations across the country.


All HSMAI Events

All Upcoming Industry Events



FEATURED HSMAI UNIVERSITY PROGRAMS

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HSMAI University programs for 2006 are aligned with HSMAI's Special Interest Groups to offer specialized content to support business needs in revenue management, Internet marketing, hotel director of sales & marketing and resort marketing. Every aspect of the content and support material included in the HSMAI University program has been specifically designed and developed for those involved in sales and marketing, including an inventory of subject matter appropriate to individuals with responsibilities ranging from entry-level to advanced.

HSMAI-U offers workshops and seminars in various cities, and "Webinars" incorporating 60-minute presentations conducted "live" via the web with audio conference linkage. Go to www.hsmaiuniversity.org for details.

Upcoming 2007 Webinars
- Jan. 16: Personal Branding

- Jan. 17: The State of the Industry - A Forecast for 2007

- Feb. 1: Prospecting, Profiling and Profiting - Relationship Selling in the 21st Century

- Feb. 8: Taking Your Email Marketing to the Next Level

- Feb. 15: Resort Best Practices: Internet Marketing

- Feb. 22: How To Do Business with the Government Today

- March 1 and 8: 2-PART SERIES: Is the Government Giving You the Business?

- March, 15, 22 and 29: 3-PART SERIES: Market Planning


2006 Webinars Archive Now Available
- Nov. 30: Negotiating the Tough Deal - Part 1 of 2-part series with Cindy Novotny

- Dec. 5: Improve Your Productivity Skills in a Technology Driven World - Part 2 of 2-part series with Cindy Novotny

- Dec. 12: Profits and Pitfalls of Online Marketing
- Customer Intimacy: The Key to Profitability

- The State of the U.S. Lodging Industry: 2006-2007

- How to Use The Smith Travel Research STAR Report

- The Role of Sales and Marketing Professional in the Creation and Management of Demand

- Partnering for Success

- The Leisure Sales Game

- Defining Revenue Management: Top Line to Bottom Line

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