HSMAI, Greater Los Angeles Chapter

Event Details

Luncheon Program

Date: 5/18/2010 Time: 11:30 AM - 1:30 PM
Topic: Revenue Opportunities Utilizing Social Media!
Speaker: Tammie Carlisle Regional Business Mgr. Milestone Internet Marketing
Location: Le Merigot - A JW Marriott Hotel and Spa
1740 Ocean Ave. Santa Monica CA 90401
Phone: 310-395-9700

Parking: TBA
Cost:

Individual (Group of 1)

Regular Price (after 5/11/2010):

Members: $60, Students: $20, Non-Members: $60

Early Bird (before 5/12/2010):

Members: $45, Students: $20, Non-Members: $60

Description

With 70%+ of the hospitality revenue originating from the internet this places “Social Media” marketing in the forefront when it comes to public relations, developing / managing your guest’s experience, and improving your customer loyalty. Your HSMAI Greater Los Angeles Chapter is taking no chances when it comes to this topic and your efforts to develop revenue with the double edged sword of nascent discipline of Social Media!

Specifically, if the double edged sword is carefully managed it may become your new best friend when it comes to developing new revenue channels; conversely if it is not managed, it could drive business to your competitors! Truly, “Social Media” has evolved and earned its place as a key component of any hotel’s successful e-commerce marketing plan. In response to this consistently evolving discipline we are bringing you the experts in an extended value added program; more value to your membership again for May with Social Media 2.0!

Luncheon and Introduction to Social Media 2.0! - 11:30 AM - 1:30 PM

Growth of Search and Technology
Universal Search, Social Search and Driving Traffic
Why Hotels Should be Engaged in Social Media
Best Practices for the Top Social Media Sites

Afternoon Social Media Workshop - 1:30 PM – 3:30 PM - $150+ Value Add for FREE!

Developing a Social Media Strategy
Top Channels to Focus On
Up and Coming Social Sites
Social Media Management
Incorporating Social Media Elements onto your Website
Tracking Social Media Success

Guest Speaker / Workshop Leader:

Tammie Carlisle, Regional Business Manager for Milestone Internet Marketing

Ask yourself…..

Are you a General Manager who wants a better understanding of your image management, public relations, and the dynamics of your customer loyalty?
Are you a Director of Sales who is seeking out new ways to market and sell all the services you hotel / property has to offer by casting a wide “Social Media” net?
Are you a Director of Revenue Management who is looking for new “Social Media” and yielding strategies and business development?

Who Should Attend:

Corporate / Regional Multi-Property Operations Mangers
Corporate Strategic Multi-Property Marketing Mangers
Property General Managers
Principals and Owners
Guest Service Mangers
Revenue Mangers
Sales and Marketing Managers

Our HSMAI Guarantee….

We are so confident that the panel and topics are so spectacular, that your HSMAI Board will guarantee that you will garner a minimum of three new strategies for tactical “Social Media” management and best practices to implement that will considerably improve your “bottom line” results in both the short and long term.This event should prove to be yet another robust topical and engaging example of the best HSMAI has to offer in our efforts to bring profound value to everyone’s continued membership.

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Event Details

Luncheon Program

Description