Hospitality Sales & Marketing
Association International
Greater Los Angeles Chapter


January 2005
Volume 10, Issue 1

   
I N   T H I S   I S S U E
 > Chapter News
 > Industry News
 > National Events
 > Marketing Tips
 > Email Tips
 > Next Month

Membership Renewals

Won Soh
Intercontinental Hotels Group
Phil Thomas
Four Points Hotel - LAX
Shelly Walsh
Kellogg West Conf. Ctr. & Lodge
New Members
Terry Azeredo
Embassy Suites Lake Tahoe
Ananda Davidson
Mammoth Mountain
Marie Dumesnil
Vagabond Franchise System
Frank Lopez
Radisson Wilshire Plaza
Diane McDavitt
Luxury Link
Robert Rastovich
Zest.net
Michael Rice
Liquidmaps, Inc

2005 Calendar
Wednesday, February 9th
HSMAI University - Full Day
Revenue Management Workshop
8:30 AM - 4:30 PM

Los Angeles Athletic Club
Tuesday, February 15th
Topic: TBA
Le Merigot - Santa Monica
Bruce Baltin
PKF Consulting



Current Events
Wednesday, January 12, 2005
New Otani Hotel - Downtown
[ RSVP Now! ] [ Details ]

"2005 Southern California
Annual Lodging Forecast
"

Presented by

Bruce Baltin, Sr. Vice President
PKF Consulting
www.pkfonline.com


Join us as Bruce Baltin shows us what's in store for the Southern California lodging market in 2005. Bruce Baltin will again enlighten us with a "Market by Market" analysis as he covers all areas of the Southern California lodging market in this once-a-year standing room only presentation.

> RSVP Now!

Are you being held hostage at budget time?

Many General Managers and Directors of Sales alike tell us the insight received, and information they gained from this informative presentation in past years was the single most valuable resource they use when creating their Annual Marketing Plans and Budgets!

For more background about Bruce, visit: www.pkfonline.com.

Who Should Attend:

  • Corporate Sales & Marketing Personnel
  • Corporate Operations Personnel
  • General Managers
  • Directors of Sales & Marketing
  • Revenue Managers
  • Sales, Conference & Catering Managers

> Read More... > RSVP Now!

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Chapter News
By Eileen White, CHME
Chapter Administrator

New Member Spotlight

Diane McDavitt
President
Luxury Link
phone: 310.215.8060
fax: 310.215.8279

How did you hear about HSMAI?
I’ve been familiar with HSMAI for some time, but just haven’t joined until now.

Why did you join HSMAI?
The more I read & the more I looked into the program, I thought not only the content, but the people I could network with would be valuable. I also liked, because I’m involved, that some of the programs focused on the Internet.

Job Duties:
Oversee the operations of the firm which has about 50 employees.

Other organizations I'm involved in:
Professionally ITME. Personally I belong to the Culinary Association of Los Angeles & am a member of Los Angeles County Museum of Art.

Hobbies and/or Special Interests:
Food, wine & of course, traveling.

Tell us a little about your family:
Married. My husband Brad works in Tourism at the West Hollywood Visitors & Convention Bureau. I live in Los Angeles with two dogs & one cat.

Awards:
I was a finalist in the Los Angeles Business Journal’s “Women Making a Difference – 2003”

Other comments:
LuxuryLink has carved out a niche focusing exclusively on high-end travel. Offering marketing and sales services to qualified hotels, resorts, and cruise lines.

We were named “Best of the Web” by Forbes in 2004.

If you are a luxury property, and interested in reaching new markets on the web I’d love to hear from you!

HSMAI Launches eConnect!
Research & Resources
from HSMAI
 
Member 2 Member Discounts!
HSMAI's exclusive searchable guide of discounts offered by fellow HSMAI members for Members Only!
 
On The Move

Dale Freer
Millennium Biltmore

Frank Lopez
Radisson Wilshire Plaza

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Industry News ~ Snapshot

--- ECONOMIC INSIGHTS ---

INCENTIVE TRAVEL BUDGETS EXPECTED TO GO UP IN 2005
The Business Travel Coalition, an advocacy group for corporate travel managers surveyed planners and found that more than half of them (52%) expect their budgets for incentive travel programs will increase next year. The average boost is anticipated to be 8.9% over their 2004 budgets. The average amount spent on qualifiers and guests is $5,806. Four nights/five days is the typical length of programs and spring is the most popular season. Senior management make the site selection 66 percent of the time with planners only accounting for 17% of the decisions on sites. - Meetings & Conventions

SPENDING INCREASES TEMPERED BY CONTINUED COST CUTTING
The Business Travel Coalition surveyed 112 corporations and found that 45 percent of the travel managers responding expect an increase in airline spending in 2005. However, given the 4% increase in spending projected this year over last, 45% of respondents said dollars spent in 2005 should remain flat and 6% said there will be a decrease in 2005. the survey underscores the continual cost-consciousness among travel buyers. A whopping 94% agreed that cutbacks in business travel are permanent as higher use of low-cost carriers and non-refundable tickets continues. - Business Travel News

LUXURY HOTELIERS EXPECT TO CONTINUE STRONG PERFORMANCE
The economy and the hotel industry are picking up momentum, but the luxury hotel segment already is humming along. "People are selectively deciding where to spend their dollars," said Jeff Senior, v.p. of brand management for the InterContinental brand, which is a part of InterContinental Hotels Group. "The luxury segment in hotels is a beneficiary of that changed mind set. People believe they deserve certain things, and they might skimp in other areas to reward themselves." The InterContinental brand is experiencing a successful year, Senior said. Fairmont Hotels & Resorts also is performing above and beyond what was expected. "We've had a fairly significant increase in our revenue and operating profits," said Tom Storey, executive v.p. of development. "Our [revenue per available room] was up about 23 percent in the second quarter, which translated to overall [earnings before interest, taxes, depreciation and amortization] increasing 45 or 46 percent." Jack Adler, president of Loews Hotels, agreed. "It's much better to be in 2004 than to be in 2003," he said. "Our hotels are performing quite well through the end of August. The hotels' RevPAR has grown more than 10 percent year to date. Corporate business is coming back. Our midweek business has increased greatly. Group business is beginning to pick up, as well. At the same time, our leisure business is still very strong." -- Hotel Motel Management

WEALTHY CONSUMER CONFIDENCE DOWN, BUT TRAVEL MAY BE UP
Representing almost half of all consumer spending and a third of the total U.S. economy, the wealthiest 11 million households show declining optimism in their 12 month outlook, in new survey by American Affluence Research Center. While the majority of affluent Americans remain optimistic about current and future business conditions, an increasing percentage is showing concern about business conditions, the stock market, and their own personal household income 12 months from now. Against this backdrop, the wealthy are displaying mixed signals about their future spending plans. With the exception of new automobiles, their plans for major purchases such as homes, boats, home remodeling, and cruises remain relatively strong. Planned spending for international vacation travel is at a positive level for the first time since the surveys began, while planned spending for major appliances is at its lowest level ever. This new survey also provides information on plans for travel outside of the continental U.S. during the fourth quarter (including favored destinations, cruises, hotel brand preferences, and the length and cost of the vacation). Additional highlights from the national survey of 412 men and women in the wealthiest 10% of American households can be found on the AARC web site, www.affluenceresearch.org.

MEETING PLANNERS EXPECT TO BOOK MORE OFF SITE MEETINGS
Some 19 percent of North American meeting planners surveyed by the Orlando-based research firm Yesawich, Pepperdine, Brown & Russell expect to book more off-site meetings in the coming year. The study signals "the reversal of a stagnant meetings market trend that has persisted since the events of Sept. 11," Peter Yesawich, the research firm's chairman and chief executive said in a statement accompanying the new study. The meetings business is not only picking up, it is increasingly being built around longer stages of planning, according to Meetings & Conventions magazine's 2004 Meetings Market Report, issued this month. Its research indicates that the time to plan meetings is up 5 percent, with the complete process averaging two years per event.

HIGHLIGHTS OF THE YESAWICH STUDY
One in five (19 percent) meeting planners expects to book more off-site meetings in the year ahead (16 percent of association meeting planners and 23 percent of corporate meeting planners). The top concern expressed by both corporate and association meeting planners was "making the meeting agenda relevant." Planners cited the cost of lodging accommodations as the second most important concern. Although 23 percent of corporate meeting planners expect to book more off-site meetings in the year ahead, they also indicated they were likely to shorten the length of those meetings and replace larger meetings with one or more smaller meetings. All planners rated "site inspections" as the most important source of new information on both destinations and lodging accommodations, and planners expressed a clear preference to work directly with the host hotel and/or resort sales personnel when negotiating and booking meetings. Orlando was cited as the No. 1 destination for future corporate meetings (by 53 percent of corporate planners), while San Diego was rated the preferred destination by association planners (48 percent). The combined ratings for both corporate and association planners revealed that San Diego reigns as the most desirable destination for a future meeting of any type (46 percent of all planners).

--- HOTEL HIGHLIGHTS ---

HOTELS TO GENERATE $14.6 BILLION ON LINE THIS YEAR
The hotel industry had a strong year online in 2004, generating $14.6 billion in revenue and garnering a channel share of 17 percent. Much of the growth that has taken place since 2001 has come from merchant model hotels. Jupiter Research anticipates that market recovery will see the merchant model drop over the next couple of years as many major hotel chains establish best-rate guarantees across their distribution channels, including their Web sites. Online hotel revenues will see the strongest growth in the managed business sector due to the momentum of online business travel booking tools. Managed business travel will account for 11 percent of hotel channel share in 2004. Jupiter Research projects this figure will increase to 27 percent in 2009, surpassing online leisure and unmanaged business hotel channel share of 25 percent. -- Hotel Interactive

RADISSON ENHANCES ONLINE GUEST CHECK IN SERVICES
Radisson Hotels & Resorts has enhanced its "Express Yourself" online guest check-in system by letting customers choose an automated wake-up call time and request the hotel's airport shuttle transportation service. The online check-in service is available at Radisson hotels and resorts in the Americas. Radisson also said it has launched an online meeting services suite available at its Web site, www.radisson.com. The Carlson Hotels Worldwide brand said the Web-based tool, powered by PlanSoft, lets event and meeting planners seamlessly search Radisson's inventory of group facilities and services, and submit electronic RFPs for free to Radisson hotels fitting their specific event criteria. The product suite includes links to local convention and visitors bureaus, convention centers and various meeting-related suppliers. Other Carlson Hotels Worldwide brands will offer the service on their Web sites next year.

--- AIR TRAVEL TRENDS ---

IATA TO STRENGTHEN AIRLINE INDUSTRY WITH TECHNOLOGY
Giovanni Bisignani, Director General and CEO of the International Air Transport Association said: "Using technology effectively, we will strengthen the industry with improved passenger service and reduced costs." The four core projects at the heart of the initiative are lead by a commitment to 100% electronic ticketing by the end of 2007. Three related projects further simplify the travel process: common use self service kiosks (CUSS) for check-in, bar-coded boarding passes and radio frequency identification for interline baggage management. All were agreed by a resolution at the IATA AGM. In the wake of cumulative industry losses topping US$30 billion since 2001, cost reduction is a priority. In 2003, airlines reduced non-fuel unit costs by 2.5% and a further 3.0% reduction is expected for 2004. E-ticketing will save the industry US$3 billion annually in processing costs. RFID for interline baggage management promises improvements in handling accuracy in the range of 15%. Each check-in using a CUSS kiosk will save US$0.50 in processing costs.

AIR TRAFFIC RISING, SOUTHWEST TOPS ON DOMESTIC PASSENGERS
U.S. airlines carried 7.5 percent more domestic passengers and flew 3.9 percent more domestic flights during the first eight months of this year than they did during the same period last year, the U.S. Department of Transportation's Bureau of Transportation Statistics (BTS) recently reported. Southwest Airlines carried 54.8 million domestic passengers during the first eight months of 2004, the most of any airline. Delta, at 53.9 million passengers, and American Airlines, at 49.8 million passengers, rounded out the three busiest carriers. Domestic airlines carried 424.8 million passengers during the first eight months of 2004, up from the 395.3 million in 2003. These passengers were carried on 6.6 million domestic flights, up 3.9 percent from the 6.4 million flights operated in 2003. - Meetings Media

--- INTERNATIONAL INFO ---

CHINA IS FAST BECOMING THE MAGNET FOR TRAVEL FIRMS
As one of the fastest growing and most intriguing tourism destinations in the world, China is becoming a magnet for travel-related businesses. Nearly 2,900 such overseas and domestic enterprises gathered in Shanghai to attend the 2004 China International Travel Mart (CITM), a jump of 16 per cent from 2002. The CITM shifts annually between Shanghai and Kunming. The mart has been held five times, three times in Shanghai and twice in Kunming, capital of Yunnan Province. This year there are 1,196 domestic booths and 652 international booths, up 65 per cent and 35 per cent over last session, said Shen Huirong, director of the Tourism Promotion and International Liaison Department of the China National Tourism Administration (CNTA).

PARIS HOTELS RECOVERY CONTINUES
While not quite as good as in September, October performances confirmed however that the Parisian hotel market is recovering. The totality of the upscale segments posted an increase in occupancy rates varying from +5% for Large Capacity and First Class properties to over +7% for the rest of the 4 Star supply in the city. The average increase in occupancy for the upscale category was +6%. The mid-scale hotels, on the other hand, observed a slightly lesser growth with only +2%, and even a drawback for the Superior 3 Star hotel -down by 2%. In October, the overall RevPar (all categories) was on the rise. The upscale hotel market showed a 5% progression and the mid-scale segment over 8%. Even though the Boutique hotels won the race in the Upscale segment, it is the Standard 3 Star hotels that are maximizing RevPar growth this month (+12%). - Internet Travel News

NEW ZEALAND SEES BIG JUMP IN TOURIST ARRIVALS
A 9 per cent jump in tourist arrivals last month has convinced the Government that this year will be a record year for the country's biggest export-earning sector. Some 181,000 people visited the country last month, Statistics New Zealand says, with more tourists arriving particularly from Australia and Britain. Although they generally stayed for a shorter period - 19 days, down from 22 days the previous October - increased visitor numbers is good news for tourist operators selling everything from hotel accommodation and sightseeing trips to restaurant meals and mementos.

TRAVEL CLICK SEES WORLDWIDE ELECTRONIC BOOKING UP
Travel Click's eMonitor results for the third quarter of 2004 show that worldwide electronic hotel bookings were up 4.7% for the Global Distribution Systems (GDS) and Internet combined. Hotel revenue from the electronic channels also increased 12.1% as the Average Daily Rate (ADR) rose 6% over the same period last year. Hotel room nights booked electronically through the Global Distribution Systems (GDS) and key Internet sites were also up 5.8% versus the same period last year. Electronic room nights year-to-date through the third quarter increased by 8.8% from the same time period last year, revenue was up 15.4%, and ADR increased by 6%. Average length of stay for the 2004 year-to-date period was 2.12 nights, slightly higher than last year's 2.10 nights.

--- BIZ/LEISURE TRAVEL ---

AVERAGE CORPORATE AIR FARES AT 5-YEAR LOW
Companies are seeing the lowest average air fares paid since 1999, primarily due to low-cost carrier pressure on popular routes, as revealed by new data from eCLIPSE Advisors, a subsidiary of American Express Business Travel. "Competition between legacy and low cost carriers is increasing, and as a result, business travelers are gaining access to lower airfares across a growing list of markets. The continuing downward pressure on business airfares has created an environment where average fares purchased in the third quarter of 2004 were at their lowest levels since Business Travel Monitor [benchmarking service] was launched in 1999," said Michael Boult, COO of eCLIPSE Advisors. The average fare in the third quarter of this year was $217 one-way, down 10 percent from 2003, BTM data shows. The average fare paid continues to remain much lower than typical business airfares-a measure of companies' success in buffering themselves from airlines' published prices via negotiated discounts and greater use of leisure-type airfares, eClipse officials noted. For all of last year, the difference between the average fare paid was 47 percent less than the typical business fare, compared to a difference of 49 percent in 2004. - Meetings Media

BIZ TRAVELERS TURN BACK TO AGENTS WHEN ONLINE FAILS
In today's corporate climate, where self service means saving money, business travelers are increasingly asked to make their own air, lodging and rental car arrangements through online programs. But those who have been frustrated when doubts arise about whether the bookings are being done correctly or when the process takes too long may want to know they're not alone in reaching for the phone, going back to the old-and presumably more expensive-way of doing business. That's one inference from a recent survey done by Seattle-based Travelport, a company which provides travel management systems, technology and customer support and is part of Cendant. The poll, which covered 631 U.S. business travelers, found that about a third of those who had the option of booking on line instead used traditional methods, such as calling a travel agent. -- eHotelier.com

BUSINESS TRAVELERS PREFER AIRLINE AND LODGING WEB SITES
Although business travelers at companies with unmanaged or lightly managed travel policies pay more frequent visits to online travel agencies, they prefer the online experience provided by airline and lodging Web sites, according to a new study from Keynote Systems based on research with 1,500 business travelers as they interacted with dozens of leading travel Web sites. Said Dr. Bonny Brown, director of research and public services for Keynote: "This differs from all other Keynote studies in the travel industry where the online agencies consistently outperformed supplier sites. Business travelers have a distinctly different view on researching and booking travel than do other travelers, and this presents a significant opportunity for travel suppliers such as airlines and hotels." According to the study, business travelers often use online travel agencies as an information resource and then proceed directly to specific air, hotel or rental car Web sites. -- eHotelier.com

PRICE AND SELECTION TOP PURCHASE DRIVERS FOR BIZ TRAVELER
In general, the price of a travel service and the selection available on a site are the top drivers for business travelers in determining where to purchase online, with air and lodging supplier sites the clear leaders in pricing satisfaction and the online agencies the clear leaders in selection. JetBlue and Southwest Airlines were ranked as the sites offering the best prices; whereas Expedia was consistently ranked as providing the best selection. More than 85 percent of business travelers participating in the study mentioned price as a leading consideration, and 48 percent indicated that loyalty programs were a "very important" or "extremely important" consideration. For lodging, price and proximity of the hotel to business/meeting location were equally matched as leading considerations, cited by nearly 80 percent of business travelers. High-speed Internet access was mentioned as a "very important" or "extremely important" consideration by 53 percent of business travelers. A complete list of the leading factors driving purchase decisions is included in the full Keynote report. -- eHotelier.com

--- CRUISE NEWS---

CRUISE LINES CHANGE NATIONAL CRUISE MONTH TO OCTOBER
The Cruise Lines International Association is moving its annual National Cruise Vacation Month promotion from February to October. The new promotional month would fall before, instead of during, the cruise industry's Wave season, which historically is the industry's heaviest booking period. The trade organization also will introduce several cruise promotions, including a program called the "World's Largest Cruise Night," during National Cruise Vacation Month, which will coincide with its recently announced plans for a trade show. -- Travel Weekly

--- ONLINE ISSUES ---


The first-ever, all-encompassing, online source for information, research, contacts and best practices, eConnect is an HSMAI Foundation program hosted by the University of Houston's Conrad N. Hilton College. Click Here to go to eConnect and access the exclusive HSMAI Member Only areas.

ONLINE TRAVEL REPRESENTS 23% OF ALL TRAVEL PURCHASES
In 2004, $54 billion worth of travel will be sold online, accounting for 23 percent of all travel bought throughout the year, according to a new Jupiter Research report. This figure represents a 20 percent increase, or about $9 billion, over 2003 online sales. Online travel revenue is higher than Jupiter Research forecast in 2003 because the travel industry has made steps towards recovery. (Overall sales had increased by only three percent between 2002 and 2003.) Strong growth will continue over the next five years, with online travel sales reaching $91 billion in 2009. -- Hotel Interactive

AMADEUS SEES INCREASE IN HOTEL BOOKINGS
Amadeus announced its hotel bookings for the year to September 2004 grew 13% compared with the same period last year. The company attributes this to the impressive adoption of its Dynamic Access level of connection which gives travel agencies real-time availability and prices at every stage in the booking process. Currently, 82 hotel companies have signed up to Dynamic Access, representing in excess of 100 hotel brands and nearly 23,000 properties. These properties represent 70% of Amadeus' total hotel bookings. -- Internet Travel News

DEBATE RAGES OVER TRAVEL SEARCH ENGINES
Debate about the next generation of travel search engines and their competition with online agencies permeated the recent PhoCusWright Executive Conference. Travel-search proponents said their companies' offerings will take hold because they are tapping into the established shopping techniques of millions of online consumers. Online agencies countered that they -- and not the search engines -- provide better value to consumers and suppliers. Yahoo Chief Operating Officer Daniel Rosensweig said that Yahoo's upcoming introduction of the FareChase travel search engine and similar products by competitors will not displace online agencies -- such as Yahoo's partner, Travelocity -- because consumers shop for travel in multiple ways and travel will continue to be sold in numerous ways. There was much talk about whether the search engines can be comprehensive if online agencies like Travelocity, Expedia and Orbitz shun the meta-searchers. For example, Orbitz works with SideStep and Kayak but has boycotted others; Travelocity dropped out of FareChase and Kayak but uses Mobissimo; and Expedia says it will not play ball with any "screen-scraper" for now. -- Travel Weekly

CHALLENGE FOR ONLINE AGENCIES IS CUSTOMER LOYALTY
Outgoing Orbitz CEO Jeffrey Katz said the challenge for online agencies is to find value for customers and suppliers, but he noted there is "shockingly little" consumer loyalty on the Web. Priceline CEO Jeffery Boyd noted that Yahoo's purchase of FareChase and AOL's minority investment in Kayak were among the key events in online travel this year. Kayak CEO Stephen Hafner asked Boyd why Priceline, which has a retail operation along with its opaque business, and other online sellers should be afraid of the pricing transparency that the travel search engines bring. Boyd responded that he would not rule out partnering with a travel-search engine but would rather invest in developing consumer loyalty. Boyd said his concerns about the meta-searchers include brand dilution and the cost of participation, including robotic searches that raise Web sites' GDS costs. -- Travel Weekly

EXPEDIA, HOTELS.COM LAUNCH NEXT PHASE OF DIRECT CONNECT
Expedia and Hotels.com have launched the next phase of implementation for their direct connect technology to enable the automatic delivery of bookings made on the two travel sites. The second phase will enable hoteliers to manage the room inventory they offer on Expedia.com directly from the hotel's central reservation systems (CRS), eliminating the need to manually update the Expedia extranet. The second phase roll-out of direct connect will provide hotels with a streamlined system for managing rates and inventory, as well as the opportunity to optimize bookings in a more cost-effective environment. The technology was designed from the ground up to serve the unique needs of the hotel industry. - Internet Travel News

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Upcoming Events

Click Here to view a searchable calendar of upcoming HSMAI chapter, national and international events, including:

HSMAI University Programs:
The Fundamentals of Revenue Management
The New Sales Essentials
Webinars on Revenue Management
Essentials of Negotiation
Essentials for Key Account Maximization

»
Jan. 24, 2005, Adrian Awards Dinner, New York
»
Feb. 16-18, 2005, HSMAI Airline & Hotel Contracting Strategy Conference
»
April 3-5, 2005, 5th Annual Resort Management Conference, Phoenix
»
April 29, Travel Internet Marketing Strategy Conference, New York

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Marketing Tips
Replace Your Business Card With a One Sheet
by Kevin Nunley
www.drnunley.com (888) 429-6203

The problem with business cards is they generally don't give enough information about your business. They only have room for your most basic contact info and maybe a slogan line about what you do.

A business card can't list your hottest services, your latest products, your upcoming bargains, or your philosophy on customer service.

These are often the factors that turn a meeting into a sale. Instead of handing out cards (or in ADDITION to handing out cards), pass out a one sheet. This is exactly what it sounds like, a single sheet of 8x11 paper printed on one or both sides listing all the benefits I mentioned above.

Start your one sheet off with a headline at the top touting your most impressive and popular benefit. What is it you provide that customers almost always go for? Next include a sub heading that explains your business a little more.

Follow that with a graphic (your photo, a picture of your building, etc.) and a pack of bulleted features/benefits. Also include testimonials from satisfied customers or recognized experts in your field.

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Email Tip of the Month
Access an AOL Email Account with Outlook
by Heinz Tschabitscher
www.email.about.com

If you use Outlook to keep your schedule and to maintain your to-do list, to jot down notes and to manage your email accounts, wouldn't it be nice if you could also use it to access your AOL email accounts?

Fortunately, AOL provides IMAP access so you can add it to your list of Outlook email accounts easily. There are some things to watch out for, though.

To access an AOL email account with Outlook:

• ›› Step by Step Screenshot Walkthrough

• Select Tools | E-mail Accounts... from the menu.
• Make sure Add a new e-mail account is selected.
• Click Next >.
• Choose IMAP.
• Click Next >.
• Type your name under Your Name:.
• Enter your AOL email address (your AOL screen name plus "@aol.com", "tinatemplate@aol.com", for example) in the E-mail Address: field.
• Make sure your AOL screen name is listed in the User Name: field.
• Enter your AOL password under Password:.
• Type "imap.aol.com" under Incoming mail server (IMAP):.
• Type "smtp.aol.com" in the Outgoing mail server (SMTP): field.
• Click More Settings ....
• Go to the Outgoing Server tab.
• Make sure My outgoing server (SMTP) requires authentication is checked.
o Leave the default of Use the same settings as my incoming mail server intact.
• Now go to the Advanced tab.
• Enter "587" under Server Port Numbers for Outgoing server (IMAP):.
• Click OK.
• Now click Next > and then Finish.

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N E X T   M O N T H
Topic TBA
February 15, 2005
Le Merigot - Santa Monica

Published Monthly by HSMAI, Greater Los Angeles Chapter
3579 E. Foothill Blvd., Suite 229 :: Pasadena, CA 91107
(323) 469-9304 office :: (323) 467-1185 fax

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