Event Details
Panel Discussion
Date:
4/20/2010 Time: 11:30 AM - 1:30 PM
Topic:
ROI on your IDS, GDS and Strategies for 2010
Speaker:
N/A
Location:
Wilshire Grand Hotel
930 Wilshire Boulevard Los Angeles CA 90017
Phone:
213-688-7777
Parking:
Valet Parking
Cost:
Individual (Group of 1)
Regular Price (after
4/13/2010):
Members: $60, Students: $20, Non-Members: $80
Early Bird (before 4/14/2010):
Members: $45, Students: $20, Non-Members: $60
Description
HSMAI is excited to bring more value to your membership again for April with a new “ROI” approach e-commerce management with an event that focuses on the major components of any hotel marketing plan:
- IDS – Independent Distribution Channels
- GDS – Global Distribution Channels
- Connectivity Service Providers
- Inventory Management Systems
With 70%+ of the hospitality revenue originating from the internet, why not get all the "players" in the same room? Why not allow you, the hotelier, the opportunity to interact with everyone at once or spend time with a specific marketing partner or technology provider, and ask the questions you are seeking elusive answers to? Specifically, examining the ROI aspect of these components and marketing services; saving / trimming operating expenses and driving revenue through partnership marketing efforts.
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Again, thinking outside the box, HSMAI has put together this provocative opportunity in a dynamic and panel with a "town hall" format. We are bringing together all the primary "Global Marketing" accommodation partners in one session! Our expansive panel of experts come to us from all areas, including the "Big Three", Orbitz, Expedia and Travelocity, to GDS / Travel Agents, Tour Operations, INCLUDING other industry related resellers, inventory management and connectivity service providers. The subject matter is you ROI and making the most of your "Marketing Agents / Partnerships" and "Technology Service Providers", the management of our relationships, and related costs / commissions / fees that come with them.
- Imagine ALL of your global MARKETING / RESELLING, REVENUE GENERATING PARTNERS, and TECHNOLOGY SERVICE PROVIDERS in one location; in an open format!
- Imagine placing your concerns, needs, wants, and requirements before this "town hall" panel of professionals and the audience of your association of hospitality professionals, in a collective effort, expressing collectively your tactical operational concerns and even demands; there is weight in numbers!
- Imagine being able to ask specific questions and having an opportunity for you to have a strong exchange about such important topics as your ROI, geo-marketing, internet visibility, saving money, connectivity / integration, rates and inventory management, you name it, it will be open for discussion!
- Imagine what might be accomplished in our efforts to save on operating expenses and drive revenue at a time in our economy that it is of paramount importance!
About our panelist and panel moderator…
Panelists:
Western Regional Dir. of Hotel Supplier Services for Orbitz |
Director, Partner Marketing West USA Region for Travelocity |
Expedia / Hotels |
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President of North America for Travelzoo |
TravelCLICK |
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Moderator…
Craig W. Cooley
Intellatech Marketing Services
"The certainty of change brings the certainty of opportunity"
With 35 years in the hospitality industry, Craig is a recognized authority in the field of hospitality marketing. His career path started in the corporate audit department of a major developer and quickly he advanced through operations and property management on to corporate operations. From operations he identified intelligent marketing as the core operative dynamic that brings success to any business / market or product. With this perspective he transitioned to Corporate Director of Sales and Marketing for various major California-based hotel companies.
He has cut a path as a clear speaking spokesperson for hotel industry professionals addressing their concerns and cultural challenges as companies negotiate the myriad of hazards and opportunities that have become an everyday component of marketing in the era of e-commerce. He has become a well-published authority on these issues, including the nascent discipline of yield management. His numerous articles have been widely published, with such titles / topics as "Yes, Hotels can Make Money and Sustain Growth", "Connectivity, Connectivity, Connectivity", "Location, Location, Location", "Should I Fire my Franchisor?" and most recently, "Our New Economy Brings Profound Opportunity".
Who Should Attend:
- Corporate / Regional Multi-Property Operations Mangers
- Corporate Strategic Multi-Property Marketing Mangers
- Property General Managers
- Principals and Owners
- Guest Service Mangers
- Revenue Mangers
- Sales and Marketing Managers
Menu:
Pear Salad
Anjou Pear with Romaine Lettuce, Tomato, Onion, Caramelized Walnuts, Gorgonzola Cheese and Balsamic Honey Dressing
Grilled Breast of Chicken
in a Tequila Lime Butter Sauce Accompanied by Red Pepper Rice and Steamed Seasonal Vegetables
White Chocolate Pomergranate Torte
Dark Chocolate Cake layered with a White Chocolate Pomegranate Mousse
Our HSMAI Guarantee...
We are so confident that the panel and topics are so spectacular, that your HSMAI Board will guarantee that you will garner a minimum of three new strategies for tactical e-commerce management and best practices to implement that will considerably improve your "bottom line" results in both the short and long term. This event should prove to be yet another robust topical and engaging example of the best HSMAI has to offer in our efforts to bring profound value to everyone’s continued membership.
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