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Panel Discussion

Date: 2/16/2010     Time:   11:00 AM - 1:30 PM
Topic: Revenue Management Strategies for 2010
Speaker: N/A
Location: Four Points LA Westside
5990 Green Valley Cir. Culver City CA 90230
Phone: 310-641-7740

Parking: $6 Self Park
Cost:

Individual (Group of 1)

Regular Price (after 2/9/2010):

Members: $60, Students: $20, Non-Members: $80

Early Bird (before 2/10/2010):

Members: $45, Students: $20, Non-Members: $60

Description

The nascent discipline of "Yield Management", AKA "Revenue Management", "Inventory Management". just a few terms among many that seem to be evolving. Whatever its name it is all about yielding revenue, perhaps its real dynamic function is "Yield Marketing".

• Are you a General Manager who wants a better working knowledge of revenue strategies and what their revenue teams manage on a day to day basis?
• Are you a Directors of Sales who seek out new ways to work with the revenue management teams to generate new business for their hotels?
• Directors of Revenue Management who is looking for new resources to help with yield strategies and business development?
• Are you a Sales Managers who desire a better understanding of revenue management and how technology plays a significant role in today's business?

Your HSMAI team has brought together a professional host of "Revenue Management" panel participants, all experts in their respective and varied, yet relevant fields, from E-Commerce Marketing, Hotel Sales & Marketing, Business Intelligence Reporting, to the greater Los Angeles Business development arm of LA, Inc.; these skilled and experienced professionals to answer your questions:

Our panel moderator is Barbara Kirklighter, Senior Director Sales Operations & Market Development - LA Inc. Barbara has more than 25 years in the hospitality industry working with major hotel brands and hotel management companies in the field of Revenue Strategy; helping to design and implement tactical revenue management systems and best practices. She will be offering an overview of 2009 conclusions and 2010 projections prior to the panel discussion; her primary talking points will be the critical challenge of managing hotel revenues in an unstable economy; working with various revenue resources; working with your own marketing team to manage the peaks and valleys; evaluating your STAR report and new resources available to aid in business development strategies.

But perhaps most importantly, with Barbara's help and that of your HSMAI board we have developed a program that solicits your voting participation in the selection of the items to be discussed. This is to be certain that our discussion is focused, topical and pertinent to you, the audience and members of HSMAI.

We are so confident that the panel and topics are so spectacular, that your HSMAI Board will guarantee that you will garner a minimum of three new strategies for tactical revenue management and best practices to implement that will considerably improve your "bottom line" results in both the short and long term. With our impressive panel of experts responding with all the energy, mental capacity, and a world of experience, it should yet again prove to be another robust and engaging example of the best HSMAI has to offer in our efforts to bring profound value to everyone's continued membership.

Topics to be Covered

• New Revenue Management Skill Requirements; Prerequisites for Financial Success
• New Revenue Management Strategies for 2010 & Beyond
• Long Term Growth Strategies for Developing your Market Share
• Questions and Answer Session

Who Should Attend

• Gen. Managers - Multiple or Single Property
• Internet and e-Commerce Sales Managers
• Sales and Marketing Managers / Directors
• Revenue, Reservation, Rooms Div. Managers
• Owners, Operators, and Principals for Property Mgmt.
• Corporate Strategic Operations and Marketing Mangers

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