Luncheon Program |
| Date: |
8/19/2008 |
Time: |
11:30 AM - 1:30 PM |
| Topic: |
2008 Hotel Consumer Study |
| Speaker: |
Sam Thanawalla, Director, Global Hospitality and Travel Practice ~ J.D. Power and Associates |
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| Event Details: |
This event Sold Out last year so Register Early!
Join us as Sam Thanawalla, Director, Global Travel and Hospitality Practice at J.D. Power and Associates, discusses results from the North American Hotel Guest Satisfaction Study, the latest trends in guest preferences in all different segments of the market, what is working and what is not.
Note: All attendees will receive a PowerPoint copy of the report to utilize for your 2009 budget.
The North America Hotel Guest Satisfaction Index Study provides a benchmark for measuring retention rates, designing improvement initiatives, and comparing hotel chain performance in North America. Guests are surveyed on their opinions regarding overall satisfaction across the entire guest experience, including problems experienced. The study evaluates six market segments-luxury, upscale, mid-scale full service, mid-scale limited service, economy/budget, and extended stay-which allows hotel executives to identify strengths and weaknesses relative to the competition. The objectives of this study are to:
- Measure the critical components that drive overall hotel guest satisfaction in North America
- Establish the relative importance of each measure to overall satisfaction
- Determine the performance of hotel brands, summarized into a single index score
- Identify areas of strength and weakness for each brand
- Track performance on an annual basis
Who Should Attend:
- Corporate Operations, Sales & Marketing Personnel
- General Managers
- Directors of Marketing
- Directors of Sales & Marketing
- Front Office Managers
- Sales Managers
About J.D. Power and Associates:
J.D. Power and Associates research, consulting, and performance improvement services are used by a variety of industries to improve product quality and customer satisfaction. The firm's research is based solely on responses from millions of consumers and business customers worldwide.
Product and service rankings that result from this research reflect the opinions of consumers and business customers not the opinion of J.D. Power and Associates. Rankings are derived from nationally syndicated studies that serve as industry benchmarks for measuring and tracking quality and customer satisfaction.
To maintain an independent and unbiased perspective, J.D. Power and Associates funds all of its syndicated studies itself. The firm conducts the research, publicly announces the results, and then offers analysis based on consumer feedback to product and service providers to help them improve their businesses.
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| Location: |
The Langham, Huntington Hotel & Spa
1401 S. Oak Knoll Pasadena CA 91106 |
| Parking: |
TBA |
| Cost: |
| Individual (Group of 1) |
Early Bird Fee ~ Members: $45,
Students: $20, Non-Members: $65
Late Fee ~ Members: $65, Students: $20, Non-Members: $85 beginning on 8/16/2008
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2008 SoCal Hospitality Educational Conference |
| Date: |
9/9/2008 |
Time: |
11:30 AM - 6:00 PM |
| Topic: |
TBA |
| Speaker: |
TBA |
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| Event Details: |
Please join HSMAI LA, OC, and San Diego Chapters as we present a half day of professional development, education and networking!
The three Southern California chapters of the
Hospitality Sales & Marketing Association International are joining forces to learn and network with each other.
Who Should Attend:
- Sales & Revenue Managers
- General Managers
- Directors of Sales & Marketing
Look out for more registration details coming soon!
Questions? Want to get registered now? Or would you like to get involved with us as one of our 2008 SoCal Hospitality Educational Conference CORPORATE PARTNERS?
Please contact: Jennifer Kim CMP, President of HSMAI Greater Los Angeles Chapter
e-mail:jennifer@hsmailax.org or visit www.hsmailax.org
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| Location: |
Anaheim Marriott
700 W. Convention Way Anaheim CA 92802 |
| Parking: |
TBA |
| Cost: |
| Individual (Group of 1) |
Early Bird Fee ~ Members: $99,
Students: $99, Non-Members: $125
Late Fee ~ Members: $125, Students: $125, Non-Members: $150 beginning on 9/6/2008
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